Chu Chu had hoarded many novel IPs at the beginning. Due to the earlier time she started, the purchase quantity was huge, and the packaging price was not expensive. The evaluation department of Chenxing Film and Television only classifies and evaluates the purchased IP, which consumes a lot of manpower, and now only has a relatively complete system.

Although many big IPs are well-known, it is not easy to be honest. Chu Chu held them in his hand just to wait for the right time to throw out high prices and earn the difference.

Xia Xiaoxiao felt a little dazed and hesitated, "Then I will contact them now?"

Since the entertainment three came to ask the price, President Chu did not mind selling to the other party, just happened to push the boat.

Chu Chu shook his head and said again: "No."

Chu Xia looked at Xia Xiaoxiao and blinked blankly, just like a dumb rabbit, and hated the inability to educate him: "Do you want to sell something, should you shout before you can sell a high price?"

"Shout?" Xia Xiaoxiao was even more dumbfounded, and stood standing still in fog.

Chu Chuyu has a long-term focus and follows a good temptation: "We sell things with methods. It's important that your slogan is bright or not. Sometimes the popular slogan is even more famous than the goods sold."

Xia Xiaoxiao seems to understand, but she feels that President Chu is quite reasonable, and asks modestly: "Can you give an example?"

"For example, have you ever heard such a tumultuous, sullen propaganda ..." Chu Chu immediately sacrificed mysterious recordings spreading across the south and north of the river, imitating the way vividly. The boss of the eighth egg yolk crane ate, drank 350 million, and ran away with his little aunt. "

Xia Xiaoxiao: "..."

Xia Xiaoxiao's mind suddenly popped out of the scene where President Chu and President Zhang assisted in the escape. She tried to shake her head to clear out the strange picture and curb her crankiness.

Xia Xiaoxiao said weakly: "Well, that's not good ... you didn't run away?"

Xia Xiaoxiao secretly said that Chu's heart is big enough, and there are people who curse and close themselves? ?

"I'm using this analogy. If we analyze this word, you will find that it is well written." Chu Chu explained patiently, "Not only repeatedly emphasized important information such as 'Zhejiang Wenzhou', but also used the original price of more than 300. "All 20 pieces" will write down the actual price of the product and the reason for the price reduction, which will make the customer feel convinced! "

"You contact them directly for a quote now. The other party will neither trust your price nor the quality of the goods."

Xia Xiaoxiao felt that Mr. Chu's explanation was like a high school Chinese teacher's analysis of reading questions. It sounded like he had spoken a lot, but he didn't say anything. She touched her head and hesitated a little: "But shall we learn the tannery?"

Chu Chu calmly said: "Of course the form cannot be so grounded, but the truth is all clear."

She thought for a moment, touched her chin, looked at Xia Xiaoxiao, and asked, "Have you ever written a thesis at university?"

"Written." Xia Xiaoxiao said honestly.

"Okay, I'll give you an outline now. You go back and write." Chu Chu pulled the blank paper on the table, and wrote a dozen lines of key points, handing Xia Xiaoxiao, "This should be enough for you to write for a while. . "

Xia Xiaoxiao took the blank paper curiously. She understood it seriously for a long time. She always felt that she understood the meaning of each word on the paper, but they did not understand it when they were connected.

On the other side, the three major entertainment companies are in full swing. Hu Daqing recruits heavily and decides to enter the entertainment industry in two ways. On the one hand, he competes with Qi Sheng Film and its cinema, and on the other hand, he competes with Chenxing Film and Television. Qi Sheng Film and Chen Xing Film and Television are the pillar companies of the Chu family in the film and television industry, and they are also the main siege targets of the three major entertainment companies.

In terms of Qisheng movies, Hu Daqing is mainly competing for the theater market and box office revenue, which is quite reasonable. However, he is really a bit unable to get started with Chenxing Film and Television, which is engaged in content creation. After all, artistic creation is really hard to say.

Hu Daqing is not stupid. He does not understand the content of this aspect. He simply recruits talents, expands his team madly, and studies the cutting-edge development direction of the film and television market.

"Hu Dong, the future Ip movie change is definitely a new blue sea of ​​content. The recent" Rouge Bone "is a typical example, and Chen Xing has earned a lot of money. The novel Ip comes with a fan base of readers, which can definitely help TV dramas ... "

"Ip film changed the new blue ocean?" Hu Daqing became interested in hearing the words. He heard the concept for the first time and proposed, "You talk about it in detail."

At the meeting, everyone brushed their faces in front of Hu Daqing, and naturally blew the novel Ip into awe. Everyone has just come to the new team. If you want to show your professionalism and strive to create a high-end model, you will definitely target the hottest drama "Rouge Bone".

"If we want to purchase such IPs, what is the budget?" Hu Daqing asked.

The employees at the meeting were all indifferent, and some people whispered: "Hu Dong, we may have a little trouble in purchasing, which is priceless ..."

Hu Dong was puzzled.

Others said: "Chenxing Film and TV once hoarded a large number of IPs and was closely related to multiple copyright channels. We have little advantage in this regard."

They found Chenxing Movies and TV last time, but wanted to ask for price, but I hit the wall. Obviously, President Chu is still very concerned about the entertainment.

"It's just a matter of money. If the price is in place, I believe no company will refuse to do business." Hu Daqing said calmly, and said calmly, "If Chen Xing doesn't want to sell, then go to the channel and raise the price."

The capitalist Mr. Hu Daqing firmly believes that having money can make ghosts grind. Although Chen Xing's film and television layout is earlier, no one will survive the high prices.

