I Want To Be a Rich Man on Hong Kong Island

Chapter 657 [Auction 2] (5,200 words!)

Wu Xianshuo sat quietly in the back row, watching a group of bigwigs give advice, without any fluctuation in his heart;

And other people occasionally glanced at Wu Xianshuo's side, and immediately lost interest;

It turned out that Wu Xianshuo was dressed casually and even wore a hat, which made people think he was a representative of a soy sauce company.

Affected by the launch of the new airport by the Hong Kong government, real estate and securities in Hong Kong once again added fuel to the fire and flourished;

This time, the Hong Kong government has put out a lot of beautiful land for auction, the purpose is to take advantage of the booming market and increase the fiscal revenue of the Hong Kong government.

At 2:15 p.m., the auction officially begins!

The land king in Central will naturally be the finale, and it will be auctioned at the end;

First of all, the auction is a 55,000-square-foot commercial land located in East Tsim Sha Tsui. The Hong Kong government requires the construction of a commercial building with an area of ​​250,000 square feet. ;

Among them, the shopping mall must be held by the auctioneer himself for no less than 10 years.

When the land is auctioned, the Hong Kong government will impose restrictions on some commercial real estate, such as self-holding ratio, floor area ratio, construction time, etc. This is also to prevent some real estate companies from only focusing on making quick money and ignoring the planning and quality issues of the Hong Kong government.

However, holding some properties is not a problem for many real estate companies now. Although the location of Tsim Sha Tsui East is not as good as that of Central, it is also one of the most prosperous commercial centers in Hong Kong and a tourist area in Hong Kong.

The Hong Kong government took this piece of land as the first auction, and it was also to stimulate the battlefield. Even for Landmark and the four major real estate families, this land has a certain attraction!

When the first auction started, what was surprising was that Cheung Kong raised prices frequently, which made all the auction participants nervous;

Cheung Kong's dominance was once reflected in the auction field, most of the land in an auction fell into the hands of his family.

The addition of Cheung Kong Industrial has aroused the enthusiasm of several companies, because if the land in front cannot be obtained, then the land behind will be more difficult;

Therefore, it is better to set the goal on promising land from the beginning.

After several rounds of asking prices, Cheung Kong voluntarily gave up, and the three giants exchanged eye contact. Obviously, this was also a strategy beforehand—to consume some people's funds, just like other real estate companies would also want to consume the funds of Cheung Kong.

After Cheung Kong gave up, the main competitors were Xinhe Real Estate, Henderson Land Development, and Hang Lung Real Estate;

Among them, Xinhe Real Estate was originally the "second child" in East Tsim Sha Tsui, so naturally he refused to give up this piece of land in East Tsim Sha Tsui;

Originally, in history, Xinhe was the absolute "hands-on" of East Tsim Sha Tsui. In the auction in 1975, it won a large number of land in East Tsim Sha Tsui, and later built Tsim Sha Tsui Center, Nanyang Center, Wing On Plaza, Empire Center and other places. a large number of commercial buildings;

In this life, the four most beautiful lands in Tsim Sha Tsui East were won by Cheung Kong Industries, and they used them to cooperate with the Bao family to build two hotels and two commercial buildings.

Henderson Land has just been listed and has a lot of pumping funds in hand. With Lee Shau Kee's business acumen, he must buy land at the fastest speed;

Among the four major families, Lee Shau Kee's keen observation of the market is definitely ranked first;

When the market was at its peak, he would choose to list the company and cash out his shares, and he could also predict the upcoming risks, such as the Sino-British negotiations in 1982 and the slump in 1987;

The reason why Li Shau Kee lost to Li Ka-shing was mainly because he had a point of view, that is, not to take the company and the stock market to pump water;

In his previous life, in the history of Li Zhaoji's business wars, he couldn't find the phenomenon that once he became the king, he would tear the opponent's skin apart and kill them to pieces; Kill a soldier.

Of course, Zheng Yutong and Lee Shau Kee's actions are almost similar!

The land in East Tsim Sha Tsui was eventually taken over by Henderson Land. Perhaps everyone knows that Henderson Land has just been listed and has quite a lot of money in hand;

Of course, the unit price of 15,000 Hong Kong dollars per square foot is enough to make people speechless;

This piece of land alone cost Henderson Land 825 million Hong Kong dollars;

Even if Henderson Land has just completed the stock market pumping, it is not enough to pay the funds;

Of course, every real estate company here has reached an agreement with the bank before the auction to determine the loan amount.

Just a piece of land on the Kowloon Peninsula, the price is almost on par with the price of the 2019 mainland capital land king, and at the moment the price in Central is at least twice that of this land, which shows that Hong Kong's real estate has reached an astonishing level.

