I Want To Be a Rich Man on Hong Kong Island

Chapter 352 [Yangtze River Cinema]

On May 15, Mrs. Sutton gave birth to a mixed-race baby boy for Wu Guangyao.

Counting, Wu Guangyao currently has ten sons and four daughters;

Lin Yueru and Wu Guangyao have three sons and one daughter, and Li Cui and Wu Guangyao have one son and one daughter;

Jiusano Huixiang and Wu Guangyao have two sons and a daughter, Haruko and Wu Guangyao have a son;

Keira and Goh have two sons and a daughter, and Mrs Sutton has a son with Goh.

As far as Wu Guangyao knew, Keira, Kusano Huixiang, Haruko, and Mrs. Sutton all intended to have another one. It seemed that Wu Guangyao was going to gather eighteen arhats.

.........

At the beginning of June, Hong Kong Island, the commercial center of the Yangtze River.

The sixth floor of the shopping center has always been a place for leisure and entertainment, with a billiard room, an ice rink and other places;

Because these places are easy to breed gangsters and gangsters;

Therefore, the Yangtze River Central Management Office directly hired Lei Dun Security to watch the venue.

It is precisely because of the good law and order that the business on the sixth floor has always been very good, and it is a place where many young people date;

But there has always been a large area on the sixth floor, which has been covered by advertisements for a long time;

Some interested people wondered why the Yangtze River Center didn't lease out such a large area.

The Yangtze River Central Commercial Complex has been open for two and a half years, and this has always been a mystery!

Suddenly one day, the covered billboard disappeared, and the external structure was finally displayed in front of the people of Hong Kong Island, with a super large bar and a passage.

"Sir, I'm sorry! This place hasn't opened yet, so you can't go in!" The management staff stopped several men and women who wanted to go in, and said politely.

"What are you doing here?"

Everyone stopped and didn't rush in. After all, troublemakers are not allowed in the center of the Yangtze River, even the underworld.

"Sir, this is the Yangtze River Cinema. It will officially open on June 18! If you are interested, you can bring your friends or girlfriend to watch the movie!" The management staff are obviously trained,

Speak politely and clearly.

"Oh, so it's a movie theater! It's just a movie theater after being so mysterious for the past two years!" The young man's tone seemed to have solved a question that had plagued him for many years, but the answer seemed a little disappointed.

"Sir, the Yangtze River Cinema is not an outside theater or a small movie theater; the Yangtze River Cinema is the most advanced cinema in the world. Even in developed countries in Europe and America, this new type of cinema has just begun to appear."

"Is it as mysterious as you said?" The group of young people expressed their doubts.

"The specific mystery needs you to come and experience it for yourself when the time comes; I will give you a leaflet, there are some introductions on it!"

A group of young people looked at the leaflet curiously, and sighed in disbelief from time to time!

In the 1960s, multiplex theaters appeared in European and American countries, and some theaters already had three to five projection halls.

Traditional theaters are all in one hall. In order to make a profit, theaters can only chase the movies with the largest box office.

For audiences who want to watch other types of movies, it is difficult to find a place to watch movies, and the audience keeps passing.

The establishment of multiplex theaters has changed this situation.

 …

Lin Yueru took Wu Guangyao's arm and came to the sixth floor of the shopping center. A large group of people followed the two of them, as if a big man was on a tour.

When he came to the entrance of the cinema, Wu Guangyao pointed to the bar and said, "How are the popcorn and Coke prepared? Has the price been set yet?"

A man in formal attire took a step forward and came to Wu Guangyao's right hand side. He was Chen Ping, the general manager of Changjiang Cinemas;

Although Changjiang Cinemas has the word Changjiang, it does not belong to Cheung Kong;

It is a wholly-owned subsidiary of Changjiang Holding Company, so it is naturally regarded as the Changjiang Department.

Changjiang Holding Company is Wu Guangyao's private holding company, controlling dozens of subsidiaries of the Changjiang family.

Chen Ping said respectfully: "Everything is ready! A bucket of popcorn is 5 cents, and a cup of Coke is also 5 cents. The combined meal is 1 Hong Kong dollar."

Wu Guangyao was not surprised to hear that 1 Hong Kong dollar can only buy a bucket of popcorn and a glass of Coke, because this is his own opinion;

Although popcorn and Coke have entered European and American theaters as early as the 1940s, the price is definitely not set at half the price of a movie ticket.

At this time, movie tickets on Hong Kong Island are generally around 2 Hong Kong dollars (per capita monthly salary is 160 Hong Kong dollars), and a combination package of popcorn and Coke is 1 Hong Kong dollar. Think about how much you can earn;

In addition, there are five halls in the Yangtze River Cinema Line, three of which can seat 500 people each, and two halls can seat 280 people each;

And other theaters on Hong Kong Island can seat about two to three hundred people, or even a hundred people;

With more people, the operating cost will naturally be reduced, so Wu Guangyao believes that the Yangtze River Cinemas is another big profit-making tool;

According to the 50-50 split between the theater chain and the production company, Wu Guangyao believes that the theater chain is more profitable than the production company;

Production companies can schedule films in many theaters, but cinemas can also schedule several movies for release, so theaters are king!

In the future, Yangtze River Cinemas may not only choose to develop in commercial complexes, as long as there are suitable venues, they can develop cinemas of this scale.

