Made in Hollywood

For two consecutive working days on Monday and Tuesday, "The Matrix" received US$14.51 million and US$12.78 million respectively, and the trend was quite stable. The wide-scale spread of the Josh Cook shooting case directly caused the box office of the film on Wednesday and week. Four turmoil, especially on Wednesday, the single-day box office fell by 33% to only 8.56 million US dollars.

On Thursday, as Warner Bros. and Duke Studios launched crisis public relations, the box office trend did not drop again, and it basically maintained at this level, with a single daily receipt of $8.59 million.

So far, "The Matrix" has been released in North America for a whole week, with a total box office of 98.62 million US dollars, which is about to break 100 million!

Originally, according to Warner Bros.’s adjusted estimates based on the box office in the first week, “The Matrix” must have exceeded 100 million in this time period, but now it has been overwhelmed.

Neither Duke nor Warner Bros. can only react passively without knowing how to fight back.

Where does the negative news come from? Who is pushing hard behind the scenes?

There is no need to think and investigate, and there is no need to think and investigate. The media with close ties to Sony Entertainment reported wildly, and Walt Disney contributed to the fire. In fact, it is very obvious.

In the two days when the box office of "The Matrix" shook, Time Warner's media, apart from crisis public relations, did the most to target Sony Columbia Pictures' "Godzilla".

The Matrix and Godzilla are going head-to-head this weekend!

"The Jean Reynolds affair has become a thing of the past, it doesn't make any sense to fry cold rice, and it doesn't attract enough attention, and there's Morgan Freeman's incestuous scandal before it, so it's actually going to have an impact. Discount."

Even in sickness, Duke kept abreast of how things were going through Tina Fey. And put forward his own suggestions in a timely manner, he said on the phone with Jamie Johnson, the head of the publicity department of Warner Bros., "In fact, what we have to do is very simple, remind the public on a large scale, on a large scale, and constantly remind the public that "Godzilla" is Exotics, Japanese monsters!"

Japanese culture has a certain influence in North America. It can even be said that East Asian culture is the most prosperous in North America, which can easily create an illusion that the products of Japanese culture can meet the needs of the North American market.

Actually?

This era is not obvious. Sony Columbia Pictures and Michael Ovitz joined forces to make "Godzilla" an ambitious series of super monsters like "Jurassic Park", and the whole Hollywood is optimistic about their People are not in the minority.

In Duke's experience, Japanese culture has been tried several times in North America. From this aspect, it is not difficult to see that quite a few people in Hollywood still have strong confidence in this.

Among them, the works that have been put on the big screen are definitely profitable, but there have never been movie works like "Jurassic Park" or even one or two grades of success.

Monster Godzilla. The games "Resident Evil" and "Final Fantasy", the mecha "Pacific Rim", the hand-drawn animation "Spirited Away", etc., are still a long way from being a big success.

actually. The easiest and most effective way to deal with "Godzilla" is close to its release. The audience is constantly reminded that Godzilla is not a product of the United States or the Western world.

These will inevitably affect the choice of some audiences.

Of course, Duke knows that too. The monster movie craze in North America exists objectively. "Godzilla" will definitely form a fierce strangulation with "The Matrix". In the end, it is difficult to say who will have the last laugh.

The sun was shining brightly in late May, and North America began to warm up on a large scale, which was complemented by the rising temperature, as well as the heat of the movie market.

"There are a lot of movies showing this weekend."

A group of young students sat around a stone table by the river in Central Park, New York. One of the people standing said, "Those low-budget movies are not in our consideration?"

"Please, Frank!" Someone shouted resentfully, "It's summer vacation, of course we're going to watch a blockbuster!"

Frank obviously has a certain influence in this group of people, and said, "Then we have three choices, "Clash of the Earth", "The Matrix" and "Godzilla", Bill, Bryce, Harden, Sarah gram……"

He looked at his comrades next to each other, asking everyone's opinion.

"The Clash of Heaven and Earth should be forgotten."

The girl named Bryce took her eyes off the New York Times in her hands and said, "I don't want to see that ugly face of Morgan Freeman."

"That's right! What he did is disgusting!" Bill echoed. "And the black gentleman, it's even worse than what that fake gentleman Sean Connery did!"

Seeing that his partners hate Morgan Freeman, Frank said, "Then choose between "Godzilla" and "The Matrix".

"Godzilla, I've seen The Matrix."

Everyone around looked over, Harden couldn't stand the burning gaze, and quickly said, "I swear, I'm a hacker fan, I've seen it twice!"

