I Want To Be a Rich Man on Hong Kong Island

After receiving Wu Guangyao's mission, Akio Morita did not personally invite Shigeru Miyamoto, after all, it was rather abrupt;

Instead, he wrote an invitation letter and asked the staff of the personnel department to go to Shigeru Miyamoto's house and hand it to Shigeru Miyamoto in person.

The content of the invitation is probably: Welcome to Sony's game development department!

Shigeru Miyamoto studied art, and video games are a booming new industry in the ascendant;

This is naturally very yearning for an art student who likes the Beatles!

So, Shigeru Miyamoto decided to visit and see what kind of place Sony's game development department is!

As for the reason, Shigeru Miyamoto asked the Sony staff who came to send the invitation letter;

"We need an eclectic artist like you!"

high recommendation!

But the staff just dictated it, it was just the words given above!

And the management above just dictated the words of the high-level!

Although Shigeru Miyamoto knew that this might be a casual remark, he still enjoyed it.

"I'll be on time for my appointment!"

For the sake of solemnity, Shigeru Miyamoto took off the outlandish outfits like the Beatles, and put on a formal suit, and his disheveled hair was deliberately combed.

Walking into the gate of Sony's game department, Shigeru Miyamoto saw the graffiti everywhere inside, and suddenly a sense of belonging spontaneously emerged;

There are also several young people of the same age passing by wearing snow-white work clothes. They are discussing the difficult problems encountered in the work intensely. Their expressions are so cheerful and full of vitality. infected.

The person in charge of Shigeru Miyamoto was Akira Inoue, the person in charge of the game development department. He said with a smile: "We don't set thresholds for game creation. Everyone can freely integrate their own ideas into the game."

Shigeru Miyamoto was startled, and thought to himself, no wonder Sony's games have always been the absolute overlord in the field of video games;

Only in this kind of place where creation is encouraged can various works leading the world game industry be innovated;

However, what everyone does not know is that because Wu Guangyao has brought several classic games to Sony, he will let everyone create;

Of course, under this model, the Sony Game Department has indeed created several classic products.

"I would like to ask, how did you know me, or how did you know my situation?" After catching a manager, Shigeru Miyamoto asked the question in his heart.

"The HR department heard about it by accident, so I recommended you!" This is what Inoue knew.

Shigeru Miyamoto had no doubts, and followed Akira Inoue to visit.

"Mr. Shigeru Miyamoto, although you haven't really entered this field yet, I can tell you that our staff can design a game independently after studying here for a year or two. So, do you want to challenge yourself? ?” Akira Inoue initiated the invitation.

After all, Shigeru Miyamoto is just a young man who has not experienced much in the world. Seeing that someone appreciates him so much, and the working environment here is what he dreams of, he immediately agreed to work in the Sony game department.

In fact, there are hundreds of people in Sony's game department, and there is no shortage of talents;

If it hadn't been for the words from above, Akira Inoue would never have won over a novice like this;

After all, this is somewhat out of status!

 …

On January 20, Sony's second-generation semi-tv game console was officially launched in Japan, priced at 9,600 yen, which stunned all Japanese manufacturers.

What players are even more curious about is how many games there are;

9 games is not too much, but it is not too little, after all, the price is less than 10,000 yen.

"Great! You can buy a dream game console with only 4 days' salary!" These low- and middle-income earners thought in their hearts.

Nintendo meeting room

Hiroshi Yamauchi's face was serious. When he heard that the price of Sony's second-and-a-half-generation game console was only 9,600 yen, Hiroshi Yamauchi seemed to be struck by lightning;

Gein, Nintendo's upcoming e6 (6 games),

The set selling price is 9800 yen;

It seems that the difference between the two companies is only 200 yen, and Nintendo can support it by gritting its teeth;

But don't forget, Sony's game console has as many as 9 games, and in terms of hardware, it is also much better than Nintendo;

As long as players are not fools, they will probably choose Sony's game consoles!

Yokoi Junpei, who is in charge of Nintendo's video game department, said: "President, it's too late to re-develop it now, so we can only sell it!"

