Hollywood Road

?Led by a young man named Paul Wilson, Hayley Allport from China walked into a warehouse located on the outskirts of the small city of Venice. It's a temporary camp for a crew, and it looks more like a scrap yard.

As Hayley Allport saw, the warehouse is densely filled with many items, including clothing, weapons, props, and photographic equipment, and many people are busy packing these, it seems Ready to ship anytime.

Before coming, Hayley Allport knew that the crew was about to go to Sydney, Australia, and she probably was the last person who could interview the crew in North America before filming.

Although she met two well-known actors, Robert Downey Jr. and Jessica Alba, in the warehouse, Hayley Alport didn't make any stop. Instead, she followed Paul Wilson and came directly to the warehouse. to a makeshift office.

The purpose of her coming here is very clear, which is to interview the director of the film, Murphy Stanton.

The young man in front knocked on the door, and a slightly hoarse and magnetic voice came from inside, "Please come in."

The door was pushed open, Hayley Allport walked in, and saw a tall young man stand up from behind the desk.

"Hello, Miss Allport." The other party came over to say hello politely, and Hayley Allport gently shook the hand he extended, "Hello, Director Stanton."

At the same time, her professional sharp eyes quickly swept over him, only to find that he was a man that was difficult to describe.

He is very young, and looks like he is in his early twenties, but he has a kind of temperament that belongs to a mature man; his smile is very sunny, and there seems to be something hidden behind the sunshine; The few looming scars show that the past experience is definitely not as simple as behavior.

It is difficult for Hayley Allport to give him a specific description and conclusion. This person seems to be a complex of contradictions.

"Please sit down," the voice from the other party interrupted her thoughts, "Please sit down, Miss Allport."

"thanks."

Showing a polite smile, Hayley Allport sat across from his desk and decided not to bother with that. She came here today for an interview, and Murphy Stanton was an unusually young man to her. Another successful film director with a promising future.

Pulling out a pen and notebook, Hayley Allport asked, "Shall we start?"

"certainly.

"The person on the opposite side nodded.

Hayley Allport glanced at the question in the book, and unceremoniously got straight to the point, "In the huge world of Marvel Comics or the world of X-Men, Deadpool is not an orthodox hero, why would you choose Shooting a superhero movie like this? Rated R?"

"Deadpool is not an orthodox superhero, and all orthodox superheroes are like this."

Hearing this, Hayley Allport raised her head, and Murphy Stanton put on a superman flying pose, "Orthodox superheroes are always full of positive energy, and Deadpool looks more like a complete ruffian , Hooligans, some people call Deadpool the cheapest superhero, and he shows his lower limit from time to time. I think this is a very real and street character, and he is the closest to the audience."

"What about R-rated movies?" Hayley Allport asked. "Don't you think R-rated movies are too risky for a superhero movie?"

"Do you know Deadpool?"

Before she could answer the question, the other person gave the answer, "I won't say much about Deadpool's abilities, he can't die no matter what he does, he's just a pervert; he's talkative and mean-spirited, no one wants to get too close to him; If you give more money, you can give your life to anyone, notorious; he is a deadly enemy with Wolverine; he knows that he is a comic character, so he has nothing to talk to the audience and make fun of the screenwriter; he likes to hang out, the most annoying thing is that he always runs away Going to other comics to kill the Quartet; Although the clothes are very similar to Spider-Man, and the strength is stronger than Wolverine, but there is no sense of responsibility at all."

"A lot of big villains in movies are not as out of line as Deadpool. But I have to say, he is very interesting, with both a superhero side and a freewheeling side." He spread his hands, "Such a character , there is no R-rated movie, how can it be made? And this is a movie for adults. Hollywood has made too many movies that are biased towards young audiences in recent years, especially superheroes. Movies, adults also need superheroes, everyone has a hero dream in their hearts, this is a more realistic adult superhero movie."

After writing down what the other party said, Hayley Allport added a comment at the back——clear goals and mature ideas!

"What about the box office?" She looked at the opposite side, "There hasn't been an R-rated comic movie that has exploded. This movie has set a record since you entered Hollywood. The production cost is 60 million U.S. dollars. If the box office of the movie is as high as I am afraid it will be difficult to recover the investment in your previous films."

