I Am a Nobleman in England

To develop a professional APP, you must first have a general framework and the real core content of this software. The core of the photo wall is not to take pictures with a mobile phone, or to modify the filter effect of photos.

The real core is the many social elements integrated into the mobile terminal, such as the establishment of friendship, reply, sharing and collection, etc. This is where the greatest value of the photo wall exists as a service rather than an application.

"...100% free custom designed filters and borders, which can be shared to Facebook, Twitter and other social platforms in real time, parallel and radial blur effects, providing additional depth of field effects, that is, a professional SLR is required The effect of the camera, my idea is to make this effect foolish, and everyone can use a mobile phone to take a photo with a SLR effect."

Arthur returned to the bedroom, sat in front of the laptop, looked at Edward Ye in the video window, and two IT technical elites from the game studio, and began to put everything he could think of about the camera interface on his Huawei mobile phone back then. Introduce the effects that you can think of in the middle of the day to your subordinates.

Since he wants to imitate, Arthur will not hesitate, but act immediately. It is a day to grab a day. Compared with the INS development company, his biggest advantage is that he knows the software he wants and finally takes it into shape. In this way, you can avoid many detours and go straight to the formed product from the very beginning.

"Uploads should be unlimited, shoot and share instantly! Interact with friends by accepting and sending, likes and comments, and the software should fully support all smartphone front and rear cameras..."

Listening to his boss's explanation, the three of them, including Edward, were quickly recording key words with their pens. After Arthur finished speaking, Edward asked: "Boss, after listening to your idea, how can this Application software not only involves a professional photo processing system, but also involves the online community and its own sharing platform. If it is to be developed in a short period of time, it requires a large team and a large initial investment Only in this way can we shorten the development cycle.”

"I know, so, I need your money before I rush back to London, so gather all the people for me, let's form a development team of 20 people first, and when I return to London, I will take charge of this studio myself!" Arthur said. I attach great importance to this photo wall app, and whether I can rely on it to get a big piece of the cake in the social market of the online world in the future depends entirely on it.

"Okay, boss, I'll post the recruitment information right away." After hearing Arthur's idea, Edward, as an IT professional, naturally saw the excellence and future prospects of this software, and at the same time, he was also very impressed with his unlearned job. The young boss is even more admired.

Next, Arthur began to desperately recall all the filters related to mobile phone photography. To be honest, he really regretted it. Why didn't he be more narcissistic at the beginning?

Find out all the camera functions of your mobile phone.

As for building a development team of 20 people as soon as he came up, isn't it a bit too big? Arthur never thought that what he wanted was to be fast. Being able to win with more than less, and to overwhelm people with money, he believes that if the inner is not enough, the outer is made up, as long as the external conditions are sufficient, it is possible to catch up from behind.

Needless to say, Arthur, a stinky and shameless plagiarist, really hit the Achilles' heel of the INS development company!

INS company has only two founders since its inception. Yes, the company has only two people. They were developed by the two founders a little bit by touch. Until 2011, they received a round A venture capital of 7 million After the US dollar, the INS company increased to 4 employees, and then to the 13-member team when it was acquired. Therefore, the organization of Ins personnel has always been extremely streamlined.

And such a small-scale team can cope with the rapid increase in the number of users and provide innovative services so freely, which cannot but be said to be another wealth legend in Silicon Valley.

The success of Ins was able to "strike big with a small amount". With only a dozen employees, it was acquired by Facebook for 1 billion US dollars, and it became a benchmark in the industry in one fell swoop. It is really hard to believe.

However, this time, their fate might be changed. The miracle had already been robbed when Arthur thought of them!

During the video conference, Arthur talked a lot about the functions of the many apps in his memory. The more he talked, the more dignified the face of Edward on the other side became. Finally, he directly persuaded him: "Boss, there are too many functions and too many changes. Although it is comprehensive, But it may not be able to win the favor of users!"

"Huh?" Arthur was a little confused by Edward's words. According to his comparison with a certain penguin, isn't the more functional and comprehensive the more popular?

It's not surprising that Arthur has such an idea. After all, his understanding of INS is really limited to what he knows from materials and reports, and he has never even used it.

Compared with the life cycle of ordinary APP, which is as short as half a year and as long as two or three years, Ins can maintain its ever-popular trend, which has exceeded ordinary expectations. If the limited phrase "less changes" is added, it seems to completely violate the law of "like the new and dislike the old" of the mobile Internet.

If you are an early user of Ins, you will find that INS has not been much different in terms of user interface and functions.

Looking at the essence through the phenomenon, it is this kind of invariance that makes Ins persist. The core of not changing is to follow the humanized operation, user psychology and usage habits in depth. After all, there are always some things that are difficult to change. Ins cleverly integrates these hard-to-change things into its core.

In fact, many European and American APP software are like this, which is completely different from the situation in China that Arthur remembers.

According to Arthur's memory, the development path of APP is as follows. Firstly, it attracts users to download and use with a simple interface and practical functions.

After the number of users reaches a certain level, we start to work on major updates and add more functions. Then, in order to maintain the update frequency, many flashy functions began to be added. As a result, both the response speed of the APP and the user experience began to decline.

Then, in order to make a profit, add advertisements, shopping, communities, news and even smart hardware and other irrelevant things, completely destroying the original appearance of this app.

By this time, this APP has lost its original taste and function, but succumbed to the magic of money, became puffy, and completely entered the misunderstanding that comprehensive equals powerful.

Tianchao's APP is proud of Quan, because it can win the favor of investors, make profits as soon as possible, and have the potential to develop in various fields, but don't forget that a professional APP suddenly enters into other businesses and fields In comparison, what is often involved is only superficial, and is not welcomed by users!

In European and American countries, on the contrary, it is believed that small and beautiful, professional and sophisticated are the foundation for the rapid development of APP. In order to make an APP successful and increase its lifespan, it must return to its true nature, reject vague positioning, and truly do one thing well in a down-to-earth manner. Once it becomes four images, the crisis may also begin to loom over.