Nintendo has been preparing for this game console project for 2 years, and it was developed in cooperation with Mitsubishi Electric;

If it backs down this time, it may have to wait another year.

Mitsubishi will never agree to it anyway!

Hiroshi Yamauchi said: "Why did Sony's game console choose to be released at this time, and the price was suddenly cut in half?"

No one can answer this question!

It seems that Sony seems to be targeting Nintendo, but there is absolutely no reason to justify this matter;

After all, only a handful of executives know Nintendo's pricing, and only two or three people know the release date.

Uemura Masayuki, who is in charge of game hardware, said: "If we release it at a price of 9,200 yen, our cost is only 10,000 yen, and each product loses 800 yen. Of course, we still have e15 (15 games); but we and When Sony’s game consoles are fighting head-on in the market, our reputation will rise accordingly; when the time is right, we will immediately launch the e15 and secure the victory in one fell swoop!”

Masayuki Uemura's words really made everyone feel better!

Everyone is thinking in their hearts, you Sony may not know that we have 15 games, not 6;

Moreover, in the minds of many Nintendo executives, the cost of Sony's game consoles is higher than that of Nintendo.

At that time, the e15 will be sold at a price of 15,000 yen, which will definitely be very attractive!

The cost of e15 is 12,000 yen, and each unit can make a net profit of 3,000 yen;

Although the loss of each e6 is 800 yen, the combination of the two models is a profit of 2200 yen;

The important thing is that e15 must be more popular, and the number of sales must far exceed that of e6.

Hiroshi Yamauchi was also in a cheerful mood, and said with a smile: "Sony is the overlord of video games, we can compete with them in the market, but it will greatly improve our popularity; if this time in terms of sales in Japan, we can beat them , then we can have a place on the world stage in the future.”

Encouraged by Hiroshi Yamauchi's morale, everyone reversed their previous low mood!

Will things go as they imagined?

Obviously not!

If a company's strategy is clearly understood by the enemy, there is basically no possibility of turning around!

Moreover, in terms of game software, Nintendo will definitely not be able to produce two classics.

And Sony still has seven or eight classic games in history!

Of course, Nintendo will definitely think of copying Sony's games, but a copycat is a copycat, and it can be popular at most, but it will never exceed the original.

 …

Mitsubishi Electric Headquarters

Hiroshi Yamauchi came to put out the fire in the office of Mitsubishi Electric Vice President Kojimagawa!

Originally, Mitsubishi did not agree with Hiroshi Yamauchi's views, and believed that the method of loss-making sales would not benefit both parties.

You are not a leader in this field, or even a senior in this field, but you are just entering the industry;

Once it is not successful, not only will the cost be lost, but the entire project will also be fruitless.

At the beginning, Uemura Masayuki, who was in charge of the hardware, worked hard to mediate between the two parties, and finally controlled the cost within the expected range of Hiroshi Yamauchi through close cooperation;

When everyone was waiting to receive the goods, they did not expect Sony's second-generation semi-host to be born.

Kojimagawa was also very annoyed. Mitsubishi Electric invested a lot in this area. After all, Nintendo's hardware is only designed, not produced;

And Mitsubishi Electric's production line has been completed, and such a thing happened, I can't help being very annoyed!

"President Hiroshi Yamauchi, do you have the confidence that your opponent is Sony?" Kojimagawa said in a deep voice.

"President Kojima, please rest assured, in the beginning of the contest, whether we lose or win, we at Nintendo can get what we want!"

"Is it fame?"

"Yes! But after we gained a certain reputation, we took advantage of the trend and launched the e15, completely defeating Sony! The effect of this reversal will be infinitely magnified."

"It makes sense, then I'm here to wish us success!"

"Haha, it will definitely succeed!"

.........

In early February, 2 weeks after Sony released the game console, Nintendo also released the e6.

For a while, it did cause some sensation.

In the era when the Japanese market was full of more than a dozen game consoles with a price of 20,000 to 30,000 yen, now within half a month, there are actually two game consoles with a price of less than 10,000 yen, which undoubtedly surprised the market!

