Hollywood Road

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In the post-editing room of the Fox Building, Murphy reviewed the entire movie again based on the information provided by Kara Firth, and then turned off the monitor. [The Gate of Mysterious Realm] [Read the latest chapter..]

"How?" Kara Firth is not only the director of Fox's production department, but also the person in charge of the distribution department, "Can you come up with a specific time?"

Twentieth Century Fox can't re-establish a firm release date for The Wolf of Wall Street without a specific completion date.

Murphy is very clear that the delay will have an impact on the film. If a new release date is not established as soon as possible to match the most important pre-screening promotion, "The Wolf of Wall Street" may hit the box office.

Movies that hit the street at the box office don't need to expect high income from offline peripherals. He doesn't want to spend more than ten or twenty years to recover the cost like some movies.

"Twenty to twenty-five days!" Murphy thought for a while, and said with certainty, "I promise it will not exceed twenty-five days!"

Kara Firth calculated the time, and it was already the beginning of October, and it seemed that the film's release would be delayed by at least 20 days.

"Then put it in the Thanksgiving slot." She made a decision immediately.

In the United States, the fourth Thursday in November is "Thanksgiving", and the Thanksgiving holiday generally lasts from Thursday to Sunday, which can be said to be the golden time for movie releases.

"Okay." Murphy nodded, "That's it."

As a result, the release date of "The Wolf of Wall Street" has been pushed from the beginning of November to the end of November.

It is only the beginning of October, and judging from the time on paper, 20 to 25 days of editing and editing does not seem to delay the release in early November, but the actual situation cannot be counted like this at all.

After re-editing, it will take time for MPAA's review and grading, it will take time for 20th Century Fox to print the copy, it will take time to ship the copy to major theaters in North America, and it will take time for the necessary pre-screening promotion...

Murphy and Kara Firth prepared a heavy hype bomb, which has not been released yet, just to use it at the most critical moment before the release. [Indestructible Dragon Emperor]

Karla Firth stood up and was about to go back, but Murphy stopped her.

"I think the warning from mpaa can also be used to make a fuss." He has long considered this aspect, "it becomes a gimmick for our publicity and hype."

"Tell me." Kara Firth became interested.

When it comes to the actual operation ability of publicity, Murphy is just a rookie, but she knows that Murphy can always come up with some very operational suggestions.

"Send the MPAA announcement to the media." Murphy thought for a moment, then said, "Do you think the 'largest R-rated movie in history' can be hyped?"

Kara Firth said without thinking, "Good idea!"

She walked back and forth a few steps, and then said, "I'll let someone in charge formulate relevant strategies, and you have to cooperate."

Murphy shrugged, "No problem."

It is undoubtedly very risky to put it on an ordinary R-rated movie, such as an action movie, but a movie like "The Wolf of Wall Street" is not aimed at 17-year-olds or even young people. It is the largest R-rated movie in history. The gimmick will attract the attention of many adults.

Even in North America, large-scale scenes are a powerful tool to attract audiences.

These things will naturally be handled by the professional team of 20th Century Fox. Murphy put more energy into editing and editing, which is about the same as expected. He and Jody Griffith used this adjustment It took twenty-three days, and it was not declared complete until the end of October.

Then, "The Wolf of Wall Street" was once again sent by 20th Century Fox to the American Film Association for rating. Although the scale of the film was still very large, Murphy showed a positive attitude towards revision. Due to the influence within the association, the film finally got an R rating. [Indestructible Dragon Emperor]

This also means that the last obstacle to entering the theater market has been swept away.

Entering November, 20th Century Fox launched an intensive publicity campaign for "The Wolf of Wall Street", and the first wave of the campaign was about the storm of classification.

"The reason for the change of "The Wolf of Wall Street" was exposed. Murphy Stanton was warned by the Motion Picture Association of America because the editing scale was too large, and he was forced to adjust and modify the film!"

Similar news began to circulate on all movie-related media and websites.

"Murphy Stanton's new film "The Wolf of Wall Street" has broken through the sky, and was ordered by the Motion Picture Association of America to change it!"

"Wolf of Wall Street was forced to reschedule because of its size. Could this be Murphy Stanton's Waterloo?"

"The Motion Picture Association of America finally couldn't stand it anymore and decided to punish Murphy Stanton. His new film "The Wolf of Wall Street" will become a victim!"

Although the release time of "The Wolf of Wall Street" was forced to be pushed from the beginning of November to the end of November, during the period of early November, with Murphy's reputation and strong appeal built up over the years, as well as 20 With Century Fox's strong operational capabilities, "The Wolf of Wall Street" still easily occupied the headlines of many entertainment editions of the media.

