Made in Hollywood

Warners and Fox are not just film companies. They have a wide enough media channel and can easily give a loud voice to the United States. Moreover, the total investment of "Independence Day" is as high as more than 100 million US dollars. The potential to sell, such a project involving major interests, does not require anyone to urge them, and they will invest sufficient resources.

Using ordinary movie fans to influence ordinary movie fans, although traditional media is far less convenient than online media, it is also more efficient than professional movie critics who are always high above the ground and are extremely disdainful of the public.

There is no doubt that with Duke's promotion, this will inevitably become a public opinion dispute between "Independence Day" and film critics. Although there are many disadvantages to offending film critics too much now, driven by enough interests, Du has K can't take care of that much anymore.

Even, he is ready to go into battle in person at the right time, just like the former bombshell, confronting film critics head-on, so as to attract more attention and contribute as much to the box office as possible for the film.

Likewise, Warners and Fox will be on his side for the time being, as long as there is enough interest as bait.

Only in the evening, Fox TV Home Channel interviewed a large number of ordinary movie fans who poured out of the theater in a live interactive program.

In front of the reporter's camera, the fans, who are in a state of adrenaline rush, make no secret of their love for "Independence Day".

"Independence Day is amazing! Thrilling!"

"Duke Rosenberg's films are always so cool! So cool!"

"Those explosions, those firelights, Independence Day is all the visual impact I want!"

Probably because of the high emotions brought by the movie, these fans were excited and crowded in front of the camera, eager to share their joy with the audience, and people kept shouting.

"Aliens, welcome to Earth! You have advanced technology, and we have American soldiers who can destroy everything!"

"I really liked that speech by the president, it was so shocking! I want to enlist in the army!"

Suddenly, a very calm face squeezed in front of the reporter's microphone, and in a flat tone, said very unflattering words.

"Duke Rosenberg, the most adept at destroying the planet! He's a blaster!"

This sentence seemed to resonate with the surrounding fans, and many chaotic sounds instantly turned into a consistent frequency.

"Blast Maniac!"

"Blast Maniac!"

In a garage outside Los Angeles, a group of Latinos sat together drinking beer and raised their heads when they heard shouts on the TV.

"What are they doing?" Someone asked in confusion.

"It's like supporting a movie and a movie director," someone replied.

And someone who knows the inside story explained in detail, "It's "Independence Day", the new movie just released, I've seen the trailer, it's very good."

"They were so excited."

The person at the beginning pointed to the TV screen, "The film should be wonderful."

"By the way, there is a pilot like us." The man finally said, "He saved the world in the film, I think we should go and see?"

"real?"

These ethnic minorities are a little moved. After all, when people similar to them appear in commercial blockbusters, there are few earth-shattering heroes. "Then let's go together tomorrow or the day after."

As for film critics? Who can expect film critics to influence these people.

In a black community in Queens, New York, a black family heard a neighbor talk about how the black protagonist defeated aliens, and after watching a TV show, they decided to go to the theater for the weekend. After all, watching movies is relatively cheap compared to income. Family entertainment.

In a Jewish family on Long Island, a middle-aged couple was sitting in front of the TV with their daughter, watching the TV program and showing great interest.

"Dad, Mom."

The big-eyed girl said to her parents, "I saw this crew when I was filming in Central Park. The star of the film seems to be Jewish, and the director is also Jewish. Why don't we go to the theater together tomorrow."

"it is good!"

Looking at the United States, many people have made the decision to watch the movie tomorrow or the day after tomorrow at this moment.

A group apartment near Yale University, also staged a discussion.

"Have you read the newspapers? Almost all film critics are criticizing "Independence Day", I think it's better not to read it!"

"Film critics? Please, when will their words be trusted? I'd rather trust tabloid exaggerations than film critics' reviews!"

"Yes, look at them!" Someone pointed to the TV, "They are the same age as us! They are all saying that Independence Day is a good movie! Look at those film critics, they are all old men in their 40s and 50s , do you think their tastes will be the same as ours?"

"That's true!"

The same scene appears among many young people. They are not of the generation who believe in authority, not to mention the more rational people understand that those film critics are half a Pacific Ocean away from authority.

