I, a Hundred Billion Boss, Signed in the City for Eight Years!

here.

Ye Xuan and Liu Yanran were warmly invited by Liu Yun into the main seat of the box, and the eyes of the young and young Jinling immediately focused on Ye Xuan.

Among the uniform young ladies and gentlemen, Ye Xuan's aura is not inferior to anyone. He walked to the master calmly, spread his arms, and asked Liu Yanran to take off his coat and hang it on the back of the chair.

With a smile, Liu Yun told the waiter to serve the food, then closed the door of the box and returned to his seat.

As soon as he sat down, Liu Yun looked attentive, while rubbing his palms, he said respectfully to Ye Xuan in a low voice: "Hehe... Brother Ye, I have a few questions to ask you."

Seeing his appearance, Ye Xuan couldn't help but say, "It's alright, it's alright. It seems that it will take some time to eat hot food. If you have any questions, just ask."

"Oh, Brother Ye is so generous, you are so generous!" Liu Yun patted the shoulder of a young man sitting next door with a smile: "Look, I will say that Brother Ye is generous, broad-minded, and upright. , the loyalty is like a mountain, and it will definitely give us a chance!"

"Yes, yes. Brother Liu knows Brother Ye better."

When Ye Xuan saw it, Liu Yun was quite professional in flattering, why did he even invite a puppet?

Seeing that Ye Xuan didn't speak, Liu Yun was unsure whether it would be better to praise for a while or cut down on the nonsense and get to the point quickly.

Liu Yun paused, looked up to see Ye Xuan's clear eyes, and felt that everything about him had been seen through.

It seems that in front of Brother Liu, nothing can be hidden.

Liu Yun gritted his teeth, put down his hippie smile and said, "Brother Ye, then I'll get straight to the point. You also know that Jinling is also a piece of land. It's been so indifferent for the past few years. Investing in something is not necessarily the case. It will lose money, but most of the time it is not profitable.”

"We have money, but most of us don't know where to put our money."

"Which of the group of people we are present is not called a dude, a fool with a lot of money? He is often looked down upon by the boys and buddies in the Tianjing Magic Capital. We are not reconciled. Is there nothing worth investing in this Jinling? Is it a project? In terms of history, Jinling is the ancient capital of the Six Dynasties. In terms of economy, Jinling can also be squeezed into the top ten in the country.”

"Let's talk about my situation! Jinling is vigorously developing the Jiangbei New Area, and I also responded to the call to invest money there, but I ended up losing everything.

I heard that the whole people are now engaged in e-commerce. Obviously, Jinling is still a free postal area, but it turns out that no one wants to sell anything at a discount. In the end, I owe a lot of debt.

What do you think I should do! When I saw Brother Ye before, I knew that you had a vicious eye, and I would definitely give us some advice. I don't ask for success, I just want to prove that I am not a prodigal who can only rely on the helpless family! "

Liu Yun's words were heartfelt, admitting his failure, and explaining his aspirations.

Ye Xuan didn't talk nonsense with him, and said bluntly: "If you can admit your failure, then you are not bad. In business, the worst thing to do is to follow the trend. If you are wrong, you are wrong in following the trend. When others go to Jiangbei, you go to Jiangnan. Merchant, you start building brick-and-mortar stores."

"Physical store? Who is still doing this now..." One of the Jinling elders present muttered, but his voice was not small at all in the quiet environment, and everyone present heard it.

Ye Xuan would not let people ignore such a voice. He continued: "What you see is only superficial. When you think everyone is doing e-commerce, e-commerce has actually been silently going online again. Back off the line.

People are quietly making arrangements, and of course they can't be made known to everyone. In Jiangbei, there are basically no people, the supporting infrastructure is not in place, and it is impossible to set up a brick-and-mortar store. So, now turn your attention back to the lively neighborhoods of the city. "

"This... Brother Ye, you said you can't follow suit. I understand this, but physical stores... As far as I know, there are quite a few brick-and-mortar stores that have closed down in Jinling. It's just a gimmick for people and e-commerce businesses to open brick-and-mortar stores." Liu Cloud asked carefully.

"Do you think you can save money by developing an online business?"

"This... this is not. I know it's too late to enter the venue, but I have the money to buy advertisements, why can't I promote it?"

“Have you ever thought about the cost of customer acquisition?”

"Customer acquisition cost?"

"Yes, any business is the same, it's a sale, and you should try to keep the cost down when you buy it. In the past, everyone went to e-commerce in a rush. It can be called a national e-commerce. At the root, it is because of the cost of e-commerce. Low. Simply put, there is no rent. What is the rent?”

This book is organized and produced by the public account. Pay attention to vx [End of the God Station] Read books and receive cash red envelopes!

"Rent...that's...the rent is the rent of the shop or something..." Although Liu Yun had a passion for doing business, he was an economic novice after all. He was dumbfounded by Ye Xuan's question. The rent is the rent, so what else could it be?

"Rent is the cost of traffic! The more people there are, the higher the rent! If you open a store in the city center, the rent is 50,000 yuan a year, and there are 50,000 people passing by the door a year. One-tenth of them People enter the store, and it is assumed that one-tenth of the people who enter the store have made a deal. Do you know how much it costs to acquire a customer?”

Liu Yun's eyes were straight. He had always just left this kind of thing to his manager, and he didn't really understand it. Anyway, seeing everyone doing e-commerce, he also wanted to share the cake, but he didn't expect to lose money instead.

However, the young and young ladies of Jinling present were not all stupid, and someone quickly replied:

"50,000 yuan in exchange for 50,000 people passing by, is 1 yuan for 1 impression. 50,000 yuan in exchange for 5,000 people entering the store is 10 yuan in exchange for one in-store traffic. As for the cost of customer acquisition, that is It is 50,000 yuan in exchange for 500 people to actually consume, and the cost of acquiring a customer is naturally 100 yuan.”

"That's right, now that e-commerce doesn't seem to have rent, it doesn't mean that you don't need to buy traffic! There used to be fewer people and a lot of free traffic, now what? Now the cost of acquiring customers is not what it used to be! You invest a lot of money Going to work, it looks very beautiful, but the cost is huge! How much can you earn?!" Ye Xuan nodded and continued.

Liu Yun was stunned, he really didn't think much about it. Investing money to buy traffic can indeed buy traffic, but he has never compared it with physical stores in this regard. Liu Yun just thinks that he has developed the habit of online shopping in the past few years, who still has a physical store? Whoever touches whoever dies. But never thought about cost and profit.

Yes, a profitable trade is a good trade.