Hollywood Road

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The promotional video for the Super Bowl is the same as the previous promotional plan, the focus is still on the role of Deadpool, and the Super Bowl will definitely be broadcast on public television, which requires that the scale of the commercial should not be too large, whether it is foul language or action The scenes must be limited within a certain range, which requires Murphy to choose the shots carefully when editing. [((eight \u003cone small \u003csaid {net])]]

After the New Year, it was not until mid-January that Murphy completed the editing of this commercial, and then a technical team from Weta Studio added special effects. The Super Bowl will be held in early February. The time is a little tight, but the special effects It is more about cutting out the green screen and adding the actual background processed by special effects. It is not particularly troublesome, and it is finally in time for the submission time of the Super Bowl advertisement.

It is not easy for a movie with the investment scale of "Deadpool" to get the advertising opportunity of the Super Bowl. Kara Firth has made great efforts for this.

Since "Independence Day" appeared in the Super Bowl halftime commercial and became a big hit, the Super Bowl's halftime commercial has become a routine promotional time in Hollywood. Every year, the biggest investment and the most popular Super Bowl blockbusters are often held in the Super Bowl. Spend huge sums of money on advertising.

Nowadays, the cost of adverts during Super Bowl halftime is as high as 50,000 US dollars per second, and a random 30-second movie advertisement will cost more than 1.5 million US dollars.

Correspondingly, it is also the unparalleled influence of Super Bowl advertisements. Whether it is online blogs, TV stations and outdoor advertisements, or the nba finals or even the football World Cup finals, the advertising effect that can be achieved in North America must be Worship under the Super Bowl.

When Murphy lived on the other side of the Pacific Ocean, the Super Bowl was nicknamed the "American Spring Festival Gala". Each Super Bowl only has the number of viewers in the United States, and it can easily break through the 100 million mark. What is even more peculiar is that the peak ratings always occur during the halftime break, not the game itself.

For years, the Super Bowl has been the most-watched TV program in the United States and has evolved into an unofficial national holiday that has long since grown out of the game.

The high advertising costs meant that Murphy had to carefully craft this commercial.

While Murphy was busy, the Super Bowl came on time on the first day of February. As an unofficial traditional holiday in the United States, many companies would humanize the holiday for their employees, and the crew of "Deadpool" was no exception.

After the morning, Murphy announced that today's work was over, and everyone could go back to their respective homes and hug the TV.

He also returned to Santa Monica early in the morning, and Gal Gadot, who had no class in the afternoon when the school just started, also came back and prepared lunch for Murphy.

"Ok,

smell good. "

When he got home, he found Gal Gadot in the dining room of the main building. She was putting plates on the dining table. Murphy leaned over and sniffed, "Corn soup with carrots."

After putting away the plates, Gal Gadot pushed him when he saw that Murphy was about to sit down, "Go and wash your hands first."

"I've already washed it." Murphy spread his hands innocently, Gal Gadot nodded, turned and sat on the seat opposite him, "Try it, I don't know if it suits your appetite."

Murphy tasted the corn soup first, then broke off a piece of French baguette from another plate, dipped it in the special sauce, stuffed it into his mouth and nodded, "That's right, it's much better than my craft."

"Your craftsmanship?" Gal Gadot suddenly rang out. The eggs that were fried on a high fire one morning, the potatoes that were stewed and stuck to the bottom of the pot at noon one day, and the carbonized vegetables that were roasted one night were simply terrifying. "Honey, do you think what you make can be eaten? Can it be called craftsmanship?"

"I swear, Gail." Murphy swallowed the thick soup in his mouth, and vowed, "I'm just not used to the way of cooking here, and I will definitely cook you a sumptuous meal in the future."

He still knows how to cook a few Chinese dishes.

Gal Gadot didn't believe it at all, and shook her head, "Forget it, I don't believe in your cooking skills, and you don't have any talent in this area, and you like to put animal fat..."

Speaking of this, she changed the subject, "Hurry up and eat, I will take a walk with you after eating, and then you go to sleep for a while, you are too tired these days."

"Are you with me?" Murphy asked, raising his left eyebrow.

"You need to rest!" Gal Gadot seemed to complain, "I need to rest too! Didn't you have enough last night?"

Murphy suddenly stretched his hand over the dining table and took Gal Gadot's hand, "My dear, it won't be enough to do it for a year..."

Gal Gadot glared at him and also raised an eyebrow, "Do you have such ability, huh?"

She never denied that the tacit understanding between the two of them in that aspect was simply perfect, and after each time, people unconsciously wanted the next time.

"Do you want to try?" Of course Murphy would not admit defeat.

"Hurry up and eat." Gal Gadot quickly changed the subject, "Who do you think will win the game in the afternoon?"

Without even thinking about it, Murphy said, "Of course it's the New England Patriots."

