Made in Hollywood

"Please let us in!"

Standing at the door of the preview theater, Norman Shearer and his companions begged to stop their staff, "We've been in line for so long, just to see this movie in advance, if there are no seats, we You can also sit in the aisle."

The Warners staff member would not be deceived by his disguise at all, and directly exposed, "Sir, if I remember correctly, this is your third time participating in the preview, right?"

"Uh..." Shearer was suddenly dumbfounded, scratching the back of his head, "The movie is so good, I just wanted to..."

"Feel sorry!"

The staff member picked up the walkie-talkie and said a few words, then shook his head, "I can't let you in! The theater is full!"

As he said that, he pointed to the long line of hundreds of people behind the two, "If you let you in, we won't be able to control it later."

There were too many people in today's preview. Even if Warner Bros. chose one of the largest independent theaters in Burbank, and only the audience and Warner's investigators participated in the preview, the number of seats was still far from enough. And the trailer attracts too many young audiences.

A considerable number of them did not get the qualifications for the audition, but they fantasized that they could get into the theater by luck, and some people participated in the previous audition like Norman Shearer, and they felt it was not enough and came to watch it again. people.

Just when the long line continued to protest, the camera of Warner Bros.'s media had already recorded this scene. This is a very good material for publicity and hype. A film is just a preview, and it has caused such a big response. ...

The final result was quite helpless. Norman Shearer and his companions left the theater, but they were unwilling to go back and simply entered the Burger King next to them. At least here, you can continue to enjoy the cool modeling of the characters in the film.

Just last week, Burger King launched The Matrix Package, which uses a lot of Matrix poster characters in the package.

Norman Shearer sat down with a tray with a Matrix poster and a burger with Matrix wrappers on it. His companion Hudgens took out two newly bought bottles of Coca-Cola. Different from the previous red packaging, this is a newly launched type by Coca-Cola Company. The packaging is one-piece black, the black of the Matrix!

The most conspicuous ones above are still Neo and Trinity!

"I really want to take Trinity home!" Hudgens kept rubbing Trinity's image with his hands. "Long legs, tight leather jackets and high-heeled boots are the most adorable."

Norman Shearer nearly spit out the Coke from his mouth. "Such a strong woman. Who can take it?"

"She's just great in the matrix!" Hudgens retorted, "in the real world, she's just an ordinary woman."

"What is real?" Hudgens simply dragged out the movie's lines. "Does what you see and feel must be true?"

Shearer shook his head, "I haven't seen enough of the first one, and I'm already thinking about whether there will be a sequel later."

Three test screenings. "The Matrix" has earned enough reputation from the audience, and various statistical data are gathered in the hands of Warner Bros., Duke Studio and the North American Cinema Alliance at the fastest speed. These market survey feedback will be related to the subsequent announcement of the film.

"Give it to me, Tina."

Penny Kelly took over from Tina Fey about the film's test-run word-of-mouth statistics. He said to Duke, who was sitting in front of the computer, "Congratulations. The test screening has a very strong reputation, and the audience's praise rate has risen to 97.5%."

"What about the theater?"

This result was actually foreshadowed after the first two test screenings, and Duke was not surprised, but asked about another major factor related to the film's box office. "No theater representatives participated this time?"

"No." Panney Kelly continued, "During the first two test screenings, the filmmakers from all the theater chains in North America watched the film, and 50 of the 58 people rated it as representing an A-level commercial film. , 6 of the remaining eight people gave an A- rating, and the only two who thought the film was unqualified were because they could not understand the film."

"The news from Warner." Tina Fei said at this time, "The theater chain has determined that it will open at least 2,800 theater chains in North America. Will the theater chain increase? Let’s see how the first few films in the summer program will perform.”

"That is to say, the box office results of the large-scale "Crash of Heaven and Earth" will directly affect the number of theaters of "The Matrix"?"

Scarlett Johansson, who had been sitting in the corner of the living room as a good baby, said suddenly.

Looking at the little girl his mother brought over, Duke nodded, "It's true."

He didn't have the time or energy to say anything to Scarlett Johansson, and looked back at Panney Kelly, "How's your network department going?"

"I have been posting on major forums to build momentum for "The Matrix"!"

Although he is a veteran publicist in Hollywood, Panney Kelly's head is quite lively. During the promotion of "Chicago", when he saw the advantages of Internet public opinion, he had a targeted idea, which also coincides with Duke. She set up a dedicated online PR department for Duke.

