Hollywood Road

Walking into the makeup trailer, Gal Gadot saw Margot Robbie sitting alone in front of the makeup mirror in a daze. Her long golden hair had been dyed Sansa Stark's red, neatly coiled. At the back of the head, the fair cheeks were flushed, and there were faint imprints of fingers, obviously not the effect of makeup, as if someone had slapped him twice viciously.

"Maggie..." She hurried over, pulled a chair, sat next to Margot Robbie, looked at her flushed cheeks, and asked, "What's going on?"

Hearing Gal Gadot's voice, Margot Robbie came back to his senses, "It's okay."

As she spoke, she frowned slightly, and unconsciously touched her face with one hand, as if it still hurt.

Gal Gadot stood up quickly, found a brand new towel and basin from the makeup trailer, poured hot water to wet the towel, wrung it dry and handed it to Margot Robbie, "It will be better if you apply it on your face. "

Taking the towel, Margot Robbie squeezed out an ugly smile, "Am I ugly now?"

Any normal girl would care a lot about how she looks.

Gal Gadot patted her on the shoulder comfortingly, "You'll be back to normal soon, you're still that pretty little girl."

She helped Margot Robbie stretch out the towel, covered her flushed cheeks, looked at the girl's frowning, and couldn't help asking, "What's going on?"

Hollywood crews usually do fake shootings, which rarely happens, and Murphy is not an inexperienced rookie director.

"I've never acted in this kind of slapping scene before, and I don't cooperate well with the male actors." Margot Robbie spoke in a low voice while warming up with a towel, "As a result, the shooting kept NG..."

She was obviously depressed, "My mistake caused the entire crew to do it all over again. In the end, I discussed it with the actor, and I didn't hide. He hit me twice."

"You..." Gal Gadot shook his head, "You are such a silly girl."

"David told me that this opportunity was specially given to me by Murphy." Margot Robbie continued, covering her face, "If I don't do well, other people will say that I am a related party and that I An idiot, I don't want to hear that and I don't want to embarrass David."

Gal Gadot rolled her eyes slightly. She knew her boyfriend's work style. David Robbie said that it was better to sell Murphy to the opportunity. If Margot Robbie didn't meet the requirements of the role, Murphy would definitely not Give the green light.

The towel gradually cooled down, Margot Robbie took it off and threw it aside, Gal Gadot held her flushed face and asked with concern, "Does it still hurt?"

Originally wanted to shake her head, but for some reason, Margot Robbie suddenly nodded instead, "It hurts a little."

Looking at the poor little girl, Gal Gadot hugged her gently, "Don't do such stupid things again."

Margot Robbie leaned against Gal Gadot's arms and felt extremely warm, because David Robbie was very busy. Since she came to Los Angeles, she had to face various problems alone. She was alone in a foreign country. She can't find anyone to talk to about the hardships in other places. Even though she has a more masculine personality, she is only fifteen years old after all, and she often needs someone to rely on.

I can't say why, but Margot Robbie felt this feeling in Gal Gadot's arms.

"Gail," Margot Robbie looked up, "you feel like my sister."

Gal Gadot smiled, but said nothing.

Time entered 2006. In mid-January, Seth Rogen, who had the fewest filming roles, took the lead to complete his work and came to Belfast to join Murphy. Murphy temporarily handed over all the crew to Seth Rogen In charge, he returned to Los Angeles with Gal Gadot. The awards season in North America is in full swing. The award-winning public relations of "Gone Girl" has reached the most critical moment. Although CAA and Bill Rossis preside over the overall situation, but It is impossible for the director Murphy not to attend any promotional activities.

Even if Murphy's goal is only to be nominated for an Oscar,

But there can't be any slack, nomination rivals like "Crash," "Brokeback Mountain," "Good Night and Good Luck," "Munich" and "Capote," none of which are easy to deal with.

Back in Los Angeles, Murphy was even busier than filming "A Song of Ice and Fire: Game of Thrones" in Belfast. Various promotional activities, pull-up sessions, and canvassing parties continued one after another. Sometimes I can catch up to three events in one night.

There is no reward if there is no effort. Murphy has always been very clear that if he wants to get a share of the most authoritative and important awards in Hollywood, it is not enough to rely on the film's excellence.

There is always only relative fairness in this world, even the prestigious Academy Awards are no exception.