Gal Gadot didn't know much about American football, so he asked curiously, "Why not the Carolina Panthers?"

"Because of the two teams..." Murphy shrugged, "I only know Tom Brady, the quarterback of the New England Patriots."

He didn't know much about sports other than soccer, more about Tom Brady than Gisele Bundchen.

After lunch, the two of them went around the backyard twice, then went back to the master bedroom upstairs and took a nice nap, then came to the living room together, turned on the TV, and the quiet class began.

At this time, the valley area was quiet, and it seemed that everyone was waiting for this moment.

In a chic French-style villa, Martin Smith and his friend Anderson Williams prepared beer and popcorn early, enjoying the excitement of alcohol while watching the game.

Although they are only eighteen years old, the two of them are not in public, and they have no scruples about drinking.

The game was very intense. Under the instigation of Tom Brady, the New England Patriots frequently used short and fast passes to score touchdowns. The Calerona Panthers did not show any weakness. Their ground offense was quite sharp, allowing New England The Patriots were hard to defend, and the score between the two sides has been in a stalemate, even at halftime, the score gap was not widened.

As soon as the game ended, Martin Smith and Anderson Williams went to the bathroom one after another. After running back and sitting down, they were more concentrated than before, ready to watch the Super Bowl halftime highlights.

First came the commercials, and the commercials of the major manufacturers were extremely exciting, followed by the Hollywood movie trailers, which was also the part that Martin Smith and Anderson Williams paid the most attention to.

The advertisement for "Shrek 2" aired first, and the two had no interest in cartoons, so they ignored it.

Immediately afterwards, "Spider-Man 2" and "Harry Potter and the Prisoner of Azkaban" aroused their interest a little bit, but the strange butt shape and black heroine of "Catwoman" were simply unacceptable.

"DC is getting more and more depraved." Martin Smith shook his head vigorously, "What is this filming? It also turned Selena Kyle into a black man? Warner Bros.'s head has water in it Is it? Did you make a mistake?"

"My dear Catwoman..." Anderson-Williams looked even more distressed, "Is it just like this? I definitely won't watch this movie."

Martin Smith suddenly asked, "What's the next ad?"

"My clothes are red so bad guys can't see me bleeding!"

On the TV screen, I saw a pair of red arms protruding from the back of a rollover car, and what they said was very weird, with a kind of flat feeling, "This brother is very smart, his pants are brown, You won't be discovered even if you scare Xiang Xiang!"

The camera points to a muscular man in brown pants with a gun.

Hearing these joking words, the unhappiness that Martin Smith and Anderson Williams had just been caused by Catwoman disappeared in an instant, and the nerves tensed due to dissatisfaction and anger immediately relaxed.

Just after the complaint was over, a funny red guy who looked like an avocado jumped up from behind the car and killed the enemy. He shot a head off, and the technique couldn't be more violent...

At the same time as the head was blown off, the mouth covered under the mask spat out a series of attacks.

This guy not only uses weapons for physical attacks, but also uses his humble mouth to attack mentally.

When attacked by the enemy, he would curse back first, even if there was a big hole in his arm.

In just a few scenes, this guy's character is clearly explained, and Martin Smith can easily see that he is not invulnerable, he just doesn't care, and he doesn't care about the pain, and he can heal like Wolverine afterwards.

"This is Deadpool!" Anderson-Williams said, "This is Deadpool!"

Martin Smith hadn't paid much attention to it before, so he couldn't help asking, "Is that the new film that 20th Century Fox expands on "X-Men"?"

Anderson Williams nodded, "That's right!"

The commercial is still going on, and wherever Deadpool goes, it has become a slaughterhouse for bad guys, and only the cheapest can survive.

"It seems..." Martin-Smith scratched his head, "The commercial seems to be much better than "Catwoman."

He confirmed his opinion, "It's really much better."

"If you just watch the commercials." Anderson-Williams was still nodding, "It's better than "X-Men 2."

Afterwards, a young girl appeared in the commercial, wearing a comic-style X-Men uniform, with cool shorts and a punk outfit, and her name was named "Alien" and Ridley-S. Kurt complained together...

Then Deadpool's words stunned the two of them again.

"The producer is too stingy, they only invested so much in my personal biography, and the director is also a novice who has never made a superhero movie, if the production is not good enough," Deadpool wiped his neck at the camera Action, "I will definitely put the director and producer..."

Is this talking to the audience? Still talking to the director? Such a protagonist feels so strange.

Countless viewers who saw the commercial had this idea. The comic fans of "Deadpool" are okay. After all, he has the ability to break the fourth wall in the comics. Others are more curious.

Curiosity is one of the effects that a film promotion needs to achieve.

However, "Deadpool" could not be the focus of Super Bowl halftime, because the events that followed caused heated discussions across the United States. (To be continued.)