No matter how good the publicity is, it will take time to ferment, and Friday, July 1st is about to pass. Although many media from Warner and Fox are working hard, the specific effect will only be clear after the box office is released tomorrow. feedback.

Saturday is a time off for most company employees, but for Hollywood studios in the summer vacation, weekends are often the busiest time, especially for Sony Columbia Pictures, which has a new movie released next weekend. More so.

The final pre-screening publicity; liaise with the theater chain to expand the number of theaters as much as possible; make copies and send copies to theaters all over the United States; pay attention to the situation of competitors, and analyze whether the strength of competitors will affect the to your own videos, etc.

Sony Columbia Pictures has been observing the situation of "Independence Day" and "True Lies" that have been released and upcoming releases. The "Shawshank Redemption" they invested in and released did not have a comparable competitor on the same weekend, but instead The films released the week before and the week after looked more threatening.

Among them, "Independence Day" is the focus of Sony Columbia's observation. After all, if this film is super popular, it will inevitably squeeze the living space of the film released next week.

Just after work time, John Ralph, the deputy director of the distribution department at Sony Columbia, walked into the office of the director of the distribution department, Jack Mushkri. When the two sat at the front and back of the desk, their faces were a little serious.

"The box office of 'Independence Day' has been counted." Ralph tried his best to keep his voice steady, "2885 theaters, 22.54 million US dollars! The form is not optimistic, if not for the unanimous criticism of the film. , the film's single-day box office is likely to exceed 25 million US dollars!"

"What about other aspects?" Jack Mushkeley asked calmly.

"The audience's reputation is declining, but it is not very obvious. The A-level praise rate has been maintained at about 88%, and the young students who watch the film in the summer season have a very high evaluation of the film."

After thinking about it, Ralph added, "However, the professional rating of "Independence Day" is still falling, and it has fallen to 3.3 points. It is obvious that someone is behind the scenes, and the most famous film critics have reacted too strongly. already."

"It's a good thing." Jack Mushkri clasped the table lightly, "Independence Day is hot, it doesn't do us any good, it's only the first weekend, the impact isn't very big, if it stays strong next week The momentum will definitely affect The Shawshank Redemption, especially the number of theaters."

This is a very simple truth. Ralph naturally understands that although the number of screens in North America is constantly increasing, there are only so many theaters for the highly competitive summer program. If there is a super popular film, the filming rate will be sharp. The increase will inevitably affect the number of screens released for other films, and the most direct result of the reduction in the number of screens is a reduction in box office revenue.

So, he said, "Jack, since someone is targeting Independence Day, why don't we push it back?"

"That's what I mean too." Jack Mushkei smiled, "I have discussed with the CEO that Sony Entertainment will use the media it can influence to try to snipe "Independence Day", preferably before next weekend , this film will drop in box office and be abandoned by some theaters, so that we can win more theaters."

Competition in Hollywood is everywhere. Even if The Lion King, which was released for two weeks, has passed its hottest stage, there is still a certain degree of competition because of the overlap with "Independence Day" in the teenage audience.

Just when Sony Columbia Pictures was discussing using some of its resources to work on "Independence Day", Walt Disney's executives were also discussing the same issue.

"$22.54 million? A terrific result! Keep people in touch with Duke Rosenberg's agent for a chance to invest in his next film."

This Mickey Mouse, who is moving towards a huge media empire, has only one ruler. Michael Eisner's strong voice cannot be questioned by anyone in the conference room, "Increase the publicity of "The Lion King" and mobilize its media to publish more Slamming the Independence Day coverage!"

"Also, isn't Roger Ebert slamming the Duke Rosenberg movie? I don't care whose PR he takes, it's good for Disney! This week's Roger Ebert Burt and Siskel at the Movies' on the Disney Family Channel to maximize the impact of their words!"

Interest is always the starting point of cooperation and competition in Hollywood. After Michael Eisner's voice, someone called Nancy Josephson to show his love; someone called to notify the various media under it to increase the attack on "Independence Day" ; Someone else issued a notice that the "Roger Albert and Siskel Movie" originally broadcast on Disney's local TV station would be transferred to the Disney Family Channel, which is more influential and can be watched by cable networks in the United States!

Even if there are no competitors of the same level in the same period, "Independence Day" still faces fierce competition!