Indulge in Life in America

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The idea of ​​introducing Indian movies flashed through Yang Cheng's mind. This kind of thing can only be thought of. He didn't have the courage to be the first to eat a crab, and was wiped out by accident.

He is more interested in sending the company's films to this fast-growing film market.

But with Universal in the front, it is more difficult for the new era film industry to break through. At this time, it needs to find another way, such as starting with TV series first?

Netflix is ​​ahead in this regard, but they are just starting out, and there is still room to catch up.

The Asian market has always been the "fat" that Netflix has been focusing on, especially in the "pro-American" countries such as Japan and South Korea. It has been heard that Netflix is ​​already cooperating with Japan and South Korea to shoot localized popular IP dramas. set.

For example, the adaptation of the RB classic horror film "The Grudge" requires a 6-episode miniseries, and the production team of the series is also personally directed by Takahashi, the screenwriter of the RB movie "Midnight Bell" and the movie "The Grudge" The original team is under the leadership system, not only has Netflix's international factors and technical support, but also integrated into the local culture of RB.

Once the Japanese and South Korean trials are successful, the next step is to start laying out the Indian market. According to Donna’s news, Netflix is ​​preparing to produce a zombie-themed horror drama project tentatively named "Ghoul". When Netflix enters India, It has basically completed its "Round Z country" strategy. By then, Netflix's layout in Asia will basically be settled.

Choosing a partner country is Netflix’s "business experience". In just 10 years, Netflix has spread all over the world from Canada. At present, countries other than Z, North Korea, Syria, and the Crimea have formed with Netflix. The trend of cooperation.

At this step, Yang Cheng didn't want to fall behind, so Donna asked him to take the opportunity to contact Bollywood, so he wouldn't refuse.

If entering Japan and South Korea values ​​capital, then entering India is because of its demographic dividend.

India’s current population is about 1.3 billion, which is the second most populous country after country Z. Most Indian couples lack yun avoidance measures. India does not have a national policy such as "family planning", so there are experts. It is predicted that within a few years, India may overtake Country Z to become the world's most populous country.

Although the country’s economy is lagging and the population is large, India has the world’s largest slums, and two-thirds of the population depends on agriculture for their livelihoods.

But in such a distressed country, India’s entertainment industry is extremely developed, and Bollywood has frequently contributed many popular films such as "Starting Line" and "Wrestling Daddy".

Although the economy is backward, due to the huge population base, this has also made India the largest exporter of cheap labor. Many countries have opened electronics and technology companies in India, which has also promoted the development of India's electronic technology.

Bollywood is able to gain a foothold on the one hand, thanks to the development of the country’s electronic technology, which provides a foundation for film production, and on the other, its strong population base, which allows Indian films to have a certain box office guarantee.

Netflix, including the earlier Universal, has taken a fancy to India’s advantage and has frequently focused on the Indian market. Earlier, Disney acquired Hotstar, India’s second largest video site, and has accumulated 50 million users, of which 800 Wan is from India.

Netflix also values ​​the demographic dividend of the Indian market. Therefore, it is expected to invest more than 500 million US dollars in the content production of Indian dramas. It is preparing to produce a series of corruption and crime-themed gatherings, which will fit the current hot news of Indian society. .

For example, the QJ incidents that occur continuously one after another will be adapted into a gathering and put on the screen.

On the one hand, this investment of money will enable Netflix to obtain a certain amount of profit, on the other hand, it will also drive the overall development of the Indian entertainment industry. For India, it is also an opportunity and experiment for foreign investment to help the local area.

At the same time, considering India’s GDP issue, Netflix’s pricing in India is also as reasonable as possible to meet the needs of most users for watching TV shows.

The predecessors planted trees and the descendants took advantage of the shade, and the work currently done by Netflix can be used by New Era Pictures!

After all, Netflix fell short in Country Z on the road of localization and integration. Other countries have all achieved great success. It is not bad to learn from the experience of successful people.

It can be seen from Netflix's global self-made drama series that before developing the project, it will study the history and culture of the partner country and the preferences of the audience, and make some innovative and bold attempts in localization.

The most conducive way to capture the needs of localized users is IP adaptation. In addition to domestic dramas, European and American dramas are also very inclined to adapt novels. However, a large number of domestic dramas abuse online literature to attract young audiences. The IP selected by Fei is based on classics and wins with quality and literature.

Just as Netflix filmed in the United Kingdom "House of Cards" is adapted from the British novel of the same name, the author Michael Dobbs was the British conservative dang deputy director xi, and this work also has a strong ZZ irony.

