Hollywood Road

A hated character is enough to bring a huge negative impact to a film. Murphy is well aware of this, and also knows that from traditional media to Internet platforms, the doubts about Gal Gadot have never stopped, but this No matter how many excuses there are for this kind of thing, it is not as touching as the final video effect.

In mid-April, Murphy released the first trailer for Man of Steel, and Wonder Woman officially appeared for the first time.

"After watching the trailer, I immediately want to watch Wonder Woman."

"Wonder Woman is the biggest highlight in the trailer."

"I give the trailer a 9 and a 7 for the scene where Wonder Woman appears."

The trend of Gal Gadot and Wonder Woman on the Internet has begun to change. Although a trailer can't say that Wonder Woman can attract too many people, it has somewhat changed the view of the actor.

"It's off to a good start."

In Murphy's office at Warner Studios, Bruce Rosenblum, who has just finished editing "Man of Steel," looked in a good mood, "Our film will definitely bring a sense of distinction to Hollywood. Different styles of commercial blockbusters!"

"It will." Murphy is also very confident.

The two sides chatted about the topic of the film, and Bruce Rosenblum suddenly said, "Murphy, can we add another station to the overseas promotion after the film's release?"

Murphy looked at him suspiciously, "Where?"

Bruce Rosenblum said a name that surprised him, "China."

Hearing this name, Murphy suddenly fell silent.

"I asked someone to communicate with Bill..." Bruce Rosenblum seemed very sincere, "but he refused on the grounds that your schedule is too full. I don't think we can ignore the Chinese market. There are more than a dozen people in this country. With a population of over 100 million, and the current film market is also developing rapidly, "Man of Steel" may not get a good box office result, but it can lay the foundation for the subsequent "Justice League" series."

Strictly speaking, the only contract that Murphy signed with Warner Bros. is the movie "Man of Steel". How about the follow-up of "Justice League" is actually not particularly related to him, and the members of the Justice League, for China For the audience, apart from Superman and Batman, I am afraid they are quite unfamiliar...

"wrong!"

Murphy suddenly realized that he had entered a misunderstanding. He was basically thinking about the current problem with his previous point of view.

In addition to Superman and Batman, the Justice League, superheroes such as Aquaman, Cyborg, Flash and Green Lantern, including Wonder Woman, are indeed quite unfamiliar to Chinese audiences, but the Marvel Comics next door is still called Marvel. Where are you going?

There are two world-renowned heroes, Superman and Batman, on DC's side, but the copyright of the most famous Spider-Man in Marvel is in the hands of Sony Entertainment. Several members of the Avengers, such as Iron Man, Thor, Captain America, and Black Widow are not as famous overseas as Superman and Batman. The reason why the Avengers have a future is completely created step by step by Marvel Pictures and Walt Disney.

Today, DC and Marvel can be said to start at the same time. Due to the relationship between Murphy's "Man of Steel" being released first, the Justice League is even one step ahead of the Avengers, and then consider the current and future status of the two superhero movies from the previous point of view. , is undoubtedly quite ridiculous.

The contract between the two parties stipulates the number of overseas promotion places. Murphy thought for a while and said, "Well, I will say hello to Bill, and you can ask someone to talk to him. In my promotional itinerary, remove One other country, and then add China.”

It's also good to go back to the other side of the Pacific Ocean.

Murphy only needs to express his intentions in this kind of matter, and Bill Rossis will naturally handle the specific affairs. After Bruce Rosenblum left, he returned to the studio and continued to work on the rest of "Man of Steel". work.

The post-production of "Man of Steel" has reached the final stage, and only a small part of the soundtrack, dubbing and sound effects have not been added.

And of course opening and closing credits.

Although this film needs to be used to kick off the "Justice League" series, Murphy did not adopt the Marvel method. There will be no separate Easter eggs in the film, and the content of the series will be properly displayed in the feature film.

The post-production of the entire film continued until late April, and after adding the titles of Warner Bros. and DC Comics, "Man of Steel" was completely declared complete.

The production stage of this film is completed, which also announces that the publicity and marketing work before the release has reached the final sprint stage.

A new North American summer schedule is about to kick off. In the past three months, almost every weekend, several films with an investment of more than 10 million US dollars have been released. The popular weekend schedule is the position that super-big productions seize. .