If Chen Xing wants to sell Ip to the top three entertainment companies, Hu Daqing will hesitate and think that there is something weird; but Chen Xing is hiding it now, not to allow Du Qing and other groups to participate, which means that the future must be profitable. Chu Chu wants to monopolize the market, Hu Daqing must intervene.

In Yinda Investment, Chu Chuzheng, who was thought to want to monopolize IP, directed Xia Xiaoxiao to change the article.

"You can't do this, the sentences don't work ... you only wrote two drafts last week, and the amount is not enough." Chu Chu stood at the table, staring at Xia Xiaoxiao while typing, and frowned.

Xia Xiaoxiao bowed her head in shame, and whispered: "Sorry, President Chu, I will change it again ..."

Zhang Jianian heard Chu Chu when he entered the house. He saw the two staring attentively at the screen, and there was a crackling typing sound. He was puzzled for a moment and asked, "Mr. Chu, do you have anything to do with me?"

Chu Chu looked up at him and said immediately, "Yes, yes, I have something to ask you to do!"

"You say?"

Chu Chu sincerely said: "Can you think of a way to tell me that I'm going bankrupt."

Zhang Jianian: "..."

Zhang Jianian didn't know what she was obsessed with about bankruptcy. She said: "If you want to go bankrupt, it may not be easy ... After all, Yinda and Qisheng's business conditions are very stable."

Mr. Zhang has worked for many years. For the first time, he was helpless about the boss ’s request and could not enforce it. He has never seen an assistant to the general manager who needs to help his boss go bankrupt!

Chu scratched his head helplessly and said: "Then you declare that the company's capital turnover is not working? In short, create an atmosphere where I am short of money, is it okay?"

Zhang Jianian was suspicious: "What the **** do you want to do?"

Chu Chugang wanted to explain that she accidentally glanced at the content modified by Xia Xiaoxiao, and was immediately distracted, saying: "No, no, you do n’t have enough professional terminology. The last episode of" IP Content New Blue Ocean Helps the Development of Movie Reform " "Not very well written? This level has dropped too much ..."

Xia Xiaoxiao was tortured to baldness by the paper, and whispered: "Mr. Chu, but I really can't make it ..."

Xia Xiaoxiao felt that writing a thesis was a hundred times more difficult than doing a project. President Chu wrote to her on that day all "Ip movie and television content new blue ocean", "new Internet image created by the Internet and romance Ip", "Ip industry chain promotion "Movie source power" and other content, it is almost written to Ip movie drama trend.

Because the concept of Ip in the book is not strong enough, Chu Chu's first thing is to stir it up.

She directed Xia Xiaoxiao to publish professional articles on major film and television numbers, packaged the concept of the IP movie and changed the drama concept, and used the TV drama "Rouge Bone" as an analysis case. Xia Xiaoxiao had a thorough understanding of the whole process of the project, coupled with Chu Chu's keen sense of the future film and television market. The article has something to say and is recognized by the industry.

Time and place are harmonious, and Ip is undoubtedly burst into flames with the help of Chu Chu, becoming a popular concept in the film and television circle.

The obvious feature of the article written by the two is that the IP economy is blown up. Money to buy IP.

Zhang Jianian learned the ins and outs, he looked at the two men behind the scenes, and said: "Aren't you considered academic fraud?"

Chu Zhenzhen refuted rhetorically: "How can it be said that it is fraud? I am sharing with you the way to get rich!"

She is quite straightforward, after all, the future IP economy is a big trend, but it is just impossible to guarantee that every one is red. The master leads the door, and the practice is personal. How to screen and evaluate Ip depends on the buyer's own skills.

Zhang Jianian: "..."

Zhang Jianian was fortunate that Chu Chu still had a skill, and made a lot of achievements in the film and television industry, otherwise she might really embark on an illegal path by deception. He always thinks that the idea of ​​selling things by marketing concepts is inexplicably similar to Wechat?

Zhang Jianian instantly understood the reason why she wanted to release the news of bankruptcy. If there was no reasonable reason, she could not explain why Chen Xing should go retrograde in the IP tide and sell the resources in her hands.

Zhang Jianian thought for a moment, and said actively: "I actually have other ways ... you don't have to pass bankruptcy."

Zhang Jianian talked about his idea, and he said with emotion: "Your method seems to make us become the general representative of Wechat? Is it divided into first-level agents and second-level agents?"

Zhang Jianian said: Your marketing ideas are not much different from Wechat MLM.

Within the Duqing Group.

"Hu Dong, Chen Xing recently sold IP resources in their hands and authorized some of them to other companies."

Hu Daqing was quite surprised and doubted: "Now Ip market is very good, why should they sell?"

Although Hu Daqing does not have much contact with the film and television industry, those in his circle of friends who are involved in this industry are basically discussing the prospects of IP. Gangsters are always extremely sensitive to business sense of smell and see no small potential.

"Ip authorization has a time limit, and Chenxing can't develop so many projects, so it will resell or authorize some to other companies. Do you think we need to contact these companies?"

The three major entertainment companies can't directly purchase from Chen Xing, but they can't buy it from the companies underneath, and Chen Xing can't pick out the fault. The only drawback is that the price will be slightly higher.

"A small company is a small company, and you can't finish it with resources." Hu Daqing couldn't help but laughed. He felt Chu Chu made a wrong decision this time and gave up her wealth in advance and replied, "Buy, price not a problem."

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