Made in Hollywood

In the living room of the suite, Penny Kelly kept pacing back and forth, his eyes occasionally drifting over Duke, who was sitting on the sofa, sipping coffee unhurriedly, as she mentioned the Oscar aspect. The topic, obviously not very enthusiastic.

"Duke, do you want to win an Oscar?" she finally couldn't help asking.

"Of course I do!"

Putting down the coffee cup, Duke said seriously, "There aren't many people in Hollywood who don't like Oscar statuettes, right?"

"Saving Private Ryan" is the film's established strategy, and this year's time period is so special and suitable, it will definitely not change. He himself also approves of this move. The reason is very simple, as long as he can get a few heavyweights Awards, the income of the film will inevitably increase significantly, and his income will also increase.

"And what about Best Director?" Kelly continued, walking over and sitting across from Duke, after Tina Fey had poured her coffee, "Are you really not interested in individual awards?"

Duke pointed to himself, "Panny, I'm only twenty-five years old this year! Apart from other factors, do you think the Academy will award the best director to a young director?"

Don't be kidding, even if he's Jewish, the Golden Man for Best Director doesn't even have to think about it until he turns 30.

"The chance of winning is extremely small." Kelly first shook his head, and then said, "It is still possible to get a nomination."

"Nominations are optional for me." Duke put on his indifferent expression again, "With this nomination, my salary will not increase. Without this nomination, the companies that are willing to invest in my films will not be able to. will decrease."

"You can't never win an Oscar, can you?"

Kelly is not stupid, and can see that Duke is not not interested in Oscar, but is very interested in it. "Every nomination is a qualification. It can improve the probability of winning in the future."

"Am I really going to be nominated?" Duke knew his situation. "Don't forget, critic."

"Some things can only be known if they are done." Kelly is very confident and enthusiastic, because the awards season is often the bulk of the public relations income. "There are some things that a PR campaign can fix."

Duke agrees with Kelly's last sentence.

Compared with the three major European film festivals, which only have a jury of more than a dozen people, the Oscar, an awards ceremony founded by the Academy of Motion Picture Arts and Sciences, is voted by nearly 6,000 senior people from various industries in the film industry. The entire voting mechanism The awards that have been running for many years and have been continuously optimized can be said to be a relatively fair film award in the world.

However. No matter how fair the competition system seems, there is a lot of room for manipulation behind it. There are many good actors and good movies in Hollywood every year, but there is only one statuette for each project. Who is it for?

Then it depends on their means.

once. George Lucas scolded Oscar as a political game, and famous directors such as Spike Lee also came forward to criticize Oscar instead of rewarding good filmmakers and filmmakers, but rewarding people with strong communication skills and willingness to spend money.

Perhaps these views are a bit biased, but they can always explain some problems.

Like "Saving Private Ryan". Even some core members of the academy thought it lost inexplicably, and of course it wasn't just a matter of public relations. There is another big factor. Private is a movie for the majority, while Shakespeare is a movie for the minority.

In 90% of cases, Oscar will choose to make a movie for a few people.

In Duke's view. If it is not stuck in such a time period, Da Bing is aggressive and cannot crush the world's box office, which is one of the obstacles to the Oscars, plus the bad things between him, the director and the film critic, maybe there will be another one. tragedy.

Never underestimate the determination of the old men to choose the minority.

"Duke, have you heard of Annie Wilson?"

Seeing Duke shaking his head, Panney Kelly explained in detail, "She is a member of the Academy, an Oscar judge, and a member of the Producers Alliance. Although she has not had any commendable works so far, she is a good player in building relationships. Many of the core members of the film are close to each other, which can influence their choices. If you get through her relationship, you will gain the support of a considerable number of people in the Directors Guild and the Producers Union, thereby offsetting part of the negative influence that film critics can bring."

"What about the price?"

His mother had told him with facts that there is no free lunch in this world.

"She has a hobby." Kelly looked at Duke, hesitated for a moment, and said, "She likes well-known men in this circle, especially... well, good looks."

"She has a penchant for collecting stamps," Kelly said simply and directly.

Duke looked over there coldly, and Kelly sighed, "Okay, this plan can be abandoned..."

"Panny!" Duke asked, interrupting her with a raised hand. "Let's talk about how much more specific work I have to do if I want to be nominated."

If the time and energy put in is not proportional to the reward, he will give up even the best director nomination.

