I Want To Be a Rich Man on Hong Kong Island

Lenovo Electric holds a ministerial meeting every week, and the four departments form a close relationship.

The four departments are like a cabinet, controlling the overall operation scheduling and technical support of more than a dozen subsidiaries;

And those subsidiaries also have great autonomy and have their own product division and technology department.

In this way, it is like a national organizational structure, efficient and orderly!

Although Lenovo Electric was established only a little over a year ago, it is like a dark horse in the Dongying market. No matter how the six major electrical appliance giants block it, Lenovo Electric is still singing all the way.

For example, in the sales of black-and-white TVs, washing machines, and air conditioners of the "Three Great Artifacts", Lenovo Electric focuses on rural and suburban areas where sales are weak. Although it costs more, it can live comfortably under the attack of several giants. At the same time, because Lenovo Electric knows that Lenovo has no advantage in these three major artifacts, it directly reduces the profit to the minimum in order to obtain more markets. Of course, all of this is temporary. When Lenovo Electric launches high-quality appliances (such as transistor TVs and pulsator washing machines), it is time to counterattack;

At the same time, in the rice cooker market, Lenovo Electric developed more than three months ahead of other companies. Lenovo Electric made good use of these three months and invested a lot of brand promotion, so it is far ahead of other companies in terms of sales. The electrical appliance company sold 130,000 units in 8 months and made a profit of 1 million US dollars (in the later stage, when others went public, Lenovo took measures to reduce prices);

In the international market, Lenovo Electronics mainly promoted the radio TR-66, which was well received and sold 40,000 units within 9 months. The main competitor in Dongying is Sony's recently launched DR-55 (originally called TR-55, TR was registered first by Lenovo Electric), but DR-55 was half a year late. There is no technical difference between TR-66 and DR-55, but TR-66 still has the absolute upper hand with its unique modern advertising mode.

Lenovo Electric's products are not limited to these products, but also electric fans, dry batteries, coffee machines, juicers, flashlights, record players and other small appliances.

Lenovo Electric has 12 subsidiaries so far, forming a complete industrial chain;

In order to do this, Wu Guangyao not only spent millions of dollars, but also gave up 42% of the company's shares;

The most important thing is that Wu Guangyao contributed the idea and technology of TR-66 radio, electric rice cooker and pulsator washing machine.

It is precisely because of this that this group can be closely linked together and has not been disintegrated under the attack of the Big Six.

Today's Lenovo Electric is not afraid of the siege of the Big Six;

The important thing is that the six giants are also used to the existence of Lenovo Electric, and they are no longer aggressive and block them together. After all, they are also opponents themselves!

In the conference room, Wu Guangyao and the four directors of Lenovo Electric are discussing the issue of product sales.

The reason why Panasonic is so successful is that in 1949, Konosuke Matsushita visited agents and distributors all over Japan, restored the pre-war alliance store system, and established the "International Co-Prosperity Association".

After that emotional and business contact, the alliance stores and agency stores have regained their vitality;

At the same time, Konosuke Matsushita is also actively establishing the sales network of Matsushita Electric, setting up business offices all over the country, with county-based offices under its jurisdiction.

"I think Lenovo should have two sales pillars, one is the alliance store (chain store) and the other is the sales company (specialty store). Especially the sales company must cover all cities and counties in Japan. Therefore, I decided to rectify and Improve the company's sales network." Wu Guangyao said.

"What does the president mean, according to Panasonic's sales model?" Yoshipin Kimura asked.

"Yes, and no, we need to do better than Panasonic. For example, in specialty stores, we have our own maintenance engineers. These home appliances are bought with a family's salary of several months. If there is a small problem,

We can guarantee it. "

"In general, within seven days, if there is a product performance problem, we can return or exchange the product; within one year, our product is a warranty product, and if there is natural damage, we will repair it free of charge; for core parts, we guarantee it for three years .This is the 'Three Guarantees' policy", do you think our products can guarantee this to customers? "

Wu Guangyao's inquiry was like a mountain pressing on several people. The whole machine is guaranteed for one year and the core components are guaranteed for three years. This is definitely a bet.

Of course, if you dare to bet, you will get unlimited advertising effects!

