Hollywood Road

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Now that Murphy has a film that is basically qualified to compete for the awards season, in the end he has to use his brain to find a way to achieve the result he wants.

These methods include not only publicity and public relations, but also some personal factors.

Among them, the most typical one is the pregnancy tricks used by Natalie Porter. Pregnant women are more likely to win people's sympathy and favor than ordinary people. This is a common law in human society. Natalie Portman not only in " Black Swan proved to be effective in the process of competing for the Olympic Games. Later, she played Jacqueline Kennedy in "The First Lady" which was well received. Just before the awards season was about to start, Natalie Portman happened to be Coincidentally, I got pregnant again...

If one time is a coincidence, the two times can no longer be explained by a simple coincidence.

This Jewish actress can be said to be a typical example of the operation of the Oscars.

Murphy's work focus began to shift to the awards season, and the performance of "Inglourious Basterds" in North America and overseas markets was enough to reassure him.

In the North American market, the box office of "Inglourious Basterds" was as high as US$7.5 million on the first working day, and the trend was quite stable. Before the arrival of the next weekend, it won US$26.2 million in four working days, and the box office in North America was close to breaking through 100 million.

In the following second weekend, the film maintained a stable trend. The box office of the second weekend only dropped by 45% compared with the previous weekend. It collected another 31.7 million US dollars from the North American market, and the North American box office easily exceeded 100 million US dollars. Off, up to $115.5 million.

Also this weekend, "Inglourious Basterds" appeared in more overseas markets, especially in major overseas markets such as the UK, France, Germany, and Australia. In addition to the countries and regions that were previously released, it gained overseas popularity in one fell swoop. $65 million.

The global box office of "Inglourious Basterds" is steadily approaching 300 million U.S. dollars. Anyone can see that it is only a matter of time before the 300 million U.S. dollar mark is broken.

At the same time, Murphy teamed up with Harvey Weinstein to focus more on impacting awards season.

At this time, it has entered December. Unlike previous years of not caring but not asking, Murphy actually participated in the awards season, and Murphy felt more of an atmosphere of rushing for awards and public relations.

During this special period of time, the City of Angels not only gathered filmmakers from North America, but also a large number of overseas filmmakers.

Spending money on advertising is just the prelude to a series of award-winning activities with the ultimate goal of Oscar. Next, according to the requirements of the Academy of Motion Picture Arts and Sciences, all films participating in the Oscar competition must be screened in Los Angeles.

This year, the Academy of Motion Picture Arts and Sciences revised the regulations, requiring all participating films to be shown in theaters in Los Angeles for seven consecutive days before the end of the year, with no less than three shows per day, at least one of which must be between 6:00 p.m. and 10:00 p.m. prime-time screenings.

This requirement of "entering the competition" has greatly increased the difficulty for many independent films to participate in the competition, and it is not a small expense to find a distribution company to do this screening.

Of course, this presents no difficulty for Murphy and Inglourious Basterds.

During the whole process of the Oscar competition, most of the crew's activity expenses ranged from 5 million to 15 million U.S. dollars, which was divided into two parts. After being nominated, I made the final sprint to win the award.

In preparation for this awards season, 20th Century Fox and Weinstein Pictures, the film's copyright owners, have prepared a campaign budget of up to $10 million for "Inglourious Basterds."

In addition, Stanton Studios will also invest $2 million for CAA to use for the best director nomination PR.

In the first stage already in progress, the expenses of "Inglourious Basterds" are mainly concentrated on media advertisements, making DVDs and small gifts for more than 6,000 voting members, inviting the main creators to participate in various activities and other expenses.

Twentieth Century Fox, Weinstein Films and Murphy's brokerage company CAA set up a promotional period for the film,

Concentrated at the end of November and December, including a one-page advertisement for "Inglourious Basterds" on the "Hollywood Reporter", the cost is about 70,000 to 80,000 U.S. dollars. In order to continue to maintain exposure in the media, all industry publications, Roadside billboards and social media must be covered, and the overall advertising cost will probably reach about 2 million US dollars.

In addition, printing the DVD of "Inglourious Basterds" and supporting promotional materials, plus corresponding small gifts, plus mailing to voting members' homes, will probably cost more than 1 million US dollars.

In addition, Harvey Weinstein convened a screening for the film, as well as a Q\u0026A with invited guests after the screening. If some actors and directors happen to be filming other movies during this session, all hotel air tickets, board and lodging will be provided. Meeting with the media is the most effective publicity for actors and directors, and it is also the most important and sincere display of Hedge Awards publicity.

