I just want to be self-reliant

Chapter 977 The Power of Monopoly

That's right, Lao Lei is the standard Internet thinking.

He smiled wryly: "Before I met you, I was in Yinshan Software for more than ten years, and I have been thinking about making profits. The Internet has always been profitable through advertising. The Internet bubble in 2000 was largely an advertising bubble. YOHOO relies on advertising. The annual revenue climbed to the peak, but it turned out that this was not the case, so the bubble burst, but Guge began to increase advertising revenue again in 2003 and 2004, and I have been researching this all the time.”

Zhao Dezhu nodded madly in his heart, yes, yes, you are right.

On his face, he still maintained the reservedness that a real controller of a huge enterprise should have, and he hummed slowly.

Lao Lei explained: "I have repeatedly analyzed Guge's advertising revenue. How to make customers pay willingly is nothing more than that they stole the advertising fee and received results. Right, Guge has worked hard on this advertisement distribution. They will According to the user’s search frequency, judging the user’s needs, and pushing relevant and targeted advertisements, this can make the conversion rate of the advertisement very high, so they can sell the same online advertisement, but others think it is a bubble.”

Zhao Dezhu applauded: "The same knife has different effects in the hands of different people. It cannot be said that the knife does not work."

Lao Lei nodded: "So the algorithm of this advertising is the core, and then we introduce this algorithm to the three major carriers of TM, WB and browser. I believe that with the traffic of TM and WB, we can attract enough advertisers."

Zhao Dezhu happily said, "The TV station, the old advertisers are coming to an end, but unfortunately they don't even know how they lost."

Lao Lei finally smiled a little: "There is still a long transition period of at least a few years, but they will indeed find that their advertising cannot keep up with the Internet model no matter what, so I want to strive to be on the HK e-commerce platform this time. Stand up and try this model."

Zhao Dezhu touched his chin lightly. After Man Lin trimmed his beard, both Long Zhiyu and Li Yuanyuan thought it looked good, so even if his wife forgot to trim his beard at home, Yuanyuan would still shave it clean when she came over.

There is a little beard on the upper lip, and the chin is smooth, just like Zhao Dezhu's brain, without any wrinkles of calculation and memory.

But now he has the ability to think a little bit.

Originally, he planned to release thousands of smartphones in HK for free.

It is mainly for couriers, takeaways, and even group-buying members in various communities all over Hong Kong, who are originally low-income earners.

Smartphones are their productive tools.

Now Lao Lei's style of play is to spread the penetration rate of smartphones even more ruthlessly.

Billboards, just like the elevator billboards that everyone in the city sees, have to be paid to be placed in the elevators of each community.

The same goes for mobile phones.

The more people hold this smartphone in their hands, the billboards can be spread to every corner.

This investment is definitely worth it: "Okay! It's just that I thought that HK people were very xenophobic and planned to arrange for Microsoft mobile phones to go there, so I can only use Dopta mobile phones?"

After all, no matter how Microsoft cooperates with mobile phones, the browser is their hometown, and it is impossible to let go.

The same is true for Guge mobile phones.

But can Dopta mobile phones sell well in HK?

Unexpectedly, Lao Lei smiled, and took out his Dopta mobile phone from his pocket: "You went to Nanli, a young fat man said that you asked him to take a mobile phone advertisement, I saw the sample, it's not bad ..."

Zhao Dezhu didn't remember until he opened the commercial on the phone that before the summer vacation, when he met Duan Tianping and the others, and asked Nanli's sister Qiao to shoot an advertisement, a commercial producer, Fatty, came up with an idea for navigating the mobile phone.

Because I am really tired of watching celebrities pretending to hold their mobile phones, Zhao Dezhu has been more interested in creative promotion since he copied the game advertisements in the Kingdom of China.

Sure enough, it was the little fat producer who wrote, directed, and acted in the commercial.

I guess it was shot in some broken alley in Pingjing, very down-to-earth.

Bored and sitting at the dining table playing with his mobile phone, the boss took the order and asked him to deliver boxed lunches, followed the navigation all the way across mountains and mountains, swam across the sea, climbed over snow-capped mountains, and finally delivered the boxed lunches filled with seawater and snow to the other side of the ocean under the Statue of Liberty up!

Originally, this advertisement mainly highlighted the navigation, as long as you dare to order food, you can follow it to the ends of the world.

But it coincides with the selling point of ordering food that Zhao Dezhu is planning to promote.

Haha Yile: "Okay, let's do this, please... Let me think about it, Brother Guanxi, Ting Feng, Cheng Weiting, those two are too expensive, Cheng Weiting is down-to-earth, please this young man Immediately shoot the advertisement, and start airing and distributing goods in HK in advance..."

That little fat man was in Pingjing, so the first contact was to ask him to go to Dexi Films to find sister Hong to sign a contract. As a commercial director and producer, he might have to shoot a series of various commercials.

Zhao Dezhu watched the food delivery advertisement several times, it was very funny and reasonable, and he also sent it to Yi Fei to let her see, Zhao Dezhu can understand that it is funny like this.

