King of Hollywood

Chapter 113 Or TBS?

"No one... competes with us?" Adrian's brows that had just stretched out suddenly frowned again, and his heart sank because of something he thought of. (Qihang novels ~ read novels online)

"Yes," Claude sighed, looking at him seriously, "Do you know where our weakness is?"

"...Young." After a while, Adrian reluctantly spat out the word.

"Yes, our company is too young. It has only been more than a year since its establishment. We have no more achievements that can be achieved, let alone the background and qualifications of an established company. Remember when I said before that the capital Do we need the word "we" when we need nearly 20 billion? If we want to acquire, we can only pay a high price, and if other group companies also want to acquire, the only thing we can do is to raise the price even higher. Claude said and shrugged.

Adrian smiled bitterly and said nothing. The reason why he proposed the acquisition at this time was to catch Disney by surprise. In my memory, Disney should have acquired it at the end of 1994. At this stage, I am afraid it is still in the plan. If I can seize the opportunity, I may not be able to snatch it from Disney.

But now after such an analysis by Claude, he realized that his thinking was still too naive. It is impossible to acquire such a huge enterprise without spending several months and half a year in contact and negotiation. This gives the other party an opportunity to sell at a high price. Even if they really want to sell, they should buy themselves well. The price is.

If Adrian fights now, Disney has no relevant plans. If there is, it will definitely get involved as soon as possible. Michael Eisner may be a tyrant, but he is also a shrewd businessman. He will never Sit back and watch the two brats get their hands on the bag

Just think about how important this broadcasting company with television networks all over the United States is to them, as long as you think about the fact that Disney has lost money for ten consecutive years after being acquired. Michael Eisner is well aware of the complementary role of Disney in publicity and communication, so expecting them to give up is better than thinking about how to raise more funds.

"It's really an unacceptable thing." Adrian sighed, pinching his fingers unwillingly.

Although Claude has not said some words, he still knows very well in his heart that if they must buy, they may not have a chance of winning, but the chances are not very high. But in this way, it is inevitable that all energy and resources will be concentrated on the competition with Disney. It doesn't matter if they win, but if they fail to win, the loss outweighs the gain.

The strength is still not enough. Adrian sighed annoyed in his heart. If it can be delayed for another three years, he will definitely be able to raise more funds, but now he can only watch the big meal in front of him, but he can't eat it. If Jean slipped through his fingertips, there would never be another broadcaster with such a network spread across the United States for him to buy, which would be a serious setback for the company's development.

A media company with a huge TV network has much greater influence than those media companies that only have paper media. Modern people can stop reading newspapers or listening to the radio, but they can’t stop watching TV. Compared with newspapers and radio, the influence of television is multifaceted. Sound, text, and moving images make it easier for people to accept the information spread.

Or to put it this way, it’s like when people read a novel, if they feel that a paragraph is a little strange or they forget the plot, they can stop and read that paragraph in detail before continuing. But if you watch a movie, unless you are at home, it is impossible to ask the movie theater to play it back, watch the neglected plot again, and then watch it again-this is why some directors like to arrange many small details in the movie. There is nothing wrong with the means of attracting viewers to watch repeatedly. Moreover, even if you are at home, you can rewind the tape if you want, but it still feels strange to watch it all the way after rewinding.

One is to actively absorb information, and the other is to passively accept information. It is self-evident which one is easier to influence. For example, the TV movie "High School Musical" that Disney will launch in the future is an excellent example. If it existed as a movie alone, it would at most be on the same level as "Dancing Out of My Life"—or even worse—the available After repeated publicity by the TV network, it immediately became a popular song and dance movie, thus attracting a large number of young idols and reaping huge profits.

Therefore, in Adrian's plan, China's TV network was a necessary option from the very beginning—and it could only be—but I didn't expect that after the Soviet Union made a fortune, it would still be difficult to achieve this goal.

Of course, he can also choose to buy a channel on another TV network, and then gradually expand it to the whole of the United States. How could he swear that he could save it? Even if the relevant details are not remembered, but if a boss has prepared all the details, why does he need to operate the team? And long before that, he asked Lavern to prepare the TV series production department.