If you say it is a real estate bubble, then you are very wrong!

In the previous life, the real estate plummet caused by the Sino-British negotiations in 1982 was not actually a real estate bubble;

Residential/commercial properties fell by only about 30%, land fell by 40% to 60%, and industrial buildings fell the most, reaching more than 70%;

Among them, the property only fell by about 30%, which can show that this is indeed not a real estate bubble;

It should be noted that in terms of residential property, in 1974, it was 220 Hong Kong dollars per square foot, and by 1981 it had risen to about 1,200 square feet; then even if it fell by 30%, it would still be 800 Hong Kong dollars per square foot.

It has increased by 4 times in 10 years, which is very impressive, not to mention that as soon as the Sino-British negotiations are over, the real estate industry will recover immediately.

Then the second piece of land was started soon. This is a piece of land in Tseung Kwan O. The location is not good, but the area is large enough, with 200,000 square feet. According to the requirements of the Hong Kong government, a building of 1.2 million square feet can be built The area of ​​the residential area, the land was finally sold for 720 million Hong Kong dollars.

The real estate industry has just shown a weak upward trend, showing a downward trend. Although many experts and real estate companies believe that it is the self-adjustment of the market, the Hong Kong government is very anxious. In order to restore the market's confidence in housing prices, this time the What came out was either an excellent location or a large enough area, making countless real estate companies jealous.

The three most important economic systems in Xiangjiang are the real estate industry, the financial industry, and the industry;

Although the Wu family has increased Hong Kong's industry by more than 50% from the previous life, the richer everyone is, the more they need property. In addition, Hong Kong has less land and more people, and real estate speculation is even worse than in the previous life.

30% of the Hong Kong government's fiscal revenue is closely related to real estate;

Therefore, when housing prices fall, the government is most anxious, followed by banks, then real estate developers, and finally people who have already bought houses.

In order to stimulate housing prices to continue to rise, the Hong Kong government is also taking great pains!

Soon, a few more pieces of land were sold, and the atmosphere on the scene was stimulated by the transaction prices of hundreds of millions. A piece of the gluttonous feast.

During this period, some real estate developers knew that there was absolutely no hope for the next two finale land plots;

So they concentrated on grabbing the front land, which made the auctioneer and the Hong Kong government overjoyed.

Sure enough, Mr. Wu Guangyao is the good news for everyone. As long as his company participates in the auction, it will definitely drive the enthusiasm of the entire auction;

Several times in the past few years, Cheung Kong did not participate in the auction. At that time, it can be said that everyone was not enthusiastic.

The penultimate piece of land auction finally started, and everyone was excited;

Today, the Hong Kong government can be said to have come up with a double finale, one is Silverstrand Bay, and the other is the land king in Central;

Silverstrand Bay has a land area of ​​2 million square feet, but the Hong Kong government is planning high-end villas and high-end housing there, so there will be no high-rise buildings;

Take Baibi Mountain, which was acquired by Landmark some time ago, as an example. The land in Silverstrand Bay is expected to reach more than 2 billion yuan.

Sure enough, when the auction started, Cheung Kong actively raised its placards;

Seeing that Cheung Kong was like this, many real estate companies began to follow suit, just like Cheung Kong’s “spoiler” earlier.

However, after the listing of 2 billion Hong Kong dollars, everyone began to be cautious;

Li Nan and others deliberately showed hesitation on their faces, and several companies that followed the film also became cautious;

This piece of land is 2 billion Hong Kong dollars, which seems a bit expensive!

In the end, Li Nan and others won the land with 2.3 billion Hong Kong dollars, and the audience stood up one after another to applaud Cheung Kong;

This is indeed sincere. As real estate developers, everyone likes the hot auction house, which will send a strong signal to the outside world—that is, the real estate scene is hot, and everyone can buy properties with confidence.

At this time, it is estimated that there are still four consortiums that can really compete for the final "Central Land King";

They are Cheung Kong Properties, Hong Kong Land Corporation, the consortium of the four major families, and the Japanese consortium. The other three consortiums are also secretly happy to see that Cheung Kong has spent 2.3 billion Hong Kong dollars to win a piece of land!

Because this consumed the strength of Cheung Kong Industrial, it gave everyone a greater confidence in the 'King of Central Land'.

Cheung Kong is a listed company, and it is impossible to invest at will without considering the actual situation of the company;

If Wu Guangyao were here today, everyone would probably not have reported their hopes. After all, Wu Guangyao could represent an individual to auction off this piece of land, so who would have snatched it?

Even if the American consortium comes, they can only lose!