Although Nintendo's game console sales are not as good as Sony's, they also stand out from other similar products.

Sure enough, high quality and low price are king!

The inside of Nintendo was also very happy, and even held a small celebration.

After all, this is Nintendo's first TV game console product, and it is also very gratifying to stand out from other manufacturers.

"I decided to let the cooperative company start now to produce 15 for us to prepare for the upcoming feast!" Hiroshi Yamauchi said confidently.

All the executives of Nintendo echoed, because at this time, the e6 can be sold well, so once the e15 is released on the market, the sales will increase exponentially;

Even Sony's second-generation semi-console no longer has an advantage, because the temptation of 15 games is still great.

Obviously, everyone is very confident in the marketing strategy of losing 9 keys!

This kind of strong contrast sales is the means that Hiroshi Yamauchi is proud of.

 …

Ueno Akihei, who is in charge of Sony's video games, reported to Akio Morita about the market situation.

"Overall, our sales volume is more than twice that of Nintendo; but Nintendo's hardware and software are indeed better than other manufacturers in Japan!"

Akio Morita was shocked, not because he was surprised by Nintendo's strength, but because the boss could predict that Nintendo was an important competitor of Sony two years ago.

Could this boss be able to predict the future!

Thinking of this, Akio Morita couldn't help but admire Wu Guangyao even more.

Thinking of this, Akio Morita said: "Well, we still have a trump card to use, so let this Nintendo step on our shoulders for a while, and then let them fall high; let them understand that imitating us is also necessary. powerful!"

Ueno Qiuhei nodded and said confidently: "Besides, when these companies are still chasing us, we have already set our sights on the future; sooner or later they will understand that we have mastered the future!"

After Ueno Akihei received the research and development task of the 'Family and White Machine', he couldn't help admiring the several superiors above. Once this product is interviewed, it will bring video games into a new era.

In terms of hardware: 8-bit central processing unit, clear picture, removable card-reading game card, more picture backgrounds......

As for the software, in fact, Sony Electronic Games Department does not value it, and I believe many companies do.

As long as the hardware keeps up, there are countless ideas that can be realized.

In addition, Ueno Qiuhei also knows that the company has a mysterious chairman who can always collect various game ideas;

Today, six of Sony's 10 classic games come from the chairman.

And the most classic is "Hong Kong Cubes". Whether it is an arcade machine, a game console, or an upcoming handheld game console, "Hong Kong Cubes" is an absolute flagship game.

Akio Morita suddenly said: "By the way, Shigeru Miyamoto from last time needs to be cultivated properly!"

Ueno Shuhei was taken aback for a moment, and then quickly said: "Okay, President!"

Akio Morita nodded in satisfaction, and his subordinates didn't ask for more reasons, saving himself the trouble of explaining;

The key is that this can't be explained!

"Minister Ueno, the video game department is an industry that the chairman values ​​more. He once predicted that the entire TV market will reach tens of billions of dollars in the 1980s. I hope everyone will work hard to become the overlord of video games."

"Hey, I remember!"

After Ueno Shuhei withdrew, Akio Morita smiled.

Sony is a company founded by myself and Jing Shenda. In terms of feelings, Lenovo Electric and Lenovo Electronics are not as good;

Even after Sony was acquired by Lenovo Group, Japan still regards Sony as its own and Jing Shenda's company;

And the boss also regularly rewards himself and Jing Shenda with a certain amount of Sony equity;

The two currently hold a total of: 5% of Lenovo Group shares and 6% of Sony's shares.

Akio Morita and Jing Shenda also know a truth, Lenovo Group should reward most, that is the president;

Too many ideas come from his hands!

"Lead Lenovo Group well and become a world giant company, so that I can live up to my Bole!" Akio Morita muttered to himself.

 …

At the beginning of March, in the market of electronic games, Sony and Nintendo were very popular!

