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On the night of the premiere, Xintiandi Cinemas, also one of the main venues of the Shanghai International Film Festival, screened the midnight screening of "Superman: Man of Steel" in the largest hall. There were less than 300 people in this screening. The audience was not as high as expected.

This can be said to be a microcosm of "Superman: Man of Steel" in the entire Chinese film market. The film's attendance and box office figures have not met the expectations of Warner Bros. and China Film Group.

"In the past superhero movies, the theme of punishing evil and promoting good is basically very obvious, and the audience can completely 'digest' it as a popcorn movie, but this time "Superman: Man of Steel" turned out, director Murphy Stanton The brain cells of the audience will never be spared easily. In addition to visual shock, the story of the film will also focus on showing Superman's life experience and his cognition of self-identity, and explore the human side of this classic superhero like never before. Is your mind ready to be abused?"

Although starting from the second day, Warner China and China Film Group launched a round of publicity offensive, the response of "Superman: Man of Steel" can only be said to be mediocre.

From the first day it was released in the Chinese market, "Superman: Man of Steel" has shown a certain degree of acclimatization. Compared with other purely visual popcorn movies, it is indeed not the dish of mainstream audiences in this era. .

Since this was the last stop for overseas promotion, Murphy stayed here for a few more days, and took Gal Gadot around the Yangtze River Delta until the first week of "Superman: Man of Steel" in China After the box office came out, I boarded the flight back to Los Angeles.

"Superman: Man of Steel" received 36.57 million RMB from China in the first week. Because there is only one month's schedule, it is bound to be difficult for the film's final Chinese box office to break through the 100 million RMB mark.

In the past, Murphy's films have never been shown in Chinese theaters, and the people who want to make "Fruit Candy", "Saw", "Planet Terror", "Deadpool" and "Gone Girl" appear here It's not realistic in theaters, and as for "Song of Killing and Fucking", it's even more impossible.

To put it simply, he lacks appeal as a director, and the theme of the film is too heavy. Superman, who was originally regarded as a super savior, is quite hard-pressed in the film, and it is normal to be unaccustomed.

Although the box office results can only be described as mediocre, Warner Bros. did not relax their publicity. "Man of Steel" is the beginning of a whole series. No one can expect it to be a super hit in every market, and the film's box office is mediocre. Word of mouth is excellent.

"Man of Steel" currently has a score of 9.3 on Douban Movies, and scores on other movie websites are all above 9. The film's praise from the media and film critics here is also absolutely dominant.

"The Beijing News" stated: "The "Superman: Man of Steel" created by Murphy Stanton, a cutting-edge young Hollywood director, spent 200 million U.S. dollars. The scenes of fighting and explosions are dense and grand. Men can be obsessed with the collapsed houses, and girls can be obsessed with the sexy chest hair exposed from the neckline of Superman's leotard."

Film critic "Tao Tao Lin Lin Gao Gao" said: Looking back at the superhero movies in the past few years, you will find that "Superman: Man of Steel" has many differences. Its focus is not on indiscriminate bombing, but on the characters Inwardly, Superman's confusion and growth, the tone is also a little depressing, and there are few jokes and jokes that such entertainment films must have. It wants to tell a superhero story seriously.

Mtime.com commented that: "Superman: Man of Steel" is a model of genre films that Chinese screenwriters should study carefully. It is three-stage and the story is extremely simple: a homeless person seeks his hometown, and finally finds the place where he has been living. It is the destination, and the story of a genre film should be simple and universal.

However, the praise of the media and film critics did not ignite the excitement of the film among the Chinese audience as expected.

After Murphy arrived in Los Angeles, the box office results of "Superman: Man of Steel" in the mainland remained tepid.

According to the data provided by "Warner China", the national film schedule of "Superman: Man of Steel" in China has been greatly reduced, and the box office will also be directly affected.

As a veteran American comic superhero, the sign of "Superman" is almost a household name in China, but this market has not really started for a few years, and "Man of Steel" encountered aesthetic embarrassment as Murphy expected.

Compared with other superheroes, "Superman" is a bit special. The nearly seventy-year-old "Superman" represents the spirit of the most traditional American culture: he is basically a perfect person, rarely kills, but has the power to almost destroy the earth. With super powers, he can even fly at the speed of light to reverse time. This is a figure close to God.

The Superman in "Man of Steel" who is confused, heavy-hearted, and rejected by quite a few people cannot meet the requirements of today's Chinese audiences for superheroes. In the eyes of most Chinese audiences, Superman is still an old-fashioned, even a bit outdated guy. , is no longer as attractive as it used to be.

