Into Unscientific

Chapter 191 Price and spokesperson! (8.2k)

That's right.

A beetle dies.

Under Xu Yun's insistence.

The company name that he originally proposed but was rejected on the spot eventually became the product name of this cockroach killer.

Although this plan is far from his original goal, it is not unacceptable.

After all, what Mr. Shuren said was good.

Chinese people are all compromisers.

Then Xu Yun was silent for a moment, looked at the glue, and stayed on the package for a few seconds.

Then he turned his head and asked Qian Guanglin:

"Director Qian, what is our daily production capacity of cockroach medicine?"

Qian Guanglin obviously had done his homework a long time ago, and immediately changed his expression when he heard this, and said:

"At present, there are three production lines in our workshop, and an average of three hours can produce a round of finished products."

"However, due to the many reactions involved, the effective volume of the homogeneous system is only 10L, and the efficiency of the filling line is 30 bottles per minute."

"The density of glue is higher than that of water, and the weight of one milliliter of glue is about 2.2 grams, that is, the production supply speed is lower than the filling speed."

"If we work three shifts normally, we can produce about 10,000 cockroach medicines per day, and 15,000 to 20,000 if we work overtime."

Xu Yun nodded slightly.

He has never been engaged in chemical production, but he has read a piece of news about Yunnan Baiyao's smart factory:

The production area of ​​that smart factory is 113 mu, and there are 9 super-large production lines, the total length of each production line exceeds 400 meters.

One of the production lines with the fastest production speed is 510 pieces per minute, and the others are 300 pieces per minute.

However, the production area of ​​my own factory is only more than 2,000 square meters. The investment in the production line is mainly on craftsmanship, and speed is not its strong point.

Comprehensively speaking.

No matter in terms of production scale, equipment precision, sewage treatment, etc., it cannot compare with Yunnan Baiyao's factory.

In addition, based on the information Xu Yun obtained from a friend engaged in the production of norfloxacin ointment.

The production capacity of 10,000 pieces a day is almost the standard production capacity of this factory.

Think here.

Xu Yun twisted the cap of the cockroach medicine again, pinching out the glue inside.

I put it on my nose and smelled it, and tasted it carefully - after all, this thing is not poisonous.

Feeling the bitter taste from the tip of his tongue, he asked Qian Guanglin again:

"So the factory manager, what's the cost? How much does one cost?"

"Cost"

Hear the word cost.

Qian Guanglin's originally smiling expression suddenly became a lot heavier.

He was silent for a moment, then said slowly:

"Dr. Xu, our products involve many special reactions, some of which require the use of molecular probes to identify targets."

"So in terms of cost, our price is much higher than ordinary glue or similar imidacloprid products."

"According to our careful calculations, excluding the cost of pre-installed equipment and future transportation costs—that is, in the production process alone, the cost of a bottle of 8 grams of imidacloprid is close to seven yuan."

"If transportation costs and expenditures such as sewage and electricity are included, the single cost will probably reach the figure of 7.8."

"Of course, this refers to Huaxia coins."

"7.8?"

Hearing the number reported by Qian Guanglin.

Xu Yun's complexion also turned serious, and his brows were slightly furrowed.

Although he has just returned to Luzhou from Yangcheng, he hasn't read the trial production report carefully, so he is not clear about some details.

However, since Qian Guanglin dared to tell the specific figures in front of Tian Liangwei and Zheng Zu, the cost must not be a big problem.

Eight grams of finished product.

The cost is 7.8 Huaxia coins.

how to say

This figure is much higher than the mass production cost calculated by him and Qiu Sheng at the beginning.

According to Xu Yun and Qiu Sheng's simulation at that time, the final result was that the comprehensive cost was about 6.3.

But this is also normal.

After all, in the industrial mass production process, the yield rate must be considered, which is related to various factors.

Simulation can only deduce a rough interval, and it is difficult to be completely accurate in calculation.

In the simulation calculation, the yield may be 9.8% or 10.1%, which seems to be almost the same.

But if this is reflected in the production process, it is two completely different costs.

all in all.

in chemical insecticides.

The comprehensive cost of 7.8/8 grams can be regarded as the top one, and there may not even be one of the parallel ones.

Because chemical preparations are different from other things such as food, a large part of its cost lies on the research and development end.

This is commonly known as research costs.

