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After such a wave of publicity, the popularity of "City of Chaos" overseas has also been opened. Except for "Man of Steel", the overseas box office performance of Murphy's films is relatively weak. Due to the difference, the production cost of "City of Chaos" was as high as 150 million U.S. dollars, and 20th Century Fox also increased the promotion and marketing expenses to 150 million U.S. dollars. With such a huge investment, it is doomed that this cannot only be a North American film. If the film is operated, it must be a global blockbuster.

In fact, Murphy did the same thing. Changing the title of the film from "Dark New York" to "City of Chaos" also reflects this point, deliberately canceling the place names with regional characteristics.

After creating Margot Robbie's gossip hype, Murphy released the first official trailer, which lasts a little over two minutes and was released simultaneously on Fox Network and his official social platforms.

New York, 417 Fifth Avenue, Manhattan, the headquarters of Marvel Comics, Kevin Feige, Stan Lee and Avi Arad sit in an office, watching the just-released trailer on a white screen through a projector .

On the screen, a burly man wrapped in body armor-like clothing knocked down one enemy after another. In the dialogue that appeared from time to time, there was also the words "only those who lose in the battle between you and me will become Become a lyncher who uses violence to control violence', 'If you want to scare people, you must overcome your own inner fear', 'Do you understand the ugliness of human nature when you think your experience is miserable? ’ ‘Justice does not mean revenge’ and so on, this kind of line sounds rich in life philosophy and ups and downs.

These lines, coupled with the dark and deep atmosphere, make the entire trailer look quite stylish.

However, these are not the places that attract the Big Three of Marvel. What really attracts their attention is the time when the trailer was last released on May 5, 2011, and it was released in North America!

"What does 20th Century Fox want to do?"

The projector was turned off, and the old man Stan Lee couldn't help but shouted first, "And that woman Kara Firth, is she crazy? Doesn't she know that our "Thor" is also premiering this weekend?"

Although Kevin Fitch and Avi Allard didn't say it directly like Stan Lee, their faces were not very good-looking.

Marvel Pictures announced the schedule of "Thor" very early. Starting from "Iron Man", the first weekend of the summer file is a fixed time for the release of Marvel movies. In view of Walt Disney's strong distribution capabilities and comic With the brand effect that Wei Pictures has quickly established, the films of other companies will not give up this period of time.

For the "Batman vs. Superman" released last year, Warner Bros. originally set the release time for the first weekend of the summer file, in order to compete directly with Marvel's "Iron Man 2", but in the end they took the initiative to back down...

Marvel's superhero movies are becoming mainstream, Marvel superhero movies are very powerful, and Marvel superhero movies are a well-known brand in Hollywood today, these have become the consensus among Marvel executives.

Therefore, even if it is a third-rate comic book hero like Thor, they have the confidence to adapt it into a very successful superhero movie.

And as early as the beginning of the preparation of this film, Marvel Pictures and Walt Disney announced the release date of "Thor", and the super productions of other companies also tacitly did not squeeze into this weekend. There is no strong competitor for the weekend, and Marvel has high hopes for this film.

Now, suddenly such a "City of Chaos" is squeezed in!

"How much impact might it have on us?" Avi Arad frowned, "Will it have a big impact?"

Kevin Fitch shook his head, "It's hard to say. If it was someone else's film, there might be a great chance of failure, but Murphy Stanton's film..."

Having said that, he sighed lightly.

Avi Arad frowned even more when he thought of Murphy's past videos.

"I'm going to call 20th Century Fox and Kara Firth!"

Because of the relationship between the "Men and Police" series, Stan Lee had a lot of dealings with people from 20th Century Fox, "Let them change the schedule!"

"It's impossible!" Kevin Feige glanced at Stan Lee with a hint of imperceptible contempt in his eyes, "This trailer was broadcast on Fox TV and the Internet last night, and the release date has been announced Now, how could 20th Century Fox change?"

Just as it is impossible for Walt Disney to change the release date of "Thor", the change means that a lot of pre-publicity work has been done in vain, and it also means greater risks.

Avi Arad has not stretched his eyebrows since he saw the release date of "City of Chaos", and he couldn't help asking, "Why did 20th Century Fox choose this schedule?"

