I Am a Nobleman in England

For a long time, Arthur has been instilling his own investment preferences in investment consultants like Angela. He is very partial to those projects that have stable performance, guaranteed returns, and low risk, and can continuously obtain "after-sleep income".

Even if the upfront investment will be high at the beginning, as long as the upfront investment can be fully recovered within 10 years, the rest will be the so-called "net income"!

The movie theater chain can continuously generate safe, long-lasting and stable income, which meets Arthur's steady income standard!

Movie theaters have always been the dominant industry in the entire film industry. And the big studios are pro-theaters, because everyone wants their movies to be shown exclusively on the big screen for a while.

"Boss, this is Odeon's financial report. It can be seen that 90 million movie tickets are sold every year. The main income comes from box office revenue from movie screenings, product sales, advertising sales, equipment sales, etc., and sales of various departments. The proportion of sales and sales is as follows, and the box office revenue is maintained at a level of 60% to 65%.

Although cable streaming or other service models pose challenges to the development of theater chains, I think the advantages of theater chains cannot be replaced in the short term. I think there is still a lot of room for upgrades in theater chains at the moment, but they need to be more refined business strategy.

If we position our theater chain as a movie theater only, we will be constantly threatened or replaced by other forms of entertainment. If the theater chain is to be run well, I think the value of the theater chain lies in providing an excellent social place for our users. "

Regarding Angela's suggestion, Arthur frowned and nodded, deeply agreeing. Why would the small goal of the Chinese Empire build a cinema in his own shopping mall? The most important thing is to increase the retention time of customers.

"Indeed, if possible, build the theater chain into a complex cultural paradise, where people can gather together to experience various types of social entertainment needs from movies, music, performances, games to food and drink.

Through these differentiated special services, the audience's stay time in the theater can be increased, and this waiting time is an excellent sales opportunity for the theater.

At the same time, the online ticketing system can also be upgraded to attract moviegoers through targeted marketing strategies for young audiences. "

Thinking of his movie-watching experience in his previous life, whether it was the preferential price of buying tickets on the APP, or the behavior of buying popcorn and drinks, Arthur also talked about these good ways.

And these words, Angela couldn't help but her eyes lit up when she heard these words, and she looked at Arthur with a lot of admiration, and continued to talk about the plan she had been thinking about last night.

"I have checked most of the theaters of the Odeon Group, and found that there are also many old theaters that are difficult to make a profit. For these theaters, my suggestion is not to close those theaters that are not doing well, but to let them go through renovation and renovation. These theaters are returning to the viewer. With larger screens, better seating systems and impressive entrance halls, audience expectations will be raised."

"Tsk tsk, that would cost a lot of money." Arthur said helplessly.

"Boss, money must be spent. Besides, we must not only spend money on repairs, but also raise more money, because once we step into the theater industry, we can only move forward and cannot stay where we are." Angie There was a sharp light in Latin America's eyes, and she said in a very firm tone.

"Raise more funds? You mean to continue with mergers and acquisitions?" Arthur raised his eyebrows slightly,

asked with some uncertainty.

"Yes, although the British film box office has maintained an upward trend for three consecutive years, the growth rate is slow. Compared with the early explosive growth, the growth of European films has stagnated. This is the main driving force that drives us to expand. .

Whether in the UK or North America, the theater market is a mature market, very stable and unbreakable. According to the report of IHS, an industry research organization, in 2009, the global annual average number of movie viewings shows that Iceland is about 4.3 times per person, Singapore is 3.9 times per person, Australia is 3.7 times per person, and the United States is 3.5 times per person. 3.3 times per person in the UK.

Emerging markets such as Central Europe, Eastern Europe, and Asia certainly have great potential for high growth, but in my opinion, mature markets such as the United Kingdom, Western Europe, and North America still have value for development.

For movie theaters, mergers and acquisitions or self-built is a multiple-choice question that many theaters are currently facing. Compared with the current high land price and site selection problems faced by the construction of new theaters, the acquisition of existing theaters can be regarded as a way of rapid expansion. Therefore, choosing to acquire existing theaters to achieve rapid expansion is our only way out in the future.

My suggestion is to choose to enter the local market in the form of acquiring leading theaters, which saves the time of exploring and polishing in the local market, and at the same time injects the unique brand management characteristics we have established. Unified brand, standardized output of business strategy. "

"Hehe, I think since you have already thought about your future expansion strategy, then you should also have a target you like?" Arthur still has some understanding of his investment and financial consultant.

To be honest, Angela's talent and ability are really impeccable. If it weren't for her previous professional failures, which caused her integrity to be questioned, which made her "labeled" and isolated in the investment world, he really It may not be possible to include her in the advisory group at a cheap price.

Picturehouses, one of the most successful art theater chain brands in the UK, owns more than 20 art theaters, some of which are refurbished old movie theaters, and also owns an art film production company. . . "

"And a film production company? How much does it cost?" Arthur's eyes lit up slightly, and he asked the most concerned question.

"Hehe, I estimated that it only needs about 30 million pounds to eat it!" Angela smiled confidently, "However, if we want to acquire it, we must move quickly, because the Film World Group is also eyeing it. So, I think we can buy Picturehouses first, and then we can buy Odeon Cinemas."

"Movie World Group? What's its origin?" Arthur asked with a slightly raised eyebrow.

"Movie World Group was founded in the UK in 1995 by American Steve Weiner with the support of private equity funds. In May 2007, it was listed in London and became the first listed theater company in the UK. It currently ranks third, and its Ambitious, has been carrying out mergers and acquisitions expansion.

It is worth noting that in the past, only the six major Hollywood film production companies in the United States had the ability to distribute movies globally. If we complete the integration of Odeon Cinemas and acquire another North American cinema, we will be able to control the terminal channels and expand the future Potentially becoming the only non-US business with global distribution capabilities for films. "Angela looked at the young boss with extremely bright eyes, and said the ultimate goal of her plan.

And this ultimate goal also made Arthur excited. If this plan is really completed, then he will also become a pivotal figure in the global entertainment industry, and become the most powerful group of people in the entertainment industry. Why don't you open the door obediently and welcome him?