I Want To Be a Rich Man on Hong Kong Island

The latest website: Portland is the largest city in Oregon, and it is also the second largest city in the Pacific Northwest of the United States after Seattle.

Blue Ribbon Sporting Goods is a humble sports shoe brand in Portland. In 1964, Knight and his former coach Bowerman each invested $500 to create "Blue Ribbon Sporting Goods" and began selling their own brand of shoes. Sports shoes, their products are produced by a Japanese manufacturer, Onitsuka Tiger.

Due to lack of funds, they do not have a fixed office location and business office; when selling products, the house is the store, and the sales cart becomes the office; in order to save rent, they choose to open the store near the garbage station; the packaging fee is too expensive, they buy it from waste Buy old wrapping paper from the website for packaging.

But even so, Knight has always dreamed that one day, his company's sneakers can beat the best-selling Adidas sneakers and other brands;

By 1971, Knight had sold 1.8 million pairs of sneakers bearing the Blue Ribbon logo and produced at the Onitsuka Tiger factory in Japan, and Blue Ribbon's sales had exceeded $6 million.

 …

One day in late November, Onitsuka Tiger Kuro, the vice president of Onitsuka Tiger, came to Blue Ribbon Sporting Goods.

"Mr. Knight, given that our two companies have cooperated for a long time, Onitsuka Tiger hopes to deepen our cooperation, so as to better promote the development of Blue Ribbon Sports!" The eyeballs moved wildly, obviously thinking carefully.

When Knight heard this, he didn't notice anything, but said happily: "We are really satisfied with the quality of your company's production, but I don't know what kind of cooperation method you said about deepening cooperation?"

Blue Ribbon Sporting Goods does not have a factory, and attaches great importance to the cooperative production factories;

After all, if the quality cannot be achieved, the company's patented design will be turned into a must, without any advantage;

In addition, the cost of sports shoes produced in Japan is much lower than that produced in the United States, which will give Blue Ribbon Sports more advantages;

Because of this, Knight didn't notice Onitsuka Tiger Kuro's small thoughts, but attached great importance to the cooperation with Onitsuka Tiger!

Onitsuka Tiger Kuro said with a smile: "Our chairman, Mr. Onitsuka Tiger Hachiro, means that we will invest in Blue Ribbon Sports, so that the relationship between us will go further, and the future cooperation effect will be better. !"

Nate hesitated.

In the end, he said: "How much capital does your company invest and how many shares do you own?"

Knight thought to himself that Onitsuka Tiger's high-quality sports shoes are exactly what blue ribbon sporting goods need today, and the relationship should not be too tense;

Besides, it is also a development trend for a company to join new shareholders!

Onitsuka Tiger Kuro said happily: "Our chairman means to invest 500,000 US dollars, plus our company fully supports the development of Blue Ribbon Sports, and Onitsuka Tiger holds 51% of the shares of Blue Ribbon. And take 2 out of 5 directors!"

"What! Mr. Onitsuka Tiger, are you kidding me?"

Knight and Bowerman stood up excitedly, looking at Onitsuka Tiger Kuro in disbelief.

Onitsuka Tiger Kuro was stunned for a moment. He didn't expect Nat and Bowerman to react so fiercely. Isn't this condition not good?

You know, even if Onitsuka Tiger does not pay a penny, it should take 51% of the shares just by producing sports shoes for Blue Ribbon Sports with all its strength;

Without the strong support of Onitsuka Tiger, how can your Le Cordon Bleu sporting goods company gain a foothold in the US market?

The more Onitsuka Tiger Kuro thought about it, the more he felt that Knight and Bowerman were ignorant, so he threatened: "Mr. Knight and Mr. Bowerman, you need to understand that without our Onitsuka Tiger Company, your sneakers It's worthless at all! If you don't agree to this request, our company will stop supplying immediately."

Bowerman, who hadn't said a word, finally couldn't bear it anymore, and said loudly: "Enough! Without you, Onitsuka Tiger, we can still find a foundry. You overestimate yourself so much that you forget that we It is your client, it is your God! Now, please leave this place, when the two of us can still control our temper!"

Bowerman himself is a strict sports coach. Once angry, it can be said that Onitsuka Tiger Kuro was frightened, for fear of getting a punch from this tall and burly American.

"Don't regret it!"

Onitsuka Tiger Kuro hurriedly left a harsh word, and left Blue Ribbon in despair.

"Teacher, it seems that we have to find another partner now. I believe that with our patents, we won't be able to find a partner; it is possible that the supply during this period may not be enough!" Knight regained his composure, and said Bowerman, his partner and college athletic coach, said.

"There is no way to do it. Insufficient supply means insufficient supply. We can also take advantage of a blank period to re-establish a sports shoe brand and formalize the company!" Bowerman said.

