Hollywood Road

Chapter 466 Public Relations Disaster

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With little warning, during the period leading up to the Oscars, Hollywood's slightly larger corporations reached a tacit agreement to slash the salaries of their stars, and Stanton Studios was one of them. After accepting numerous projects, Murphy also temporarily gave up his screenwriting work and frequently participated in meetings between producers' unions. [Indestructible Dragon Emperor]

In this regard, Hollywood capitalists undoubtedly have the same interest demands.

Just like CAA's agents have changed from being tyrannical in the Michael Ovitz era to being relatively moderate now, all major Hollywood film companies are no longer independent production or distribution companies, but members of media groups, responsible for The whole group provides the vital 'content'!

Any commercial company is willing to do this by reducing the profits of the sharers and increasing their own profits.

Therefore, Tom Cruise, who was first used by Paramount Pictures, Viacom Group and Summer Ray Stone, became the most unlucky one for the time being.

Although many media reported on the economic crisis last year, because of the sharp drop in stock prices, Summer Ray Stone may no longer be a billionaire in embarrassment, but he is the chairman of the board of directors and the largest individual shareholder of Viacom Group after all, It is not a problem to mobilize the media and unite some people to deal with Tom Cruise.

What's more, other companies have the same appeal in this regard, and naturally 8±8±, ≠x. will support Paramount Pictures.

Murphy didn't know if Summer Raystone still remembered him, and he couldn't reach out to this kind of thing, and he was basically following the trend and watching the changes.

It is undeniable that the superstar is still and has always been a part of the top of Hollywood, but it will become very difficult to get a 2+2 salary contract as easily as before, unless there is a sequel with a fixed image and successive appearances in several super blockbuster films. Prove your market appeal by selling your works. [Fights Break the Sphere]

In the process of the producers' alliance representing the interests of the production company publicly suppressing the star's salary, Murphy has never seen the figure of the government, and even the association, the guild The voices of the trade unions and labor unions have never been heard, and it is completely a commercial behavior of the industry's strength game.

The final decisive factor is the market and the audience, because in a mature and sound industrial structure, the reason why a star becomes a star is entirely due to its own market appeal.

But audiences are forgetful, especially audiences who like summer commercial films, pay more attention to visual effects and some elements that they like, and stars have to be in the back row.

In a way, most of the audience, outside of the hardcore fans, is a smart, ruthless bunch who can vote with their feet.

Paramount Pictures and Summer Raystone dared to take the lead in choosing a superstar like Tom Cruise instead of other stars. The audience is one of the important reasons.

When "Mission: Impossible 3" was released, Tom Cruise's anomie caused the loss of many female audiences. In the language of Hollywood, this is money, and money is Hollywood's principled position: no matter who you are, If you delay my earning money, you will have to leave.

Regardless of star strength, director strength, or other strengths, the film industry is built in a commercial jungle after all, and the worth of all parties in the game can only depend on their game strength at the commercial level. When the change in one's own strength can no longer make the employer "see the money", when the star machine that exists reasonably for making money is no longer functioning reasonably, if not only do not want to correct it, but ask for a lot of money and allow the other party to return it on the spot If money is used, the result must be abandoned.

On the other hand, Tom Cruise did leave enough and well-accepted reasons for Paramount Pictures. [Indestructible Dragon Emperor]

Before the release of "Mission: Impossible 3", in order to cater to Scientology and show love to Katie Holmes, Tom Cruise did not hesitate to jump up and down on Oprah Winfrey's talk show; in order to maintain his Scientology doctrine,

Tom Cruise did not hesitate to attack Brooke Shields for using drugs to treat postpartum depression, and had a verbal conflict with Matt Lauer, which caused her popularity to plummet; Mnaray Stone left an excuse.

On the surface, the reason why Tom Cruise was abandoned, as Summer Raystone said, was because "his recent behavior is no longer acceptable to Paramount Pictures", but the crux of the problem is that circles like Murphy Everyone in the family knows well that it is still a conflict of interests after all.

For more than ten years, according to the cooperation agreement reached between Paramount Pictures and Tom Cruise, Paramount Pictures will pay an annual fee of 10 million US dollars to Tom Cruise's Cruise Wagra Company every year. , to gain first-choice rights to all film projects it develops.

This tens of millions of dollars has nothing to do with salary and investment, but a fixed fee that Paramount Pictures needs to pay every year.

