Hollywood Road

With the help of the best director Oscar, 20th Century Fox once again let the audience pay attention to Murphy's latest trends by promoting the director. Attracting the attention of a large number of fans, Oscar's halo effect has always been obvious.

In addition, under the impetus of Murphy and Kara Firth, 20th Century Fox once again launched viral marketing. This marketing method is not suitable for every movie. For example, "Diego Ross" did not have much Used, viral marketing must choose the right carrier, and "Dark City" is undoubtedly a very suitable type.

Although "Dark City" is still in the preparation stage, viral marketing just needs time to ferment.

In mid-April, 20th Century Fox released the first official makeup photo, which swept away the dull silence of the crew before, making "Dark City" a hot topic again.

At the same time, Twentieth Century Fox also opened the official website of "Dark City".

At the beginning, when someone clicked on the start page of the website, they would find that most of the webpage was pitch black, with only a strange background sound on it, like a mysterious spell.

These things are very confusing. If it wasn't for Murphy's avatar and the official website of "Dark City" hanging on the website, many people would think it was a prank.

But after being baptized by the Oscars, Murphy's fans' fighting power has soared. In official terms, some fans who are obsessed with Murphy's films tried their best to solve the mystery of this mysterious spell.

Of course, as a director with a professional fan base, it is only a breeze for fans to unravel this so-called secret spell.

Before Murphy even tapped the fan group though, there were ultra-technically capable fans who managed to see the visual spectrum of the audio file and discovered that it was a Twitter hashtag, and it was like The Truman Show Like a poster made up of thousands of photos, a small picture is like a pixel, and a picture is assembled intensively, and this picture is the magician played by James Franco, "Darkness" City" has announced the super villain.

After the fan spelled out the image, a strange letter appeared on the website.

This is a secret letter written by Jay Rachel, the heroine of "City of Chaos", to her childhood friend Chris Dann!

This letter was actually written by Murphy, and now that it is released, it can properly reveal some news about "Dark City" and whet the appetite of movie fans without too much.

"Chris, I hope you can read this letter. Although I also look forward to talking with you in person, but since the last time, you have been hiding in the apartment and refused to see anyone. I have been there several times and have not seen you. , I can only talk to you about the latest situation in New York City by letter."

"Obviously, in the current economic environment, more and more bankrupts are appearing. Under the surface of New York's prosperity, there are countless undercurrents hidden. Since you smashed that conspiracy, the law and order have not improved. In your Under the deterrent, the gangs in the city temporarily restrained for a while, but recently a person called a magician organized a group of outlaws to rob the city, and the night in New York became even more chaotic."

"In the past, I was firm in my beliefs, but I couldn't see the hope and future of this darkest city. Your appearance changed everything. In the past year, every time you attacked criminals in the dark night The blow has increased the confidence of the citizens and suppressed the arrogance of the gang, now the police have nothing to do with the magician gang, I hope you can take action again."

"No one will deny that Chris Dan is a righteous walker in the dark night of New York, the brightest existence in this crazy city. Although your light cannot dispel all the darkness, it can give people encouragement and confidence .”

"I clearly remember that the last time we talked when we parted, I always hoped that New York would become a city of light,

The kind and simple Chris Dann in my memory returned to this world, so..."

"In order to realize it as soon as possible, I am also planning to join the fight against crime in New York more deeply, and I am preparing to compete for the District Attorney of New York City, so that all those bastards who have committed crimes in New York will be sent to prison!"

"I want to work with you, Chris. Together we can restore order to New York City and dispel the haze and darkness that hangs over the city!"

"Because I can't see you, I can only put the letter in the encrypted mailbox in your apartment. If you are lucky, I hope you can check it yourself."

"Greetings from your dear friend Jay Rachel."

In short, this letter is to tell fans that "Dark City" has started filming and will be released soon. The former heroine Jay Rachel was infected by Chris Dane and is going to join hands with him to fight against the growing epidemic in New York City. Rampant criminal activity.

Fans responded enthusiastically to this, with letters being forwarded on the Internet one after another, and some people sending out comments.

"The role of Jay Rachel is obviously heavy. Is this going to be a crime-fighting couple with Chris Dann?"