In addition to making huge profits for the organizers, the Oscars will also bring huge reputations to the nominees and winners. The reputations are almost all worthless money. According to Hollywood agency estimates, the actors who won Oscar performance awards will be next Film salaries will increase by at least 30 percent.

For example, what Murphy remembers most clearly is that after winning the award with "Black Swan", Natalie Portman's salary quickly increased from a million dollars to a tens of millions of dollars.

In addition, even if the film does not win an award and only has a chance to be nominated, the film will regain attention due to being nominated.

Murphy's rush to Austria is also divided into two purposes, one is for his own fame, and the other is the market value of the film.

The marketing value of the Oscars has long been recognized, and the studios that are good at using the Oscars for marketing know how to use the opportunity to market. They often arrange their films with the most potential to win Oscars to be released at the end of the year to leverage on Oscar nominations. Boost box office.

Where there is selection, there will be canvassing. The form of canvassing for the Oscar selection is nothing new.

In order to make their films win the favor of the Oscar judges, every year during the selection period, the film company will spend huge sums of money on public relations campaigns, each showing its talents.

According to information obtained by Murphy, the total funds invested by major studios in Oscar public relations activities this year is about 100 million U.S. dollars. Some films have already spent more than 3 million U.S. dollars in basic public relations in order to be nominated for key awards. There are companies that specialize in operating public relations activities.

Stanton Studios also hired a public relations firm that specializes in running the Oscars.

Since Murphy returned to Los Angeles, the company and CAA have intensified their research efforts on "Gone Girl", and canvassing activities and publicity campaigns have been staged one after another.

CAA and the public relations company first held a special screening of "Gone Girl" that invited many Oscar judges to participate. At the meeting, special personnel were responsible for lobbying these judges. Stanton Studio also prepared some small gifts, such as printed Porcelain and other gifts with various logos.

Of course, these are so-called souvenirs, not gifts that violate the rules of the academy.

As we all know, not all Oscar judges will go to the theater to watch movies, so sending DVDs to the judges has become an important means of publicity for Murphy. Special gifts, such as claiming to "lend" to the judges the high-end optical disc players used to watch DVDs, to show their ingenuity and sincerity.

In addition, Murphy has purchased a large number of pages in newspapers such as "Los Angeles Times", "Hollywood Report" and "New York Times". Advertising is a common means of Oscar promotion, and he will certainly not let it go.

Many of the readers of these newspapers are Oscar judges. For example, Warner Independent Films spent 100% of US dollars on the promotion and public relations of "Good Night, Far Away" and included a book about the film with the "Los Angeles Times".

In the publicity of traditional media, Murphy's Stanton Studio also threw out more than one million US dollars. This amount of money is not the most among the many candidates for the Oscar nomination list.

In addition to newspaper advertisements, the public relations firm hired by Murphy also placed outdoor billboards in areas where Hollywood filmmakers live, such as Beverly Hills and Santa Monica. Lover's canvassing website and blog.

Many people regard canvassing as the "black screen" of the Oscars, and scoff at it, thinking that if a film is good enough, it can kill everything in seconds, but the Academy of Motion Picture Arts and Sciences encourages canvassing and public relations within the specified range, believing it to be a manifestation of the will to compete freely.

In order to increase exposure, Murphy could not wait to drain every minute of himself and James Franco and Charlize Theron, the hero and heroine. Various media activities, with personal actions to help "Gone Girl" solicit votes.

Wanting to stand out from the crowd of strong competitors and get the desired result, Murphy did not hesitate to take a somewhat excessive move, placing a full-page advertisement in the "New York Times", advocating "Gone Girl" as "the best movie of the year." ".

It is also a propaganda offensive, and it is more cost-effective to directly target members of the academy who have voting rights.

For this reason, Stanton's work and public relations company spared no expense. In addition to filling the judges' mailboxes with relevant graphic materials introducing "The Gone Girl", they also did not let go of the judges' daily activities.

In the most intense stage of the "Olympic Games", the commercial premises near Murphy's college have also become the frontier of the campaign. The wallpapers of several restaurants in Beverly Hills, where the college is located, that the judges often go to have been replaced with The posters of "The Lost Lover" made sure that the judges who had a meal nearby were surrounded by a public relations offensive even during meal time.

All this is to ensure that "Gone Girl" can not only appear on the list of Oscar nominations to be announced, but also get a few more heavyweight nominations.

Facing his first trip to the Oscars, Murphy basically used all the means within the rules. As for the results, he will have to wait for the Oscar nominees luncheon to reveal.