Through the security check channel, a group of people came to Hall 1 for a visit.

"Husband, can you see clearly from the back row?" Lin Yueru looked at the huge movie theater curiously.

"Manager Chen, can you place an advertisement? Give us a try!" Wu Guangyao said.

Chen Ping quickly said: "Yes! Please wait a moment."

The 1-minute commercial in front of the movie was proposed by Wu Guangyao, but I don't know how effective it is?

But since this kind of imagination existed in the previous life, it should be possible in this era as well.

Besides, as long as the commercials are shot well, audiences in this era are just as curious.

Wu Guangyao and Lin Yueru deliberately walked to the last row (row 20), intending to experience the effect;

A few minutes later, the lights in the hall were turned off, and the large screen began to light up, which was very clear and not blurred at all;

Of course, there is also an era where there are no computers and mobile phones, and everyone's eyesight is very good, and there is no myopia.

 …

There is still half a month before the opening of the Yangtze River Cinema, but the newspapers of Dongfang News have already begun to publicize the Yangtze River Cinema.

The word "Yangtze River" alone is enough to suppress people in the industry, and some production companies have asked for details.

Chen Ping, the general manager of Changjiang Cinemas, first came to the International Film Industry Co., Ltd. (referred to as Dianmao).

Before Run Run Shaw came to Hong Kong (before 1957), MP \u0026 GI was the most popular filmmaker in Hong Kong Island;

Lu Yuntao, the boss of MP \u0026 GI, killed Run Run Shaw's second brother, Shao Village, and left no one behind.

In 1957, Run Run Shaw came to Hong Kong, intending to compete with MP \u0026 GI again.

Many film companies on Hong Kong Island belong to the left and the right, and the taste of political propaganda is too strong;

But the audience doesn't buy it, who is in the mood to watch your preaching movies;

Therefore, there is naturally a market for MP \u0026 GI's commercial films.

"Boss Lu, this is Chen Ping, the general manager of Changjiang Cinemas!" Chen Ping said neither humble nor overbearing.

Lu Yuntao naturally knew about the existence of the Yangtze River Cinemas, after all, news about the Yangtze River Cinemas appeared frequently in the newspapers and periodicals in the past two days.

"Hello, Manager Chen! You must be here for cooperation!" Lu Yuntao said enthusiastically.

Can't help but be enthusiastic, the theater chain is the boss of the production company, let alone the theater chain with the "Yangtze River";

There is a saying in Hong Kong Island that being Wu Guangyao's business is the most uncomfortable to be his opponent;

It can be seen from this that Wu Guangyao is so skilled in his work and how powerful he is!

"Well, the film produced by MP \u0026 GI is one of the best commercial films in Hong Kong Island; we are naturally willing to cooperate with you, but what is Boss Lu's attitude?"

"We are naturally willing to cooperate, but I don't know how you divide it?"

What Lu Yuntao is most concerned about is this issue, because he is afraid that the stores in the Yangtze River Cinemas will bully customers and break the rules.

"It's 50-50 as in the market, and we will also help the film to do some publicity. I believe that Mr. Lu should know the passenger flow of the Yangtze River Center."

"Manager Chen, cooperate faster!"

 …

Chen Ping's second stop was naturally Shaw Brothers Film Company.

Shaw Brothers paid more attention to commercial value than MP \u0026 GI;

Some independent film producers with little power still use art to package themselves to avoid being criticized by progressives;

However, Shao Lao Liu of the Shaw Brothers "blasphemed" the noble film art "unbearably vulgar", and "relegated" it to a purely commercial film.

Some of Shao Laoliu's views are familiar to everyone in the industry.

"If I were to make an art film, I would rather donate money to the Hong Kong Island Arts Center or support the arts festival."

"The high-spirited Yangchun Baixue is box office poison!"

"The purpose of making movies is to make money, it is to do business!"

"Entertainment films, martial arts films, not art films!"

Shao Laoliu's point of view has aroused some artists' incomprehension, saying that Shao Laoliu smells of copper all over his body;

But Shao Lao Liu didn't care what these people said, so there were later "elegant people" who satirized Shao Lao Liu;

It is said that the entertainment films shot by Shao Laoliu are poisonous at the box office. In order to make money, they will not hesitate to 'poison' young people who have not been involved in the world.

Shao Lao Liu naturally ignored these businesses, and made commercial films on his own, even a lot of 'three-level films'.

Chen Ping saw Shao Lao Liu and explained his intention.

Shao Laoliu said, "Manager Chen, how do you calculate your box office?"

Chen Ping did not hesitate at all: "Of course it is calculated according to the number of votes sold!"

With shrewdness on his face, Shao Lao Liu asked, "Then how do we producers determine the number of votes you count?"

At this time, Chen Ping also understood that Shao Lao Liu was worried about the box office statistics of the Yangtze River Cinema?

However, there is no answer that makes the producer feel that it is foolproof!

"If you don't trust our Yangtze River Cinemas, you can send someone to check the occupancy rate, and you can even send someone to help."

"Okay, then if we want to check, we can ask Manager Chen to make it easier for us!"

 …

Chen Ping's third stop was Wu Guangyao's old acquaintance, Great Wall Film Company.

Soon, the two sides reached an agreement without any disturbance.

After negotiating with three companies, Chen Ping stopped visiting other film companies, because it was time for them to find them!

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