I Want To Be a Rich Man on Hong Kong Island

It was another weekend, and Wu Guangyao took a group of executives from the real estate department to wander around Central.

As a real estate developer, the first thing is to be familiar with every piece of land in Hong Kong. This is what Wu Guangyao always likes to say!

You are not even familiar with the terrain of Hong Kong, how can you find opportunities,

After visiting the Lane Crawford Building and Lane Crawford Plaza under construction, they came to the intersection of Queen's Road and Pedder Street.

Wu Guangyao pointed to a small building and said, "Yan Bing, do you think Changshi Real Estate should buy it?"

Xiu Yanbing nodded seriously, and said, "Boss, we must buy it!"

Wu Guangyao turned his head, looked at Xiu Yanbing and said, "Tell me!"

Xiu Yanbing said in an orderly manner: "First of all, there are not many short buildings like this on Queen's Road at this time, which means that our opportunities are getting less and less;

Secondly, Queen's Road has become the financial center of Central, and it is becoming more and more prosperous; although the boss's real estate department has many buildings, there are only two buildings on Queen's Road——Cheung Kong Building and Everbright Building; There are only Lane Crawford Building, Cheung Kong Building, and Universal Building with better geographical conditions on the avenue; only in this respect, there is still some gap between us and Hongkong Land, so this Chinatown can make up for this gap;

Finally, there is an anecdote about the reason why Chinese firms are called "Chinese firms": at the beginning of the 20th century, the central ring of Hong Kong Island was dominated by foreign firms, and Chinese businessmen wanted to join the Central Ring where there was no place to stand. At that time, a real estate developer built a commercial office complex in Queen's Road Central, which is now the Chinese Building. After the building was completed, Chinese businessmen competed to occupy and lease it, hoping to become one of the central districts of Hong Kong. Foreigners always think they are superior to others, and disdain to live in the same building as Chinese, so foreigners who have paid deposits have withdrawn their rents one after another. As a result, this building became an "independent kingdom" for the Chinese, and the name of the building was changed to "Chinese Building". Many Chinese made their fortunes from here, and it has a certain influence on us Chinese. "

Wu Guangyao nodded, he knew this too!

Xiu Yanbing added: "This building also has a certain relationship with you!"

Wu Guangyao asked curiously, "With me?"

Xiu Yanbing nodded and said with a smile: "Yes, I think back then, with a wave of your hand, you established a stock exchange in Kowloon - the Kowloon Club, which divided the world with the 'Hong Kong Island Club'. Chinese financial people were encouraged, so One after another intends to follow suit; but they are not strong enough, afraid that the Hong Kong government will make trouble for them, so they can only do it secretly; so they quietly pulled a lot of phone lines in this Chinese shop, and you should know which stock exchange this is in the end !"

Wu Guangyao laughed,

Said: "Gold and Silver Club!"

Xiu Yanbing said: "It's the Gold and Silver Association. They have been preparing here for seven years before making the decision to have a showdown with the Hong Kong government!"

Wu Guangyao finally said: "Then buy it! After tearing it down, build a beautiful building. Now that computers have been used in all aspects, we can design computer-controlled light shows outside the building. Whether a city is prosperous or not depends on the Are the lights on at night?"

Everyone should be one after another!

Seemingly remembering something, Wu Guangyao said, "Yan Bing, since you mentioned the Chinatown, there is still a building that we can rebuild!"

Everyone pricked up their ears. In the eyes of other companies or individuals, the building in Central is a very important investment;

But everyone knows that in the eyes of the boss, let alone one building, even if ten buildings are invested together, the boss will not frown;

You know, the Central Building at this time, even if it is a building with more than 20 floors, requires an investment of hundreds of millions of Hong Kong dollars including the land.

And Cheung Kong Building has invested 600 million Hong Kong dollars, including the land.

Wu Guangyao continued: "The Hong Kong Club Building!"

When everyone heard it, they were all surprised!

The Hong Kong Club Building is located in the middle of the intersection of Chater Road, Jackson Road, and Connaught Road, and the geographical conditions are quite good;

There are countless real estate people who snooped on Hong Kong clubhouses, but all of them quit in spite of the difficulties;

It turned out that the Hong Kong clubhouse was a chamber of commerce building where Chinese businessmen gathered, and the shareholders of this building were all successful old-fashioned businessmen among the Chinese;

How can it be so simple to want to 'take advantage' of these people!

Therefore, even Wu Guangyao's real estate executives found it difficult!

Xiu Yanbing hesitated for a moment, but still said: "Boss, I will try it!"

Wu Guangyao said with a smile: "Don't say try it, you must be determined! After all, the Hong Kong Club building is old, and I believe that the shareholders of this building are not willing to stay in such an environment. There are two reasons for retreat: first, they cannot build beautiful and luxurious buildings; second, they are reluctant to invest, and they are reluctant to give too much profit to the Hong Kong club.”

Since the Hong Kong clubhouse building is a clubhouse where Chinese businessmen gather, it must be impossible to sell it directly to real estate developers. The only way is to develop it through cooperation.

The real estate developers pay the construction fee, and the Hong Kong clubhouse pays the land. Maybe the real estate developers know this!

However, how to distribute the benefits is the key!

The shareholders of the Hong Kong clubhouse must be demanding to build a beautiful building, and the investment in a beautiful building will naturally be high;

To put it simply, the Hong Kong Club not only requires real estate developers to invest heavily, but also requires real estate developers to report low.

Xiu Yanbing asked tentatively, "Fifty-fifty?"

Wu Guangyao shook his head, thinking in his heart that he only now knows the strengths of Li Ka-shing, Zheng Yutong and others in his previous life;

Without knowing the future, they have given away so much profit to their partners, which many people dare not imagine;

It is precisely because of this that those companies with land are willing to cooperate with these few!

