Lord of the House

Vol 3 Chapter 19: Tea Marketing

Gu Tianqiao ended up being a lot more estranged from Lin Fu and the others. Seeing them making out, he was very envious. They had discussed on the way that Zhao Hu and his younger brother would be an apprentice in the tea shop, but Lin Fu never thought of it. He also had to provide for Zhao Xiong to study in the city. He thought that Zhao Hu was just a famous squire, but Lin Fu could treat them with sincerity. Besides, just now Lin Fu asked Lin Jingzhong not to hold back and let him start the tea shop as soon as possible, and he was quite moved.

Lin Fu looked at Gu Tianqiao standing there thoughtfully, and called out to him: "Tianqiao, you have a family, and you are very busy now. After the year, you will bring your sister-in-law and the young master into the city, don't worry, The monthly silver I give you, be thrifty, and it will not be a problem to support your family in Jiangning City..."

"Tianqiao replaced Yunniang and Xiaohu Xie Dongjia." Gu Tianqiao said.

"Don't be like this, you'd better call me Lin Fu." Lin Fu hoped that Gu Tianqiao would bring his wife and children to Jiangning. On the one hand, he wanted him to settle down in Jiangning and use it on Shiliang. Gu Jia's mind will naturally lighten.

The Gu family still has more than 1,000 catties of old tea. The quality of the tea left by the Gu family is quite good. In two days, Wu Qi and the others will be brought in by carriage. Lin Jingzhong and the others are in a hurry when they come back. The tea shop is about to open, but there is no tea in the shop.

The two apprentices of the Gu family and the Zhao Hu brothers were sent to clean up the shop, and Lin Fu called Lin Jingzhong, Gu Tianqiao and others into the house to discuss the business: "Jingzhong is going back to Dustpan Lane with us, and the shop will trouble Tianqiao. Leaders are guarding, and the tea shops in Jiangning City are all businessmen, guarding the shop and waiting for customers to come to buy tea... This business method needs to be changed."

"How to change?" Lin Jingzhong asked. He worked as an accountant in Lin Kee for two years, and all he knew about the operation of the business was "transportation and sales in warehouses and sales in stores", and there were also sales by hawkers (traveling merchants) walking through the streets. He also knew that some companies would find drums and lion dance teams all over the city to play drums and dance during the festivals of temple fairs to promote the reputation of the companies. For tea shops, they still have to wait for customers to come. Know that there are other ways.

"These days, I have to go to the tea shop all over the city when I have time." Lin Fu thought that due to the restrictions of the times, it was absolutely impossible to bring all the experience from a thousand years later, but some experience is completely acceptable. For reference, "there are more than 40 famous teahouses in Jiangning city, and they also sell tea goods; there are thousands of unnamed teahouses scattered in the streets and alleys, and these teahouses are not picky about the quality of tea. , each household needs 200,000 catties of tea every year if they use 200 catties of tea. I also asked the tea horse envoy Yamen to inquire about it, and the 150,000 households in Jiangning City use about 400,000 catties of tea every year. In other words, the tea used in the tea shop accounts for almost half of the tea used in the city..."

Listening to Lin Fu's analysis, Lin Jing has a clear understanding. When he used to work as a cashier in the Lin Kee warehouse, he thought he was thinking deeply about things. He has been racking his brains about running a tea shop these days. Far from thinking of looking at the problem of tea goods management from this height.

Lin Fu's meaning is obvious. The mode of keeping and selling tea needs to be changed, but it is impossible for a tea shop to hire a large number of people to market tea goods to every household in the city, and focus on marketing tea to tea shops and restaurants in the city. Goods are available. The other tea shops are all on the market, and the door-to-door marketing here naturally has a great advantage. According to the calculations in the Linjing Center, in addition to the centralized stocking of new teas in the teahouses and tea shops, they usually stock up once every two or three months. No problem, only twenty or thirty people are needed to cover the entire Jiangning City.

The more Lin Jingzhong thought about it, the more excited he said, "It seems that we need to hire more people..."

"This is not busy, let's do it slowly..." Lin Fu said, some things are easy to think about, but not necessarily easy to do. Other tea merchants and tea shops are seeing a huge drop in sales, so they can't sit still. This side has changed the sales model, and they either follow the change or join forces* here. Even if all goes well, where do they get more tea to market? Before the new tea goes on the market next year, they only have thousands of jins of old tea from the Gu family. If they buy goods at high prices from other tea merchants, the profit will be much lower, and the real tea sources, such as tea gardens, tea mountains, tea fields, etc., all give tea to local officials. The merchants are monopolized by the rich, and Jiyun Club wants to buy tea directly from the tea source, unless the tea, horse, salt and iron monopoly system of the dynasty is overturned.

In this era, tea consumption is unimaginable after thousands of years of accustomed to canned beverages. It has almost reached the point where "the gentleman and the villain are all addicted to the rich, the poor and the poor." Nearly 20%, the tea trade is definitely a bulk material trade that coexists with the salt and iron trade.

