Made in Hollywood

Thirty seconds is enough to change a lot. Thirty seconds is too short for a film. The thirty-second commercial of "Saving Private Ryan" during the halftime of the Super Bowl shows only the most Real wars and battlefields.

The Super Bowl, the annual carnival day in North America, even if they are not interested in American football, many people will sit in front of the TV and watch halftime commercials and halftime performances, just like the people on the other side of the Pacific Ocean on a certain night Like watching a show, it's not just a hobby, it seems to have become a habit.

In the mansion in the Upper East Side of New York, Erin Lauder was sitting with her sister. After the first half of the Super Bowl, she estimated that they would switch to ABC TV immediately. They had no interest in the game itself, and they just watched the halftime commercial. , because not only the latest advertising blockbuster of the Lauder Group, but also the new commercial of one of Erin's favorite directors.

"Eileen, you seem to be a little too obsessed with that director's work."

Hearing her sister's words, Irene Lauder made a gesture to shut up to her, "Jane, it's time to start!"

At the top of all the movie advertisements is the advertisement for "Saving Private Ryan". Irene's eyes widened and she stared straight at the TV. Jane seemed to be influenced by her sister and stared at the TV very seriously. .

One after another, the landing craft rushed towards the coast. The officers on the landing craft told the soldiers what to do. The soldiers kissed the cross, and then the door of the ship opened, and bullets were fired. The beach became hell on earth, a blood-red tragic image.

Jane covered her mouth subconsciously, and Irene pursed her lips tightly...

Looking for a doctor with his broken hand, clutching his stomach where his intestines have come out, taking off his helmet, and when it was unbelievable that the helmet saved his life just now, he shot it again, and the soldiers fell down like this. in a pool of blood.

All the pictures are telling the audience that this is the most real World War II!

The camera swayed silently, observing the war from the first perspective of the officer played by Tom Hanks. The real tragedy seemed to happen right in front of them.

The reactions of the Lauder sisters were very different. Irene felt the shock and shock of her heart, but Jane just wanted to vomit...

The short 30-second commercial shows only the beach landing battle. Although there are grand scenes and continuous explosions as always, even a layman like Irene finds Duke Rosenberg's The style seems to have changed a bit?

There are no bright and thick colors like oil paintings, no short shots with fast switching, no picturesque wide-angle pictures, and no characters who will not die even if they are bombed...

Irene suddenly remembered what her friend Anna said. If Duke is successful in "Independence Day", he must make a proper transformation. Since even Anna can see it, the other party, as a professional director, seems to understand this very well. One point, he's obviously a very calm and sane director.

If the average young director made Duke's achievements, he would be carried away, right? You must think that your style is enough to conquer fans all over the world, right?

As soon as these thoughts popped up, Irene shook her head. This assumption is impossible to hold. Only Duke Rosenberg in this world can create such incredible business achievements at such an age.

"Irene, you won't want to watch this movie, will you?" the voice of her sister's question sounded next to her.

"Why not?" Erin said of course, "This is a Duke Rosenberg movie, and it is the work of a director who can't be rejected."

"I didn't expect you to have idol worship one day."

"I just like his movies very much." Erin just smiled, "Don't you also think "Independence Day" and "Brave Island" are good?"

"But this..." Jane suppressed the feeling of vomiting just now, "the colors are dull, the picture is cold, and it's too bloody, and it doesn't have the beauty of the last two movies at all."

"This is a war drama." Irene subconsciously defended, "How can there be beauty in war!"

"Aren't you working in the branding department now? I remember your department seems to be looking for the right director for next year's campaign?"

Jane Lauder, who was still in school, was simply making a bad idea, "Why not invite Duke Rosenberg? His first few films were like super-long commercials. If he was invited to shoot our commercials, the single The sensational effect is enough to be worth the ticket price.”

"It seems...it's a good suggestion." Irene Lauder thought for a while, "I'll mention it to my cousin."

She then asked, "I just lost my mind and didn't see the release date of Saving Private Ryan."

"Theatrical release in North America on May 26, the weekend before Memorial Day!"

This is the first time that "Saving Private Ryan" has officially announced the release date. The selection of this date, not to mention the reaction of fans, has produced a strong response within Hollywood alone.

Universal Studios, the distribution department of Universal Pictures, convened an emergency meeting immediately after the Super Bowl, and even CEO Ron Mayer attended the meeting.

