Hollywood Road

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There are certain things that the media cannot say openly, and the media is not that stupid. At this time, the Internet troop needs to be dispatched. The current Internet management is far inferior to that in the future, and it is difficult to deal with bad things in the entertainment industry. Attracting the attention of the regulatory authorities, the haunted water army became the weapon of Murphy and CAA to fight back.

For such a counterattack, instead of expanding the scope of the attack, it is better to directly target one point. Big-selling movies are often a perfect fusion of various elements that audiences love. As long as a failed movie is disliked by the audience, that is enough.

In the test screening of "Catwoman", the appearance of the characters, the performance of the actors, the unreliable plot, etc., were all the objects of complaints from the audience and the media, but among all these, the most complained about was the catwoman's complexion Variety.

Even if the catwoman in the script is not called Selena Kyle, Halle Berry is still criticized by countless comic fans. Just like "Deadpool", comic fans are the most basic audience for a comic film that has just appeared group.

If you can't even please these people, and "Catwoman" itself has a poor reputation in the test screenings, you can imagine the road to screenings in the future.

In the few days before the release of "Catwoman", there was a large area of ​​complaints on the Internet. The complaints can be summed up with only one sentence: Catwoman is actually a black man!

Accompanying the appearance is Halle Berry's SM costumed Catwoman look.

Under each network complaint, there is a large number of replies, which contain the guidance of the navy, but more of them are complaints from ordinary Internet users.

"Why did you cast a black man as Catwoman? Did the producers lose their minds?"

"I really want to throw up after seeing this look!"

"Finding a black man is an insult to Catwoman's personality, and by the way, our IQ!"

"Halle Berry's acting is so stupid, I wonder how many times she gave Warner Bros. executives Blo.

Almost everyone is complaining about Halle Berry's catwoman look. Even if someone agrees, it's not that they agree with the character, they just think that Halle Berry has a good figure.

For a film, if even the most basic protagonist's appearance is completely rejected by the audience, the consequences will be dire.

Warner Bros. is also working hard to reverse the negative impact of Halle Berry's look, while using other publicity hype to divert fans' attention.

They aimed at Murphy and Robert Downey Jr. Since the hit of "Deadpool", these two people have been the focus of fans' attention. momentum.

As a result, a lot of negative news about the two of them was published on the Internet and in many paper media.

"Murphy Stanton, a drug dealer director who came out of a slum, and Robert Downey Jr. are a pair of loyal drug friends..."

Under such a horrifying title, there is a series of descriptions that are difficult to distinguish between true and false.

As for the possible counterattacks from Warner Bros. and Halle Berry, Murphy, Bill Rossis, and Kara Firth all have estimates. They have 20th Century Fox as their backing, and they are not afraid of the means within the rules. Continue to counterattack, and the counterattack is always firmly grasped at one point.

"Catwoman turned out to be a black man!"

They keep using this to remind the audience,

While this may attract some blacks to watch, it will lose many more viewers.

The two sides used the Internet and entertainment newspapers as their fronts. Before the release of "Catwoman", the war of words completely escalated.

"Murphy Stanton has an ambiguous relationship with Jessica Alba. His current girlfriend moved out of his house in Santa Monica angrily. This cross-border relationship is about to break down..."

Everything that can be used to create momentum will not be easily let go.

But Murphy has always kept a close eye on this aspect.

"Catwoman turned out to be a black man!"

"Robert Downey Jr. had a drug addiction attack and was smoking in a nightclub..."

"Catwoman turned out to be a black man!"

"Murphy Stanton suspected of racial discrimination..."

"Catwoman turned out to be a black man!"

"Deciphering the real relationship between Murphy Stanton and the Stanton party members, they are actually a group of homosexuals..."

"Catwoman turned out to be a black man!"

Different from the opponent's widespread attack, Murphy focused his power on one point, constantly reminding the audience not to forget that a black man played the role of Catwoman through the Internet trolls.

Some female characters can bring significant help to the film through their own performance, or the characters magnify their own advantages, such as Jessica Alba's Nancy in "Sin City"; while some female characters, but With its own negative aura, it is inherently able to lower a film by two grades.

If Halle Berry and Catwoman are separated, there is no problem at all. When the two are combined in this extremely weird way, it is undoubtedly very close to the latter.

Moreover, the film "Catwoman" has only held a few trial screenings, and before it is officially released, the word-of-mouth on the Internet has completely fallen. The freshness of Rotten Tomatoes has dropped to 13%, and the popcorn index is only a pitiful 100%. Fifty, the IMDB audience score fell directly below the passing score of six points.