Moreover, the popularity of "Superman" in mainland China is not consistent.

When "Superman 2" was shown on the big screen in 1987, audiences at that time were less exposed to Hollywood sci-fi blockbusters, and Chinese audiences at that time were also willing to admire heroes like Gao Daquan.

Until 2005, "Superman Returns" landed on the big screen. During this period, there was an 18-year gap in theaters. The fan base of "Superman" in mainland China also had the problem of age gap...

The time is getting closer to the end of June in 2007. After six weeks of screenings, the North American box office of "Man of Steel" has officially crossed the threshold of 400 million US dollars, and it is basically certain that it will win the top spot in this year's North American box office chart.

Overseas, "Man of Steel" is equally aggressive, with a cumulative box office of over 450 million US dollars, and a combined global box office of 878.9 million US dollars.

And there are still some countries and regions that will be released next, and the film's total box office is steadily moving towards the billion-dollar mark.

Undoubtedly, Warner Bros. and DC Comics have become the big winners of this summer file, and Murphy, who entered the summer file for the first time, is also a big winner.

This movie is very popular, and various peripheral products are also selling well, but Murphy's sharing agreement does not involve this aspect, and he doesn't care much about it.

There are many people who are popular, this sentence is very suitable to describe the popular stars in Hollywood, and it is also suitable for a super hot movie.

"Man of Steel" was a big success, and it wasn't just Warner Bros., DC Comics, and the director Murphy who wanted to profit from this film, but also some guys who seemed to have nothing to do with it also wanted to jump out and take a share.

Also at the end of June, Vivid Entertainment Group, headquartered in the San Fernando Valley, officially announced that it will launch "Man of Steel xxx" on July 1!

Studios in the San Fernando Valley have targeted Hollywood for a long time, always releasing 3x versions of big hits.

Warner Bros. and DC Comics immediately brought the Vivid Entertainment Group to court. The lawsuit lasted less than half a month and ended in an out-of-court settlement. According to Murphy's information, the Vivid Entertainment Group did not What a price to pay.

According to Bill Rossis, the judge in charge of this lawsuit has repeatedly stated that 3x movies are also a form of speech that enjoys the protection of the First Amendment to the U.S. Constitution, although the latest version of "Man of Steel" is impossible It has reached the horror income of the authentic "Man of Steel", but it is expected to become the top-selling movie with the highest rental rate and sales this year.

Man of Steel xxx cost more than $500,000 to produce, making it not only one of the most expensive pornographic films, but also perhaps the hero of the "rejuvenation" of the movie industry.

Kenes, a senior editor of adult video news, believes that the film industry has been trapped in a cold winter under the attack of piracy, illegal downloads and amateur videos for many years, making the industry with an annual income of up to 12 billion US dollars a few years ago drop to today about $7 billion.

And they are now focusing on Superman, Spiderman and Iron Man, and as these superheroes "dedicate" one by one, they may be able to save the drug industry.

These are the unavoidable troubles of Hollywood blockbuster movies, just like someone always jumping out and clamoring that a certain movie infringes their copyright and creativity many years ago.

Having said that, there are also 3x versions of Murphy's other films, such as "Deadpool", "Planet Terror" and "Gone Girl". The copyrights of the first two films are not in the hands of Stanton Studios, and he does not need to worry about them. , "Gone Girl" has long been authorized by him to a company in the San Fernando Valley with a not-so-high copyright fee.

Nor did he expect to make much money from it.

In July, Murphy walked into the studio of Warner Studios, and together with Jody Griffith, made the necessary preparations for the DVD version of "Man of Steel". The two were mainly responsible for editing A few interesting behind-the-scenes footage.

It took Murphy a week to complete two sideshow videos included in the ordinary dvd set and the deluxe blu-ray dvd set respectively.

The two tidbits record the various tests experienced during the shooting. In order to achieve the perfect shooting effect and visual impact, actors such as Chris Evans and Gal Gadot received highly concentrated physical training, while The duel scene between Doomsday and Superman also experienced layers of shooting and technical requirements.

More of these clips will also be included in the two 74-minute behind-the-scenes clips included with the disc, allowing the audience to further understand this superhero movie that ignited the summer.

After completing these, the rest of Murphy's job is to wait, waiting for the global box office of "Man of Steel" to pass the billion-dollar mark, waiting for the big sales of the DVD that will be released later, and the notification from the real estate agent. (To be continued.)