If you want to determine the most effective and optimal formula of a preparation, the research and development expenditure basically starts at millions of dollars under the premise that the patent is exclusive.

For example, it is shown in the annex of the 2019 World Intellectual Property Report issued by the World Intellectual Property Organization (WIPO).

in 2019.

The average R\u0026D cost of chemical patents that have been put into production, which is summarized in the report alone, is as high as US$1,964,300.

The lowest figure is Kobayashi's eyewash, which cost $40,000 to develop.

The other half of it is the bottom patent transfer fee paid to Takeda.

The highest is a new drug patent of Modonsha, with a total research and development fund of 120 million US dollars.

This is just a single R\u0026D expense. A giant like Roche spends as much as US$10 billion a year on pharmaceutical R\u0026D, and Pfizer is in its early 80s. (I posted the source table in this chapter. Every time I write some big numbers, some people find it unacceptable and don’t check it.)

In other words.

When the formula is determined.

The production cost of many products is actually very low.

Such as 4-isobutyl-α-methylphenylacetic acid.

That is the well-known ibuprofen, which is very effective for headaches and toothaches. According to the experience of another female author, the mother of the history department, aunt's pain is also very effective.

How much do you think it cost?

The answer is 57.5w/t.

The unit is Huaxia currency. As for the unit of t, which I have learned in elementary school, it refers to tons.

This is still the cost of synthesis by the BOOTS method, and the yield is only 40.03%.

In terms of cost.

The proportion of pollution costs of by-products is even higher than that of main products.

Not to mention the big factory's BHC synthesis method.

Although the Friedel-Crafts acylation reaction uses a protonic acid as a catalyst, the catalytic cost is very high.

But as long as you have relevant technical reserves and equipment, it is only a matter of time to pay back, because its production capacity is too high.

However, the cost of the cockroach medicine produced by Xu Yun and the others reached more than 4.8 million per ton due to too many technical barriers in the production process.

It is clear.

In terms of optimizing the production process, Xu Yun and the others still have a long way to go.

then.

Xu Yun and others tested the efficacy of the medicine again with the cockroach container they brought, and it was still the old trick Periplaneta americana.

The attack time of the first generation was 14 minutes and 27 seconds, which was faster than the laboratory, and the cockroaches also showed obvious symptoms of thirst.

at the same time.

Another analysis report was also released at the same time, confirming that the ingredients were exactly the same as the laboratory products.

so far.

The production line is completely verified.

Then Xu Yun and his team handed over the workshop to Qian Guanglin, and set off to the office on the other side of the factory.

Seeing that they obviously wanted to discuss business secrets, Yang Hongzhi also offered to say goodbye in a timely manner on the grounds that there were still matters to be dealt with in the high-tech zone.

After Yang Hongzhi left.

Tian Liangwei and others moved the chairs in the office and sat in a circle with the desk as the center.

Then Zheng Zuxian raised his head and asked Xu Yun:

"Dr. Xu, I'm a layman in technology, so I'm curious to ask."

"The inspection of the production line should be considered complete now, right? Don't we need to do a second operation?"

Xu Yun nodded, affirming:

"There is no problem with the equipment, and the reactions are fully carried out, and the adjustable values ​​​​are basically full."

"The remaining coefficients cannot be adjusted initially, and can only be optimized empirically by subsequent practical operations, but it will not have much impact on the production results."

Zheng Zujian nodded again and again, looking very satisfied.

Then he took out a box of King Furong from his pocket, smiled and spread it around to everyone, Xu Yun was no exception.

Although Xu Yun didn't smoke, he didn't refuse. Instead, he held it in his hand like a pen and twirled it.

Click——

Zheng Zu lit the cigarette, exhaled a puff of smoke ring after passing through his mouth and lungs, and said:

"Then Dr. Xu, is it okay to think so?"

"Our product is actually ready to go on the market?"

Xu Yun nodded again:

"Yes, anytime."

well known.

Insecticides are different from conventional medicines.

Conventional drugs—and health supplements that are not considered drugs—have a serious sales problem:

They are basically inseparable from offline supply.

This is determined by the purchasing group and the popularity of medical insurance. It is a very complicated process, with good and bad.

Therefore, when products such as drugs are newly launched, they are basically shipped to the municipal level, or even the provincial pharmaceutical company or agent.

Only then will the advertising be carried out, so as to achieve the effect of complete docking.

In this way.

There will be a relatively long window period.

But insecticides are different.

