I just want to be self-reliant

Mentality is a thing that shines at a single point.

At least Zhao Dezhu was like this. While eating the big pot of vegetables served in the cafeteria, he immediately discussed with Huang Bai and the others about the shooting of the new commercial.

In fact, Zhao Dezhu ordered Tang Tianfeng to carry out the third wave of frenzy, which was to broadcast a series of advertisements made by Huang Bai and Tao Zheng on various TV stations.

As Sister Xia once summed up, she can feel that the advertising effect of traditional media is declining.

A reborn person like Zhao Dezhu is even clearer.

How many people in future generations will patiently watch the advertisements of Zhuaner TV Station.

It is no longer the era when the advertising logo king attracted national attention.

Even Tang Tianfeng knew this very well.

So the advertising plan he and Zhao Dezhu drew up is to drop taxi advertisements in provincial cities all over the country!

In addition, in conjunction with the advertising space on the taxi body or ceiling lights, seat covers, etc., it will be synchronized with the local popular TV program advertisements on the local provincial capital TV station.

Taking advantage of the characteristics that the ground push team has already spread to various provinces and cities, it has been fully launched.

Zhao Dezhu really got the inspiration from Pin Xixi and Moudong, no matter what happens, first catch users.

And it is very accurate to lock users.

Tang Tianfeng also put a lot of thought into this. He is the king of marketing.

I know how to use staggered peak advertising to promote sales, and I have carefully analyzed the current first- and second-tier cities. The proportion of Internet access in provincial capital cities is not bad.

As long as it sinks to third-, fourth-, and fifth-tier cities, it will be limited to Internet cafes, and the proportion of home computers surfing the Internet will greatly reduce the effect of delivery.

So in July and August, the two held the TM brand in front of the camera and invited confession advertisements for online shopping.

Will definitely start on.

At that time, "Crazy Stone" hadn't been released yet, and Huang Bai insisted on not paying advertising fees. Tao Zheng received a symbolic 20,000 yuan, and more of it was to train people in the school and shoot in his own studio.

Simple.

It's different now, when you buy things on TM, you have to increase your advertisements.

It's already November, and there are already dozens of students majoring in film and television performances. Dean Xu asked internally to drive out good commercials, the kind that tell stories.

He came to take the lead, and Tao Zheng, Huang Bai, and Wang Baoqiang participated together, just like taking an acting class, to do this thing well.

Well, Du Mingsha can also participate in making a quality commercial.

Listening to Tao Zheng's praise, Du Mingsha's performance in the filming of the Kingdom of China this time is quite good, and she really has a sense of acting.

Speaking of which, the four male actors at the dining table have exactly four completely different ways of entering the industry.

Old Xu took the road of art troupe in the early years, mainly relying on his appearance and temperament to go on the road.

Tao Zheng started his acting career as a child star and went to the Academy of Drama for further studies. However, because of his years of training in majors, he acted like an artist and was out of touch with the market.

"Crazy Stone" is the first time he actively tried to participate in commercial film shooting.

Then he was immediately pushed by Zhao Dezhu to write, direct and act in "庙囧".

Huang Bai is a senior vocational student of the Film Academy, so he has a special sympathy for the higher vocational major of Southwest College, hoping to drive the higher vocational students to change their destiny.

Wang Baoqiang's purest relying on talent, the pure wild way started from the martial arts.

So there are quite a lot of opinions when discussing it.

The main reason is that Boss Xia's aura inspired the actors a lot.

Those who have worked hard and are lucky are still on the rise. Everyone understands the truth that if you sail against the current, you will retreat if you do not advance.

When you wake up, you will naturally know to seize the opportunity.

Zhao Dezhu was absent-minded, he wasn't the kind of person who would immediately beat himself up after listening to the boss's golden words.

He leaned on the dining chair with a smile and listened to these people, occasionally interjecting a few words.

Advertising is a trivial matter, even the plot is simple, just follow the popularity of "Crazy Stone" this month, and immediately get around.

After filming it, it will be shown on TV as soon as possible, and it may in turn drive the box office of the movie.

Because the screenings in these theaters generally last for about 20 days, and there are only some theaters sporadically joining in.

But the current total box office of more than 200 million yuan is already the best record in domestic production. Several people said in unison that the script made this masterpiece!

Old Xu is really full of praise, compared to "庙囧" is more than one grade worse.

But with the promotion of advertising, maybe you can still make some box office money by relying on your familiarity and speculation.

In fact, private theaters only started to test the water last year, and no one has any experience now.

But now that Zhao Dezhu is an investor who invests 40%, even if the theater fees, taxes and other things are deducted, he can still get tens of millions!

Based on this alone, it is worth spending more money to do a good job in film and television, and shoot some commercials to test the water.

If there is any effect, the three of Tao Zheng and the others will definitely put on another wave of TV commercials before and after the release of "囧囧" to boost the box office.