"I've watched it twice, too," Bill said. "But I want to watch it a third time."

Several people disagreed on whether to watch "Godzilla" or "The Matrix", and it was difficult to reach an agreement for a while.

"Don't argue, just listen to me first."

Turning the "New York Times" to the entertainment page, Bryce put it in front of his companions, "Here is a situation, you may have overlooked, the monster Godzilla is from Japan, to be precise, Japanese A boring fantasy..."

"A product of the Japanese?" Bill was the first to shake his head, "Not interested."

Several other people also shook their heads, "What's the meaning of Japanese monsters."

In the end, everyone's eyes fell on Harden, who insisted on watching "Godzilla". Harden pouted in disdain, "A movie with a Japanese monster as the protagonist? I don't want to watch it!"

Frank suddenly laughed, "Haden, you made a wise choice, let's go see "The Matrix"!"

With many colleges and universities in North America on holiday one after another, the movie market continues to heat up. Even on Fridays for three days on weekends, a large number of audiences are still pouring into major theaters.

In order to compete for the audience, the manufacturers of the big productions try their best to promote themselves to attack their opponents, while the small productions try to survive in the cracks to drink a little broth.

from Friday. "Godzilla" was released on a wide scale, and the North American screening market increased to four films with a production cost of $80 million.

It is a pity that the decline of "Clash of Heaven and Earth" is obvious. The number of theaters in North America has dropped sharply to 1,520. The single-day box office before the weekend is only 2.4 million US dollars. It has already launched the ranks of first-line competition.

"Titanic" is still in theaters, but no one thinks it's still competitive.

The only contenders at the top this weekend are Godzilla and The Matrix. The former opened with 3,310 theaters, while the latter maintained a super-scale of 3,220.

The collision of the two has occurred in every corner of the movie market, from audiences to media to theaters.

"The Matrix is ​​not only a milestone in the history of film special effects, but also the foundation and leader of science fiction films in the new century!"

Just after NBC's movie recommendation program touted "The Matrix," CBS aired a highlight of "Godzilla."

"Godzilla is as exciting as riding a roller coaster in a theme park!"

While promoting itself, of course, do not forget to attack the opponent.

"Godzilla is an exaggerated and huge monster, which makes the film no surprises, no excitement. There is no thrill and excitement, it is just a big lizard from Japan that is boring and has no horror."

--"New York Times"

"Actually, the core of the whole film of "The Matrix", whether it is real or virtual, has been expressed in movies a long time ago. Duke Rosenberg simply put on the technological coat of the emerging computer network, which seems to have It's a little better. It's still a repetition of the old Hollywood routine."

-- "Chicago Sun"

In addition to these, both sides are also working hard to spread negative news about their opponents, especially the negative perception of the film by first-line movie audiences.

"Hello, I'm Stu, a reporter from CNN."

A reporter from Time Warner's CNN stopped an audience member who had just walked out of the "Godzilla" theater. The depression and dissatisfaction on the other side's face was very obvious, "Can you talk about your opinion on the movie you just watched?"

"A lousy movie. Absurd, exaggerated and lacking in humor, it's very boring to watch."

The young fan said angrily, "It's a complete waste of my time. I really doubt that this movie was made by a Japanese. It's so boring!"

The interview was quickly transmitted to the television screens of countless homes and viewers with CNN's live news.

Just after reading this news, Michael? Ovitz changed to Columbia TV, a similar program is also going on.

Standing across from the CBS reporter was a family audience, the father of whom said, "I really regret taking my kids to see 'The Matrix', which has so much violence, so many dead people and gunfights. I would advise family viewers like us not to choose The Matrix..."

The interview was still going on when the door of the living room was suddenly pushed open. Martin Scorsese, the most important client of Michael Ovitz, pushed the door and walked in. He watched the program on the TV and sat down. Opposite Ovitz.

"You seem confident," Martin Scorsese said.

"You know, Martin, I've never been short of confidence, even when the opponent is Duke Rosenberg and the king of summer!"

Turning off the TV, Michael Ovitz added, "As for who's going to win this weekend, we'll have to wait until the stats come out."

Martin Scorsese seems to be very interested in the current competition, and asked curiously, "Can you know your box office expectations for the first day and first weekend of "Godzilla"?"

"According to my judgment, the first day should be between $13 million and $15 million." Michael Ovitz said confidently without any humility, "The box office will not be less than 40 million in the three-day weekend. US dollars, I am more inclined to the figure of 45 million US dollars." (To be continued~^~)

PS:  Ask for a ticket~~Ask for a ticket~