"The land to be auctioned next, I believe everyone knows! Yes, it is the bus terminal land known as the 'Central Land King'; it has a full 148,000 square feet, and it is the largest land approved in the island's Central District in the past 40 years , and it is the most beautiful coastal area; it can be said that whoever wins this piece of land will be the 'uncrowned king' of Central......"

The auctioneer didn't think it was a big deal, and his tone was passionate. Even Li Chaoren, who had always been as steady as an old dog, was full of hope at this time;

The four major families looked at each other, and they all saw desire in each other's eyes!

The two of them also exchanged eye contact, their faces full of determination.

Seeing this, the Japanese consortium smiled bitterly instead!

There were only three of them, Li Nan, without any expression on their faces, which made all the auctioneers puzzled!

Is this voluntarily giving up?

"The bidding starts now. The starting price is 3 billion Hong Kong dollars, and the price increase is not less than 10 million Hong Kong dollars each time the placard is raised..." The auctioneer knocked a hammer after speaking, which was a signal to start.

"3.1 billion Hong Kong dollars!"

"3.15 billion Hong Kong dollars!"

 …

There are still a few cannon fodder eagerly asking for the price, they hope to catch the leak!

After the price reached 3.5 billion Hong Kong dollars, the cannon fodder died down;

"3.6 billion Hong Kong dollars!" Bao Fuda of Hongkong Land took the lead to take over the slogan, but he is obviously not cannon fodder, and the price increase of 100 million Hong Kong dollars is obviously full of kingly spirit.

"3.7 billion Hong Kong dollars!" Li Chaoren also began to raise his placard, and also raised the price by 100 million Hong Kong dollars, not to be outdone.

"3.75 billion Hong Kong dollars!" The Japanese consortium raised the price by 50 million Hong Kong dollars, which is related to the shrewdness of the Japanese.

"3.8 billion Hong Kong dollars!" What is surprising is that Cheung Kong's price increase is only 50 million Hong Kong dollars. Could it be that the three young people have not received too much authorization, everyone thought so.

After two more rounds, the price came to 4.3 billion Hong Kong dollars, already close to the 4.7 billion Hong Kong dollars in the previous life!

But everyone knows that the next is the most exciting and exciting moment;

Everyone held their breaths and stared back and forth at the four consortiums.

"4.5 billion Hong Kong dollars!" This time Hongkong Land directly increased the price by 200 million Hong Kong dollars, trying to force everyone to give up.

Sure enough, the person in charge of the Japanese consortium shook his head and gave a wry smile. He must have given up the bidding;

Everyone looked at Cheung Kong immediately, and Li Nan lived up to expectations and shouted '4.6 billion Hong Kong dollars! '

But everyone can see that the three of Li Nan seem to lack confidence!

Even worse than Li Nan are the four big families. Li Chaoren then shouted '4.65 billion Hong Kong dollars! '

This made Niu Bijian and Bao Fuda of Hongkong Land overjoyed. Could it be that they can really grab food today?

Isn't this a dream?

Could it be that the Wu family has invested too much in the past few years, and funds have become tight?

The two men tried to make up their minds about the situation of the Wu family, and almost forgot to raise the sign for a while, but fortunately, there were more than two people from the Hong Kong Land Company;

Under the reminder of his colleagues, Bao Fuda also came to his senses, and quickly shouted: "4.7 billion Hong Kong dollars!"

Now that the other two have been discouraged, Landmark does not need to increase too much, after all, each increase of 10 million Hong Kong dollars is enough!

The faces of Li Nan and the three showed embarrassment. After the second hammer fell, they finally shouted "reluctantly" again: "4.72 billion Hong Kong dollars!"

The four of Li Chaoren looked at each other, and reluctantly shouted: "4.75 billion Hong Kong dollars!"

The two of them suddenly complained in their hearts, this group of Chinese, they must not deliberately target the land company!

Deliberately raising the price by 20 to 30 million Hong Kong dollars, in order to let Hongkong Land continue to join the bidding, and finally let Hongkong Land pay more!

"Hmph, it doesn't matter if there are hundreds of millions more Hong Kong dollars, as long as this piece of land is won; Jardine Matheson can even wash away the shame of losing Wharf!" Niu Bijian thought so.

Bao Fuda was also ecstatic in his heart, and said inwardly: "You think we will be heartbroken if we are asked to spend tens of millions more Hong Kong dollars? We will tell you afterwards that we still want to spend hundreds of millions more Hong Kong dollars, and we will take it!"

"4.8 billion Hong Kong dollars!" Bao Fuda generously increased the price by 50 million Hong Kong dollars. This price has exceeded the previous life by 100 million Hong Kong dollars!

"4.82 billion Hong Kong dollars!"

"4.85 billion Hong Kong dollars!"

 …

"5 billion Hong Kong dollars!" Bao Fuda suppressed his anger and shouted in a deep voice.

