I Am a Nobleman in England

Arthur found that whether it is looking for investors, or meeting people in the bank, to get money for projects, you must be able to brag, of course, you can't brag.

Some people say that the biggest bull thirteen probably means that all the bull thirteen you boasted about have come true.

Indeed, I have to say that there is a group of people in this world who are no different from ordinary people. Their biggest shortcoming is their bragging thirteen, and their greatest advantage is that their bragging has come true. . .

In fact, when everyone is bragging, they more or less believe that they can really achieve it one day. Looking at it from another angle, these blurted out awesomeness is actually everyone's dream.

The difference is that some people finally achieve these bullshit thirteens, while others can only brag about the bullshit thirteen for a lifetime. . .

So, don't be afraid to brag about Thirteenth in public, what you want to think about is how to achieve it!

Anyway, under the scrutiny of a group of people from Barclays Bank, Arthur was bragging confidently on the surface, drawing the big pie of the world's largest theater chain, but he was actually quite tired in his heart. . .

I have to say that bragging is a physical effort, and the lung capacity must be sufficient to not get discouraged in the middle. It is also a technical job. , but after all, he really wants to acquire the largest theater chain in Europe. As long as the money is in place, he can realize this dream.

As long as the acquisition is successfully completed, this is not "bragging", but real bullshit! So, ah, the bull still has to brag, what if it comes true?

"...production, publicity, theater chain and cinema, the four have become an indispensable part of the film industry chain. If a film is compared to a feast, then it is that the producer "systems" to do this The chef of the Dao feast is in his control of whether the taste is good or bad, and the master of publicity, "Xuan", is the promoter of this feast, attracting more diners to patronize.

The main "platoon" of the theater chain serves as a waiter to present this feast to the diners, and the theater is the main "taste", providing a place for the diners to taste this feast. "

Arthur had a calm and confident smile from the beginning to the end. While talking, he gracefully picked up the coffee cup in front of him. After taking a sip without a pause, he put down the coffee cup and continued to brainwash the people of Barclays Bank.

"As we all know, the final income of a movie comes from the box office. It can range from tens of thousands to billions, all of which are accumulated by the tickets bought by the audience. The division of labor in the industrial chain determines the flow of money for each ticket.

The core of the theater chain is to have the qualification license for film distribution. It refers to relying on theaters and using film supply as a link. A simple understanding of a theater chain is an organization that manages the following theaters it includes.

Similar to fast food chain franchises, a theater is like a fast food restaurant, and a theater chain is like a brand, but the theater chain brand is only responsible for the distribution of films, not related specific operations. The theater chain is essentially an asset-light operation and a qualified operation. About 7% of the total box office of a movie can be obtained.

Theaters and theaters are two concepts, and most people confuse theaters with theaters. Theater is an asset-heavy operation model, and all aspects of design, expansion, construction, renovation, operation, technology, equipment, screening, etc. need to be completed by the theater.

It can be said that theaters are the most terminal and most important part of assets in the entire industry chain. What the user comes into contact with in the actual movie viewing is the final effect presented by the theater!

Theaters also occupy the most important link in the industry chain, and theaters take 50% of the box office revenue. The theater chain arranges films for its own theaters,

The better the quality and the greater the number of films that are scheduled, the box office will naturally not be bad.

My target, Odeon Group, operates 244 cinemas in the UK and Europe with a total of 2,200 screens. As the largest theater chain in Europe, as long as I acquire it, I will use it as a fulcrum, and then carry out a series of mergers and acquisitions to expand the market to Central and Eastern European countries. After we have stabilized our market and position in Europe, we can enter North America market.

British movies have long been washed away by Hollywood movies, but we can regain some face from the schedule and box office, as long as our screens exceed 5,000 yuan, or even more, then our right to speak and influence , any Hollywood company will have to accept the rules we make! "

At the end of Arthur's speech, his eyes became extremely bright and sharp, and his whole body exuded a strong confidence, which moved everyone at Barclays Bank opposite. Well, it was mainly Arthur's point of 'making rules'. Representatives of Barclays Bank had a strong interest.

Everyone knows that a monopoly business is the best and most profitable. If Arthur can really use capital to acquire and build the world's largest cinema company, then everything Arthur said now has great implications. possibility to become a reality.

Hollywood's film industry is not only developed but also powerful. Leaving aside its cultural output, in terms of market and economy alone, Hollywood films have almost occupied the vast majority of the world's market share. This interest is really very attractive.