"Murphy Stanton has not confirmed the title of "City of Chaos" before, which affected the release date announced by 20th Century Fox." Kevin Feige has some understanding of this aspect, "When they reach a consensus, determine When "City of Chaos" was released this summer, the relatively good weekends of this summer have already been divided up by several super blockbusters whose release dates have already been confirmed, and there are not many choices left for them."

Stan Lee raised the corners of his mouth, "So they chose to release it at the beginning of the summer?"

Kevin Fitch shrugged, "There are good and bad weekends in summer, the first weekend in May, the Memorial Day holiday, the weekend in mid-June, plus the Independence Day holiday, it's summer vacation. It is recognized as the best weekend schedule."

Those mega-productions with huge investments, especially those that think they are competitive enough, tend to squeeze into these few weekends.

Other weekends are not bad, but the explosion may be lower than these schedules. Although the summer schedule is the largest schedule in North America, there are also good and bad weekends.

For example, on the first weekend of May when the summer vacation begins, because March and April are the traditional off-season for movies in North America, there are very few super blockbuster movies released in these two months. The attendance rate of the cinema is also very average.

The coldness of these two months, on the other hand, will give movie fans a sense of hunger and thirst. After nearly two months of fermentation, this kind of hunger and thirst can often burst into a strong motivation to watch movies, and bear the brunt of it Yes, it is a super blockbuster at the beginning of the summer file.

Tens of millions of hungry movie fans are eagerly looking forward to the release of the super masterpiece. Although the first weekend of the summer vacation is not closed for the summer vacation, and there is no holiday effect bonus, but in Under the influence of this situation, as long as the commercial blockbusters released are not too bad, they can often achieve good box office results.

Thinking of this, Kevin Feige suddenly understood something, and said slowly, "Kara Firth and 20th Century Fox arranged for "City of Chaos" to be released on the same weekend as "Thor". Thor will not affect their films."

"Won't it affect their film?" Avi Arad was deep in thought.

Stan Lee asked subconsciously, "What do you mean?"

Kevin Fitch said seriously, "They think that "Thor" does not have strong competitiveness in front of "City of Chaos"!"

"Not competitive?" Stan Rijo stood up, "Are you kidding, this is Marvel's superhero movie!"

The past successes from "Men" to "Spiderman" to "Iron Man" made Stan Lee full of confidence in his children.

After saying that, Kevin Fitch felt that this possibility was even greater, "Judging from the trailer, Murphy Stanton's "City of Chaos" is realistic and dark, but it has a certain superhero color. Did you find out?"

Stan Lee recalled the trailer he had just watched, and nodded slightly. He saved a city by himself, and had two faces hidden in his head. It was indeed a bit like a superhero movie.

Kevin Fitch added, "Thor is a third-rate comic book hero after all."

Hearing such a judgment on his children, Stan Lee was not happy, and continued, "Thor still has a reader base, and that movie is just an original that doesn't even have an original book!"

Then, he added, "Don't forget, this is a Marvel movie, a powerful movie brand!"

"Really?" Kevin Fitch is in charge of Marvel Pictures, and he has always been confident in his own films, but he will not be dizzy because of it. "The brand of Marvel superhero movies is very strong now? How about the Ton brand?"

"We..." Stan Lee was about to say something like 'we have more influence', but thinking of Murphy Stanton's achievements in Hollywood, he swallowed the latter words again.

In recent years, famous media such as "Hollywood Reporter", "New York Times" and "Los Angeles Times" have successively praised Murphy Stanton as the most perfect director who combines business and art since the new century of Hollywood! And his "Man of Steel" is recognized as the pinnacle of superhero movies!

Even if Stan Lee's old face is thick enough, he can't say that today's Marvel movies have a greater influence in North America than the Murphy Stanton brand.

"Kevin?" Although he didn't agree with Kevin Feige, Avi Allard knew that at this time, he should be unanimous, "Should I communicate with Walt Disney to change the release date of "Thor"?"

"It's already March." Kevin Fitch shook his head straight. "The risk of changing the schedule is too great, and Disney won't agree."

He thought for a while, and then said, "Well, let's go to Los Angeles together and urge Disney to increase its efforts to promote "Thor". We may not be uncompetitive."

Avi Allard nodded slightly, and Kevin Fitch continued, "I will make an appointment with Kara Firth to try to limit the intensity of the competition."