"This group of Chinese is too ruthless! It's enough to make Hongkong Land Company spend an extra 300 million Hong Kong dollars, and it's not enough! It's too much!" Bao Fuda and Niu Bijian made eye contact.

Li Nan and the others shook their heads, as if they had given up!

Niu Bijian and Bao Fuda were ecstatic in their hearts. Most of the bidders who made such expressions would not continue to bid;

Because there is no need to do this kind of action to make the opponent give up, this is too naive!

As if they were infected, the four major families expressed their regrets one after another!

"My God! The glory of Jardine Matheson is finally about to bloom in my hands?" Niu Bijian was ecstatic in his heart.

"I am the biggest contributor to Hongkong Land, and I am the one who wiped away the shame of Jardine!" Bao Fuda also thought with relief in his heart.

However, no one thought of it;

Even the people in the entire auction hall didn't expect it!

A young voice came from the last row: "5.2 billion Hong Kong dollars!"

"Nani?"

"Which family is this child?"

"Security! Security!"

"No, he has a number plate in his hand, which means he paid a deposit!"

"Yeah! He has a card in his hand, so he won't be a troublemaker!"

For a moment, everyone turned their heads and looked at Wu Xianshuo!

Wu Xianshuo raised his head, revealing his face that had been suppressed by the hat!

"It's him!" Some bigwigs from the Chinese capital said in amazement, and suddenly remembered something, and their faces suddenly became very exciting!

Landmark and the two also looked at Wu Xianshuo, but they didn't recognize him. There was an expression on their faces that an adult wanted to discipline a child, but in the end they didn't take action, because the auctioneer had already dropped the second hammer!

"5.3 billion Hong Kong dollars!" Hong Kong Land's Bao Fuda hastily shouted!

After yelling, the two Landmarks showed complicated expressions, and suddenly shouted from 5 billion Hong Kong dollars to 5.3 billion Hong Kong dollars. Both of them felt heartache, and even a little bit of fear!

Is it too much investment?

Is this a bad deal?

Before the two could continue to think, Wu Xianshuo's voice sounded again: "5.5 billion Hong Kong dollars!"

What, another 200 million Hong Kong dollars?

The two Landmarks seemed to have been struck by lightning, and they dared not raise the price for a long time!

"5.5 billion Hong Kong dollars for the second time!"

The Landmark and Land exchanged their eyes for a moment, and then looked at the owners of the Chinese-funded real estate such as the four major consortiums, and soon found something unusual;

There was absolutely no sign of belittling this young man on everyone's faces, but instead they looked at people of the same level.

"5.55 billion Hong Kong dollars!" Landmark Bao Fuda shouted without confidence.

"5.7 billion Hong Kong dollars!" Wu Xianshuo shouted calmly, but his tone was very neutral.

"5.7 billion Hong Kong dollars for the first time!"

.....

"5.7 billion Hong Kong dollars for the third time, a deal! Congratulations..."

Wu Xianshuo smiled and said to everyone: "Thank you, seniors, for your commitment!"

All of a sudden, everyone applauded for Wu Xianshuo.

"Sure enough, the tiger father has no dogs!"

"awesome!"

The compliments from everyone came one after another, this is a sincere blessing!

Wu Xianshuo walked a little ahead, and said to Niu Bijian and Landmark, "Thank you for your acknowledgment. Let me introduce myself. My name is Wu Xianshuo, my father, Wu Guangyao!"

The two Landmarks were struck by lightning, and suddenly realized!

"This trick is your father's idea?" Bao Fuda said a little unconvinced.

"How can I! It's all on my own initiative, I'm sorry, I didn't say hello to the seniors at the beginning, mainly because I was a little nervous!" Wu Xianshuo clasped his fists around and said.

"Seriously! It's us old guys who like to chatter!" A real estate agent said friendly.

In fact, the price of 5.7 billion Hong Kong dollars is a full 1 billion Hong Kong dollars higher than the previous life, which can be described as a hemorrhage!

But the actual situation is also different from the previous life: first, Hong Kong’s economy is more developed; second, the Hong Kong government has just released a new airport plan, stimulating the city; third, the Wu family has become the target of everyone, Don't look at everyone listening to harmony now, but in the auction, they are still very happy to shoot targets.

Therefore, Wu Guangyao predicted in advance that 7 billion Hong Kong dollars could be achieved!

If the Rothschild family supports Hongkong Land, it is estimated that 8 billion Hong Kong dollars is also possible.

In short, Wu Xianshuo's move is really very effective!

Afterwards, after Wu Guangyao heard about it, he laughed without any scruples;

Said: "If I knew it was so exciting, I should put on makeup and sneak in to have a look!"

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