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The rise of the Internet can be said to have profoundly changed the industry of movie reviews. No matter how small and inconspicuous the audience is, they can express their opinions on the Internet. In this era of the complete rise of social networks, many people It's not enough to criticize a movie, if it's funny or terribly bad, they're likely to actually participate in the entertainment frenzy it's sparking.

This is the age of entertainment to death, and an age where you can participate if you want.

It was the best of times and the worst of times for public figures.

The former means that you can easily appear in front of anyone with the help of the pervasive social network, even in the most inconspicuous corner; the latter also means that you will be stared at by countless people, as long as there is any place they think can be entertaining, may become the object of ridicule or even ridicule.

At this time, the mentality of being a public figure is very important. It is good to just laugh at some things and not take them too seriously.

For example, some people on Twitter that Murphy saw put his wide-eyed eyes and Emma Watson's sledgehammer poster P together, borrowing the spoof of the movie plot.

In the picture of PS, Emma Watson stared at Murphy with a sledgehammer, and the words added by netizens themselves are below.

Hermione: Say it! Which of you wants to strengthen me?

The following is the psychological activity added by netizens, Hermione's acting skills are so good, she severely suppressed her desire to be strengthened by Murphy...

This is not over yet, he has one more sentence to say, why didn't Murphy strengthen Hermione?

The person used a picture as a close-up of Murphy falling from the sky at the end of the answer.

God doesn't love you, punish you to continue to have sex in the world! This is what a netizen added.

After reading it, Murphy didn't express anything special except shaking his head and smiling. This kind of spoof will continue to happen in the future, and more and more.

From these spoofs, it can actually be seen that the "End of the World" he invested in and starred in has considerable entertainment value and has aroused a certain degree of topicality on social networks.

Murphy invested tens of millions of dollars in real money. In addition to supporting his good brother, he naturally wanted the film to bring enough returns. Of course, the more discussions on the Internet, the better.

He flipped through it for a few more minutes. Although there were some critical voices, this is a typical shit comedy. Those who watched the premiere and early screening last night are undoubtedly fans of this aspect. "The End of the World" is obviously right. their appetite.

""The End of the World" is a collective outbreak of Stanton's partisans, vowing to turn 'vulgarity' into a magical force that destroys the earth. Although the essence of this film is still a slightly absurd comedy, it is nothing more than a group of big men who resist the long Big and unwilling to mature, but it mixes more trivial and mixed elements, including the plasma brain explosion of "horror comedy", and the right and wrong gossip of "buddy comedy", so "The End of the World" has more room to play Unscrupulous, both watchable and entertaining, plus it puts the theme of 'friendship' in the first place, spoofed and sensational, and easily crossed the passing line of being good-looking and resonating with the audience."

The comment on Facebook was widely retweeted, and there was no shortage of relevant information on Twitter.

"The good feeling brought by the movie "The End of the World" is short-lived. I don't know when the next group gathering of the Stanton party members will have a high carnival. Therefore, "The End of the World" is actually Noah's Ark. The years of sex together, carrying the friendship, survived."

On IMDB, all kinds of fancy short comments emerge in endlessly.

"It's so ridiculous, Murphy actually wanted to strengthen Hermione, but in the end Hermione snatched it back with a sledgehammer!"

"Long live the young Stanton party, the messy friendship, the image of Murphy Stanton is unbearable to look at, it turns out that the big director has no bottom line when he spoofs, and then think about how Xiaopang was possessed by the devil. leaving an indelible psychological shadow,

Never take an exorcism movie seriously again! "

"Actually, as far as the plot is concerned, it is weak at all, but the interaction between the stars is so unscrupulous that there is no lower limit. I have to praise the Stanton gangsters for playing too high. Your unscrupulousness I Will always remember."

"The plot is indeed a bit weak. If I were the screenwriter, the end of the plot should be like this: Stanton's party, five shameless guys and Emma Watson in the same room, and then the thing that Emma most desires in the movie happened. After that, the men threw her outside to fend for themselves, and they continued to shit and shit. They didn't want Emma to survive, and learned a skill from Hogwarts School of Witchcraft and Wizardry. They came back for revenge and killed Stanton's party members one by one. Torture."

Murphy had to admire that these movie fans' entertainment spirit was getting stronger and stronger, and their brains were getting bigger and bigger.

In fact, a fan's short comment is the most representative.

"Popular stars and directors, drugs, sex jokes, evil spirits, idiots and an R rating, all put together it's the best fucking comedy of the year!"

