Legend of Xiangjiang Tycoon

Chapter 147: Reebok's new sneaker plan

Beverly Hills, as the city within the city of Los Angeles, Beverly Hills is the ideal residence for the world’s richest people. It is a representative and symbol of wealth, fame and fortune. It has the title of "the world's most noble residential area". The Pacific coast and the foothills of Beverly Hills.

Here is the world's most upscale commercial street, gathering the world's top fashion brands, each store is magnificent and magnificent, it is the world's most expensive shopping center.

Li Zhiwen's newly-purchased mansion is located in Beverly Hills. It is a beautiful French villa with a construction area of ​​more than 3,000 square meters.

The villa is divided into four floors. The whole room has 12 bedrooms, 21 bathrooms, 3 kitchens, and 5 bars.

It has a large infinity swimming pool, and there is no pressure to hold a big party in the rest area next to the pool.

Li Zhiwen met Curatos Blanc and Reebok President Yaren Hodge and several Reebok clothing and sneaker designers who had rushed here from the UK.

"Sit, you are all your own, don't be too restrictive!" Li Zhiwen led everyone to the wine cellar and said to everyone.

Curatos Blanke sat on the sofa calmly. He had been dealing with Li Zhiwen for a long time, knowing that Li Zhiwen didn't like polite people.

And Reebok President Yaren Hodge and Reebok’s designers were a little bit awkward. From the moment they walked into this mansion, they were stunned by the sight of this mansion, with a large lawn, a huge swimming pool, and even a small Golf course.

Entering the room is white marble, high-end leather sofas, plush carpets, and crystal chandeliers. This is the mansion where the rich live. Several people also have a more intuitive understanding of the new boss.

"What to drink?" Li Zhiwen asked casually.

"Anything is fine" "Boiled water is good" "Since we are in the wine cellar, I am sorry if I don't share a glass of red wine that the owner has collected."

Everyone had different opinions, only Curatos Blanc asked for red wine.

Li Zhiwen smiled, picked up one of the bottles of red wine that was already awake, walked towards the sofa, and said as he walked: "I just bought this property not long ago. The red wine here is also left by the former owner, so I can drink it. Bar."

Curatos Blanc quickly took a few goblet and put it on the table and said: "Then we have a good meal."

"Several people, don't be restrained. There is no other intention to invite you here this time. The main purpose is to understand the situation of Reebok at this time." Li Zhiwen said while pouring his drink.

"Okay, boss, let me introduce Reebok's development first." Yaren Hodge said that he was about to stand up and report.

"Sit down and say!" Li Zhiwen waved his hand downward and said.

"Okay, boss," Yaren Hodge sat down again, and continued: "Boss, currently our main market for Reebok is concentrated in the UK, and the US side just opened last year. It used to be operated by Mr. Paul Falman. Now, your boss has taken back the right to operate. At present, in 1979, the sales in the United States were 500,000 U.S. dollars and the sales in the U.K. were 17.3 million pounds."

Allen Hodge was also very aggrieved. Reebok originally planned to enter the broader US market. As a result, Li Zhiwen's acquisition cut Reebok's momentum in the middle, resulting in US sales of only a pitiful half a million US dollars.

"Okay, I understand what you mean. I have arrangements for the American market." Li Zhiwen reassures Yaren Hodge.

"Not long ago, I just won the jersey production rights for twelve NBA teams and the league shoe production rights. In addition, sandknit, who controls the jersey production rights for ten other teams in the league, was awarded three times by Kuratos the day before yesterday. Purchased at a price of tens of millions of dollars."

When Li Zhiwen was speaking, Curatos Blank gestured to everyone, while Yaren Hodge and several designers were completely shocked by Li Zhiwen's handwriting. He did not expect Li Zhiwen to be a golden thigh.

Then Li Zhiwen continued: "So now Reebok has completely monopolized the production rights of NBA shoes and sneakers. Of course, some superstars' signed sneakers can still be used on the court, but in addition to these, other players can only wear the sneakers we provide, gentlemen This is a huge opportunity for Reebok, which can open up the opportunity of the US market in one fell swoop, so Reebok’s logistics must keep up."