Hayley Allport said deliberately, "Do you really think there will be a market for big-scale superhero movies?"

"Yes, I think so." The voice sounded full of confidence, "I firmly believe that the North American box office of this film will exceed at least 100 million US dollars!"

"What if it fails? She continued to ask.

The answer on the other side was very calm, "My director career will suffer a major blow, and I'm afraid no one will ask me to shoot high-investment films in the future."

Hayley Allport quickly wrote in her notebook: Either disrupt the box office or be disrupted by the box office!

In the subsequent interview, Hayley Allport turned the question to the director's personal aspect as planned, asked some gossip, and finally left satisfied, preparing to return to the editorial department to write a report that was eye-catching enough.

This is an exclusive interview arranged by Twentieth Century Fox. Murphy is well aware of this, so he has been fully cooperating.

In many cases, whether the film is good or not is the responsibility of the director. Whether the first shot can be fired depends on the marketing.

For this, Murphy can't wait to achieve the ultimate in publicity and marketing, and suggested that 20th Century Fox formulate some publicity methods with no lower limit and no morals in a way that fits the characteristics of the role of Deadpool.

The importance of online promotion to a film has been proved by many examples in the past few years. From the beginning of planning, 20th Century Fox accepted Murphy's suggestion and used multimedia such as Internet media, print media and TV media to The cross-use and mutual influence of platforms has strongly promoted the promotional materials of this film.

According to the pre-established plan, starting from Robert Downey’s posting Deadpool’s make-up photos on his blog, 20th Century Fox has used various methods such as online media, animations, outdoor billboards, videos and public service announcements.

In the past, Hollywood commercial films had advertisements everywhere. Children’s TV stations, adult TV stations, daytime, nighttime, subways, restaurants... wherever you can advertise, you can see the advertisements of big-budget movies.

But restricted movies are not allowed to do this, and the relevant laws in North America do not allow it.

Twentieth Century Fox is an extremely mature production and distribution company. From the beginning, it determined the strategy of "promoting the image of the characters without mentioning the specific plot", and decisively used its own advantages to produce a character image for Deadpool, which is not suitable for children. Extensive TV, digital, print, blog and web promotional content.

Whether it is the current pre-screening promotion or the subsequent pre-screening promotion, most of the content of all promotional materials is focused on promoting the role of Deadpool played by Robert Downey Jr. to audiences across the United States, but it is only related to this role and will not be disclosed Large-scale plots in the film.

As the actor of Deadpool, Robert Downey Jr. himself also tried his best, frequently showing himself and Deadpool's cute faces in various media. Murphy asked Philip Raschel's photography team He took countless photos and videos that he posted on his blog.

In addition, Robert Downey Jr. also participated in a large number of film promotion activities.

Since signing the contract to play Deadpool, he has promoted this "atypical" superhero to fans and fans in various ways.

Before Murphy left Los Angeles, he specially recruited a few young actors to film a two-minute Halloween promotional feature for Robert Downey Jr., which was promoted by 20th Century Fox to many theaters, TV stations and networks during Halloween. Play on the media.

At the end of this month, when North America is celebrating Halloween, many stars are visiting relatives and friends, and wearing festive costumes to make fun of it. How can such a theme be without Deadpool, who is known for being funny? That night, the tireless Robert Downey Jr. put on the Deadpool uniform again, visited the community, and led the mutant children to celebrate the festival.

It's just that this action to save the world is very unreliable.

Although he said he wants to save the world, Deadpool is not the image of a teacher. After ridiculing the children around him, he was poked at the pain point of being jailed for drug use and then returned angrily. The whole teaching process was full of various Swearing and corporal punishment, this superhero with its own mosaic and noise reduction effects, through this promotional video, further deepened the image of "not suitable for children".

This is definitely not a commercial film with serious homogeneity in Hollywood. Murphy knows that if this film is to be successful, it must have its own characteristics. Love, and can't be afraid to take risks.

With this idea in mind, he led the entire crew to Sydney, Australia, and prepared to start filming in the Fox studio where the scene was built.

Since everything is going according to plan, Kara Firth, who came over later, also brought the latest news from 20th Century Fox, and they confirmed the release time of the film.