Made in Hollywood

For a large-scale commercial film, it would undoubtedly be a miracle if the second week's box office trend overtook the first week, and "Titanic" is undoubtedly creating a miracle.

The North American box office of the film has been increasing for two consecutive working days, which has caused many people to fall below their glasses. On Thanksgiving Day, due to the lack of strong enough competitors in the market as before, "Titanic" has become a large number of family audiences to watch the film. The first choice, and the film will not disappoint, the PG-13 rating is enough to kill young and old.

Compared with the weekdays on Wednesday, on Thursday, the Thanksgiving holiday, the single-day box office of "Titanic" rose again, by as much as 55%, with a single daily receipt of 27.59 million US dollars.

Released in North America for a week, "Titanic" officially broke the $100 million mark at the box office, reaching $123.36 million!

At the same time, the film also landed in the UK for a week. In the hometown of the Titanic, the film performed equally well, taking in $29.55 million in the same period.

"Titanic"'s completely anti-market trend is just the beginning, far from the end.

After Thanksgiving, the number of North American theaters of the film increased again, from 3,358 to 3,398, and the mainstream commercial theater line rate exceeded 70% in one fell swoop, reaching a terrifying figure of 76%. .

As we all know, since the large-scale release of Hollywood films, especially since the 1980s, the first weekend box office has become more and more important for commercial films, and the proportion of the box office is also increasing. The most normal rule, even a movie whose box office drop can be controlled within 30% every weekend, can be called a god trend.

After Thanksgiving, "Titanic" ushered in the second weekend after its release, and the box office on Friday unexpectedly had a certain degree of shock. It slid down to $19.5 million, but by Saturday, the one-day box office shot up again to $26.75 million, and by the end of the weekend, Titanic's second weekend box office had everyone gasping.

Compared with the first weekend, the North American box office not only did not dive. On the contrary, just like the performance of the weekdays this week, there was an incredible reverse increase. The reverse growth rate on the weekend was as high as 25%, and it won US$55.8 million in three days!

It also set a record for the highest second weekend box office ever in Hollywood!

At this time, everyone, including those who have been bad-mouthing "Titanic", understood one thing. Don't use the normal laws of commercial movies to measure this big ship!

The trend of this epic at sea is extremely stable. In the past, commercial films often plunged 30% or even 40% in a single day. It can only be described as extremely rare.

As the new week begins, Duke returns to Los Angeles to continue his work, while "Titanic" is still on a rampage and its box-office performance is steady. It can only be described as incredible.

$17.55 million on Monday, $15.21 million on Tuesday, $13.22 million on Wednesday, $12.14 million on Thursday…

When the film was released for two full weeks. With a total of $237.28 million at the North American box office, those who expected "Titanic" to not exceed $250 million at the North American box office have completely disappeared. Even the most uninitiated can see that this figure is definitely not the end of the North American box office. Several forecasting agencies on Wall Street have quietly changed the film's North American box office forecast to $400 million...

"It is said that Las Vegas has already made a bid for the film's eventual North American box office."

Apart from busy work. "Titanic" is naturally the focus of discussion between Duke and others. Mike Dawson said the news he heard recently, "$400 million is only one for one, and $500 million is only one for one and a half..."

Duke laughed, "Everyone, are you interested in playing?"

The operability hidden behind the handicap is too strong. Duke will not be naive enough to think that if he invests a lot of money, he will receive a corresponding return. of.

"Okay." Anna Prinz became interested, and first echoed, "I choose the $500 million line."

Zach Snyder gave her a contemptuous look, then said, "I'm also taking the $500 million line."

Everyone knows the dangers of indulging in gambling, just as a small entertainment to regulate emotions.

Duke turned to Tina Fey and said, "Same, buy me $100,000."

Tina Fey rolled her eyes, "Then I'll buy $100,000 as well."

That amount of money was nothing to them, and everyone joked for a while, then went back to work, and Tina Fey left the editing room and continued to watch the box-office trend of "Titanic" for Duke.

I have to say that the success of "Titanic" is inevitable, but there are also accidental factors. The most typical one is the lack of truly competitive films in the Thanksgiving Christmas file, such as "Starship Troopers" released by Sony Columbia Pictures, which has huge investment and box office. The performance is not even considered average, let alone the competition with "Titanic", it is even a question of whether it can recover the cost by relying on the box office.

