Hollywood Starts with Animation

April 24 (Friday).

Produced and distributed by Wald Pictures, directed by Todd Phillips, and starring Meryl Streep and Anne Hathaway, "The Queen Wears Prada" officially landed in major North American cinemas today .

The number of open movie theaters is as high as 2,350;

More than 5,000 screens are shown;

More than 18,000 broadcasts on the first day of release;

TV stations, radio stations, public transport broadcasts, magazines, newspapers, subway stations, major community billboards, school pictures, major Internet portals......

In just a few days, the sky was covered with advertisements.

The two newspapers "Los Angeles Entertainment News" and "California Entertainment News", as the hardcore dog legs under Zhu Ke's command, are constantly promoting the movie "The Queen Wears Prada".

$20 million for publicity?

Hehe, after some operations by Wald Pictures and the parent company Jin Shuguang Entertainment Group, they have created a publicity effect of more than 30 million US dollars!

For a time, various operations shocked Hollywood.

"God~ There's actually a second good show!"

"I thought that after "The Saw" lost to "The Scorpion King", Wald Pictures would keep a low profile, but I didn't want to, I guessed it completely wrong! Wald Pictures is still the tough Wald Pictures, If you lose once, you will immediately respond with a heavy punch!"

"Universal Pictures may suffer!"

"Universal has done everything possible, just defeated "The Saw", and now another new work from Wald Pictures is coming, it must be another battle. To this end, Universal will definitely add more funds again. , otherwise the situation is likely to be reversed.”

......

A bunch of melon eaters in the industry are very happy, and they are very keen to watch this kind of thing.

Of course, in the face of "The Devil Wears Prada", Universal Pictures did not sit still, but did not hesitate to add funds and put enormous pressure on the theater chain.

AMC Entertainment.

It is one of the three major theater chain giants in North America.

On this day, Theo, Vice President of Universal Pictures, personally visited the headquarters of AMC Entertainment: "Heinley,

We are old friends, this time you are very unkind! "

"well enough."

AMC Entertainment executive Heinrich sneered.

"Humph!"

Universal Vice President Theo snorted bitterly and said, "The Queen Wears Prada was released. The number of theaters originally scheduled to open on the first day was more than 1,600, but what about today? There are more than 2,350 theaters! "

A full 750 more movie theaters!

In the context of the movie market that you are competing for, the extra 750 movie theaters are enough to overwhelm the balance.

"According to my information, the extra part of the new movie "The Devil Wears Prada" by Wald Pictures is released in theaters, and it comes from your AMC Entertainment."

Theo's eyes were cold.

Hearing this, AMC Entertainment executive Heinli spread his hands and said helplessly: "The contract has been finalized, what can I do?"

Twenty minutes later...

Universal Vice President Theo slams the door angrily.

"Nonsence!"

Heinli said to himself with a disdainful expression: "What kind of thing, do you still treat us AMC Entertainment as a small role for you? Guys who can't see the situation clearly will be kicked out of the market sooner or later."

The assistant immediately said, "I think Universal Pictures is in a hurry."

"certainly."

Heinli smiled and said, "The old man Theo keeps saying that he and I are friends, but when have you ever seen him smile at me? Enter my office, without even saying hello, just broke in. What? He's not going to beat the table with me? What a stupid guy."

It's different now~

Before 2000, the theater market in North America was in a divided environment, and it dared to claim to be a theater company with a few movie theaters. In this kind of environment, the major theaters have a difficult life, and they are almost left to the big Hollywood companies.

The Big Six in Hollywood without theaters is completely enough to manipulate the market!

For example: In 1999, on the eve of the release of Disney's "Tarzan" animated film, major theater companies gave it more than 2,200 theaters, but Disney Chairman Michael Eisner was very dissatisfied and personally called the major theater companies. . "The number of cinemas showing must be increased or there will be absolute retaliation," he threatened.

As a result, the major theaters have persuaded and compromised.

"Gone are the days when I used to feel frustrated and cringe!"

Heinli said solemnly: "Our AMC Entertainment company is known as 'one of the three major theater chains in North America', but it is not just a name, but we do have this strength. Threatening us... Was it before?!"

Sir, times have changed!

The major theater companies in the North American film market are no longer in a situation of scattered sand.

The market has completed consolidation!

The three cinema companies, AMC Entertainment, Emperor Entertainment and Ximanke, almost monopolize more than 85% of the North American cinema market.

The current three major cinema companies have very hard waists, very hard!

soon.

Zhu Ke, who was on the set of the filming of "The Day After Tomorrow", learned about the collapse of Theo, the vice president of Universal, and laughed: "This old man really can't keep up with the times, I guess he is not far from being laid off. already."

you do not say!

It turned out that Zucker was right, less than half a year later, Theo was swept out of the door by the Vivendi Group, the parent company of Universal Pictures, and disappeared from Hollywood since then.

"Boss, I estimate that there are still many arrangements for Universal, and they will not sit still." Alexander said.

Zucker nodded: "Of course I know. However, they have prepared a lot, and we have prepared... how little is it."

......

three days later.

Come Monday, when Nielsen Data released last weekend's three-day box-office results, Universal's voice was lost.

In three days last weekend, Universal's "Scorpion King" took another $14 million at the box office, and the immediate box office climbed to $65 million.

But!

This result only ranks second.

The box office champion for three days last weekend was the new work "The Queen Wears Prada" by Wald Pictures!

- $38 million!

That's right!

The film made $38 million at the box office in the first three days of its release, won the championship, and created the best opening score in Hollywood's April schedule in one fell swoop!

Chainsaw loses out.

It makes the competitor "Scorpion King" arrogant!

But now, it can be described as Feng Shui turns!

As soon as the movie "The Queen Wears Prada" came out, it instantly overwhelmed its opponents and dominated the list in one fell swoop.

Universal Pictures lost its voice!

At the same time, many people who wanted to see the jokes of Wald Pictures also felt that they were blocked, and they were very upset.

" "The second is sent.