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Quanjude: Traditional time-honored brand wins with craftsmanship

In the past 9 trading days when Quanjude was just listed, 8 daily limit plates were madly pulled out, which made people crazy.

Xing Ying, general manager of Quanjude Group, once revealed that the 400 million yuan of funds raised from the listing will be used to upgrade the supply and marketing chain of Quanjude.

At the same time, the electronic roast duck oven developed by them will gradually spread to the storefront.

As a result, the electronic roast duck oven has aroused many criticisms.

Some experts pointed out that the craftsmanship of Quanjude roast duck has been passed down for hundreds of years, and it is part of the traditional culture of Quanjude.

"Automation and standardization are good things, but they are not the 'bible' for every industry.

The reason why Quanjude can sell a set of high price of 198 yuan is also that these roast ducks are hand-cooked works of art, not industrial products produced by machines.

It's the same as handicrafts are hot right now. ” consumers say.

According to the survey, the key reason why the public chooses time-honored brands to be passed down is: having unique and mature technology (57.3%).

There are rich cultural connotations (28.5%).

Has complete social reputation and recognition (6.3%).

Representative services and products (5.2%).

Continuous adoption of the latest technology (2.7%).

(62.8% of the respondents) worry that if the electronic oven is used, the roast duck "will become a street food like KFC".

It is said that the roast duck there still maintains the traditional craftsmanship.

Cheap Square: The smoldering furnace technology focuses on nutrition.

The time-honored Bianiafang has many famous roast ducks, such as stuffed oven roast duck, crispy roast duck, etc. It is worth "bragging". In 2007, Professor Zhao Lin, the chief nutrition expert in China, used the third-party joint test results as the proof to announce the Bianfangfang vegetables to the society. The nutritional composition of the crispy patented oven roast duck is higher than that of the traditional roast duck.

Bianbianfang made a big marketing effort by using the patented oven roasted duck with vegetable crispy and crispy, and achieved a small victory in marketing.

The relevant person in charge of Bishop said that the purpose of hiring a nutrition consultant is to promise customers that Bishop not only pays attention to the dietary preferences of customers, but also cares about the healthy diet of customers.

Patented Roast Duck with Vegetable Fragrant Crisp is a patented oven roast duck that can be made and sold after strict training and training.

Lin Xuan and Yang Ziyi, the babies, appeared in the store together.

When they first appeared, all the guests who were eating roast duck stopped and looked at Lin Xuan and Yang Ziyi curiously.

No way, this man is so handsome, the woman is also very beautiful, and the three little guys around him are also very cute.

The female clerk, seeing Lin Xuan and the others coming in, hurriedly stepped forward: "Sir, hello, welcome, please take a seat."

Lin Xuan nodded and took his wife, children, and bodyguards and sat down together.

"Sir, I don't know, what do you need to order? The menu is here. After ordering, sir can tell me."

"Baby, what do you want to eat?"

Lin Xuan looked at the menu, and the babies were holding the menu, watching curiously.

"Dad, I want to eat this, this."

"Dad, I want too."

"And I!!"

Three little guys, twitter quickly ordered some food.

In the store, in addition to roast duck, there are actually a lot of delicious food, such as fried noodles and so on.

After the babies finished ordering, Lin Xuan and Yang Ziyi also ordered some food.

As for the female bodyguards he brought, Lin Xuan also asked them to order what he liked.

After the female clerk wrote down all the food ordered by Lin Xuan and the others, she smiled and said: 'Okay, sir, please wait a moment. ’

"Um."

Sitting at the dining table, the babies smelled the aroma of roast duck in the store and swallowed again.

In Quanjude, a pure roast duck is 168 yuan a piece, not counting green onions, sauces, cakes, etc. Generally, it costs more than 200 yuan for one piece.

Ordinary roast duck is much cheaper, tens of dollars a piece.

They have a 15% service fee, and the service is very average. Compared with other stores, they have no practical advantage at all, but they charge it!

On the Internet, for this roast duck restaurant, many netizens think that going to this restaurant to eat roast duck is a feeling of being fooled.

Of course, Lin Xuan knew about this, so he didn't go to Quanjude Roast Duck Restaurant.

They came to Kyoto Dadong Roast Duck Restaurant (formerly Kyoto Roast Duck Restaurant).

This restaurant, Dadong Roast Duck Restaurant, which has always been positioned as a high-end restaurant, is also one of the main places for foreign guests to taste roast duck.

The catering industry in Beijing says that Da Dong is a prodigy, not only because of his popular roast duck restaurant, but also because he has a high reputation and status in the culinary industry, and also because he is the only chef in the Chinese catering circle with an MBA degree. and catering manager.

Da Dong's roast duck is different.

Da Dong has made a big change in the cooking process. Considering the diners from the perspective of health is the basis of Da Dong's innovation, which is also the reason why his business is booming.

The taste of the duck skin of Dadong Roast Duck is the most special, the real "crisp and not greasy", not the "crisp and crispy" skin advocated by traditional roast duck.

It also specially uses cube sugar with lower sweetness. It is dipped in the crispy duck skin and placed between the tongues. It can be melted without chewing.

In comparison, Da Dong's roast duck tastes less fat. It is said that after testing, the fat content is much lower than that of traditional roast duck.

The excavation and retention of roast duck eating methods is also a feature of Dadong Roast Duck Restaurant. There is a guide booklet on roast duck eating methods on each table, so that customers can feel the cultural care.

While waiting for the roast duck to be served, the babies were bored, so they turned to the guide booklet on how to eat roast duck on the table.

After looking at the above, there are many ways to eat roast duck, the children think that they can try it later.

Soon, the female clerk brought a roast duck and put it on Lin Xuan's table. She also prepared some gloves.

Hand it to Lin Xuan and the others.

"Okay, babies, the roast duck is on the table. Come, put on your gloves first, and then you can eat."

"Okay~~"

The babies put on the gloves obediently, and then Lin Xuan pulled off two of the duck legs and looked at Da Bao: 'Da Bao, these two duck legs should be eaten by the younger brothers and sisters first, okay? ’

"There will be another roast duck later, when the time comes, Dad will give you that duck leg, okay?"

"Mmmm, Dad, let the younger brothers and sisters eat the duck legs first."

Dabao nodded sensible. As the eldest baby in the family, as the elder brother of his younger brother and younger sister, he agreed with his father's words.

"Thank you bro~~"

The two little guys happily took the duck legs handed by their father and said thank you brother.

"Thank you Dad." Dabao said.

"Well, thank you dad."

"Haha, no thanks."