In the latest comments, some also talked about Murphy's new film. In today's official release, 20th Century Fox put the advertisement of "Diego Ross" on "The End of the World".

"Murphy's new film seems depressing."

"Is this a movie about drug dealers? The one that Murphy and Robert Downey Jr. have been rumored to be?"

"From the short commercial, it looks like a very serious movie."

In fact, the tens of seconds of advertisements can't see too many specific things, but Murphy and 20th Century Fox are very clear that the similarity of "Diego Ross" is doomed to the audience will not be very optimistic, so some use the opportunity Promotion is a must.

And compared to TV commercials, movie pre-roll ads have their own advantages.

Movie screens are larger than TV screens, and the displayed advertising pictures feel more real and clear. Coupled with the powerful sound effects, it gives the audience a more direct visual impact and auditory shock.

This kind of pre-roll advertisement is generally played before the official screening of the movie. At this time, the surrounding environment of the audience is relatively dark and closed, and the attention of the eyes is mainly concentrated on the screen, with less interference information. In addition, the film media gives the audience a single "channel". The audience cannot freely switch channels, flip pages, and avoid advertisements like watching TV, listening to the radio, or reading newspapers at home.

Another point is that the price of movie pre-roll ads is relatively low, which is more in line with the low investment situation of "Diego Ross". Its advertising price per unit time is much lower than other media, especially when movie pre-roll ads start to When launching in urban communities and small towns on the fringes, the scope of film placement ads is expanded, and the cost per thousand of ads is also reduced.

However, pre-roll ads also have flaws, the biggest being forced viewing.

Movie pre-roll advertisements are forced to watch when the audience spends money to buy tickets to watch the movie. The audience has a resistance. Relatively few viewers spend money to watch the same movie twice, so although pre-roll advertisements can Recurring screenings, but the possibility of repeated delivery to the same audience is small, almost zero. This puts high demands on the pre-roll advertisements, seize the only opportunity to achieve the purpose of information dissemination, "the opportunity must not be missed, and the loss will never come again."

What is more beneficial to "Diego Ross" is that "The End of the World" is a movie in which Murphy played an important role and is built around Stanton's party members.

"It's time for breakfast."

At some point, Gal Gadot walked up behind Murphy and reminded, "Go wash it off."

Murphy went back upstairs, washed up briefly, and entered the dining room. Breakfast was already on the dining table, and on top of the dinner plate was a document.

Pulling out the chair, Murphy sat across from Gal Gadot, glanced at the document, and laughed, "It looks like we should be able to make a lot of money this time."

"Even you are funny in person," Gal Gadot put down the skim milk, "The fans will definitely buy it."

This is a document faxed by 20th Century Fox. The premiere and more than 3,000 early screenings of "The End of the World" last night earned a total of more than 6.3 million US dollars in North America.

This figure really can't be compared with the super big productions of the summer. After all, "The End of the World" is a shit comedy, and with the R rating, it can earn more than 6.3 million US dollars, which is already quite good.

In addition to the positive reviews on the Internet that account for the vast majority of the audience's word of mouth, "The End of the World" has also received good reviews from the media and professionally.

After breakfast, Murphy read several newspapers, and the positive ratings were close to 80%.

"Entertainment Weekly" believes that this is the most unscrupulous and powerful comedy movie on the screen for a long time; "Hollywood Reporter" praised the film for adding many elements of other genres to the genre of comedy, which is very innovative "Variety" commented that the story of this film is quite clever. It can be seen that both the director and the director have a high comedy IQ, and the Stanton party has another excellent commercial director besides Murphy Stanton.

A column on "Rolling Stone" stated that the audience will definitely be amused by the film. In his second work as director, Seth Rogen decisively showed his trump card, blending joy and horror, and its lethality is from beginning to end. undiminished.

The "New York Post" praised it without hesitation, "The End of the World" made me laugh so hard that my pancreas kept rising and falling, my bile duct was about to burst, and my body was about to fall apart.

And the "Los Angeles Times" pointed to the essence, and Murphy Stanton made another good deal, and the profits brought by "The End of the World" will make him count the money!

"If this movie does turn out to be hugely profitable..."

After breakfast, Murphy went for a walk in the garden with Gal Gadot, and said while walking, "We can buy a private jet."

Gal Gadot just wanted to speak, but the phone rang. He frowned immediately after connecting, and quickly hung up and said to Murphy, "The butler just informed me that Father Marquez Costello is coming to visit you .”