For example, on the first weekend of the North American summer vacation, "Spider-Man 3" will be released first, and the following weekend will be the giant production "Shrek 3" by DreamWorks Animation Studios, followed by Warner Bros. "Man of Steel".

In the upcoming Memorial Day schedule, there will also be Walt Disney's fairy tale adventure masterpiece "Pirates of the Caribbean 3"...

Every weekend in May is packed with blockbuster movies, and June is no exception, with releases such as "Fantastic Four 2," "Ratatouille," "The Bourne 3," and "Apocalypse 2."

In July, films with big investments and big productions such as "Transformers," "The Simpsons," "Harry Potter and the Order of the Phoenix," and "Rush Hour 3" were released.

It can be said that if you want to enter the summer film, you must face many competitors. If you want to release it without any strong competitors, don't choose the summer time.

This is the first time that Murphy's film has entered the summer file, and it is not an exaggeration to describe it as a wolf before a tiger.

To ensure the competitiveness of the film, a high-intensity publicity campaign is essential.

At the beginning of May, just after the opening of the summer vacation in North America, many entertainment media broke the news at the same time that the new version of Superman Chris Evans and Megan Fox, who played Lois Lane, appeared on Manhattan's No. Shopping on Five Avenues, officially announced the "love affair".

The two also admitted that it was "Man of Steel" that made them bond.

Such news undoubtedly brought more attention to the films they starred in. When Murphy and Michael Bay were interviewed by reporters, they also sent blessings to Chris Evans and Megan Fox, thinking that they were A match made in heaven.

Of course, this relationship is just for public relations needs, not real. With the cooperation of the crew and their respective brokerage companies, the two actors, who can be called newcomers, also agreed to this approach.

This is killing three birds with one stone, and in Hollywood, whether it is to promote a film or to promote an individual, public relations and romance are the usual means of publicity, and the effect is often very significant.

The new issue of "Entertainment Weekly" magazine also selected this "couple" who looks like a handsome man and a beautiful woman as the cover character.

The movie has not yet been released, and Chris Evans and Megan Fox have become Hollywood's cutting-edge actors who have attracted much attention.

In addition to using the Internet and emerging social media such as blogs to create momentum, "Man of Steel" has not given up traditional propaganda positions such as television stations.

Warner Bros. got the rating of the film relatively smoothly, and "Man of Steel" got PG-13 without accident. This is Murphy's first non-R-rated film since entering Hollywood.

The PG-13 rating is enough to ensure that the "Man of Steel" promotional video will appear on public television during prime time.

After Warner Bros. paid a large sum of money, Disney's "Roger Albert and Rope Watching Movies" program also focused on the latest countdown preview of "Man of Steel".

"In the trailer released so far, it is not difficult to see that the film continues the consistent style and strengths of the main creators behind the scenes, fully embodies the charm of the details of the grand narrative, and the excellent visual effects and Murphy Stanton's personal style are well combined. fusion."

On the TV, Roger Ebert made no secret of his admiration for Murphy and the trailer of "Man of Steel", "In the trailer, Superman Clark's experience and transformation from childhood to adulthood, step by step towards his own destiny , The peak showdown is imminent. I think this will be the most authentic and reliable version of Superman in history."

Just before the first weekend of the summer vacation, Murphy and Warner Bros. held a trial screening for "Man of Steel". Some journalists from professional media, well-known film critics, fans of DC comics, and fans of Murphy's movies participated in the screening. first screening.

The test screening was not large, but after the test screening, the exposed film reviews gave favorable comments without exception, saying that "it not only has a typical Murphy-Stanton-style dark style, but also has extremely outstanding visual effects." ", the level of the film can be called "the best film of the year".

The Internet is full of comments from ordinary viewers who participated in the test screening.

"Judging from the screenings, "Man of Steel" is above the average Murphy-Stanton work."

"It's a dark Murphy-Stanton movie with great action and visuals; there's a lot of action, and Wonder Woman will play the role of Wonder Woman."

"The CG of the movie is of a very high level and looks very enjoyable. The performance of Gal Gadot's Wonder Woman is extremely dazzling, far exceeding expectations."

All of these made movie fans look forward to it even more, and some passers-by viewers also cast their attention, wanting to see what is different about this restarted version of "Superman".

However, the competition for the summer film is fierce. If "Man of Steel" wants to achieve good results, it must not only be excellent itself, but also be able to withstand the impact of other blockbuster films released at the same time.