Except for paraquat, most antiseptic products can be directly sold online.

And the more high-end products tend to rely more on the network.

For example, ordinary urea may be 37% on the line.

Agricultural pesticides are high, let's open 50-50.

Agricultural imidacloprid is higher, seven to three points.

When it comes to the anti-disinfecting products of Kao, the online sales generally account for more than 80%.

Besides, if Baimieshi wasn't for the business of direct door-to-door disinfecting offline, they might not even open a few physical stores.

This is the convenience of the online sales channel.

also.

"One Mantis" has passed the official and third-party commissioned testing organized by the General Office of the National Health and Health Commission and ZIC Zhongguancun Disinfection Testing Center a long time ago.

Unlike rat poison, imidacloprid is not as serious a hazard to the human body, and it can be marketed without obtaining a hazardous chemical business license.

Therefore, in terms of procedures, HKUST Xinchuang has already taken the necessary steps.

In other words.

As Zheng Zu said.

Now after confirming that the production line is correct.

"One Mantis Killer" has reached the final stage before listing.

Zheng Zu, as the person in charge of the University of Science and Technology Innovation Fund, has to deal with various accounts every day, and he undoubtedly attaches the highest importance to the word money in the audience.

So soon.

He raised a very important question:

"Dr. Xu, do you have any thoughts on the price of our insecticide?"

price.

hear the word.

The atmosphere in the office was suddenly solemn, and there was an inexplicable look in everyone's eyes.

Since the arrest of several officials from the Price Department of the Development and X Commission, the current official has canceled the pricing of pharmaceuticals and chemicals.

Of course.

Except for the release of hemp extracts, they are still priced by the government, and some are produced at designated locations.

For example, Du ld is strictly monitored, and every broken ampoule from the source to the final use must be collected.

Now in principle, the price of medicines is basically decided by the manufacturers.

Although Xu Yun's shareholding ratio in the company is not the highest, but due to the previous AB share agreement, his voting rights in the company are currently as high as 90.1%.

Therefore, Xu Yun has far more decision-making power than other shareholders in terms of the pricing of "One Mantis".

Then Xu Yun thought about it, and reported a number:

"One on 19.8, Secretary-General Zheng, teacher, what do you think?"

"19 yuan and 8 ah."

Tian Liangwei repeated the number and thought about it:

"If I remember correctly, the price of Baideshi should be 40 yuan a bottle. If you buy more bottles, you can get a discount of about 25 yuan, right?"

Zheng Zu nodded. As a colleague, he certainly remembered the information about his competitors, so he immediately answered:

"That's right, this is the specification of 5 milligrams of Bymeister. If you buy three, the discount can be reduced to an average of less than 27 per bottle."

"But Dr. Xu, the effect of our insecticide is much better than that of Bamieshi, and the capacity is also larger. The key is that the cost is not low."

"So do you think the price can be raised a little?"

Although Zheng Zu still belongs to the scientific research system—that is, the Chinese Academy of Sciences—he is obviously more like a businessman than a scientific researcher.

Therefore, it is natural to hope that the price can be set a little higher.

As Tian Liangwei said a long time ago.

The fifth-generation imidacloprid may be of average academic value and will not cause too much heat in the general academic circle.

But as long as you are not a fool, you can see its commercial prospects.

Every dollar raised now may become a huge value in the future.

If Xu Yun hadn't had to agree on the pricing, he would have liked to raise the price to 50 or more.

Looking at Zheng Zu with '' in his eyes, Xu Yun suddenly thought of Mavericks in the 1665 dungeon.

If there is a chance to meet, maybe these two money fans will have some common language in terms of money.

Of course.

The premise is that Zheng Zu has to bear the power of knowledge.

Then Xu Yun paused and explained:

"Secretary-General Zheng, this is just a new product that has just been launched. Although the effect is much better than that of Bai Mie Shi, the background is still not as good as others."

"Just like many new domestic products, such as Utopia's blue bird, such as Anker, the quality is better than the imported products of the same price, but there are not many people who choose them."

"This is a concept that is almost deeply rooted. The more top-notch technological products, the better they are from abroad."

"Even if you are domestically-produced on the Internet, when you order offline, unless you have a limited budget and a brand that hates boycotts, you will often subconsciously prefer imported products."

