Made in Hollywood

Although it did not appear on the cover of "Vanity Fair", this article also attracted the attention of many people, because there was no professional public relations and Nancy Josephson had been busy negotiating, and the two sides had not communicated enough in advance. Fortunately, although the article There is a hint of irony, but there is no excessive vocabulary. Generally speaking, it still attracts readers with good-natured ridicule.

"The ultimate conjecture of the most unlikely event in Hollywood - Duke Rosenberg shoots a literary film!"

This is the title of the article, which is also in line with Vanity Fair's slightly exaggerated style of using celebrities as the main body of its coverage.

"Impossible reason - as we all know, Duke Rosenberg's reputation in Hollywood is based on his 'rock-shattering' blasting skills and splendid mirror movement skills. Deafening explosions, intense pursuits Cars, sturdy men, hot and sexy beauties... Anything that can stimulate adrenaline surges, Duke's films have always had everything. All of these, and small-budget literary films, author's films, etc. There is no intersection."

"Ultimate conjecture - Duke Rosenberg has recently been rumored to be a 'man born when a comet hit the earth' because he is too good at blasting..."

"In order to break this rumor, Duke Rosenberg decided to make an autobiographical literary film, focusing on his high school life and his youth dreams. But during the shooting process, Duke discovered a slow campus. Youth films are too boring, so he decided to play a role in the film himself - a school security guard with a gun. With a strong male protagonist and a gun, the rest is very easy to handle, shootouts, explosions , the sea of ​​fire... everything comes naturally. The only question is, is this a small-scale author's film or a campus version of "Brave to the Dead Island"?"

"Of course, all this is the author's conjecture. One day in the future, if you are surprised to find that Duke Rosenberg has changed his career to make literary films... Don't doubt that you are dreaming, you must know that in the world of Hollywood In DreamWorks, nothing is impossible!"

Seeing this article, Duke just smiled, nothing is impossible in the Hollywood dream factory, and he will not go all the way to the dark.

In addition, it brought another consideration to Duke. Should he hire a dedicated PR manager like other big-name stars or directors?

"Definitely needed."

When asked by Duke, Sofia Coppola gave a reason, "I think you need a great PR team to help you handle future gossip."

"Is it so exaggerated?"

Compared with other famous directors, Duke feels that he is quite restrained. "There is nothing to hype about the director's scandal."

"The premise is that you don't stay with those famous actresses." Sophia picked up her coffee cup, walked around the office, stood in front of the window, and said, "Like Cameron who invited you to dinner yesterday. ?Diaz, she's popular now, you must have been photographed by the paparazzi."

Duke shrugged. When the two of them went out of the restaurant yesterday, they did meet the paparazzi, but because they had something to do, they just had dinner together.

"Actually, there are tabloids hyping your relationship today." Sophia's eyes slanted to this side, then turned back to look into the distance, "Maybe another day after you and Naomi Watts are photographed, you will still be There are gossip media hyping you on two boats."

"Whatever they are." Duke didn't care about that.

He has no plans to have a girlfriend in the short term, and he's not stupid enough to admit to dating anyone, and if he gets closer to a woman, no one can say anything, and even if he is photographed entering and exiting the same apartment, it's no big deal.

Besides, when the hot topic of "Independence Day" passes, there will not be too many media continue to pay attention to a director.

"Sophia."

As he left the office, Duke urged, "Help me keep an eye out for the right PR manager."

Nancy Josephson is not only his client, nor can she hold this position for a long time, and her time and energy are relatively limited.

Since the beginning of August, with the release of "Grangers in Disguise" and "Browsing Eyes", the popularity of "Independence Day" has dropped sharply. The North American box office in the first weekend of August has dropped to 11.24 million US dollars, and the number of theaters has also decreased. There are only more than 1,500 left, and the speed of converging the box office has greatly slowed down, which is also the inevitable law of all movies.

James Cameron's "True Lies" has fallen even faster than "Independence Day". According to 20th Century Fox's estimates, the North American box office will not exceed 150 million US dollars. Due to the huge investment in the film, I want to return In this case, it depends on the performance of overseas markets.

And "The Shawshank Redemption" has long since dropped out of the top ten of the box office charts. Coupled with the shock and compression of new releases, there are less than 400 theaters, and the final North American box office cannot exceed 20 million. Dollar.

