Hollywood Road

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With the end of the day's screening, the number of people who watched "Planet Terror" increased, and the trend of polarization among the film's audience became more and more obvious. It was mixed with some bad reviews, and the number of bad reviews was obviously more than that of "Chain Saw" which had just been released at that time.

This film is definitely a masterpiece in the eyes of b-movie lovers.

"Cool to be silly, bloody to laugh, beautiful to be dirty, miserable to be sad. Cult is so beautiful, and Murphy is the most troublesome!"

"It's so cool, this is the coolest movie I've watched this year!"

"Incomparable cult film, wonderful, it's fun to watch!"

Without exception, these people gave the film an A+ score from the live audience.

But for non-b-movie lovers, especially the audience who are attracted to the theater by beauties with unique shapes, most of them don't have a good impression of "Planet Terror".

"Playing a zombie shooter for over an hour is more fun than this movie."

"The film is crude enough and disgusting."

In contrast, these people's b- and c evaluations are also their true feelings.

But unlike the polarized word-of-mouth of the audience, "Planet Terror" appeared on the comment pages of many media the next day, and the negative comments were far less than Murphy imagined. It seems that the North American media and professional film critics who have seen it, Everyone bought this movie very much.

Among the 37 North American film reviews collected by Rotten Tomatoes, there are 30 positive reviews, and the freshness of Rotten Tomatoes is as high as 84%.

In terms of more authoritative media scores, metacritic included 35 media scores, with an average score of 77 points.

Clearly, both the press and critics agree that "Planet Terror" is a masterpiece.

But the media and film critics can only influence the market to a certain extent, but cannot determine the future of a film. It is the market that really determines the future fate of "Planet Terror".

In one day on Friday, "Planet Terror" was released in 2,000 theaters in North America, and finally received 6.85 million US dollars!

This also made Murphy and Bill Rossis temporarily relieved.

Especially the latter,

"Planet Terror" is the first project he is responsible for. If the North American box office fails to meet expectations, it will definitely have a lot of negative impacts on the future.

"Miramax is projected to open with $12 million to $14 million."

In CAA's independent office, Bill Rossis looked at Mike opposite, "The film has already achieved half of the lowest expected box office, and the pressure on the box office in the next two days will be much lower. As long as there is no cliff-like diving today, it will definitely be successful." Exceeded expectations!"

"Yeah!" Mike seemed in a good mood, "I finally have a client who starred in a movie with a North American box office of over ten million dollars."

He looked at Bill Rossis with complicated eyes, and even more complicated feelings in his heart. On the one hand, he hoped to see the film meet expectations, so that his Jessica Chastain's status in the industry would rise sharply. Driving him, the agent, has also risen with the tide.

On the other hand, I don't want to see the film succeed. If the film is successful, Murphy Stanton will inevitably climb to a higher director position, and Bill Rossis' weight in CAA will naturally become more and more important.

Now that Bill Rossis has fallen behind him by a large distance, Murphy Stander's continued success will make the distance between the two of them farther and farther, and in the end it may be so far that they can no longer catch up...

Bill Rosses looked at the time, stood up and said, "Let's go, let's go to the event in Santa Monica."

The Santa Monica Commercial Plaza is one of the famous commercial centers in the Los Angeles area. Many media or film promotional activities will be held here. When the crew of "Planet Terror" appeared on the plaza in front of the commercial center, it attracted the attention of many people. focus on.

Especially Robert Downey Jr. is the central point that media reporters surround.

In Miramax's publicity and marketing plan, Robert Downey Jr. is an extremely important publicity point. Since a few days ago, some media and websites have begun to appear similar to "Robert Downey Jr. The Prodigal Son Comes Back", "That The talented Downey is back", "Robert Downey Jr.'s latest masterpiece in sober addiction" and many other news.

The star standing in front of the screen will always be the focus of media attention. Although Robert Downey Jr. was out of breath before, with the support of Miramax's plan and various relationships secretly launched by Robert Downey Jr., Coupled with the fact that the screening of "Planet Terror" at the Cannes Film Festival has created a certain momentum, the rising star of the past seems to have really returned.

"Yeah, I was in the movie because of Murphy."

In the interview area delineated above the square, Robert Downey Jr. stood among the reporters and talked freely. Compared with Murphy, who was also being interviewed on the left, he was more suitable for such an occasion, "On the day I was released from prison, Murphy personally brought me back to Los Angeles from prison and gave me this opportunity."

"Are you grateful to Director Stanton?" A reporter stretched out the microphone.