David Wright, vice president of Barclays Bank, looked at the information about the Odeon Group in his hand, squinted his eyes slightly, and after a moment of contemplation, raised his head and smiled at Arthur and said, "Your Excellency Bolling, your plan It is indeed very attractive, as a good partner, we are willing to support you to complete this great ideal... "

"Hehe, thank you, but this requires a lot of money!" Arthur said with a smile and David Wright looking at each other.

"Oh? How much do you need?" David Wright asked with a smile, looking at the asset valuation of the Odeon Group in his hand.

"At least three billion U.S. dollars!" Arthur Lion said with a faint smile, a figure that stunned everyone in the conference room. Even Angela, Arthur's financial investment consultant, looked at him with surprise.

"Ahem...Your Excellency Boleyn, the valuation of Odeon's assets..." David Wright almost spat out a mouthful of old blood, and said to Arthur with a helpless smile.

"Hehe, I'm talking about at least three billion US dollars, not just the Odeon Group. To be honest, if I only buy the Odeon Group, I don't need to bother your bank at all. I have enough cash in my hand to complete the acquisition." " Arthur smiled confidently and calmly, and amidst the suspicious expressions of everyone, Arthur continued.

"My goal is to become the world's largest theater operator, so naturally it will not just acquire Odeon, it is just the first step in my ambition to expand worldwide, and my ultimate goal is to occupy the world within ten years. Twenty percent of the film's box office.

Recently, I will go to the United States. North America is the world’s largest box office market. It is the place that must be contested. Affected by the economic crisis, with the decline in the prosperity index of the American film market and changes in people’s viewing habits, the theater chains and theaters there life is very difficult.

It is precisely because of the dire straits and the low value period that I am going to pick one! "

Everyone was stunned, but some people frowned, and David Wright even questioned: "Will this be too radical? Acquisition is easy, but digestion is not so easy, whether it is restructuring, management, or profitability. With the U.S. film industry in a slump, will this acquisition turn out to be profitable, or will there be a "snake swallowing elephant" indigestion?"

Arthur smiled and did not avoid the other party's sharp questions. Instead, he said with a smile: "The acquisition of theater chains in North America is only the first step in internationalization. Whether we can make profits can't just be seen in front of us. If we establish communication channels with the information flow and talent flow of the world's major economies, maybe there will be New profit growth point.

As for indigestion, hehe, let’s digest it slowly, adjust personnel, carry out reforms, it’s time to split up, it’s time to package and sell, and it’s not difficult to make a profit, what do you think? "

After Arthur's words, everyone present couldn't help but change their complexions slightly, feeling chills in their hearts, looking at the smiling, calm and confident young earl in front of them, they all felt a little awe.

Because the reform Arthur mentioned is undoubtedly wielding the butcher knife of layoffs. This is the easiest way and the most ruthless way.

Splitting up and selling in packages is undoubtedly the same as the seller's heart. This is the most common method of barbaric acquisitions and the most criticized vicious method to squeeze the final value.

"As long as we achieve the scale and have a part of the right to speak, then we can negotiate with Hollywood production companies. At that time, we can also get a share in the field of film production..." Arthur said to everyone The expression was all in his eyes, but he didn't care, but continued with a smile.

As for what happened after the acquisition, Arthur just said to reassure the bank. If he really pursued short-term profits in a squeeze-like manner, unless he really wanted to cash out and escape.

"Your Excellency Bolin, we are willing to support you in completing this grand plan. However, we believe that it is more secure to realize it step by step. We can sign the contract now to acquire the funds from the Odeon Group..."

David Wright pondered for a while, looked at Arthur with a smile and said, "As for the goal of North America, if you make a decision, we will stand by your side and support you at any time, how about it?"

Hearing what the other party said, Arthur pretended to think for a while, and then said with a smile: "Well, it is true that it should be realized step by step, so let's start with Odeon, and I will reserve a seat for you in the negotiation team , participate in the acquisition throughout the whole process, if the acquisition is successful, I will also give you a seat in the company's management to supervise, this is my sincerity!"

"Hehe, thank you, happy cooperation!" David Wright smiled when he heard Arthur's words. You know, the loan bank is most worried about the other party taking the money and spending it, and playing tricks with the bank's supervisor. Unexpectedly, Arthur proposed , so that the cooperation between the two parties will reduce a lot of suspicion.

"Happy cooperation!" Arthur shook hands with the other party with a bright smile.