"Dare, if we don't dare to make such a guarantee, it means that our products are backward. Instead of dying out slowly, we should correct them in time and introduce and develop more advanced technologies!" Onogi from the technical department said confidently.

The other three also agreed. After all, from the position of customers, this so-called "three guarantees" is a bit of a matter of course!

Lenovo Electric has been importing advanced technology from Europe and the United States, and established its own Central Research Institute. As far as product technology is concerned, it can be ranked among the top five in Japan, which is naturally not an inferior product.

"How many pulsator washing machines have been produced?" Wu Guangyao asked Jerry, director of business department.

The pulsator washing machine is a re-innovated operation mode of washing machines based on the introduction of the jet-flow washing machine from the UK by Lenovo Electric; The situation of dividing the world is initially formed.

"About 1000 units"

"Immediately put it on the market, and remember to publicize the advanced features of the pulsator washing machine; and put the slogan "Made by Lenovo, must be a boutique" to increase our reputation!"

"Yes, BOSS. I have a suggestion. The quality of our company's products is no less than that of other companies. It's time for us to set off a 'Lenovo Electric Wind' in the urban area and announce our strong return." Jerry gave a suggestion.

Wu Guangyao didn't speak, but looked at other people. In the beginning, when he shifted his focus to the countryside and suburbs, it was inevitable that people would say that Lenovo's appliances were of poor quality. In fact, he just didn't want to be surrounded by the six major electrical appliance manufacturers.

After all, Lenovo Electric is a company dominated by Chinese people, so it is inevitable that it will be excluded by those local companies in Japan.

"I think the time is indeed ripe. Lenovo already has a high-end reputation with several products, such as the TR-66 radio and rice cooker. Now there is a new type of washing machine. We can already announce to everyone that Lenovo appliances are high-end. Product!" said Li Jiaji from the management department.

Everyone began to agree, and they all felt that Lenovo Electric had the strength to challenge the six major electric appliances!

"Since you are so confident, let's adjust our focus to urban areas again. Of course, the suburbs and rural areas should not be relaxed. Moreover, we will organize a large-scale promotional event; we will set this event as the '718 Home Appliances Festival' , During the three days from July 18th to July 20th, our products held a big promotion, which completely opened up our reputation..." Wu Guangyao followed the "618 Shopping Festival" of later generations Double 11' promotion, explained to everyone.

"Boss, wise!" "Boss, you are a genius!" "President, please accept my knee!"

All of a sudden, there was a wave of flattery, making Wu Guangyao ecstatic!

Then Wu Guangyao formulated a company strategy, that is, within two years, the company's overall technology will be advanced to the most advanced echelon in the world;

In this way, Lenovo Electric will get rid of the low-price sales model. After all, as long as the product is of good quality and sold at a higher price, customers will also buy it.

The most important thing is that Lenovo Appliances must prepare to open up the European and American markets, laying the foundation for the next "TV War" and "Home Appliance War".

.........

On July 10, Lenovo Electric began to promote the "718 Home Appliances Festival" and began to distribute leaflets in various lively places in Japan; at the same time, radio stations, newspapers and other media also began to promote the "718 Home Appliances Festival" of Lenovo Electric.

"Wow, Lenovo TR-66 has a 12% discount, only $30, so exciting!" A young man said excitedly to his companion.

Lenovo TR-66 radio has always been a high-end product, sold well all over the world, and it is a dream product for many young people;

It's a pity that the price of 35 US dollars is 20 US dollars more expensive than the traditional top-level tube radio, so not ordinary wealthy people are really reluctant to buy it.

"Mr. Akita, don't miss this opportunity! Although the price of US$30 is more than ten US dollars more than traditional radios, this TR-66 consumes less power, has a beautiful and light appearance, and is very convenient for taking girlfriends out for an outdoor outing!" A TR-66 owner spared no effort to introduce.

"Hey, I'm going to get one, I'm going to impress my girlfriend, lol!"

A family was having dinner in a private house in Tokyo. The hostess took out a leaflet from Lenovo Appliances and said to the host: "Husband, I want to buy a washing machine. There are too many dirty clothes at home. I can't finish washing them every day! "

The host didn't say a word, and took the flyer, the price of a washing machine for a family needs a man's two months' wages;

"Lenovo Electric has developed a new washing machine, which is cleaner, and this time it is 20% off, and it only costs 60 US dollars; more importantly, Lenovo Electric has a three-year warranty, which is very cost-effective. Besides, 60 US dollars is not very good. Expensive, our family can earn back in a month, why don't you think about it for me..." The hostess was tired of washing suits by hand every day, so she decided to be tougher this time.