Lin Jingzhong didn't think as far and as deep as Lin Bie, but he could use his mind in details. He is not greedy and wants to monopolize the tea goods needed by more than a thousand teahouses and tea shops in the city. That is impossible; even if he can do it, he will offend all his colleagues in the city. Before Jiang Ning could gain a firm foothold, it might be possible for the tea shop to set fire to which of its peers in the middle of the night. But he thought that he had such an idea, starting from the surrounding area of ​​Zangjin Bridge, with the Gu family’s thousands of jins of old tea, and then transferring two or three thousand teas from other tea shops, the sales could be opened up in two or three months, so there was no need to worry about it. After buying tens of thousands of catties of new tea from Gu's family after next spring, it will be backlogged in his hands - Lin Jingzhong has been worried about the sales of 40,000 catties of new tea from Gu's family in the coming year. about to go public.

Gu Tianqiao was certain that Lin Fu was treating him sincerely, and it would be impossible for him to know these details in other tea shops. He was still inexperienced and couldn't speak for a while, so he listened carefully by the side.

Lin Fu also asked Lin Jingzhong and Gu Tiancheng to pay attention to those selected good teas. It would be better to spend more money and to pack them beautifully. Things were being discussed here, and there was a noise outside. Lin Fu walked to the atrium and saw that there were seven or eight beggars with sticks and bowls outside the shop rushing to the door. One person went inside to report.

Lin Bie did nothing, and Lin Jingzhong took Gu Tianqiao out to deal with it. After negotiating for a while, the seven or eight beggars dispersed. Lin Jingzhong walked back and said, "It's the same everywhere. If you don't want beggars to disturb you, you have to make a donation. Just negotiated the price, 50 coppers per month. After the beggars donate, they will put gourd paper on the gate as a cover later, so they don't have to worry about being disturbed by the beggars... Well, not yet When it is open for business, the local ruffians will come to ask for money in two days.”

The beggars in the city are not at all afraid of being arrested by the government and put in prison to eat public meals, so beggars are more difficult to deal with than green-skinned ruffians, and even a big business like Qingfenghang can't escape beggar donations. A beggar donation of fifty dollars a month is quite reasonable, so be careful, otherwise seven or eight beggars will gather around the shop all day long, and you won't even think about doing business.

As for the green-skinned ruffian, Lin Fu thought for a moment and said to Lin Jingzhong: "Today I have an appointment with Jiangning House Zuo Sikou to join the army Zhang Yubo, you can come with me. In this Jiangning city, the security of the north bank of Longzangpu is under the jurisdiction of Zuo Sikou. Today You have met Zhang Yubo, and it will be more convenient to deal with the subordinates under Zuo Sikou in the future..."

Zhao Hu led his younger brother back to Dustpan Alley first, while Lin Fu led Lin Jingzhong and Zhou Pu to Fanlou.

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The reason for meeting Zhang Yubo was not because he was worried that Jiyun society would be infested by local evil forces in the future, but because he wanted to know some inside information about the Jiangdong Commissioner from Zhang Yubo.

Although Jiangning soldiers and Ma Sizuo Sikou are under the jurisdiction of Jiangning House, Zhang Yubo, as one of the civilian officials who command the Jiangning local security force~www.wuxiaspot.com~, also needs to listen to the dispatch of the police envoy and the military preparations for signing, which is a half-footed In the office of the inspector. Besides, when Zhang Yubo first arrived in Jiangning from the capital, he served as the governor of the eighth grade of the Jiangdong inspector, and later he was promoted to the seventh grade of the Jiangning soldier and Ma, and he joined the army, so he knew a lot about the internal affairs of the Jiangdong inspector.

Although Zhang Yubo would have preferred to release a magistrate, he never dared to be sloppy with the commissioner. As a newcomer of the Chu Party, Gu Wuchen is also a native of Dongyang. Zhang Yubo, who is also a native of Dongyang, has the same mind as Chen/Yuanliang, the magistrate of Moring County, and hopes to be labeled with the Chu Party through Gu Wuchen.

When attending Yang Pu's dust-cleaning banquet in Dongyang Guild Hall, Zhang Yubo heard Yang Pu talk about Lin Fu's refusal of Gu Wuchen's invitation to enter the curtain, and knew that he was someone who was highly regarded by Gu Wuchen.

Lin Bie invited to meet in the fan building, so Zhang Yubo naturally had to squeeze time out of the many banquets.

Although Su Mei became famous in the Fanlou, so far her flower cards are still only in the Fanlou. Lin Fu came to Jiangning these days, and tonight is the first time she came to the Fanlou. For nothing else, just because Fanlou invited others to have a banquet, plus the money for some cards, I couldn't come down without 10 taels of silver. If it wasn't for this time, it was specially for Zhang Yubo, who is considered one of the best figures in the Dongyang Township Party in Jiangning, Lin Fu. But I don't dare to be so extravagant; in addition, Lin Mengde was invited to accompany him.

Jiang Ning stayed in Beijing for this dynasty, the southern capital of the empire, and high-ranking officials were like clouds. Lin Fu and Lin Mengde met in front of the fan building first, and they didn't do much to the guys in the fan building when they entered the fan building to agree a seat. They waited in front of the building for Zhang Yubo to come, and two men in brocade clothes rushed out from the building to lead them into the hall yard enthusiastically. My QT room is open! More vulgar official QT room number [9167] Click to enter

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