Knight nodded, and the lost expression after being abandoned by the partner slowly recovered!

.........

"Boss, Miss Chris, you have worked hard all the way!" Julian Robertson enthusiastically stretched out his right hand and held it with Wu Guangyao.

"Haha, Mr. Robertson has worked so hard. I would trouble you to take a trip for such a small matter." Wu Guangyao said with a smile.

Robertson said sternly: "There is nothing trivial about BOSS. Although our goal this time is only a small sporting goods company, I believe in BOSS's vision!"

Wu Guangyao was taken aback for a moment, this Robertson would not lose the achievements of his previous life just because he admired himself!

Regardless, I didn't expect him to bring me into the field of hedge funds. Wu Guangyao is not very interested in hedge funds, futures, oil, gold, etc.;

In Wu Guangyao's view, the safest thing is to invest in physical transactions, so that no financial tycoon from any country can attack him.

Of course, if Robertson can really become a hedge fund tycoon, he will also invest in him.

At this time, Wu Guangyao had already invested 2 billion US dollars in Tiger Fund;

However, this amount of money is not very maneuverable for Robertson;

Because Wu Guangyao named the stocks of the company he wanted to buy, and Robertson could only be an executor;

What Robertson can really do is to use his fame on Wall Street to absorb funds from other investors;

By the way, Wu Guangyao also invested 3 million US dollars alone, allowing Robertson to play by himself.

At this time, Robertson has formed a new team;

Of course, the legal affairs, auditing, and accounting in this new team are all from Wu Guangyao.

Wu Guangyao clearly told Robertson that the two are partners (puppets), but he does not need fame.

After a little acquaintance with Robertson's team, the group drove to Blue Ribbon Sporting Goods.

It was a coincidence that Wu Guangyao and his party came here, right after Onitsuka Tiger threatened Blue Ribbon, and Blue Ribbon was in trouble.

Knight and Bowerman looked at Wu Guangyao and his party curiously, and Knight said, "I'm sorry, Mr. Robertson and Mr. Wu! Blue Ribbon Sporting Goods is not short of funds at present, and we have no intention of introducing capital to intervene in the company."

Looking at Knight, the 25th richest person in the United States, Wu Guangyao said with a smile: "We have not only brought capital, but also development opportunities, an opportunity to surpass Adidas, is it possible that Mr. Knight also wants to refuse?"

Knight was startled, surpassing Adidas was his ambition buried deep in his heart, this guy actually brought it up, he knows himself too well!

Knight looked at Wu Guangyao curiously, and seemed to think of something;

"Mr. Wu, are you the richest man in the world?" Knight exclaimed.

Knight's exclamation also caught Bowerman's attention. He looked at Wu Guangyao for a while, and then shouted: "The world's ship king!"

Wu Guangyao spread his hands and said, "I hate these titles very much now, you two don't need to be surprised! I am here this time to become your partner and create a world-class sports shoe brand together."

Knight said amusedly, "Could it be that Mr. Wu also knows about sneakers?"

Wu Guangyao was not angry, and said, "Know a little bit! I think the most important thing to become a world-class sports shoe brand is patented technology and product marketing. As for my own factory, there is no need at all. Eye-catching The trademarks, design and R\u0026D capabilities, and excellent marketing are the most important; when we have these, we can use special licenses to go to areas with low labor costs for mass production."

Knight and Bowerman were shocked, this man's statement was very professional and very creative;

If he sets up his own sneaker company, with these ideas and capital, he will definitely be able to develop greatly.

Knight and Bowerman made eye contact!

After a long time, Knight said, "I don't know how much money Mr. Wu plans to contribute, and how much shares will he take?"

Knight was thinking in his heart at this moment, but don't let Onitsuka Tiger Kuro appear again;

Otherwise, I don't care who you are, the world's richest man, you will still chase people away!

No matter how much ability and capital you have, you cannot let your company's dominance be lost;

This is what Knight thinks!

Wu Guangyao said with a smile: "Since Mr. Knight and Mr. Bowerman agreed for me to join, then I will also show my sincerity. You see, is my sincerity worth it?"

In the astonishment of the crowd, Wu Guangyao motioned to Chris;

At this moment, Chris seemed to have returned to the time when he was the secretary of this man, and professionally took out a few documents from the briefcase.

Knight gave one, Bowerman one, and Robertson also gave one, and the three of them looked at it one after another.

Sports shoes brand planning book, this is the cover content;

The specific content roughly means:

First, the name of the sports shoe brand is called NIKE. Nike is the name of the Greek goddess of victory, and the name of the sports shoes is Nike, which indicates that wearing Nike sports shoes can win;

Second, the eye-catching mark of Nike sneakers is a hook, which symbolizes the feather of the Statue of Liberty, and the feather itself has meanings such as "light" and "angel".

