I Am a Nobleman in England

Since July 7 last year, Starbucks stock fell to a 52-week low of $14.95 per share. Starbucks founder Howard Schultz returned as CEO and began a series of steady and powerful reforms. Finally, in the third quarter of this year, it achieved its first profit growth since the first quarter of 2008.

Since then, the stock price of Starbucks has risen steadily. At present, the total stock value of Starbucks is about 13.14 million, with a yield of more than 31%, the total stock value of Apple is 54.32 million, with a yield of more than 34%, and the total stock value of Netflix. . . "

Arthur leaned on the boss chair, folded his hands in front of him, and quietly listened to Smith Jama's report, who looked at him with curiosity and admiration.

For Smith Jama's admiring gaze, Arthur naturally knew the reason. The stocks of these companies he insisted on buying were all rising steadily. In such a short period of time, the rate of return had reached 30 to 40%.

He invested a total of 100 million US dollars in the US stock market, and now the total assets in the US stock account have become more than 138 million US dollars!

If this kind of high rate of return is known to the outside world, it will definitely usher in a wave of reports, giving Arthur the halo of a new investment genius.

You know, in the investment community around the world, 20% is a magical rate of return, whether it is the older generation of investors, Buffett, Walter Schloss, Soros, or the new generation of investment backbones, Einhorn, A Kerman, Karaman, the rate of return of the best investors is always close to 20%.

After all, diversify investment and hold it for a long time. After the capital scale is large, there are not many options, so everyone's income seems to be similar.

Arthur didn't feel complacent about it, he knew better than anyone else what he was relying on, if he couldn't succeed in a situation like his, then he could really die again.

"Hehe, this not only reminds me of a sentence that Charlie Munger said, that is, 'If you buy an undervalued stock, you have to wait until the price reaches the intrinsic value you calculated, which is very difficult. Forget it. But if you buy a great company, you just sit there.'

It seems that I just need to lie down and wait for them to appreciate in value in the future. Arthur couldn't help but joked with a cheerful smile.

This made the chief consultants Angela and Jama Smith, who were sitting opposite him, chuckle together. Angela's beautiful eyes flickered, and she said with a smile on her face: "During this time, I have also been analyzing the characteristics of the rebound and recovery of US stocks. According to From the analysis and comparison of the data of individual stocks with the highest growth rate, some predictions have been summarized.

In the future, if we grasp the rise of new technologies,

Covering most technological elements of innovation and the recovery of the old economy, covering real estate and the infrastructure cycle, these two main lines can basically find some big bull stocks. And a large number of white horse stocks can also be found in it.

Therefore, there are many good stocks to choose from. The most important thing in investment is not to hold on to them. The core of investment is risk control. The best investment is to obtain returns after stripping risks. "

From Arthur's ridicule, Angel heard that his young boss wanted to cling to the stocks in his hands and hold them for a long time. However, he had just experienced a hellish financial crisis in 2008, and everyone believed that the U.S. stock market would experience a 1929 The general depression. The top five investment banks in the United States are facing the risk of bankruptcy one by one, and the end of the world is just around the corner.

Although the U.S. stock market took the lead in rebounding after entering March this year, everyone is still shrouded in the shadow of fear. No one knows whether this rebound is long-term or temporary. The future is full of various uncertainties.

And this kind of uncertainty is risk. After all, everyone in investment is facing a world full of uncertainty. In line with the attitude of being responsible for her new boss's investment and financial management guidance, Angela had to remind that the current situation is not suitable for long-term holding of heavy positions. The best way is to exceed the profit line, take profits, and pocket peace of mind.

On the other hand, Smith Jama looked at Angela with deep eyes, and then looked at his boss, showing a similar expression of approval, and nodded, expressing his approval of Angela's point of view.

It's a pity that Arthur couldn't listen to the advice of the two, because he was the only one who didn't need to wait until everything was over, and looked in the rearview mirror, regretting what he did at the beginning. What he saw was what would happen in the future, and It is not likely to happen. The risk uncertainty for everyone is high certainty for him.

In the face of high certainty, he will definitely hold heavy positions and even increase leverage.

Just like last year, the stock god Buffett bought shares in Goldman Sachs, buying preferred shares. Arthur also studied and thought about this. If Buffett hadn't time-traveled, then why did he choose to invest in Goldman Sachs when it seemed like the end of the world?

After thinking for a long time, Arthur finally guessed that Buffett might just make a judgment at that time, whether Goldman Sachs would go bankrupt or not. As long as Goldman Sachs does not go bankrupt, Buffett can get a 9% dividend. At the same time, if the stock price rises, it can also be converted into common stock.

From this, let Arthur understand a truth, investment is not to dig out bullish stocks, but to identify risks.

"Hehe, I want to ask you, what is the most important thing for investors?"

With a faint smile on Arthur's face, he relaxed in the boss's chair and asked a question, but he didn't want to hear the answers from his two subordinates, but immediately said: "My understanding is, The BO volatility is often more important than the superficial increase. The ones that can make people make money must be assets that do not have a large long-term BO volatility, and it is best to keep rising.

An asset or stock, if there is no correction every year, and it rises steadily by 20%, you will always hold it and get the full rate of return. This is the most valuable.

Of course, I also know that in the investment world, someone must win the lottery, and someone must buy stocks with a rate of return of more than 100 times. But that person may not be me. However, what I want to say is that for investment, what I value is not explosive power, but who lives longer.

I won’t say much about Apple. Look at Amazon. When the Internet bubble burst, Amazon’s stock price fell by 99%. It took 10 years for Amazon to slowly see the company’s stock price climb out of the ruins. It also experienced a financial crisis in the middle, and it still rose steadily.

It seems to me that after a long ordeal, the future is when Amazon's stock price takes off, and I don't want to pass up the opportunity to taste ganlu. "

Sensing the boss's persistent attitude, Angela and Smith Jama looked at each other, and they both saw a trace of helplessness in each other's eyes, but they also felt sincerely for their own boss, at such an age, to have such investment insights. .

After all, being able to hold for a long time can indeed obtain the overall return on assets. And those who are not firm in their mentality, chasing ups and downs, more than 70% will lose money.

At least they don't have to worry about their boss being the kind of person who has no persistence, is capricious, and is eager for success in the future.

Angela's beautiful eyes flickered, and her expression suddenly became serious and she said: "My investment philosophy has always been that the proportion of financial investment must not exceed 30% of my total assets.

Boss, your current financial management ratio has been seriously out of balance, and almost all of your funds have been invested in the financial market. Gold and stocks, no matter how much they rise, cannot rule out their own risk investment attributes.

I have been thinking about a question. In the future, when people look back, they will find that the financial investment scene in front of us is just a large-scale transfer of wealth. Spreading the word is one thing, the first group of people who participated made a lot of money, but actually did not create wealth at all. Accounting for frictional costs, wealth is even reduced.

Which big bubble didn't burst? As long as there are enough people involved and enough funds involved, a speculative game can be played for a long time. Therefore, in my opinion, only real business can truly create wealth!

"Haha..." Arthur couldn't help laughing at Angela's serious remonstrance, shook his head and said, "I very much agree with your point of view that only real business can truly create wealth, don't worry, this kind of investment asset allocation The unbalanced situation is only temporary, as you said, this is a large-scale transfer of wealth, what we have to do now is to make good use of this opportunity, let this wealth transfer into our pockets, and build an industrial kingdom for me Provide sufficient funds!"