It is no exaggeration to say that Duke and she are already at the forefront of Hollywood in this regard.

In the online propaganda of "The Matrix", under Duke's suggestion, they used the propaganda tool of the network water army on a large scale, but today's network is incomparable with the future, but it is also among the groups who often go online, creating With quite a lot of momentum, Duke's personal website has been crowded out recently, which is not unrelated to their overt and covert propaganda.

"Panny, come and see this website."

Duke beckoned and called Panney Kelly over, "This is the most famous professional film and television website on the Internet, with the largest number of fans, and there is also a special film rating section. To a certain extent, it can reflect the audience reputation of a film.”

This is a website called .Database, the Internet Movie Database, or IMDB for short.

"I know this site, it was just acquired by Amazon earlier this year."

Panney Kelly glanced at it and said, "Our people will build momentum on it as soon as possible. Its scoring method is not to calculate the average score, but it can be influenced. Don't worry."

Most of the publicity methods and channels that can be used at this stage have been used by Duke Studio and Warner Bros. in practice, and the overall effect is not bad, and the publicity for competitors is also in the pipeline. Just wait for the opponent to launch a surprise attack about ten days before the release to achieve the best strike effect.

And the competitors of "The Matrix" are not idle either.

"Good news, Steven."

In CAA's luxurious office, Martin Bob said to Spielberg, who had just walked in, "The Matrix is ​​rated. R-rated!"

A smile appeared on Spielberg's mouth. As the producer of "Heaven and Earth", the success or failure of the film is closely related to him.

Likewise, Martin Bob is in charge of packing, and success or failure is tied to him. "The films released on the same weekend can basically be ignored. The next week's "The Matrix" was rated R, and "Clash of the Earth" was rated PG-13. We have taken the lead."

"Heaven and Earth Clash" is almost impeccable in terms of plot content. Even if the Big Six wanted to be embarrassed, they couldn't find enough reason.

Sitting across from Martin Bob. Spielberg's smile disappeared quickly, "We took the lead in grading, but the theaters were suppressed, Martin. I want you to unleash the power of CAA!"

The six major companies have united to put pressure on the North American Cinema Alliance, and DreamWorks' past few films have received a mediocre response, which has affected the number of theaters opened for "Clash of the Earth". Spielberg originally planned to have 3,000 theaters. The theater lines around, in fact, have shrunk a lot.

"It's hard for CAA to do something." Martin Bob's face was not very good-looking. "You should know, Steven, Eno Martin's side..."

Hearing Eno Martin's name, Spielberg frowned. Compared with Martin Bob, the friendship between him and Eno Martin is much better, but some things cannot be solved by friendship at all. , Some time ago, he had spoken to the other party on the phone, and Eno Martin refused a few small requests from him.

This incident also made Spielberg deeply realize that the contradiction between Eno Martin and Martin Bob could not be reconciled at all, and the two could only end with one of them leaving CAA sadly. is not as powerful as it looks.

Ultimately, though, for The Matrix, which has no rivals over the same weekend, The Matrix is ​​the most pressing target right now.

"The Matrix has a very high reputation among the audience for the preview!" Spielberg said slowly, "and the theaters have had enough of Duke's works in the past few years, so they will definitely promote this film. The box office is really hot, and it will definitely impact our second weekend box office."

Just listening to Spielberg mention Duke's name, Martin Bob's face became quite ugly. In the past few years, he had suffered a lot from the other party. The advantage of grading is sometimes a disparity in film quality that simply cannot be addressed, otherwise how could he keep silent when Spielberg was talking about working with Michael Ovitz?

Partners and competitors are sometimes only separated by a thin line.

"Steven, I have launched a considerable amount of media, plus DreamWorks and Sony Entertainment, we will definitely hit them hard, the first week of "Clash of the Earth" is expected to be 40 million US dollars! I am confident that it will be The next weekend's decline will be controlled within 40%!"

Spielberg nodded, if the film went as expected, it would definitely sell well, and he also got the news that Warner Bros. expected "The Matrix" for the first weekend of 35 million US dollars, obviously affected by the film's ratings.

Martin Bob's words rang again, "As long as it enters May, we will give "The Matrix" a surprise!" (To be continued ~^~)

PS:  The sky has been gloomy, but it doesn't rain, so depressed~~