Investment Life

The voice was not loud, and the tone did not change much, but Sun Qing felt that the young man looked like a new person, and she had a temperament that made her familiar and nervous, just like she ran alone for the first time When I went to a clothing factory to talk about business, I was faced with the cramps of a department manager, and the sense of scrutiny.

If Sun Qing's mind is more sensitive and her cultural level is higher, she might think of the word "superior temperament", but now she just feels that her heart is beating constantly and her palms are sweating. Glancing at her mother's slightly nervous expression, she took a deep breath and said.

"Yuanming, don't make fun of your sister. Whimsical ... I mean, when I was studying in Shanghai, I saw a lot of big international famous stores. The clothes inside are really eye-catching, the materials are good, and the workmanship is nothing to say, but This kind of clothes is almost exactly the same in the hands of a local old tailor, and the price is less than one tenth of the counter. I was thinking that this clothes can be sold so expensively because of the fabric? Is it because of the style? I'm afraid it's not because it has a brand that everyone has heard of. "

As the words came out, Sun Qing's mood slowly stabilized, and his thoughts became more fluid. "There are really a lot of excellent tailors in Shanghai, and a large number of ancestral craftsmanship passed down from the old Shanghai beach. In their eyes, those brands, especially It ’s no secret for men ’s clothing and suits. If you take a look and customize it inside, you can easily make clothes that are more personal and more prominent. In my school, there are also many very talented classmates who design The works are not worse than foreign goods, and they are more in line with the Chinese people ’s aesthetic vision. So I was wondering if I could combine these two and make some fit and beautiful clothes, can I also have them in front of high-end counters? Where is it? The Chinese brand that is really expensive and worth it. "

The words were very passionate, but the young man in front of him didn't show any signs of being moved. He just crossed his fingers in front of him and seemed to be waiting for her to continue. Sun Qing's self-confidence had shaken again, and he added a sentence.

"We have really done a lot of preparations. Most of the team are now high-quality students from China Textile, and there are several well-known well-known old garment makers. We are going to be a joint-stock company and have asked about loans in the bank. , It should be able to successfully win a loan of 1 million, plus the existing money at home and other people's investment, will definitely support the stand. Yuanming you see ... "

Chen Yuanming smiled and calmly replied, "It's a very insightful idea, just not perfect."

Looking at some faint Sun Qing, Chen Yuanming sighed softly, "You only talked about your general idea and design team, but what about promotion and publicity? What about company management? What is the specific direction of the brand? What about the consumer groups? Where are these key points? "

That's right, if you think of yourself as a partner of a venture capital company, then a plan like Sun Qing is just an extremely simple idea. It can't talk about planning, and it won't attract investors' attention. This is the dilemma faced by the first generation of entrepreneurs in China. Most of the really successful businessmen usually start their business first. After having the initial funds, they decide the investment direction based on the amount of money received. Those who really have goals and vision plans Entrepreneurs often fail to be down-to-earth, allowing enthusiasm and ideals to overwhelm reality and lacking a true business philosophy.

Evolving from a real small-scale peasant society to a commercial society will take too long to change people's thinking and ideas.

Looking at the helpless expressions of the two in front of him, Chen Yuanming did not continue to hit them, but just said lightly, "It is estimated that Aunt Liu and Sister Qing have already seen it. In fact, my current business is very large, in various camps. Coincidentally, there is a company that invests in entrepreneurs. In the United States, this kind of business is called 'angel investment', which is specifically to provide financial assistance to those who have ideas and capabilities. "

"This angel investment is not like an ordinary bank loan. It does not charge interest and does not need to be repaid. The amount will increase or decrease with the investor's recognition of the entrepreneur. The person who obtains this capital will need to invest. The corresponding company shares make him a member of the board of directors. After investing in an entrepreneur, some angel investors will follow up with them to help them grow and grow. After the company enters normal operations, these The angels will use their methods of going public and buying back to cash out their investments. "

"Of course, for now, my venture capital company is aimed at high-tech industries. Labor-intensive industries like clothing are not within the scope of investment. Its technology content is too low. But ..." Chen Qingming smiled with a stern expression on Sun Qing.

"As a simple angel investor, I can personally invest in your company and even help with subsequent development, but before investing, I need a clearer plan and a really good plan. Founding team. What kind of company do you want to start, what kind of strength do you currently have, how do you budget for shares if you have limited shares, and how do you dispose of these properties after getting investment ... , This investment will be realized. "

After saying something clearly, Sun Qing felt that his mind had been turned over again. He asked these questions. Did he really think about it? Even if there are some ideas, how to implement them? The blood in one cavity seemed to be poured in cold water, but after frustration, more anger was raised.

Taking a deep breath, Sun Qing asked, "How much money can you give us for this investment?"