"The reasons for this situation are very complicated. There are long-term indoctrination of ideas and the experience of being deceived by various unscrupulous merchants, which leads many people to believe that foreign products are guaranteed. Therefore, the so-called worship of foreigners cannot be entirely blamed."

"All in all, affected by this situation, I can be sure that even if the effect of our products is very good in the early stage of sales, some people will still choose to wait and see."

"So if the price is set too high, it will discourage some consumers from buying, which is not a good thing."

"The other thing is that if we only talk about pricing, our initial price is not lower than that of Baimishi. After all, the tax rate is there."

Hearing Xu Yun's last words.

Zheng Zu blinked suspiciously, and a question mark appeared above his head:

"tax rate?"

Xu Yun nodded and reminded:

"Don't forget, no matter whether it is Baideshi or Kao, they are all subject to customs duties, so the price must be set very high."

Zheng Zu was taken aback for a moment, then immediately slapped his head:

"Ham, look at me. I have been in contact with domestic projects all the year round, but I really forgot about the tariffs."

Friends who were overseas products in their previous life should know it.

in international trade.

Tariffs are a fairly, if not central, concept.

International trade cannot lack tariffs, just like web novels cannot lack irrigation.

my country's tariff system is relatively complex. Strictly speaking, it can be divided into preferential tariffs, most-favored-nation tariffs, generalized system of preferences tariffs, protective tariffs, anti-dumping tariffs, countervailing tariffs, and retaliatory tariffs.

simply put.

For chemical products such as Baimes and Kao, the general import tax rate of 35% + 9% value-added tax needs to be charged. (Customs code 3808911290)

Therefore, their high prices are inevitable, which is a large expenditure.

But Huadun Biotechnology is not the case.

Xu Yun only needs to pay 9% value-added tax on the sales side, which is equivalent to reducing a large amount of sunk costs.

After deducting this part of the tax price.

The price of "One Mantis" is indeed not much lower than that of Bayer Kao.

Think here.

Zheng Zu no longer insisted on the idea of ​​a substantial price increase. After all, in a certain sense, the image of the University of Science and Technology had something to do with it.

After the product goes on the market, the impact of public opinion will definitely not be small. If those people are asked to link the price with the food, the loss outweighs the gain.

This is only the first product of Huadun Biotechnology, and everything is still based on stability.

However, he was silent for a moment, and finally mustered up the courage to speak again:

"Dr. Xu, why don't we raise it a bit?"

Then without waiting for Xu Yun to speak, he raised a finger with a crying expression:

"A dime is fine. I have obsessive-compulsive disorder. If 19.8 is the final price, I guess I won't be able to sleep well for a week."

Xu Yun originally thought that Zheng Zu didn't want to open it, and planned to try to persuade him.

I was taken aback when I heard this.

Immediately laughed out.

The chief secretary who co-authored the new venture fund is still a patient with obsessive-compulsive disorder.

And look at his situation.

I guess the obsessive-compulsive disorder must be late, right?

The price of a dime is insignificant compared to the selling price, so Xu Yun agreed with a face:

"No problem, let's set it at 19 yuan and 9 yuan. It's a good thing to earn an extra dime."

When everyone heard this, they immediately laughed.

Then Tian Liangwei shook the soot and said to Zheng Zu:

"Xiao Zheng, since the price has been determined, the platform will depend on your connections."

Zheng Zu slapped his chest when he heard the words, looking very confident:

"Principal Tian, ​​don't worry about that. I know the operation of certain treasure and certain east. At worst, I'll go to Qiantang and Yanjing."

"Actually, the handover process in terms of the platform is just that, nothing more than quantity and promotion. I promise to get us a suitable price and not hold everyone back."

As the two major online platforms in China, Moubao and Moudong actually have different models in terms of commission.

A certain treasure mainly spends on keywords, Taoke promotion and through trains, that is, advertising prices.

In addition, ordinary stores do not draw points, but Tmall requires five points.

And Moudong mainly draws heavily, and the percentage is extremely high.

The commission price of self-operated stores is generally 20%-30%, so you will hardly see cheap service products on the website.

In short, the models of the two platforms have their own advantages and disadvantages. The long-term sales of anti-bacterial products such as imidacloprid may be better on Xdong, so neither platform can give up.

"correct."

Speaking of promotion, Zheng Zu suddenly thought of something.

He turned his head and said to Xu Yun:

"Dr. Xu, speaking of promotion, do you plan to find a spokesperson for our products?"