And in the third weekend, "Titanic" finally met the stronger film in Duke's memory, "Good Will Hunting", produced and distributed by Miramax and starring Matt Damon and Ben Affleck, The film did quite well at the box office in the end, but it executed a typical Miramax-style award-winning strategy, with only seven theaters in the first week and no threat at all.

Without a strong enough competitor, "Titanic" easily topped the box office chart for the third consecutive week, earning $39.52 million in three days and a total of $276.8 million at the North American box office.

Also this weekend, 20th Century Fox was well-prepared to push the film to overseas markets such as Latin America and Western Europe, and the films that sold well in North America, except for the typical vulgar comedy and cult genre films, Basically, they can achieve good results overseas, and "Titanic" is no exception. A cultural wave belonging to the big ship has begun to spread all over the world.

However, the fourth weekend of "Titanic" in North America finally ushered in a heavyweight competitor, "Tomorrow Empire", the eighteenth of the James Bond series, landed in North America with 2,807 theaters.

But this is destined to be the year of "Titanic," a well-made Bond movie that can only be shown in the shadow of the big ship, even if the former is in its fourth weekend and the latter is only in its first week!

"Tomorrow's Empire" was obviously hit by "Titanic", and it only reaped a lower than expected $25.14 million on the first three days. This achievement may be enough to take the box office champion at other times, but in the big boat It's not enough to see in front of you.

"Titanic" has an unusually stable trend. It collected $33.31 million over three days over the weekend and won its fourth consecutive weekly box office title. In addition, this week's four-day weekday box office grossed $28.75 million, bringing the North American box office to $28.75 million. - $338.86 million!

As soon as this figure came out, Las Vegas changed the line, changing the North American box office $500 million to 1 for 1...

In the following week, Christmas was approaching, and more films began to be released together, grabbing the important annual cake, but whether it was Miramax's "Scream 2" and "Life is Beautiful", or Sony Columbia Pictures The industry's "Perfect" is unable to form a real competition with "Titanic", and the market is relatively weak except for the big ship, which has also caused the "Titanic" to dominate the situation.

The success of the big ship is inevitable, and the inevitable factors occupy an absolute dominant position, but it is an objective fact that it has never encountered strong competitors.

In short, the inside must and the outside accidentally add up, creating the unprecedented super splendor of this film.

Before Christmas in 1997, "Titanic" was released in North America for 37 days, and the number of theaters remained at a high of more than 3,300. Despite the ups and downs at the box office, there have been many unbelievable and substantial reverse increases. It grossed $375.62 million at the box office.

At the same time, the film has also been released on a large scale around the world, and the overseas box office has grown at an incredible rate to 250 million US dollars. Even if it is combined with the North American box office, it is not enough to recover the total investment of the three companies in the film, but all the Everyone knows that it's only a matter of time before Titanic becomes profitable.

Before Christmas, "Titanic" ushered in an important peripheral sale. The film's original soundtrack album was officially launched. In the first week alone, 443,000 copies were sold in the North American market alone, and the second week sold 519,000 copies were released, and the sales reached a peak in the third week - 765,000 copies. In the fourth week that followed, sales fell to 658,200 copies. In the fifth week, like a rebounding box office trend, it rose to 758,800 copies...

In the past five weeks, "Titanic" not only completed an incredible five consecutive tops at the box office, but also overwhelmed the pop queens and kings who released records on the Billboard album sales chart. Five consecutive sales championships!

The soundtrack album was a huge hit, not only from Paramount Pictures, 20th Century Fox and Duke Studios, but also from the three major investors, Celine Dion. Eternity", ranks among the top female singers in North America, and has even been compared with Madonna Cicconi, Mariah Carey and Whitney Houston.

The sales of the original soundtrack album in overseas markets are equally terrible, and the sales at the same time are almost double that of North America.

In addition to these, the team of three investors is also actively opening other peripheral products of the film, striving to squeeze every drop of oil from this big ship, and has reached a series of licensing agreements with many manufacturers, and its income is enough to make all People are jealous and jealous. (To be continued ~^~)

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