In addition, you can also focus on the Internet. Before he was reborn, the Internet had already killed the record, the paper publishing industry was also crumbling, and online TV was already on the agenda. If you seize every opportunity you know If you don't live, you may not be able to become a giant in the emerging media industry.

It's just that these two ways have been subject to others for a long time, especially the former. Although the latter has a wider sky in the future, at that time Adrian's greatest advantage may no longer exist

Damn TV networks. Adrian let out a long breath, recovered from his wild thoughts, and looked at his buddy in front of him: "You gave me a good news, and then gave me a bad news, Crowe."

"Okay, Ed, don't be like this," Claude said comfortingly, "TV networks are very important, I know, if you want, we might as well try—or, consider other broadcasting companies?"

"Any other broadcasting company?" Adrian spread his hands helplessly, "If we only buy them, it would be better to simply form a new one."

Claude raised his eyebrows, and suddenly thought of something: "I think there is a broadcasting company that you might be interested in."

"Oh?" Adrian showed a curious look.

"TBS" Cloud said the name.

"TBS?" Adrian blinked. "I think... what I need is an American broadcasting company?"

"Aren't I talking about the American Broadcasting Corporation?" Claude was a little confused.

"Isn't TBS the abbreviation of Tokyo Broadcasting Corporation?" Adrian was also confused.

"Tokyo Broadcasting Corporation? God, what's going on in your head?" Claude looked at him incredulously, he took two deep breaths, calmed down his emotions, and asked again after considering his words Said: "Well, do you still remember which news channel was the most popular in the Gulf War at the beginning of last year?"

"Of course it's CNN." Adrian rubbed his chin and seemed to hear something, "You mean to say..."

"That's right, CNN is the channel of Turner Broadcasting Company," Crowder nodded, "TBS for short."

"Turner Broadcasting Company?" Adrian shook his head and began to recall relevant information.

"If I remember correctly, the founder of TBS, Ted Turner, used to often attend my godfather, that is, your father's reception. You should have seen him." Claude said in retrospect.

"Really? Let me think about it..." Adrian propped his chin and narrowed his eyes, and his hands on the small round table began to beat rhythmically, "He has a light mustache and his hair always runs from the left side. Comb to the right, the eyes are small but very energetic, and the square face gives people a very tough feeling."

"I didn't expect you to remember his appearance." Claude looked at him in surprise.

"It's nothing." Adrian waved his hand, as if he didn't want to talk more, "Do you think it's appropriate to acquire TBS?"

"Of course," Claude nodded, "Although TBS's TV network is not as good as it is, and there are not so many channels covering the United States, it is quite good in the United States. After all, although TBS is not as good as CBS, CBS, etc. TV network, but CNN has a solid position in the White House press corps. More importantly, TBS is much cheaper than TBS, probably only half the funding. Since you said you can bring the dead back to life, why not What about taking TBS to the next level?"

Having said that, he raised his hand to stop Adrian from interjecting: "I know what you want to say, Ed. Yes, if the acquisition can be successful, and you can do what you said, then That huge TV network will allow us to rise several steps, and it will also allow us to have more voice. But, have you ever thought that if a company like ours, which has been established for less than two years, really successfully acquires , Is it too eye-catching? Don’t you think our foundation is not very solid? If the expansion is too fast, it will be easy for people to catch the loopholes and..."

Claude made a gesture: "I have dealt with those guys on Wall Street a lot, and I know the risks-if the acquisition is successful, we will definitely invest all the funds. If someone seizes the opportunity at that time Let's talk about rumors or something. If we are not careful, we may fall into a trap and lose what we just got, so I think it is more appropriate to acquire TBS. And even if this is the case, I don't recommend starting the acquisition right away, we need more With enough time and patience, make careful contact with the other party, collect all kinds of information at the same time, make the most precise arrangement, and be sure to take it in one fell swoop when needed.”

Claude waved his hand violently and ended his speech. Adrian didn't say a word. He sat quietly on the chair for a long time, staring at the distance and didn't know what he was looking at. It wasn't until Claude finished drinking a cup of coffee that he slowly opened his mouth: "Okay, then... "

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