Xu Yun was taken aback when he heard the words:

"Spokesperson?"

Seeing Xu Yun's expression, Zheng Zu knew that he must not have thought of this, so he lit another cigarette and said:

"That's right, Dr. Xu, I have learned about this before."

"Whether it is Bayer or some other chemical companies, they actually have brand ambassadors."

"Bayer's spokesperson in Europe and the United States is Albert Puhous, a very famous baseball player in Europe and the United States, who was once regarded as a myth."

"It's just that the domestic baseball promotion is limited, so Bayer didn't sign an endorsement contract with him in China."

"At present, Bayer's spokesperson in China is still looking for."

Xu Yun nodded, he had heard about it.

Whether it is to restore the image or marketing, Bayer's move is indeed very popular, which can be described as very satisfying.

Then Zheng Zu paused and continued:

"Kao's domestic spokespersons are Yangzai and Shizuka. They happen to be called Wang Chao and Xie Xing because of their dubbing roles. Because of these two male characters, they have an alias of Kao CP."

"This alias is the same as Kao's brand name, so Kao signed them."

"At present, the rotten girl circle is very fond of this set. According to the user portraits, it should be quite successful."

"Kobayashi Pharmaceutical has just signed Junyou Daozhi, a new young fresh meat, and there are quite a lot of mother fans and aunt fans in China."

"This company is somewhat similar to our Huoxiangzhengqi Pills in Neon. It is very popular but not 'competitive', so it signed a small fresh meat plan to attack the high-end market share."

After saying this, Zheng Zu couldn't help but glance at Xu Yun, and said to him:

"So Dr. Xu, should we choose a spokesperson for our products?"

Xu Yun nodded thoughtfully.

After all, he is a scientist with a background in scientific research. It is very rare to think about the tax rate issue. He really didn't think about the spokesperson before.

However, the product has not been released yet, and there is no time to remedy it, so it won't have much impact on the sales process.

Think here.

He began to think seriously,

The products of Kao and Kobayashi are mainly cleansers, eye drops and eye masks, which are generally biased towards young and fashionable female customers.

So it is completely reasonable for them to choose small fresh meat or even group gay CP to sell rot.

The fan circle is indeed a gathering of monsters and ghosts, but on the other hand, the purchasing power of the fan circle is indeed very strong.

So this is also the place where the fan circle is very frustrating:

If it was really pure marketing, it would be okay, the key is that after the marketing is deducted from the traffic, there are really a lot of real NC fans.

The number of people at offline concerts is higher than that of Zhou Huajian. After endorsing a certain product, fans bought the product soaringly. How can you justify this?

It can only be said that the population of Huaxia is really too much.

However, compared to those brands mentioned above, cockroach medicine is different.

It's a powerful insecticide that also targets extremely nasty cockroaches.

Therefore, the object of endorsement of this product should obviously have a masculine appearance.

And from a security point of view.

Men should be more suitable.

Just like Bayer's European and American spokesperson Albert Puhous.

This person was a generation of invincible baseball players, nicknamed "biochemical man", burly and domineering.

Therefore, the spokesperson of "One Mantis" should also be a domineering, or a middle-aged man who has played domineering roles.

Just as Xu Yun was thinking.

A figure suddenly flashed in his mind, causing him to frown slightly.

See this situation.

Tian Liangwei, who was familiar with his apprentice, couldn't help but glanced at Xu Yun, and asked:

"Xiao Xu, do you have someone to choose?"

Xu Yun nodded and replied:

"I think of a person who has a brave screen image, has played many classic roles, and has a very clean private life."

"The audience who have watched his roles are probably between 25 and 40 years old, basically economically independent, and are also the main force of current consumption."

"And because of the secondary creation of some video sites, he is quite popular among young people aged 14-22."

"More importantly, his name is also in line with the efficacy of our products."

"Besides, for this kind of old artists, I am also willing to provide them with an endorsement contract-at least it is much better than those little fresh meat."

Hearing this, Tian Liangwei immediately became interested:

"who is it?"

Xu Yun smiled slightly:

"We'll talk about this in the next chapter. Hey, don't slap me in the face, be gentle, don't pull my hair!"

A few minutes later.

Xu Yun touched his dark circles, sighed faintly, and said honestly:

"This person is the actor who plays Lu Bu and Chu Yunfei, Cockroach Guangbei. Ahem, Teacher Zhang Guangli."