In addition, Tom Cruise's starring films not only require traditional film remuneration, but also insist on participating in theater box office and DVD sales dividends.

Although Tom Cruise's previous "Mission: Impossible 3" was not a failure at the box office, it was a sharp drop from the previous episode's $545 million box office.

The box office of this film of 393 million U.S. dollars does not sound like a small number, but the cost of production and publicity of the film is as high as 250 million U.S. dollars, and the box office still has theaters to share. In terms of theater box office alone, Paramount Pictures absolutely It was nothing.

If it weren't for the peripheral and downstream production value, Paramount Pictures can be said to be working purely for Tom Cruise.

What's more, even Tom Cruise will take 25% of the DVD sales revenue.

According to the exact information Murphy got from Karafes, Paramount Pictures has been busy with this project, and "Mission: Impossible 3" brought them a profit of only $800,000, while Cruise Close to $100 million was collected.

If Murphy were to say it, it was simply "uncle can bear it but aunt can't bear it". ,

Ever since, in order to save costs, Paramount Pictures insisted on reducing the annual fee of Cruz Vagra from 10 million US dollars to 1 million US dollars.

If this kind of thing happened ten years ago, any studio would inevitably suffer a protracted lawsuit, because Summer Raystone not only ruined Tom Cruise's job, but also publicly insulted his personality by the way.

Summer Ray Stone is a businessman, a very smart businessman, everything he does will not be accidental, but must be a prudent decision.

Generally speaking, the American industry publication "Variety Show" would be the first choice for such news about celebrity dismissal, and the wording would be very tactful or even regrettable, as long as the studio's CEO came forward to disclose it.

Both sides express their sincerity: We can't reach a satisfactory agreement with Tom Cruise, but we wish Tom the best, and so on; and Tom Cruise will respond that we have always worked well together, and so on.

But this time it was Summer Raystone himself who made the move, and the headline on the front page of the top financial newspaper "The Wall Street Journal" in the United States pointed out Tom Cruise's mental state and misbehavior. Tom Cruise, who is flying solo, claims to be raising money from Wall Street.

The methodology, though dubious, has cheered other studios plagued by superstar salaries.

Tom Cruise's grotesque behavior is undoubtedly a public relations disaster. Paramount Pictures has always believed that if it were not for Tom Cruise's misconduct, the box office revenue of "Mission: Impossible 3" would have been at least $100 million to $100 million more. $500 million.

For the "embarrassingly non-billionaire" Somerley Stone, this is definitely not a small sum of money.

Therefore, he must make this heavy blow to express his position of drawing a clear line to the fans who were hurt by Tom Cruise, so as not to further harm his own interests.

Later, at the Oscars ceremony that Murphy did not attend, Somerley Stone publicly threw out remarks against Tom Cruise.

"He was doing nothing on the set and getting $10 million, so I fired him, and all the studios understood me and supported me."

Indeed, as he said, Hollywood producers almost uniformly support Paramount Pictures.

Murphy watched this Oscars ceremony at home. "Inglourious Basterds" received eight nominations, but only Christoph Waltz won a statuette for Best Supporting Actor.

However, the actor focused on Murphy in his interview.

"One day, my agent in Los Angeles informed me to go to an ordinary audition. What was extraordinary was that before the audition, I received the script of the whole play. I read the script and felt that Hans The character of Randa came to life. Then I went to meet the director named Murphy Stanton, which was a historic meeting for me, and everything was different after that.”

In the face of interviews by many media reporters, Christoph Waltz said, "I am obsessed with Murphy's movies, really. He is a genius, and I would like to devote myself wholeheartedly and unconditionally to his movies."

Best, he said, "Murphy is a pure director, every fiber of his nerves is serving his directorship, he never orders the actors to do anything randomly, but lets the actors understand and play as much as possible .Maybe it is this kind of laissez-faire that makes the performance energy that I have accumulated for half a lifetime burst out..."

Of course, while praising Murphy, the smart Christoph Waltz will not forget to take advantage of the east wind and praise himself by the way.

In fact, when Christoph Waltz raised the statuette at the awards ceremony, he also thanked Murphy as a fearless pioneer who sailed this giant ship in a unique way and finally led us here to achieve the victory. This is a welcome gift from you, and I can't express my gratitude enough!

More than touting, Christoph Waltz has accepted Murphy's offer to star in his upcoming film. (To be continued.)

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