I Created the Myth of the Old Ruler

"Exclusive broadcast?"

When Lu Tan heard Thomas Lee's suggestion, he subconsciously asked a question.

"Yes, we can reduce the theater chain's commission, give you more shares, add more film schedules, and provide more publicity and distribution support. The exchange is that our company will exclusively broadcast your "" in the North American market. "The Magic Tide" and "The Cry" and "The Mouth of a Madman", if you look at the specific values, we can accept a 30% commission ratio, which means you can get close to 70% of the film's box office revenue."

Thomas Lee looked at the young director in front of him and his words were very sincere.

He received a call from his immediate boss two days ago, asking him to discuss the exclusive licensing of "Magic Tide" and make it his first priority. This was a bit confusing to Thomas Lee.

Although he has watched "The Devil" and thinks it is a very good movie, he is extremely doubtful that his company can negotiate an exclusive broadcast license.

First of all, although his theater chain has the largest share of theaters in North America, it does not open on September 1st like other theaters and only accounts for about 50% of the share. Choosing to broadcast exclusively at his theater means losing almost the same. 40% of the income of other theaters. If you have confidence in your own work, you will not lose a lot for a small amount.

Secondly, judging from the contact between Thomas Li and Lu Jian, this person is not that conservative. He is more likely to choose a radical strategy. For Lu Jian, filling the market may be more important.

"Mr. Li, I'm sorry, I have no intention of broadcasting alone."

Lu Tan answered immediately without thinking.

"My goal for this movie is to reach 5 billion share revenue, which is 800 million US dollars in revenue. If I choose to broadcast it exclusively in your theaters, I think it may make it more difficult to achieve this goal."

He tells the truth.

“...EIGHT BILLION DOLLARS???”

Thomas Lee thought for a moment that he had heard wrong.

If Lu Jian was talking about a box office of US$800 million, he might have thought that director Lu Jian was very ambitious and had big goals.

But what is the concept of dividing the box office of 800 million US dollars.

According to the normal share, the producer receives 40%, and US$800 million requires US$2 billion in box office revenue. This is the basis.

To date, there are only five movies in global film history with a box office of more than 2 billion US dollars.

Lu Tan wants to break into the top five at the global box office with this movie?

This is simply more idiotic than idiotic.

Thomas Li felt that Lu Tan might really be a little out of his mind.

"Director Lu, if you don't want to accept our solo broadcast invitation, you can just say so. There is no need to make such a joke."

Thomas Lee smiled awkwardly but politely.

"No, I'm dead serious."

Lu Tan replied.

"Actually, during this period, I have reached an agreement with several other theaters to schedule it for Christmas. I also purchased a huge advertisement in Times Square. You can see it next week at the latest. The whole Times Square lit up for ‘The Tide’.”

"???"

Thomas Lee's questions couldn't stop flowing out.

There is no problem in setting the schedule together with other theater chains. It is better to say that serious producers will do this, but a huge advertisement in Times Square?

There are many advertising screens in Times Square, the more famous ones include Nasdaq advertising screen, Reuters advertising screen, etc. Among them, the most expensive Nasdaq advertising screen costs around 60,000 for a thirty-second video carousel per day. The prices of other advertising screens vary. If you want to light them up, they cost hundreds of thousands, close to one million.

Moreover, these advertisements are not meant to be displayed for only one day, but at least for a week. All in all, if you want to operate like Lu Tian, ​​it will cost at least millions.

What's more, it's still August, and there are still four months until the Christmas release date. Lu Jian will definitely need to release it at least once a month during these four months.

In total, the publicity here alone is worth tens of millions, and this is just the most basic.

Including local promotion, promotion of screens in other shopping malls, newspapers, etc., in North America alone, these publicity funds are enough for some low-cost teams to shoot an entire movie.

Previously, a movie invested more than 200 million US dollars in global promotion and distribution, and thus won a global box office of nearly 2.8 billion, ranking second in the global box office history, but that was the revenue of a well-known superhero collection. The popularity of official works is already high enough, but it is really hard to guess whether Lu Jian, a director who has landed in the European and American markets for the first time, can have such high box office appeal.

After concluding the discussion with Lu Tian, ​​Thomas Li reported the answer given by Lu Tian to his superiors to avoid being scolded.

After the formalities were finalized, Thomas Lee applied for a vacation, wanting to relax and unwind.

He returned to North America and wandered the streets of New York, which gave him an unreal feeling.

The North American version of "The Crying" will be released in September, and "In the Mouth of a Madman" in October. There has been a lot of discussion about these two movies in related forums in North America, and there are also pirated resources leaked, just due to language issues. , many foreigners can't understand it, and they need to rely on some translators with love power to translate the Chinese into English subtitles. People who have watched these two movies are full of praise for Lu Tan. After all, movies with this theme are even in There are very few in Europe and America recently.

Early in the morning, Thomas Lee came to Times Square.

People come and go here in an endless stream. As the most lively and prosperous intersection in the world, it often appears in various news and movies. It is almost the most prominent landmark besides the Statue of Liberty.

He raised his head, and the screen marked with the Nasdaq logo was still showing advertisements for cosmetics and clothing. Other advertising screens were also showing their own advertisements, dazzling with neon lights.

Suddenly, all the screens went black.

If it were just one or two pieces, then pedestrians passing by might only think it was a brief black screen for switching advertisements, but in an instant, all the screens in Times Square fell into darkness, the noisy sounds disappeared, and the streets were silent. .

Thomas Lee looked at the Nasdaq big screen.

The logo of Silent Media emerged from the darkness, and immediately, the vast forest emerged.

This is a thirty-second promotional video, which vividly displays the cold, chilling, and exciting atmosphere of the entire film. Thomas Lee looked around and found that most of the pedestrians were stopping to watch, seemingly attracted by that Attracted by the trailer.

Just when the screen went black again, it seemed that it had come to an end.

But suddenly, there was a roar, just like the giant wolf in the movie. Thomas Lee saw that on the screen, a gray and white giant wolf was about to emerge, and his whole head popped out of the screen!