Thirdly, in the future marketing development of Nike sports shoes, athletes will be endorsed by celebrities to gain popularity, and the company will develop more high-tech patented products to better display the strength of athletes.

Fourth, Nike concentrates resources on researching and developing athletes' needs, product design, and marketing. As for production, it chooses large-scale production in foreign low-cost regions, commonly known as "outsourcing."

.....

The more people watched, the more surprised they became. At the end, they couldn't help but think, this guy has such a complete plan, why not set up his own brand?

Taking a deep breath, Knight said, "Why doesn't Mr. Wu set up a sports shoe brand by himself, instead investing in a small company like ours?"

Wu Guangyao said with a smile: "There is an idiom in China called 'talking about war on paper', I am probably this kind of person; in fact, my understanding of sports shoes is only superficial; what's more, Blue Ribbon Sporting Goods already owns sports shoes. Patented shoe technology, this is the real achievement; finally, I appreciate entrepreneurs like you who have achieved little success from nothing, because only such people have a deep understanding of the industry.”

Knight and Bowerman did not expect Wu Guangyao to be so modest. They thought to themselves, even if you are not a professional, you only need to spend money to hire professional talents, right?

However, at this time, the two of them were already moved, and the contents of the plan were already wanted by the two of them for their own!

Knight calmed down and said: "Mr. Wu, tell me about your cooperation conditions! Let me declare first that we must take the lead, otherwise my struggle in life will become aimless!"

Wu Guangyao nodded. He also has a deep understanding of this point. If one day the company he has worked so hard for is at risk of being acquired by others, he might as well destroy it himself.

"Of course! As I said, I'm just talking on paper, and I don't intend to get involved in the specific process. Therefore, I want to invest 1.5 million US dollars, accounting for 30% of the shares of the new company, and we have one of the five director seats; two , my request is not high!"

This time, Bowerman pulled Knight, and said to himself: "We can agree to the second condition, but the first condition has to be modified. I suggest that Mr. Wu invest 1.8 million US dollars, accounting for 25% of the shares!"

Bowerman did not let Knight, the "boss" of the company, be the villain, but he himself was the villain. He was indeed taking care of his own students!

Wu Guangyao smiled and said: "1.5 million US dollars, 30% of the shares; and, I am willing to pay you two people each 100,000 US dollars! Two, as far as I know, you recently fell out with your partner Onitsuka Tiger ;Trust me, I have many channels in Japan that can help you guys!"

Blue Ribbon Sports expects revenue of $1.5 million this year and a profit of almost $300,000;

Based on a price-earnings ratio of 20 times, Wu Guangyao valued Blue Ribbon Sports at US$6 million;

It can be said that in order to make good friends with the two, my creativity did not count at all;

Wu Guangyao also hopes that the two of them will value themselves as an ally in the future!

Knight took the initiative to say this time: "Deal! Mr. Wu, is there really a Japanese channel?"

Wu Guangyao nodded and said, "I have a large number of companies in Japan, and it is very easy to find a manufacturer for Blue Ribbon Sports."

The two finally had no disagreement, and Robertson had a disagreement!

"The contract needs to be explained. If we raise funds in the future, our Tiger Fund has the right of first choice!"

Well done!

Wu Guangyao couldn't help but praise!

At this time, Robertson also read the proposal and was very confident in the project;

But as the company grows in the future, there will definitely be new financing;

So, Robertson added!

Knight shot back: "We need to guarantee the company's initiative, so Tiger Fund's investment cannot get new voting rights!"

Wu Guangyao nodded, and said, "Don't worry about this, both of you, as I said before, I only value benefits and won't get too involved in company affairs!"

"Happy cooperation!"

After the initial negotiation of the cooperation, the remaining contract issues are the business of Tiger Fund!

Wu Guangyao was in a good mood, and suggested again: "NBA and ABA are two American basketball events that are very important to us. We can consider letting basketball players wear my sneakers and jump higher, so that basketball is no longer It's floor sports, it's air battles!"

As soon as Wu Guangyao finished speaking, Knight and Bowerman immediately felt that the person in front of them was truly omnipotent;

It is true that the NBA and ABA were the two major basketball competitions in the United States at this time (later merged), but basketball is indeed a floor sport. As for the air battle mentioned by Wu Guangyao, the two became curious.

"Mr. Wu, can you tell us what an aerial battle is?"

Wu Guangyao explained a little about dunks and alley-oops (they may exist in this era, but they are not mainstream), which immediately amazed the two athletes who came from the National People's Congress.

"Can there really be basketball players who can fly freely in the air?" Knight said yearningly. As a sports student with poor grades, he yearns for sports stars very much.

"Of course, with the increase of human physical fitness, coupled with modern sports shoes, what I said will become realized one by one! And we need to find the 'flying man' in our hearts"

"Yes! Mr. Wu's idea is really good!"