Hollywood Road

In late August, the official website of "Dark City" was updated again. Under the poster of Jay Rachel's campaign for District Attorney played by Margot Robbie, there is an additional mobile phone registration option. Netizens can enter their own phone number and e-mail, followed by a Jay - Rachel campaign manifesto, she wants people to pay attention to this site. ??

The following viral marketing will still revolve around Jay Rachel.

The official website of "Dark City" was subsequently updated again. Jay Rachel encouraged people to download promotional materials printed with words of support for her, and took photos and uploaded them online. The website also announced her campaign tour in the New York area The circuit diagram of the speech.

In addition, some derivative websites have also been launched one after another, such as websites like "Jay-Rachel campaign prosecutor website" and "New Yorkers support Jay" have been launched one after another.

At the same time, a physical publication called "New York Justice" also appeared in newsstands and kiosks in the streets and alleys of North America. A badge with Jay Rachel's head on it. The badge comes from a mysterious organization that opposes Jay Rachel's election. However, the back of this badge is dark, and it seems to have a special meaning.

The download section of the official website has also been updated. Netizens can download Margot Robbie's latest makeup photos and campaign posters for Jay Rachel as desktops for computers and mobile phones.

An anti-Jay-Rachel website also popped up in due course, with a series of articles claiming that Jay-Rachel is actually a corrupt person.

Almost at the same time, the magician also took action, sending an email to many fans, saying that he would have a big ticket in New York and Manhattan. He also called some specific users and gave everyone a letter, The combination of these letters means to kill Chris Dann.

This is not over yet. On September 1st, a mysterious website called "Magician Travel Agency" appeared. There is only one box on the homepage of the website. If you click on this box, you may get a gift of chaos. 128 cities around the world left a big bag of "surprises" for people who like chaos, and these 128 mysterious gift bags were swept away overnight.

The next day, someone offered $1,000 for this thing on Amazon and got nothing.

Fortunately, soon some winners disclosed this mysterious gift package on Twitter, and what people did not expect was that the person who disclosed the gift package turned out to be Real Madrid football superstar Cristiano Ronaldo.

He first tweeted pictures of the gifts in the gift package he received, including a gypsy divination poker with a magician on it, a colored magic ball and a mobile phone.

Below the image, Cristiano Ronaldo has attached a caption.

"Received a very mysterious gift, a gift delivered from a foreign country to Madrid by a special person, and escorted directly to my eyes. I opened the bag with a little nervousness, and what appeared in front of me was a colorful * *Spell balls, and a mobile phone, and what surprised me most was a playing card, printed with a magician's gypsy divination poker! Of course, I immediately thought it was Murphy Stanton's new film "Dark City" The villainous magician!"

"Looking closer, there is also a broken note asking me to register my name on a dedicated website. After that, I get an email reply, and then I am asked to press a number with the attached phone. At this stage, of course I already know. This is a fantastic promo for filming Dark City, very special and impressive promo!"

"I got on the phone with great excitement and it was the magician who answered! He said 'I know who you are!' and hung up."

"But the matter wasn't over yet. Later, I logged in to the Internet according to the note. Within ten seconds, the phone rang suddenly. I was absolutely shocked! After answering, it was still the voice of a magician.

Tell me to choose to go to New York with him to create chaos or suffer for him, and then hang up again... I don't know if this 'game' is over, but I have to admire this kind of movie promotion, it is absolutely fully utilized The power of the communication network , It also made me fully feel the magic of the 'magician'! "

When Murphy promoted "City of Chaos" before, he visited the Real Madrid Club and the Bernabéu Stadium, and chatted with Cristiano Ronaldo and his agent for a while. According to Cristiano Ronaldo himself, he What I want to do most after retiring is to become a movie actor.

Therefore, when the agent jointly sent by Twentieth Century Fox, CAA, and Murphy, a super director, approached him, Cristiano Ronaldo only briefly discussed with the agent before agreeing to the proposal. Second ingenious 'viral marketing'.

This kind of publicity and promotion has attracted widespread attention, especially some fans who got the gift package, and added further supplements to the description above on Cristiano Ronaldo's blog.