In short, these all need money.

Although Murphy's goal is not the little golden man, and it is difficult to get the little golden man, but any work cannot be relaxed.

If the media promotion was vigorously carried out in the first stage, the quality of the film was indeed excellent, and it was lucky to be nominated in the end, then the second stage of activities will begin.

In addition to continuing to advertise on various platforms, the expenses at this stage are more spent on various media activities that the creators personally participate in.

For example, various talk shows on TV stations, interviews, and various interactions with industry insiders, including extremely luxurious dinners and star-studded parties. At this time, various Hollywood studios will do their best to do their best. The popularity of the film is shown, and the voting members' favorability for the film and the main creator is piled up.

It is said that after "No Country for Old Men" received multiple Oscar nominations last year, the Coen brothers entertained guests at Kappo.Masa, a Japanese restaurant with three Michelin stars in New York, where a tuna roll costs $68.

And Marion Cotillard, in order to win the favor of the audience and voting members, flew private jets from Europe and Hawaii to Los Angeles and New York many times within a month to participate in the promotional activities of the film. Whenever she got off the plane, she would Put away the tiredness, always smile, and finally won the Oscar for Best Actress with a small production "La Vie Rose".

But starting this year, the Academy of Motion Picture Arts and Sciences, in order to make the voting process more fair and not affected by these promotional activities, prohibits voting personnel from participating in any non-screening activities, parties or dinners related to the film but attached to the party after the screening event And dinner parties can still be luxurious.

It is no exaggeration to say that the Academy Awards are neither absolutely fair nor professional.

The selection of the Oscars is also often criticized. For example, black actors who appear in most years protest the "discrimination" of the Oscars against people of color, and the vast majority of winners are white.

But it is undeniable that in the past two decades, although the influence of public relations on the Oscars has been increasing, it is rare to see any doubts about possible fraud in the selection of the Oscars, even if this award has a distinct color of "old white men". , but with more than 6,000 voters and multiple thresholds set by several links, this opaque award mechanism can always face the scrutiny of the public and the media without showing timidity.

Perhaps, as Harvey Weinstein said to Murphy, Oscar's procedures and methods are more important than ideas, and they are the cornerstone of relative justice.

Put it this way, it would be a joke to suggest that anyone, including Harvey Weinstein, could manipulate the Oscar voting process.

More than 90% of the more than 6,000 members of the college are white, and most of them are men over the age of 50, so basically the mainstream group is a group of white old men.

Think about it in another way, a group of unorganized and undisciplined old white men can vote and influence them, but who can force so many people at once? Who can control them? The entire voting process is completely impossible to manipulate, and the only way to win votes is to impress them with videos and various related activities.

Moreover, there are two rounds of voting for the Oscars. Nominated films are selected in the first round, and a new round of voting begins when the nomination results come out.

The entire voting process is carried out in an extremely strict environment. The ballots are first sent by each member to the Los Angeles and London offices of PricewaterhouseCoopers, and a small team of sworn full-time staff manually checks the ballots. This is not a public notary office , On the contrary, it is a for-profit accounting firm, whose professional ethics and professional skills are actually more convincing.

The location where they check tickets is very secret and never announced to the public.

"Biometric locks are installed in these premises, and only those who have originally sworn in can enter and exit."

After a busy day, when Murphy chatted with Gal Gadot, he briefly introduced the process of ballot generation to her, "There is no network communication facility on site, and all ballots are screened by hand. The final nomination results or selection After the results come out, they will not write the results anywhere. Even the final card with the winner's name on it requires the factory to print two sets of cards for each nominee. The winner's card, put it in an envelope and seal it, and the remaining cards are burned, as are all ballots."

Gal Gadot is retrieving the recent emails received by the mailbox of the manor. Since moving here, her and Murphy's addresses have been completely exposed to the public. The mailbox of the manor is inevitably filled with letters from many fans.

These letters can't be dealt with, and if they are thrown away, once they are exposed, it will bring endless troubles. Usually, Gal Gadot roughly looks through them, and then hand them over to CAA's special personnel for processing.

"On the day of the awards ceremony," Murphy continued the topic just now, "the two accountants from PricewaterhouseCoopers will take cars separately from different..."

Listening to Murphy's words, Gal Gadot was attracted by a letter on the table, with a bloody knife drawn on the envelope.

She picked it up, and immediately found that there were more than letters in the envelope, and said quickly, "Murphy, this letter is not quite right."