"It depends on how much you need, and how much your plan can make me pay." Chen Yuanming laughed, how could he not hear Sun Qing's words, "But I can give you a thorough understanding, It will only be more than bank loans and stable. If this company is really worth so much. "

What she just said was a loan of 1 million from the bank ... Sun Qing suddenly felt that she was speechless. This is not like two years ago, their mother and daughter listened to the child's suggestion to set up a small business. Now He is no longer like a "partner", but has become a true "boss", a kind of existence that can assert the company's development and prosperity ...

This development can be completely different from her own imagination. How should she choose? Going for a loan, going to prepare a company, and enthusiastically but recklessly broke into this strange field, but stopped a little bit, re-examined, carefully considered, and embarked on a completely different path.

Looking down for a few minutes, Sun Qing looked at the pretty and well-proportioned nail polish on her hand, and suddenly showed a slight smile. She once walked a very difficult road, knitting sweaters for a few bucks, and overworked, which prevented her from stretching her fingers all winter; she also stood by the factory's word for a few hundred bucks, and begged the other person to answer. An unplanned list. She has eaten bitterly, tasted tired, and experienced even more humiliation and despair. She now has such ample foundation and has studied for her ideals for so long. After gaining so much, What is she still afraid of, and hesitating?

"I get it." When he looked up again, Sun Qing's eyes returned to clear and bright. "I will seriously integrate the data at hand again and reconsider the development of this company. Can you give me a month?"

Chen Yuanming nodded slightly, "Of course."

Of course, in fact, she has successfully passed the first pass.

For angel investment, investors with money value not only the prospect of the project itself, but more importantly the prospect of the person or team that initiated the project. A lion can lead a group of sheep, but a sheep is never possible. Leader even a lion. In the financial and business world, this is an old law.

If there is a slight retreat from Sun Qing, a trace of pride or anger, today's things may go in a completely different direction. Chen Yuanming didn't think of cooperating with the mother and daughter, but at that time he regarded the plan as his only one. Today, however, he has faced a more complicated vanity fair, and he has no time to personally work with a small clothing company.

Therefore, if you want to establish this company, you must have a stronger leader, a truly legal and capable company. He couldn't predict what kind of answer Sun Qing could give, but her courage and confidence, as well as the most basic business sensitivity, were already revealed. Just give her some time and support, and always get a satisfactory result.

And this investment is probably an experiment. In China, angel investment is still a too trendy field. In fact, Jonathan and others are not optimistic about the Chinese market. Here, vc or pe may achieve some results, but angel investment is too complicated, and China has no precise style yet. Investment regulations, without a viable exit mechanism, they are likely to play a cost-effective adventure game.

In Silicon Valley, going public is the ultimate goal of venture capital, and the only way for financiers to cash out. Standing behind Silicon Valley and holding the Nasdaq curve is the **** Wall Street. However, in China, a company going public is facing a more dangerous situation. Today, the Chinese stock market is still obeying the law of the jungle, or gambling games where big fish eat small fish and squirrels crowd the retail. Methodically, if you rush into the stock market, what you get is probably not victory or destruction.

And overseas, listed on the GEM of Hong Kong or NASDAQ in the United States, many well-run Chinese companies have only the fate of slaughter. Large and small companies went public and delisted, leaving a wreckage and broken dreams, more of which were maliciously annexed by financial giants and controlled by a knife in their laughter. Coupled with the two ups and downs of the stock market crisis, this is not another dangerous beach.

If it's just making money, angel investment may be simple. However, from the perspective of supporting enterprises and from the perspective of healthy operation, China's venture capital industry still has a long way to go. And what he needs to do is not just a scatter boy, but a pioneer and a passerby. Although angel investment should be based on high technology, today's China is far from reaching the saturation point of labor-intensive enterprises. Clothing, catering, transportation, film, television, and entertainment ... This is an era of hunger and waste. There are more than one or two talented and powerful geniuses.

auzw.com If possible, he does want to extend the field of investment to a broader scope, but compared to the high-tech industry, this low-tech sector needs a completely different The rules, how to explore its profit method, and turn this into a win-win situation, still need too much exploration.

But ... Chen Yuanming smiled. He is confident about the current clothing industry. The most important part of the clothing industry is promotion. Although he has not opened the way to the Paris fashion center, he has Feiyan. With the support of the entire optical disc industry, the film and television industry in mainland China and Hong Kong, especially those high-profile stars, will be his natural ally. If the clothes are good enough, are you afraid that no one will wear the show and no one will advertise?

It's just these words, but it's too early to say now. Let's see where Sun Qing can go first.

Sitting aside, looking at the two young men talking in front of him, Liu Yun also had a feeling in his heart. She guessed that Chen Yuanming's identity might have changed a long time ago, but she never guessed that it would be such a huge change. What is the concept of investing more than one million at hand? And his phrase "various businesses" ... If a company that can invest millions of people is just a branch of his company, what does this mean?