In stark contrast, the online word-of-mouth of "Deadpool" has always been strong. Even after the first weekend, the freshness of Rotten Tomatoes is still as high as 84%, and the IMDB score is 8.4 points.

Especially Cinema.Sore, which directly represents the market response, has always stood firmly at the height of A+.

What this directly brings is that the box office trend of "Deadpool" is extremely stable.

The box office on Monday, the first working day, was only 40% lower than that on Sunday, and it got 14.52 million US dollars in box office figures that were more than most films in the three days of the weekend.

On Tuesday, the discount day rose slightly, closing at US$15.38 million. On Wednesday, it fell slightly, earning US$13.86 million. On Thursday, when "Catwoman" began to land in North American theaters, it received another US$13.74 million.

In four working days, "Deadpool" earned US$57.5 million from North American theaters, and also pushed the film's North American box office past the US$100 million mark, reaching as high as US$141.3 million.

Not yet in its second weekend, "Deadpool"'s North American box office is already close to reaching the $150 million expected by 20th Century Fox.

The excitement of 20th Century Fox executives can be imagined. This is a $250 million movie. Their attitude towards Murphy is also quietly changing, as can be seen from the strong support from the previous war of words. .

Corresponding to the box office, there are also peripheral products, such as Deadpool's hat, uniform and double swords, which have become must-have items for many fans when watching movies. Launched Deadpool and Vanessa's hand-made dolls, which are quite popular.

In a week's time, products related to Deadpool have brought 20th Century Fox nearly 17 million US dollars in revenue, plus various authorizations, the peripheral income of the film easily exceeded 30 million US dollars.

All these made the executives of Twentieth Century Fox see Murphy as if they saw dollars.

In Hollywood, it can be said that there is no more direct and effective way to improve a director's status in a film company than box office revenue and revenue figures.

"Deadpool" has entered its second weekend, how the box office performs depends not only on itself, but also on its new competitors. If the competitors are too strong, it will definitely have an impact.

Before the sun rose on Friday, Halle Berry got up early in the morning, went to the small garden of the villa, still couldn't settle down, went to the dining room to drink a glass of milk, and went back to the living room , sat on the long sofa, and waited patiently.

At yesterday's premiere, judging from the audience's reaction, the film didn't seem as bad as she had imagined. She also observed that there were almost no audience who left early, and the applause after the screening was warm enough.

It may have been a polite reaction from premiere audiences, but Halle Berry wanted to act as if they were drawn to the film, and to the characters.

If the other early shows are like the premiere, "Catwoman" doesn't say that the box office is super hot, at least the numbers won will not be ugly.

Although the war of words was overwhelmed by the other party's words, Halle Berry still had hope in her heart. After all, the test screenings had a poor reputation and were generally not favored before the screening. Yes, miracles have been created in Hollywood. Isn't the situation of "Titanic" very similar to that of "Catwoman" now?

She believes that "Catwoman" will make a comeback.

Sitting here, waiting anxiously, Halle Berry picked up the phone several times, and half an hour later, the phone finally rang.

Halle Berry glanced at it. It was the call from the agent. He quickly pressed the call button on the phone and put it next to his ear, "It's me, Halle. Have you got the box office statistics for the early show?"

"Just got it." The voice in the receiver was interrupted for a while, and Halle Berry's heart began to sink. Every time the manager notified something bad, he used this method to make her mentally prepared. , "Slightly lower than expected."

Warner Bros.'s advance market expectation is 3.5 million US dollars, and it would be good to have 3 million US dollars. As soon as Halle Berry had this idea, she was startled by the voice in the receiver, "About $1.7 million."

Around $1.7 million! 1.7 million US dollars, which is slightly lower than expected, not even half of the expected results!

Halle Berry didn't know how she hung up the phone, she sat on the couch in a daze, didn't want to do anything, didn't want to say anything, there was only one thought in her head, it's over, my career as a superstar is over ...

Will someone ask me to star in an A-level production again in the future? Could it be that in the future, we can only hang out in small investments, and then rely on a lukewarm character like Storm to gain a sense of presence?

After a long time, she gradually recovered, clasped her hands together, and prayed devoutly, the audience should watch this film!

A movie that is released on a large scale, no matter how bad it is, will still be watched by audiences. This is an inevitable situation in every movie market. It is just the audience's reaction, so there is no guarantee. (To be continued.)