Along with the media hype, there is another propaganda force based on the Internet. They appear everywhere on traditional forums and emerging social media. They are a part of this Internet marketing era that no one can ignore.

The Luoshui Army, in cooperation with 20th Century Fox's publicity, spread all kinds of news related to "The Wolf of Wall Street" on the Internet in a unique way, and successfully attracted the attention of movie fans.

Twentieth Century Fox took the opportunity to hold another trial screening for the latest version of the film, and then tweeted and posted on Facebook, related news was everywhere, and was forwarded by countless fans.

"Many people who saw "The Wolf of Wall Street" in the test screening thought it was a little weird that the film could get an R rating, because there were too many scenes of drug use and sexual intercourse in the film."

"It is said that Robert Downey Jr. was so nervous when he was filming a passionate scene with former Bond girl Joanna Linley, who was over 60 years old, that the scene was shot 26 times."

"I swear, "The Wolf of Wall Street" is by far the non-documentary that uses the most "" in dialogue. This word appears in the movie at least 500 times!"

Such news quickly spread, attracting more and more people's attention. When 20th Century Fox once again held an audition for "The Wolf of Wall Street", the number of people who signed up for the audition exceeded the capacity of the audition theater by nearly a thousand times. Had to adopt a random selection method to select the audience for the trial screening.

On the day of the test screening, in addition to the hundreds of ordinary audiences who entered the theater, nearly a thousand people surrounded it outside, making many media reporters think that "The Wolf of Wall Street" was released in advance.

It is undeniable that the large-scale lens alone cannot completely attract the audience, otherwise there would be no disastrous failures of "Showgirls", "*******" and "Basic Instinct 2". If you want to win word-of-mouth and gain the audience's continuous attention, the content of the story above the standard is the foundation.

There is no doubt that "The Wolf of Wall Street" has a story that attracts the audience, and the large-scale lens has become the icing on the cake.

At least, that's how it looked to the adult male audience.

"After watching the trial screening, I found that the people around me were as excited as I was, and wanted to find a place to masturbate!"

"This life, this rhythm, is so cool!"

As a result, Murphy's promotional slogan was also released, and it was widely circulated on social networks.

""The Wolf of Wall Street", the largest R-rated movie since the establishment of the rating system!"

Although this promotional slogan could not be used on movie posters, once it appeared on the Internet, it attracted countless eyeballs.

The Motion Picture Association of America has relevant regulations on the official posters and promotional slogans of released films. Some images and slogans that are too large are not allowed to be used, but no one can restrict the news released by the trolls on the Internet.

With the passage of time, the influence of "The Wolf of Wall Street" has spread rapidly, and it has undoubtedly become one of the most anticipated films in this Thanksgiving-Christmas schedule.

As a die-hard fan of Murphy, Daisy has been paying close attention to this film. Although she didn't go to the trial screening due to work, since the news of the largest R-rated film broke out, she posted on her Facebook asked a question.

"How big is The Wolf of Wall Street?"

With less than twenty days before Thanksgiving, she dug up the original question again, and a large number of people who participated in the test screening filled the reply column with answers.

"Every sentence is f***ing, revealing, prostitutes in the office. A long bed scene between Robert Downey Jr. and his wife. The most important thing is that Downey has always been Calling the bed!"

"I think what makes me feel the biggest scale is that in the opening credits, Robert Downey Jr. puts a dick on the whore's dick and then sucks it, and then beats the whore, the whore screams cool, Sometimes the scale doesn't refer to how much is exposed, but something that makes people feel that they are out of the ordinary."

"Not only is the scale large, but it's also very sudden. Counting the opening credits of the production company, my jaw almost dropped after watching it for three minutes. After watching it, I would like to add that, in fact, the scale is large, but it feels like it has a bad taste. The scale is large.”

"Actually, what I remember most is that Robert Downey Jr. was dripped with wax and exploded with candles by a prostitute named Venice. Downey...are you worthy of your wife?"

"Whether it's sex or not can't be used as the only standard of scale. The main thing is that it's unscrupulous and done at any time in the movie, which makes you hard to guard against."

Seeing this, Daisy immediately understood that after bringing the violent demolition to the limit in "Man of Steel", Murphy wanted to play sex to the sky within the rules of classification!

"Really been waiting!"

She muttered, closed this page, and then flipped through Facebook, and suddenly found an insider news on the hot spot, and the news was related to Murphy! (To be continued.)

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