But even if he changed his identity, he still came to his home easily with a smile, and he would still bring gifts, like a real relative, into the family, laughing and chatting with them. It's hard for Liu Yun to say what she thinks now, but she has to admit that the original intimacy may be difficult to reproduce.

A junior who has lived in the same hospital and watched growing up, and a real wealthy boss who can invest in supporting his own industry, but the two exist completely differently. She could feel the sincerity of Chen Yuanming and knew that she had no other heart, but looking at her daughter's expression of seriousness now, Liu Yun really felt the same. Some things changed silently.

The arrangement for entrepreneurship was roughly finalized here, but the conversation did not stop. It was not necessary to ask for advice. Sun Qing and Chen Yuanming talked for a long time, including his views on high-end clothing and the prospects of the entire clothing industry. After learning how old Chen Yuanming's clothes were not brand-name, but custom-made by hand, Sun Qing's mind was not surprised.

Even in Shanghai, the top hand-made custom is expensive, not inferior to any big brand, there is one piece two understandable, but how to describe most of the whole body? This is not to show off richness. For most Chinese people, famous brands have the value of showing off. There is only one possibility to wear it this way, that is, he has reached such a level, a level that does not need to rely on brand value to package himself.

As for Sun Qing's surprise, Chen Yuanming just smiled and replied, "It's nothing, but these are more comfortable to wear. And according to me and many people I know, although the brand is valuable, manual customization is never possible. Disappear. Service to talents is the real pursuit of taste. In the early stage of development, the company can use output and quantity to win, but in the final analysis, uniqueness and taste are the foundation of luxury goods. If you want to be a high-end brand, don't Forget this sentence. "

Although Chen Yuanming is not a real person in the industry, chatting with him is much more valuable than those in the industry. Later, even Liu Yun couldn't help but started to talk about some of the problems he faced and the business confused. Standing at different levels, pointing the two was not difficult for Chen Yuanming, and the more they talked, the more heated they became, and even the Spring Festival Gala on TV was completely left behind, until a slightly confused The sound interrupted them.

"How can you talk so happy, where is the show now?"

Sun Lang asked his hair with a towel, curious. Seeing his son's expression, Liu Yun was suddenly awakened. This is New Year's Eve, how can she pull Yuanming to talk about work at this time?

Apologizing to the youth, Liu Yun stood up and said, "It's so late. Let me cook dumplings. After a while, I can eat dumplings and sleep after hearing the bell."

"Well? Mom, didn't you arrange it for me?"

"Just your shabby hands and feet, I'll give you this bath for nothing!" Liu Yun smiled and nodded at the head of his son, and walked towards the kitchen.

Sun Lang's eyes grunted around his old sister and Chen Yuanming, and he grinned suddenly, "Since you don't want to watch TV anymore, Doudou, you go to play with the computer, let's install that game!"

"You boy, you know how to play!" Sun Qing cursed politely, but he didn't stop, after all, what should have been said, after such a season, it is not appropriate to continue to talk deeply, or wait She will talk about it after preparing the plan.

With acquiescence, Sun Lang pulled Chen Yuanming with a smile and walked towards his bedroom. His baby computer is still stuffed in the bedroom, and it takes two hands every day to be willing. Chen Yuanming didn't refuse, just let the other person pull it, just after taking a shower, the big boy still exuded a sweet shampoo smell, the undried water droplets slid down the apron along the hair ends, leaving behind A wet mark, even on the hands, was moist, and it clung to the skin through the sleeves, bringing out a little heat.

Quickly walked into the bedroom, Sun Lang turned on the computer, put a few floppy disks on the table, but did not start the installation immediately, but closed the door gently, and pressed Chen Yuanming to sit on the bed.

"Doudou, did you just talk to my sister and them for business, right?" Sun Lang had unbelievable expectations in his eyes. "I mean, you come to my house. My mother now has ten It ’s worth 10,000 yuan. When my sister ’s company starts, it will definitely make more money! Although I ’m not in the business business, you can definitely do it. You are so smart and you can still take the training courses of the People ’s Congress. Opportunity is definitely capable of accomplishing great things! It turned out that I secretly inquired with people that you are not good at going to work in the south, and you sent all the money home. How can this work? You should be able to live a better life Great prospects, as long as ... "

The words of this big boy are incoherent. He pressed his hands firmly on his shoulders, and the hot heat almost burned the skin. The sincerity in his words was beyond doubt, and he had a throbbing hope. He really wanted to keep himself. , Want to make yourself a better life, from a dead party, a small angle ...

Suddenly aching in the heart for a while, Chen Yuanming lowered his eyes and gently squeezed a smile.

"Sorry, brother, I really can't ..."

(End of this chapter)

The author has something to say: today is relatively thick and long, the update is a bit late, please forgive me> _

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