When the hostess saw the flyer, his heart was already moved, especially the words of 20% off!

It's when people are greedy for cheap, sometimes only that kind of thing is cheap, even if they don't need it, they will buy it!

 …

It's hot, Lenovo Appliances, with the "718 Home Appliances Festival", is hot before it sells!

Many people who originally wanted to buy appliances immediately stopped to wait and see, waiting for the arrival of 718;

For a while, the six major electrical appliance manufacturers all felt like a wolf is coming!

At this time, the six major electrical appliance manufacturers have nothing to do, because even if they hold other home appliance festivals, not only will they be said to be imitated, but it may not have such a good effect.

"President, what should we do?" A management member asked Konosuke Matsushita.

After all, Konosuke Matsushita came out of the cruel business world, and said calmly: "No need to worry, no matter how they promote and publicize, in the final analysis, electrical appliances still need to rely on quality. After this gimmick is over, our Panasonic Electric is still stable. Steady pressure on Lenovo Electric and other electrical manufacturers."

"Hi, I got it!" The management team breathed a sigh of relief. The person in front of him is the soul of Panasonic. Since he said so, Lenovo Electric is nothing to worry about.

"Well, now we have to shift our focus to foreign markets. Only companies with real strength can go abroad, and we Panasonic already have this kind of strength, and it will be a matter of time before we surpass American manufacturers." Konosuke Matsushita excitedly Said that the 60-year-old was excited when he thought of competing with American manufacturers.

The managers naturally have great confidence in this old man. It is precisely because of this old man that he regained control of Matsushita Electric in 1949, which made Matsushita Electric develop into the top three electrical appliance companies in Japan within 6 years.

The remaining five electrical appliances manufacturers responded differently, some were very nervous, and some dismissed it. In short, the rise of Lenovo Appliances is already a fact!

 …

On July 18th, Lenovo's products were snapped up; on July 19th, Lenovo's inventory was already running out.

In particular, Lenovo's flagship products - radios, rice cookers, and washing machines - were looted!

Don't worry, Wu Guangyao has already figured out this move!

That is the reservation system. People who come to buy can pay a deposit, and then Lenovo promises to deliver the goods to the door within 30 days, and present a small gift.

As a result, Lenovo Electric has received 15 days of shipments!

Lenovo Electric used a marketing that is ahead of this era, and thoroughly declared that Lenovo Electric is also an electrical giant.

Lenovo Electric held a management meeting after the 718 Festival, and Wu Guangyao presided over the meeting.

"I decided to set up another headquarters, which is the International Headquarters. The International Headquarters specializes in planning to capture the international market. It is the Chinese-New Zealand organization of all foreign sales departments. I propose that Ichiro Matsumoto, the person in charge of the Qiaoxing Factory, take up this position." Wu Guangyao said After looking at all the management.

Wu Guangyao's reputation in Lenovo Electric is definitely higher than that of Matsushita Konosuke in Panasonic;

Because Wu Guangyao occupies 58% of the shares, and at the same time, in terms of ability, he is by no means inferior to Konosuke Matsushita. At least Wu Guangyao understands technology, which is incomparable to Konosuke Matsushita.

Of course, Wu Guangyao's titles such as "Zipper King", "Asian Ship King" and "Diamond King" are also well-known. How can these managements not worship at Wu Guangyao's feet.

"agreed, agreed"

Everyone passed the personnel order without hesitation, and Matsumoto Ichiro quickly got up to express his opinion to everyone.

Ichiro Matsumoto was originally the owner of Bridgestar Radio, but after being bought by Wu Guangyao, he stayed on. During this year, Ichiro Matsumoto sold the radio TR-66 all over the world and accumulated a lot of international sales skills.

That's why Wu Guangyao was optimistic about him!

"It's still the same sentence, the international market does not collect garbage, so we must continue to absorb advanced technologies from Europe and the United States, and strengthen the research and development of our own technologies. This is called a strong alliance."

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