And Nintendo has also become the strength of Japan's emerging video game manufacturers in one fell swoop, making other manufacturers envious;

However, other manufacturers cannot adjust the price of game consoles below 15,000 yen;

Because, in order to reduce costs, Nintendo has done a lot of communication with partners, hoping to win the game in one fell swoop.

At this time, a steady stream of game consoles are being stored in storage, and everyone at Nintendo is full of confidence!

"President, President!" A hurried voice came.

Yamauchi Hiroshi, Yokoi Junping and others frowned. This employee was so flustered that the atmosphere in the entire office collapsed;

defeat the atmosphere!

"What's the matter?" Hiroshi Yamauchi asked dissatisfied.

"President, Sony announced the release of the Sony 5200, which contains 18 games and costs 15,000 yen!" the staff said out of breath.

"Nani!"

The pupils of all the senior executives in the office dilated infinitely, their faces were a bit ferocious, and their voices were jealous and irritable, burning at the slightest bit!

Seeing so many executives looking at him like cannibalism, the staff trembled!

"Sony released another game console with 18 games. They claim to be the flagship version of Sony 5200!" The staff had to repeat it, but due to nervousness, the meaning of the words was the same twice, but the words were different.

In a word, Nintendo is finished!

Hiroshi Yamauchi sat weakly on the boss's chair, with an expression of disbelief still on his face!

Junhei Yokoi reacted quickly: "President, we have to come up with a countermeasure immediately. The slower the reaction, the more passive! The only way now is that we also have to launch the e15 immediately, and the price is set at 13,800 yen. it is good."

Hiroshi Yamauchi reacted and said, "But in this way, we basically have no profit!"

Junhei Yokoi said: "What is considered now is not profit, but how to sell the 300,000 units you have ordered!"

Hiroshi Yamauchi was shocked!

If the order of 300,000 units is not sold, it will definitely hurt Nintendo's vitality!

"Okay! Let's convene a meeting of the management first, and we must carefully formulate a strategy!"

Nintendo jumped like crazy in an instant, as if a catastrophe was imminent!

....

It can be said that Wu Guangyao's move will completely dismantle Nintendo's momentum;

First of all, Mitsubishi Electric, the backer behind Nintendo, will immediately consider whether the cooperation between the two parties is necessary to continue; you must know that Mitsubishi Electric produces ic chips, that is, the central processing unit of the game console, which is the core of the game console. Absolutely important part; without Mitsubishi Electric's backing, Nintendo will be back to normal.

Secondly, Nintendo's internal staff will also be panic-stricken. After all, it was the first time they entered the field of game consoles and suffered such a catastrophe. The blow to the staff is unimaginable.

In the end, after this battle, Nintendo was completely nailed to the pillar of shame; even if it has any achievements in the future, it will remind others that Nintendo was defeated by Sony in the first place, and it was ashamed.

Wu Guangyao's methods are not limited to this. In his previous life, Nintendo was the inventor of handheld game consoles and watch games;

In this life, these two products will be released by Sony immediately;

At that time, Sony's video game status, no manufacturer can shake it, unless there are internal problems.

If a company's strategy is known, disasters cannot be imagined!

.....

Three days later, Nintendo hastily released e15, but the market has been occupied by Sony;

It is conceivable that the sales response of e15 was mediocre.

Some media even began to attack Nintendo, saying that Nintendo was playing tricks, but they were mistaken by the tricks!

In view of this, Sony's public relations department dispatched to spread gold in all media!

‘Nintendo is suspected of plagiarism! (many games are similar)’

‘Nintendo, painting a tiger is not an anti-dog! (minus 9 game keys)'

‘Nintendo’s console hardware and software are not as good as Sony’s, yet they try to compete with it! (The fact is, they actually chose to release at the same time!)’

‘Nintendo is involved in malicious competition! (Reduce the price to 13,500 yen!)’

For a time, Nintendo's approval was completely shattered!

After this battle, Wu Guangyao finally relaxed;

Really, the previous Nintendo put too much pressure on Wu Guangyao in the field of games!

As for now, Wu Guangyao is no longer worried!

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