Speaking of this, they were a little excited. No one had ever played like this before.

Regardless of Southwest College, the two games in Zhao Dezhu's hands, or TM shopping, which needs to promote endorsements at any time, it can help them provide enough exposure.

Even the advertisement can be used as a special performance carrier!

Of course, if they don't talk about the advertising fee, it means that Zhao Dezhu pays for the advertising fee, which helps them to be exposed for a long time.

Both sides get what they want.

This is Tao Zheng's own consideration in Shanghai in the past two years, the embodiment of commercial value, in fact, it is a business process that is often exposed and familiar, and establishes a good personality.

He took the initiative to participate in the filming of Stone, and he was also trying to verify this idea...

This is the kind of shrewdness and caution that he seems to be unique to as a Shanghainese among the four actors.

Filming is just his tool.

Zhao Dezhu vaguely felt that this seemed to be the money-making routine of later generations of variety stars.

It takes a long time to work hard and spend a long time filming, and it is not certain whether it will be recognized by the market, but if you are familiar with variety shows, it is easy to bring in various sources of money such as peripheral advertising endorsements.

But he didn't make a sound. Except for one or two variety shows on Shonan Satellite TV, which are still relatively popular, other TV stations haven't caught up yet.

Lao Xu said that it is better to make a TV series, the investment is small and the effect is quick, and a large number of acting students can follow suit.

He also mentioned that he also drove around in Jiangzhou. This is a capital with a lot of relics from the Republic of China period. Filming some Republic of China dramas is easy and freehand and easy to pass the review.

Zhao Dezhu's mind came up with the classic spy war drama of the Republic of China that couldn't be more classic.

He even thought of his Yang's house that was being restored, which seemed to be suitable for filming this kind of spooky spy war drama.

First of all, I searched my guts and put this drama together like squeezing toothpaste in my mind.

Although I can't remember many details.

But the characteristics brought by the main characters are still as distinct as in the stone play.

It is also a rare good script in the history of TV dramas.

Zhao Dezhu also made it up reasonably: "The management part of our vocational hotel and homestay bought an old house in the Republic of China and was repairing it. At that time, we had a lot of contact with them. I heard them tell a story about the Republic of China. Can you see it? If it is adapted into a good script, I will invest in it, Brother Bai will play the leading role, Lao Xu and Lao Tao should both be outstanding, and Bao Qiang will also participate?"

Tao Zheng also introduced to Lao Xu: "Jong's book is that Charles himself conceived the outline when he was traveling in the country, and I refined it and found two screenwriters who worked on the book to come up with it. Some of his ideas have business experience. .”

Huang Bai was serious and focused at once, he was the most outstanding supporting role in Stone, and he was also the third leading actor in Jiong.

Zhao Dezhu directly pointed out that he was willing to invest in TV dramas that were most likely to attract fame and popularity for him to play the male lead. There was no expression of sincere gratitude. With his personality, this was a more important friendship than the kindness of knowing one's encounter.

But Zhao Dezhu told the story of the hidden underground party upside down.

After all, it is a TV series with dozens of episodes. I can hardly remember the specific plot. I can only roughly describe the underground party member, starting with the assassination of senior officials who voted for the puppet government in Japan, turning to revolution, and then lurking in. The main part of the scene is in this lurking Constantly dealing with the treacherous and greedy intelligence station chief, the ruthless and unscrupulous deputy station chief, the operation captain who is always vigilant and suspicious of him, and... the female guerrilla captain who was recruited from the revolutionary base to pretend to be his wife added to the chaos, oh, And that goddess-like Communist girlfriend, the treacherous businessman she met later.

Zhao Dezhu has a special feeling for the next three female characters: "He joined the Communist Party because of his girlfriend, so he should be like my wife!"

Long Zhiyu almost hit him with chopsticks, but she endured it for the sake of the guests.

But it's also full of curiosity. I wonder if I'm making a TV series?

But Lao Xu has already seen that this story is too complete: "Mr. Zhao, this is already a very standard outline of the script! It is full of thrills and always shows the spark of comedy in the details of life. Who told you?"

Tao Zheng was really quick-witted: "It doesn't matter where it came from, Lao Xu, haven't you noticed that the essence of this drama lies in acting skills. It seems to be a short story in the office of an intelligence station and the parents, but in fact it's just a disguised story. Urban workplace drama, with no bottom line, more exaggerated artistic techniques, more attractive plot, good script! This is definitely a good script!"

Old Xu was also gearing up: "I will be the station chief...Xiao Tao, you will be the deputy station chief, Baoqiang, you will be the action captain..."

Then we looked at Du Mingsha together, the dark pure rookie gasped for breath while holding the chopsticks and didn't dare to move.

It is indeed a bit like a female guerrilla leader.