In the end, Yi Fei met this young producer named Gong Xiaoqiang, only to find out that he was her senior, only a year older than her, and the chubby one had even met in school.

The major is public affairs management, that is, focusing on film and television production, theater marketing, film production, etc., and a serious agent should come out of this major.

Of course, just like the proportion of colleges and universities who come out of various majors to work in their own fields is not high, the film school is even more misplaced.

After graduating, Gong Xiaoqiang is a standard Jingpiao. He has worked in everything from drafting to acting, directing to producing, but basically he has worked in small advertising companies and small crews, and has never had a chance to make his mark.

His appearance is not very characteristic, but he has many ideas and strong skills, and he can even play, play, sing and dance all by himself.

A rare all-rounder.

After chatting for an hour, Yi Fei made the decision to sign Gong Xiaoqiang to her film studio.

Start preparing for a series of film planning in an all-round way!

While most of her peers were still in the process of promoting the formation of the film crew after encountering good books and ideas, Yi Fei actually decided to choose themes first, and even prepared five to ten movie themes in one go.

How to choose the subject matter that guides the mainstream trend of thought in society.

This foothold alone is unusually high.

Zhao Dezhu didn't remind him what it means to be too ambitious, and that if the stall is too big, there will be mistakes. He only suggested that Bao Tian could also be brought in. He is an old drama player who is really responsible.

But the most important thing is to ask Gong Xiaoqiang and Cheng Weiting to shoot the advertisement quickly.

Emphasize that the Hong Kong flavor of TVB must be filmed...

Cheng Weiting, who had just been redeemed by Man Lin for 20 million Hong Kong dollars, was under tremendous psychological pressure in HK.

The boss spent so much money before making any money, he didn't even know that the liquidated damages for his prostitution contract were so high.

So after contacting Gong Xiaoqiang, it was said that he was so crazy that he even played all the scenes of jumping into the sea by himself!

As the saying goes, heaven rewards hard work.

An all-rounder who stayed outside for five years after graduating from film school.

A handsome guy who has been an entertainer but has been half-red but not black for five years.

Finally collided with the classic spark once in ten years.

Well, just like nearly 20 years ago, HK Guo Tianwang also became popular with a motorcycle advertisement.

Cheng Weiting has not set foot in the mainland to start his idol drama king journey, but unexpectedly became famous with this smartphone advertisement!

To be precise, if a real tethered dog plays this commercial, it will be quite popular.

Because in the highly commercialized HK, it has been many years since such an advertisement has almost swept across Hong Kong!

It felt as if overnight, the three mainstream TV stations were simultaneously broadcasting the "Dopta" mobile phone from Citigroup!

Originally, Sun Xingping was Dopta registered with Citigroup, so it wasn't considered a fraud.

Changing from the Pingjing alleys that Gong Xiaoqiang took before, Cheng Weiting, who is wearing Hong Kong-style oiled hair, is just like the boys in tea restaurants that can be seen everywhere, and the white uniform is polite...

But when it was his turn to take the food and climb mountains and waters, it was simply a discharge trip that made women go crazy!

Riding a takeaway motorcycle on the coastal road of Hong Kong Island, driving at lightning speed, rock climbing, tumbling and torn work clothes accompanied by firm eyes, swimming wildly in the sea with a strong body rolling in the stormy waves...

Each frame can be taken out separately to make a print advertisement for fitness exercises.

But the content seen on various TV stations, newspapers, and outdoor billboards is fragmented.

Only the 30-second full advertisement downloaded from the Internet can be seen... just like Luo Jialiang's classic TVB comedy style back then.

With a handsome face, he is serious and funny.

So if the appearance party just sees Wei Ting sitting on the motorcycle and smiling evilly, he will be so shocked that he can't take care of himself.

Acting skills and connotation schools will be amused by the theme of this advertisement.

Pick up a smartphone that can order food delivery!

A new-generation mobile phone that you can order casually while sitting at home!

Twenty-three branches of Insein Bank in Hong Kong are used as subsidized sales points, all of which can handle credit card binding mobile phones, 999 Hong Kong dollars each!

Who would have thought of the chain of calculations behind this?

The order needs to be paid online, and the Insein bank card is bound, and then you can buy such a cheap subsidized mobile phone.

Advertisements started just before Christmas, and 700,000 Dopta 3G mobile phones were sold in a week!

The gap in the cost of mobile phones alone is nearly 300 million!

Which mobile phone manufacturer can fight this kind of capital operation?

And which mobile phone manufacturer can do everything from placing browser advertisements to distributing goods at its own bank outlets?

This is the power of monopoly.

But this is just a little bit of fangs exposed by this mighty dragon swimming from the mainland.

Just a few days from Christmas to New Year's Day, the whole Hong Kong seems to be giving smartphones as gifts, especially young people, when everyone takes a Dopta mobile phone as a fashion.

Who would have thought that this was the real prelude.

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