"Boss, I know, I will promise not to let the company drop the chain." Yaren Hodge said.

"So my first request of Reebok is to quickly establish Reebok's US branch. This branch may become the company's headquarters. You have found it in Europe for many years, and you know how serious the barriers in Europe are, and in Europe. We also need to compete with Adidas for the market, and the difficulty of opening up the market is too great."

"But in the United States, there is no need to worry about this. At this time, a complete country does not need to conquer each country like Europe. And the sports market here has just started. Our opponents here are only Converse and Nike. Converse has already Old, Nike is still small, so this is our vast world."

"Okay, boss, I will immediately set up an American branch and send the company's current designers to the United States to develop a new sneaker." Yaren Hodge said.

"Yes, the UK headquarters needs to be stationed, but we also need to recruit in the United States. We can hire Nike designers. As long as the salary is right, I don't think anyone will refuse our invitation. After all, Portland is not as attractive as Los Angeles. "Li Zhiwen said.

"Okay, boss, shall we set up a factory in the United States? We should design the jersey and sneakers and hand it over to our British factory for processing." Yaren Hodge said

"I don't need to build a factory in the United States for the time being. At present, it will be processed in a factory in the UK first. My future plan is to build a factory in mainland China." Li Zhiwen said.

The name of China's "world factory" is not a vain name. Li Zhiwen's move is also to provide employment opportunities for the mainland. Now the mainland is a waste of time. It is not easy to put high-tech industries on the mainland. The industry can only be carried out step by step. upgrade.

Hearing Li Zhiwen’s words, Yaren Hodge was a little disappointed, but he quickly cheered up. After all, from the company’s point of view, building a factory in the United Kingdom and the United States is too uneconomical and the labor cost is too high. This is the inevitable development of the company. Trend, and then said: "Okay, boss!"

"As for Xin Xin's new jersey and shoes, I have some ideas here, and you designers will discuss it together." Li Zhiwen said.

The designers present here are all nervous. These are the opinions put forward by the boss. Even if these ideas are a pile of shit, they have to accept them all.

Seeing their expressions, Li Zhiwen knew that they were afraid of making comments, but he didn't care too much. Li Zhiwen would use his good ideas to conquer them.

"Regarding the jersey, I think the forged shorts at this time are out of fashion. We have to design the shorts to grow in the style of shorts, and the jerseys should be looser. In terms of materials, I suggest to introduce cotton-polyester mixed materials. In addition, I contacted on the jerseys. The introduction of mesh holes can make the jersey better wick away sweat. Sandknit has technical reserves of these technologies." Li Zhiwen said.

Reebok’s designers didn’t care when they first heard Li Zhiwen’s suggestion, but the more they listened, the more they felt right, so everyone was attentive to what it sounds like, and some even took out their notebooks and remembered them~www.wuxiaspot.com~As for sneakers On the one hand, the current cushioning performance of Converse sneakers of the NBA League is too poor. The company must focus on the cushioning performance of sneakers, starting with air cushions..." Li Zhiwen instilled the various performances of later generations of sneakers for designers. The eyes of the designers who listened are getting brighter.

On the side, Curatos Blanc and Yaren Hodge were amazed again and again. They didn't expect the boss to have so many thoughts on the jersey and shoes.

After Li Zhiwen finished talking about the various connections, he picked up the goblet on the table and drank a sip of red wine and continued: "Okay, basically that's it. Everyone, there are more than five months before the new season. The new season sees players wearing new jerseys and shoes on the court."

Yaren Hodge and the Reebok designers felt very tight and said, "I have received it, I promise to complete the task."

"Everyone, take it easy, if you can complete the task, the corresponding reward will be no less, Yalian, you have to send staff to negotiate with the various NBA superstars, I want to form a six superstars to endorse our new sneakers." Li Zhiwen Said.

"Okay, boss, I'll make arrangements right away." Yaren Hodge said.

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