According to the current situation, Duke estimates that even if the film is re-released after the Oscars as it once was, it will still be a theater hit.

Just as "Independence Day" continued to cool down, Warner Bros. launched its last violent publicity campaign. Time Magazine, which had an exclusive interview with Duke last month, finally published the interview and featured him on the cover!

This is the simplest publicity strategy. With the help of the previous hot hype, the film's popularity is re-gathered by promoting the director.

New York, the headquarters of the Lauder Group in Manhattan, while taking advantage of the noon break, Erin Lauder picked up the "Time" that she bought in the morning.

On the cover is a young man with brown hair and black eyes. He folded his arms and looked into the distance with resolute eyes. He looked extremely confident, and beside him there was a caption - Duke Nukem of Hollywood!

"Duke Nukem?"

Recalling the three movies she had watched, Irene couldn't help laughing, the title was simply too appropriate.

Then she flipped open the magazine and began to peruse it.

"Loved by the general public, hated by critics - Duke Rosenberg is such a director. He directed blockbuster films with dazzling quick edits, never-ending blasts and fights, and 100% Two hundred audiovisual enjoyment."

"So far, the 3 films he has made have earned more than $1 billion in global box office revenue, and the profitability is absolutely top-notch in Hollywood! In particular, "Independence Day", which is still showing, has broken the North American midnight show, first weekend box office, The fastest breaking 100 million records, the fastest breaking 200 million records, and even the fastest breaking 300 million records!"

"Contrary to the film's high box office, Duke Rosenberg's reputation among film critics is generally not high, and film critics do not like him, and even call him a devil and a sadist..."

"But someone pointed out the key - Duke Rosenberg is the kind of director who clearly wants to go the popular route, and among critics who always highlight high-end tastes, some critics who want to praise Duke will Be very careful to avoid being ridiculed by your peers. But whether you admit him, love him, or hate him, you can't ignore him!"

"How can Duke Rosenberg make most of the world's audience go crazy? How can big directors like Simon West and Ridley Scott queue up just for the sake of Buying a movie ticket to the badly criticized "Independence Day" movie?

"What kind of director is he? Perhaps the people who have worked closely with him have the most say."

"As Naomi Watts, the actress who starred in his three films in a row, says -- Duke's film, a shot of male hormones in America."

"Oscar-nominated editor Mike Dawson said this - Duke realized early on that the coherence of action energy could replace editing logic, and he was good at capturing mid-shots, mixing up angles, creating a kind of The exciting feeling, and then through the quick editing and the configuration of the camera, make the audience feel like they are in the battle!"

"Film work is the best agent of a director. The famous director George Lucas commented on Duke and his works - Duke's films have two notable characteristics. First, every shooting detail is polished. It's so polished, including those products that appear as product placements, that look so perfect in the movie. Second, every part of the movie is outstanding."

"These are the words of Director Lucas - generally, a 2.5 minute trailer for a movie must be the best shot, the best visuals and the most exciting moments in the film, but Watching a Duke film, you see, two hours of film is this gorgeous shot, like a row of labels, each one is extremely exciting."

"Watching his film, it only takes a few seconds to tell that it is by Duke Rosenberg. There is no doubt that he is influencing the visual language of contemporary Hollywood mainstream commercial blockbusters! This is from a famous producer Charles Rowan's assessment."

"Twenty Century Fox CEO Townsend Rothman, who released Duke's first film, commented - Duke knows what audiences like because he's part of the audience, and he has a good sense of knowing that. Something that excites people and understands what a movie the masses like."

There are still a lot of revelations about "Independence Day" and Duke, but Irene didn't plan to watch it any more, she called her friend's phone.

"Anna, see you tonight at the AMG Theater on the Upper East Side!"

Closing the magazine, Irene froze for a while. If she were asked to comment on the characteristics of Duke's films, what should it be?

"Apart from the big scenes such as hot explosions and car chases, the biggest hallmark of Duke Rosenberg-style movies should be the dazzling quick cuts, right?"

With this thought in mind, Erin Lauder started her afternoon work, and rushed to the movie theater as soon as she got off work.

At the same time, looking at the entire North American region, many people have made the same choice, and some people have pressed this choice to the weekend. "Independence Day" ushered in a rare contrarian growth of the film in a short period of time!