From the surface of this letter, it seems that this is indeed the case, but there are fans who think otherwise.

"Looking at Murphy's films, how many male and female protagonists can get together? Not to mention "Hard Candy" and "Gone Girl", even in "Man of Steel", Superman and Lois Lane This pair, the latter have been infinitely blackened, and I don't think Jay Rachel and Chris Dann will have a happy ending."

The truth is more serious than this fan writes, and Murphy is going to put Jay Rachel on a path of no return.

Any publicity is time-sensitive. After a period of fermentation, fans will gradually turn their attention to other aspects while remembering "Dark City".

When the time entered the beginning of May, a photo of Jay Rachel played by Margot Robbie suddenly circulated on the Internet.

This is different from the previous use of the official website to disclose the villain magician. This time it is the first link in the entire viral marketing plan carefully formulated by Murphy and Kara Firth. This huge viral marketing plan will run through the film from preparation to From shooting to post-production to the whole stage of publicity!

The heroine of Margot Robbie is the first character in the whole plan.

After launching the serious official website, Twentieth Century Fox opened a so-called "campaign website" for Jay Rachel, played by Margot Robbie, to echo the content of the previous letter. You must know that Jay- Rachel is the District Attorney of New York City in "City of Chaos", and this design fits perfectly with his background.

There is only one campaign ad on the site so far, and the fine print at the bottom of the ad says it was funded by a "friend of Jay Rachel," but fans can easily deduce that the well-wisher is actually New York City Nightcrawler Chris Dann.

In addition to this website, there is another more interesting one, that is, the "campaign website" opened by the magician played by James Franco for Jay Rachel. Although there is also a photo of Jay Rachel on this website An ad for the campaign, but the person in the painting has been smeared with a big red X, and there is another photo hidden under the frame.

Want to see this photo? That requires global netizens and movie fans to work together: first enter your email address and confirmation code below the photo, and then you will receive an email, in which you will get a coordinate (x, y) and an address, Open that address and enter the coordinates, click submit to submit, and then the coordinate point will be revealed.

In less than a day, the true face of Lushan in this photo was revealed. It turned out to be the magician played by James Franco. This photo immediately aroused strong repercussions.

Viral marketing is nothing new. Fans can quickly guess that this is the relevant information of "Dark City" after watching it, but they still can't help but wonder, what did Jay Rachel do? It actually caused the big villain to directly declare war. This is obviously the rhythm of the magician wanting to get rid of Jay Rachel.

In this viral marketing, it has been exposed that the villain of the film is the magician, so many websites in the United States received a mysterious package sent by the magician.

This mysterious package consists of two parts. The outside is a cylinder with a layer of New York City map on it. Two different attack areas are marked on the map in red handwriting. Inside the cylinder is a piece of paper printed with Jay- A t-shirt with Rachel's face, accompanied by the slogan "Fire Rises".

The meaning of these two items is obvious: the villain Magician is about to attack Jay-Rachel!

Not only that, in line with the first link of the viral marketing plan, Murphy also stood up for an interview and officially talked about the situation of "Dark City" to the media.

"In this film, the role of Jay Rachel is no longer an embellishment, let alone a simple vase, she will have an extraordinary transformation, and she will be one of the most important characters to promote the plot! "

After seeing the relevant reports, many movie fans began to speculate again, what will become of Jay Rachel? Is it becoming a villain?

Fans have been scouring the Internet, trying to find information about it, but to no avail.

Not to mention ordinary movie fans, most of the crew did not know about Jay Rachel's role change. Only a few people, including Murphy, had read the full version of the script, but those who had read the related script Everyone admits that the fate of the character Jay-Rachel is full of tragic epic!

Margot Robbie even said directly to Murphy that this is the darkest and heavyest movie role she has ever seen!

The times are different, and the social environment is also changing. After years of Murphy's hard work, the audience's acceptance of relatively heavy films has increased significantly, especially the black commercial films with Murphy-Stanton's signature, which can be said to be perfect. Totally mainstream movies.

The film is still in preparation, but Murphy did not relax his requirements, and so did everyone in the crew, especially James Franco. (To be continued..) u For more exciting novels, welcome to visit our Reading Academy