"The magician wants everyone to destroy the'' security system! Click to enter, enter the name, phone number and email address... Not long after submitting the information, the phone next to me rang immediately. This is''Voice recognition system to confirm the identity of the visitor At this time, it is necessary to 'say' the password provided by the magician to pass the authentication."

"But a prompt of 'identity lock' suddenly appeared on the computer screen, saying that my name, email and IP address have been recorded. A man's voice came out of the phone-it should be Christopher Waltz who played Sheriff Lynch, He warned that if I did not cooperate with the police in their search for the magician, I would face a bell and go to jail..."

These special publicity and marketing promotions have aroused widespread heated discussions among movie fans. Many people in the United States and some entertainment media are talking about the threat of the magician to New York and Jay Rachel's election.

Especially Jay Rachel, the information revealed in the viral marketing all show that her future may have a major turning point.

At this stage, Jay Rachel and Margot Robbie are the focus of the crew's publicity.

In early September, a manifesto by Jay Rachel's congressman father in support of her candidacy surfaced on the Internet and was widely reprinted.

In the statement, he stated why he supported Jay Rachel, and at the same time condemned a group of criminals who are active in New York City. Her reputation is already in full swing.

However, he also said that their actions will not in any way affect Jay Rachel's ongoing campaign to eradicate crime in New York City.

The official website also released a video of Jay Rachel's campaign speech recorded by Margot Robbie. In the video, Jay Rachel said forcefully, "Jay Rachel believes in two matter, justice and New York City!"

Her congressman father also backed it, "That's why I trust her, and that's why I want you to trust her too!"

Some people support and some people oppose. A poll released by an authoritative research company shows that Jay Rachel's support rate in New York has dropped to a record low of 11%, while several opposition groups imitating the appearance of a magician The members voiced their disapproval of Jay Rachel in the video.

Subsequently, the opposition group released a video on the Internet, re-editing the content of Jay Rachel's campaign speech released by the crew before, and it became: "Jay Rachel believes in two things, Crime and sex."

There is no doubt that this is also a brilliant move for the promotion of the film.

"Hi, Hans."

"Hi, Murphy."

In the warehouse studio in Venice, Murphy ushered in a special visitor. The famous Hollywood commercial soundtrack master Hans Zimmer came to the shooting scene, and he will serve as the soundtrack of "Dark City".

Murphy also needs a soundtrack master who can create a dark epic. No matter how you look at it, Hans Zimmer is the most suitable candidate.

Hans Zimmer had already signed a work contract with the crew. Murphy was not polite at this time, walked over to shake hands with Hans Zimmer, and said directly, "The plot of "Dark City" will be better than that of "Chaos City." "City of Chaos" is darker, my request is not complicated, the soundtrack follows the style of "City of Chaos", but some new elements should be added to make the whole not only more tense and exciting, but also not lacking a sense of fashion."

Although his fans are not mainly teenagers, and the overall age is a little bit older, but young people are the main consumers in the movie market after all. Such a commercial film with large investment and production should at least not disgust mainstream audiences.

This is also the most normal thing, "Dark City" cannot be as niche as "Diego Ross".

"I've already read the script of "Dark City." Hans Zimmer also knew that Murphy's filming work was extremely busy, so he didn't talk too much at all, and said directly, "My impression of the role of the magician is Especially profound, I want to use extremely restless electronic sound effects as the music theme to describe the magician, so as to highlight the panic and anxiety he brought to the whole city."

Frankly speaking, Murphy is not very proficient in music. At best, he only has a little understanding. After thinking for a while, he nodded and said, "I think it's ok. After you have the sample, communicate with me in time."

"No problem." Hans Zimmer knew very well that in this crew, his soundtrack must meet the requirements of director Murphy, and said, "At the latest, early next year, I will produce the initial samples of all the soundtracks."

This speed was enough to satisfy Murphy, and the two sides communicated for a while. Hans Zimmer didn't stay long and left the warehouse studio quickly.

Murphy has no time to waste, James Franco has joined the crew, and the filming has entered the most important stage. 8 For more exciting novels, welcome to visit our Reading Academy