As we all know, the United States is separated and independent from the British elite. Therefore, the languages, cultures and preferences of the British and Americans have many similarities, which also laid the foundation for Netflix to prioritize opening up the markets of other European and American countries.

When Netflix entered Asia, its Japanese and Korean TV dramas also had cultural preferences in Japan and South Korea. For example, the Japanese drama "Director Quanguo" focused on RB's AV culture, and the adaptation of the IP "The Grudge" was also due to RB. The horror themes in the film and television market are outstanding, and RB's dominance of horror films has been implied in the American movie "House in the Woods".

Netflix’s first entry into a Korean drama is "The Kingdom". The project has been determined. This is a zombie-themed drama series. Perhaps "Travel to Busan" is too popular, so Netflix also chose the same theme to open the Korean drama market.

In this regard, it can be said that Netflix is ​​absorbing the experience of the new era of film industry.

Everything is difficult at the beginning. If you want to continue to gain a foothold in a foreign country, you must shoot the first work, and the choice of this work must be extremely consistent with the overall tone of the country before you can proceed with the next cultural input.

Therefore, "localization" has become the top priority for the deployment of drama series. For example, shooting idol dramas in Duy Bay, suspense dramas in South Korea, and horror dramas in RB all cater to the tastes of the audience.

However, when he arrived in India, Netflix did not shoot a drama series with the theme of song and dance first, but still spearheaded the zombie drama. This was no small accident.

Although India is also good at shooting horror movies in addition to songs and dances, Indian horror movies are mostly influenced by religion.

"The Ghoul" that Netflix is ​​preparing to shoot is a religious Indian drama. In India, the "Ghoul" is the name of the ghost used by the Vidhara, which is the "zombie" in Buddhism. This name has a strong Indian color.

Of course, when this project was announced, many netizens ridiculed that a group of zombies "singing and dancing" may appear in the TV series. It can be seen from the fact that the main creative team of the show are all local film and television practitioners in India. It can happen.

Didn't you see Uncle Long go to India to shoot a clip, and did a square dance fiercely?

However, the advantage is that India is also an English-speaking country. The communication between Netflix and the Indian production team is not a problem, and the use of English in the play will not make the audience unable to understand. These advantages also exist for the new era film industry.

The first impression that Indian TV dramas give audiences is the lengthy family ethics dramas, and there will even be many unbelievable chaotic luns, brother-sister romances, and family property disputes.

Although the Indian dramas introduced in Country Z have undergone cuts due to review issues, or the selection of themes has been tried to meet the tastes of domestic audiences, but the Indian TV dramas and their works on American streaming video sites such as Amazon are not It is hard to find that large-scale and exciting dramas such as love, sex, thriller, and action adventure have become popular.

Netflix's deployment of Indian dramas is not only to simply open up the Indian market and earn money from India, but more importantly, to meet the needs of global audiences and obtain broader profit margins.

Therefore, in the selection of themes, Netflix will not only consider the general areas of expertise of Indian dramas, but will find themes suitable for viewing by global audiences, and blend Indian local culture with international culture.

The theme of zombies is a favorite theme of global audiences, but Netflix will also consider local needs when arranging zombies in different countries. The difference from the zombies of South Korea and the United States is that "The Ghoul" adds religious elements because The zombie wave triggered by the curse is clearly different from the epidemic in the Korean drama "The Kingdom" and the American zombie drama is often a spiritual theme that pursues the origin of life.

In addition, crime themes are also eye-catching. Most of the crime dramas are based on real events and are based on Netflix's crime drama series in multiple countries.

Therefore ~www.wuxiaspot.com~ In future Netflix series, the element of QJ must be indispensable. There are both violent elements and sensitive shots like se, and choose Delhi or Mumbai as the background of the story, which is full of controversy in India. The central city can be said to have very Indian characteristics, and with rather gimmicky themes, it will inevitably attract the attention of audiences from other countries.

The purpose of the overseas drama layout is "the partner country controls the content and Netflix controls the technology". It is precisely under this purpose that Netflix can successfully produce a number of overseas dramas that affect the world, making it huge profits. .

Netflix’s global development concept is worth learning from the film industry in the new era. Although sometimes for entertainment purposes, Netflix also tends to tease local officials and ZZ when producing drama series. However, this trial and error did not affect Netflix’s continued advancement. Instead, the global market has won a wider audience because of its bold attempts.

After all, people in your country feel provoked, and foreign audiences don't have so many ideas. It's a big deal that it won't be broadcast in your country. This is a very easy problem to solve.

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