"I think it is very necessary to adjust the release time of "Ghost Horse"!"

As the director of the distribution department, Justin Fellaini had an inescapable worry on his face, "Although our early publicity has been going on, we have not officially announced the release time, and now there is Mel Fellaini on the Memorial Day schedule. Gibson's Braveheart, joined by Duke Rosenberg's Saving Private Ryan, is already crowded!"

He specially emphasized, "Mel Gibson is okay to say that he has not proven himself in terms of directing, but Duke Rosenberg, that is the king of summer vacations in recent years!"

"Reminder," the deputy director Bellestein suddenly interjected, ""Ghosts and Horses" is a PG-rated film, while "Saving Private Ryan" must be R-rated from the advertisements released, and the audiences of both are R-rated. Very different, we didn't..."

"So did Sony Columbia Pictures last year!"

Justin Fellaini interrupted him directly, his voice extremely serious, "The bloody lessons of 'Interview with the Vampire' to 'Brave Island' and 'The Shawshank Redemption' to 'Independence Day' are not enough Is it? We haven't announced the release time yet, everything has time to adjust, if like Paramount Pictures and CAA's "Braveheart", it has spent a lot of resources and spent nearly half a year promoting the film on May 26th After the release, I would not suggest adjusting the release time of "Ghosts and Horses"!"

Opponents shut up for the time being, and others chose to remain silent. In the past three summers, especially last year's summer, Duke Rosenberg and his films have all proved their superpower in this hot season, if not Like "Braveheart" who can't turn around, no one wants to take the initiative to touch him and his new works.

All eyes fell on Ron Mayer, who ultimately had to make the decision for him as the CEO.

Sitting in the chair, Ron Mayer never opened his mouth. As one of the five giants who had created CAA, he knew very well about Martin Bob's wrist. Under his suppression, Duke Rosenberg was still swift and violent. The rise, in fact, proved a very important thing - Duke? Rosenberg is more than just a successful director.

From the successful experience of his past several films, it is not difficult to see that this is a director who knows how to leverage and share benefits.

At the time of "Speed ​​of Life and Death", he was not paid attention to, and he borrowed the power of Lucasfilm and 20th Century Fox to complete the first successful step; in "Brave Island", he borrowed Warner to fight Fox and CAA , thus preliminarily established its position in Hollywood; look at "Independence Day" again, abandoned the former suspicion and brought Fox closer to the ranks of cooperation, and used the two giant platforms of News Corporation and Time Warner to create a business record that science fiction films have never had before. !

These all show his rationality and intelligence. In the past, there were directors in Hollywood who achieved good results at a relatively young age, but why did those directors disappear in the long history? Because they are not like George? Lucas, Steven? Spielberg and James? Cameron, know how to share benefits, just have a little capital, they are impatient to set up their own doors, delusional challenge the existing order of Hollywood!

These stupid wastes were finally swept into the pile of old papers of history.

On the other hand, Duke Rosenberg, although he established a duke studio, but a discerning person knew at a glance that it was just a shell company for tax avoidance. He is also using their power to escort his growth.

If he leaves the big company and makes movies independently, not to mention whether he will be squeezed out by the traditional Hollywood forces, Martin Bob alone can use the power of CAA to drive him to a desperate situation.

This should be Duke? Rosenberg's smartest place! Ron Mayer sighed softly. The other party didn't seem to have the innocence of young people at all, and he knew very well the cruelty of Hollywood competition.

"Ron..."

Hearing Justin Fellaini's reminder, Ron Mayer immediately went back to the issue he was discussing, which for him didn't even bother him." Find the right time. On Memorial Day, we'd better watch Braveheart and Saving Private Ryan."

The adaptation of "Ghosts and Horses" does not need to use too many resources in the promotion itself, and there is no strategy for making a fuss about the release date, which also makes it easy for Universal Pictures to adjust, but "Braveheart" does not It is easy to turn around. Paramount not only used a lot of resources and invested millions of funds, but also announced the release date early in the pre-publicity and Super Bowl commercials. It is said that overseas marketing is also in accordance with this North America. The release date is being planned, and adjustment means that all the preliminary work has to be overturned and restarted!

That is, at the same moment, in the conference room of Century City CAA, many people looked serious and nervous.