For example, in his previous life, Li Ka-shing defeated Hongkong Land and other companies and won the high-altitude property right above the Central Station of the subway in one fell swoop;

At that time, there were two reasons for Li Ka-shing's success:

First, instead of the previous 50-50 split, Landsun Holdings accounted for 51% of the shares, and Cheung Kong Holdings accounted for 49%. This alone leads other real estate companies.

Second, it was found out that the subway company urgently needs cash to repair the subway, so it stated in the tender that all the commercial office buildings built should be sold as soon as possible; this alone defeated Hongkong Land's idea of ​​only renting and not selling.

In this life, because of the future development trend in Wu Guangyao's mind, he knew that housing prices and land prices had risen sharply, so let alone 51% of the profits to the partners, 55%, he was willing!

After all, good land is hard to find!

Although there is a lot of money invested, once the real estate goes up, what is that money for?

"50% is the reason for their failure! Our bottom line can be 45% of the income, you can discuss the specific amount! Of course, these are all under the premise of building a beautiful building, and others will talk to you!"

In fact, the construction cost is definitely higher than the land price;

But having land is an advantage!

"Yes, boss! I will definitely talk about rebuilding the old building of the Hong Kong Club Building!"

"Well, remember! The real estate in Hong Kong is just in its infancy, don't be afraid of losing money now!"

After everyone listened, they were thinking in their hearts, I am afraid that there is no such person as a boss on Hong Kong Island, who is determined to Hong Kong's development!

After talking about Changshi Real Estate with Xiu Yanbing, Wu Guangyao discussed with Li Xing, who was in charge of Changjiang Industrial.

"How about the capital situation of Cheung Kong Enterprises?"

"The debt is 100 million Hong Kong dollars, and there are 50 million Hong Kong dollars in the account. The financial situation is very good!"

This is Cheung Kong, which is praised by everyone in Hong Kong Island. It is hard to imagine that such a huge real estate group has very little debt;

In fact, real estate professionals can easily analyze it, because Cheung Kong seized every opportunity!

When real estate is at a low point, land acquisition is crazy;

During the peak period of real estate, houses were built frantically;

Commercial complexes provide continuous funding.

Three commercial complexes and six Grade A office buildings are quite impressive achievements;

Not to mention, there are still a large number of land reserves and industrial plants.

Wu Guangyao nodded, and said to Li Xing: "The financial situation is good, so we have to continue to buy land, build houses, and sell them. Otherwise, the company will have problems if the funds don't flow."

Li Xing said: "Well! I have adopted two emergency measures: first, develop sites that are easy to sell, put aside sites that are not easy to sell, and concentrate on selling residential buildings that are easy to sell in the form of "off-the-plan" strata. Accelerate the completion of the occupancy, so that there will be new funds for turnover, and at the same time, it will also allow our contractors to work and workers to have income;”

Wu Guangyao nodded and encouraged Li Xing to continue talking.

Encouraged by Wu Guangyao, Li Xing continued: "Secondly, the "three decentralized" management principles are emphasized, that is, decentralization, subdivision, and phases. Selling to the middle and lower class, I would rather earn less than let the house rot in my hands.

The area is small, the price is cheap, and the residents don't have much cash to buy properties. This is the so-called "cheap things fight the poor", which is very popular among ordinary families, so the sales results are beyond ideal.

The advantage of "dispersion": buying sites scattered in Hong Kong, Kowloon and the New Territories can attract local users to purchase. Every region must have local fans. Residents who are used to living in that region mostly use local materials. In addition, scattered sites are not as large-scale as housing estates, and they are easy to sell out at once.

The advantage of "subdividing": the current market conditions are not good, when designing building plans, the principle of residential units is that the smaller the better, the easier it is to sell when they are sold. You can buy a property with a small amount of money, and it will definitely be welcomed by ordinary citizens.

The advantage of "Instalment": You don't need to pay a lot of money at one time, you only need to pay a small amount of down payment, and the subsequent installment payment is undoubtedly equivalent to paying rent. "

After listening to Li Xing's words, Wu Guangyao said with satisfaction: "Very good, it seems that you have a plan in mind!"

Li Xing said with a smile: "In any case, Chinese people like to have their own 'home'. There will be a market for houses at any time. It depends on how we cater to this market!"

Although Cheung Kong is mainly engaged in commercial real estate (commercial complexes, office buildings), the main operating policy is to only rent and not sell;

However, it does not mean that Cheung Kong has nothing to do in the residential sector, nor does it mean that Cheung Kong has no property for sale;

On the contrary, in the residential area, Cheung Kong is still the leader in Hong Kong, and the number of properties sold every year is still the highest in Hong Kong's real estate industry.

The reason why it is said that the residential sector is the "weakness" of Cheung Kong is that it is compared to the huge commercial real estate of Cheung Kong!

Wu Guangyao finally said: "The sale of the house also needs to go through some packaging, so as to increase the transaction volume. Also, from now on, when buying a site and starting the design, you can consider the plan for the sale of strata houses."

Li Xing nodded. The boss's stratification seems to be good. Using the above-mentioned measures and strictly implementing the "four-point" method will give Cheung Kong enough room for turnover, and will soon be able to withdraw a large amount of cash so that it can continue to attack the city.

In the end, Wu Guangyao looked at Shi Jun and didn't give any orders!

Due to the large-scale borrowing of Wharf Group and the current decline in real estate, the stock of Wharf has plummeted by 60%;

The current market value of Wharf is only HK$1 billion, which is extremely cheap!

However, Wu Guangyao still intends to privatize these companies after the oil crisis.

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