Robert Downey Jr. did not answer. Instead, he made a gesture to let the reporter on the left get out of the way, then walked towards Murphy, came to Murphy's side, and immediately hugged his shoulders.

"Hey, brother!"

Hearing this, Murphy stopped his words, turned to look at Robert Downey Jr., and smiled at him.

A large number of reporters surrounded the two people, pressed the shutter of their cameras, and took pictures of Murphy and Robert Downey Jr., who looked extremely close.

At this time, another reporter asked loudly, "I heard that you both served sentences in the same prison?"

Murphy didn't open his mouth. Some words are more effective when Robert Downey Jr. speaks.

"Not only are we in the same prison, but we have also lived in the same cell." Robert Downey Jr. let go of Murphy's shoulder, pointed to his side, and said, "Do you know how much Murphy has helped me? ?I wouldn’t be able to get off drugs without him! I wouldn’t get back up without him! I wouldn’t be here now without him!”

He was very emotional, with an excited face, "He is the dawn that I met when I fell into darkness! He is the angel who rescued me from hell! He is my God..."

The surrounding reporters looked at Robert Downey Jr. Robert Downey Jr. withdrew his hand and took a step forward, "He's still my brother!"

As he spoke, he stretched out his arms and hugged Murphy tightly. Although Murphy was not an actor, he knew what to do at this time. He also reached out and hugged Robert Downey Jr.

The sound of the shutters sounded in unison, and the light of the flashing lights seemed to cover even the sunshine of Los Angeles in June. This picture of brotherly love instantly murdered countless filmmakers from the media.

This is another propaganda point set by Miramax - brotherly love!

Murphy let go of Robert Downey Jr. and waved to the other side, "Jim, Seth, Jonah, come here!"

James Franco, Seth Rogen and Jonah Hill all came here, Robert Downey Jr. pointed to them and said, "Since I got out of prison, they have given countless help, let me feel When it comes to family affection and friendship, they are also my brothers!"

"Stand in a row," Murphy whispered to James Franco next to him.

Each of the five people embraced the people around them and stood in front of the cameras of the media reporters, like brothers.

They almost attracted the attention of all the reporters present. Jessica Chastain, as the heroine, received little attention under this touching picture of brotherly love.

Standing in the corner of the interview area, Jessica Chastain turned to look at her manager Mike, who really looked at the five people and frowned.

Jessica - Chastain sighed, but did not say anything, anyway, through this movie, her Hollywood road has been opened.

The difference is that Murphy Stanton's Hollywood road is leading to a high place, and her road is still in chaos.

Although this kind of publicity can't make the film a box office hit like "Spider-Man", which started painting last weekend, it can still attract some people's attention, and Robert Downey Sr. is also mobilizing his own network to help his son. In the circle of Hollywood, there are very few people who give charcoal in the snow, but there are many people who add icing on the cake.

Robert Downey Jr. is obviously not the former Robert Downey Jr. There is also a film that received a good response at the Cannes Film Festival. It was promoted without much effort. Some people are still willing to give Robert Downey Jr. save face.

Miramax's North American promotion and marketing expenses for "Planet Terror" were only 4 million US dollars, but it created a lot of momentum in the first week of its release, and even faintly kept up with "007", which also opened in North America this weekend. : Die Another Day".

Of course, Murphy and Miramax are both sensible, knowing that this kind of b-movie with a limited audience is in no way comparable to James Bond, who has spent decades building a golden signature.

Friday's box office also proved this point. The box office champion of the day was "Spider-Man", which came to the second week of release, with nearly 20 million US dollars; the second place was "007: Die Another Day", single The daily income of more than 16 million U.S. dollars; "Planet Terror" ranked third after the two films with 6.85 million U.S. dollars.

The ranking of the two days after the weekend also maintained this ranking. The difference is that "Spider-Man" has a strong word-of-mouth, and the single-day box office continues to rise; "Planet Terror" has become increasingly polarized in the audience's word-of-mouth, and the single-day box office has continued to decline.

However, this is also the normal law of B-level movies, and the decline is not too large, especially since there is no cliff-like diving. On Saturday, the single-day box office only decreased by less than 1 million US dollars to 5.92 million US dollars. Received.

On Sunday, box office sales for all films are expected to shrink, and Planet Terror's attendance continues to decline, albeit at a healthy rate.

When Sunday passed and the new week came, the latest North American box office statistics were released, and "Planet Terror" also got box office figures that exceeded Miramax's expectations. (To be continued.)