Yes, some people can give a lot for Oscar, such as the former Martin Scorsese, Leonardo DiCaprio, etc., but they are still rational, and some people can only use madness. describe.

For example, 'Mrs. M' Judi Dench in 007 once tattooed Harvey Weinstein's name on his buttocks in order to please some people in order to hit the Oscars, and claimed that even on the red carpet, as long as Wayne At Stan's request, she can unbutton her pants to show her buttocks for publicity...

This can be said to be the epitome of the bizarre and outlandish image behind Oscar.

Although a very realistic egoist, Duke definitely couldn't do that.

Kelly pondered for a moment, removed those things she thought Duke could not accept, and then said, "The first is the pull-off party, after the promotion of the film is over, and the time between awards season is a little long, you have to organize five At the pull-off party above, invite members of the academy to watch, and at the same time impress film critics to praise the film..."

"There are all kinds of promotions, PR parties and PR dinners," Kelly said as simply as possible. "In short, you can't stay away from the media, film critics and Oscar judges."

Hearing this, Duke was already rubbing his forehead. He knew that it was far more troublesome than what Kelly said.

It's not over yet, Kelly continued, "PR is not just for the Oscars, but also for the pre-season vane awards, which can increase the odds of being nominated and even winning."

"What are they?" Duke was a little curious.

"I only say the main thing."

Even Kelly took a document out of his handbag and glanced at it, "American Film Independent Spirit Awards, New York Film Critics Association Awards, Gotham Independent Film Awards, National Critics Awards, Washington Film Critics Association Awards, Los Angeles Film Critics Association Awards Film Critics Association Awards, Chicago Film Critics Association Awards, Boston Film Critics Association Awards, Motion Picture Association Awards, Producers League Awards, Directors Guild Awards..."

Duke felt like his head was going to explode, he thought Oscar would be very troublesome, but things were more troublesome than he thought.

"The Critics Awards and the Union Awards are the focus."

After saying this long list, Kelly took a sip of coffee and said, "If you can get nominations from the three major film critics associations and trade unions, plus some necessary public relations methods, even at your age, there are still Ninety percent more likely to be nominated for best director."

Holding up the coffee cup, Duke took a sip and thought for a while, as if analyzing the pros and cons, and then asked, "In the next few months, I can't do anything else? And put your energy into Oscar?"

"If you want to secure the nomination, this is the safest way." Kelly suggested directly, "After returning to Los Angeles, you'd better not leave and cooperate fully..."

"Wait!" Duke interrupted the PR. "Panny, I didn't agree to this!"

Seeing Kelly looking at him suspiciously, Duke didn't hide it, "My time and energy are very precious, and I won't waste it on this kind of game."

"After the promotion, I'm going on a long vacation!"

Duke said this righteously, it seems that vacation is more important than Oscar, "I also have an advertising cooperation with the Lauder Group..."

Three million dollars to shoot a commercial, of course he has no reason to refuse.

"Although the new movie is going to be pushed to next year, I still have to do some preparatory work." Duke spread his hands, "I'm very tight and I can't waste it."

Coming up with all this, just for a best director nomination without any guarantees, is definitely not worth it in Duke's eyes.

What's more, he has never underestimated the influence of film critics in academic awards.

With Duke's current achievements and status, even a senior publicist like Kelly couldn't make some strong demands at will, so he could only ask helplessly, "What about your opinion?"

"We cooperate with the filmmakers." Duke said lightly, "It's mainly about the filmmakers' public relations. It doesn't matter if you can get the best nominations or not."

Although the main PR of the co-producer must be the best film, it will also apply for the best director and invest some resources appropriately. After all, the more important award nominations and golden people get, the greater the future income of the film may be. .

"According to the director agreement between you and the studio..." Kelly reminded him, "you must attend important PR parties and PR events."

"I know." Duke nodded.

Compared with the long list that Kelly said, there are not many such activities, and it will not involve him too much energy.

Penny Kelly came in a hurry, and left in a hurry. Her Oscar strategy has not been implemented yet, and was rejected by most of Duke, and she can only leave with regret.

Afterwards, Duke put the Oscar thing behind him, and together with Tom Hanks, he worked hard to promote the film, in order to try his best to suppress the old cowboy Clint Eastwood's new release of "The Bridge's Last Dreams", Fight for the second week to continue to occupy the throne of the box office chart. (To be continued ~^~)

PS:  The second one is sent, please ask for tickets~~I want a reward~~I want to support~~