Hollywood Road

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"The freshness has dropped again!"

In the study, Carey Mulligan, who was sitting behind the computer, raised his head, his depression was almost written all over his face, "Isn't this going down too fast?"

Holding a copy of the interview process sent by Fox Searchlight, Murphy waved his hand nonchalantly, "Honey, has the freshness of "Saw" dropped below 20%?"

"Of course not." Carey Mulligan lowered his head again, "When I watched it before last weekend, Rotten Tomatoes still had 60% freshness, but now it's only 52% fresh."

Her words seemed to be squeezed out between her teeth, "This week, more film critics released their reviews of "Saw", and the reviews were basically negative."

"Oh..." Murphy was indifferent, but he still said, "Are there any new ones? Let me read a few."

With the film's wide-ranging release last weekend, "Saw" naturally attracted the attention of film critics, but unlike horror fans, they were largely negative.

In fact, it’s not just Rotten Tomatoes, the film’s imdb score is also dropping rapidly. After the film’s extended screening, it will inevitably attract a considerable number of passerby viewers. For such a large-scale film, non-horror film lovers may like it infinitely, let alone There was a scene where passers-by and audiences praised collectively after watching.

If you think about it with your toes, you know that there must be a lot of passers-by who left the show early. Even if they can watch it, they will not have a high evaluation of the film. Among them, those who can score on imdb are absolutely impossible to give high scores.

This is a very simple reason. When the scale and popularity of a film expand, it will always attract audiences who are not such fans. Some of these people will be attracted, and others will become the source of negative word of mouth. , which is an unavoidable problem for large-scale screenings and extremely wide-spread films.

On the contrary, those niche independent films have a limited audience, and the scale of publicity and distribution is often extremely small. The mainstream audience will know that they are not their favorites, and the possibility of entering and watching is very low. The viewers are often true fans of this type of film, so It is logical to get a higher evaluation.

In essence, "Chain Saw" is still a film with a relatively narrow audience, but after achieving excellent results, it has gradually gained the scale of publicity and distribution of popular commercial films. Under such circumstances, word-of-mouth cannot continue to be bullish all the way.

Carey Mulligan dragged the mouse, looked at the latest film reviews, and said to Murphy, "Peter Travers of "Rolling Stone" only gave it a 5.

He said our film was absolutely disgusting and nothing else. Roger Ebert of the "Chicago Sun-Times" also gave 5 points. He believed that the film had achieved the effect of horror and thriller, which is really detrimental, but what the audience experienced was painful torture. is not worth it. "

She already muttered dissatisfiedly, "Rene Rodriguez of the Miami Herald..."

There is a bit of anger in the crisp voice, Carey Mulligan is obviously not as well-bred as Murphy," he said that he only saw a group of shining idiots in the film. Also jr-Jones of the "Chicago Reader" , he said the sadism of the film was second only to the absurdity."

"Hey, honey!" Murphy could hear the change in Carey Mulligan's tone, and said quickly, "Are there no good reviews?"

"Yes..." Carey Mulligan looked up at Murphy and controlled his emotions, "Kim Newman of "Empire" said that you, the director, have successfully created a creepy horror atmosphere. "New York Magazine's David Edelstein found the film's storytelling "very clever..."

Probably seeing bad reviews again, Carey Mulligan simply stood up from behind the computer and walked over to Murphy, with a gloomy look on his small doll face, "Why do film critics do this when the audience has such a good reputation?" What about a nasty attack?"

"Because film critics never watch movies from the standpoint of ordinary audiences." Murphy put down the interview and thought for a while and said, "In their eyes, the connotation and depth of a movie are far more important than entertainment."

Carey Mulligan leaned on the arm of Murphy's chair and said with a frown, "But aren't movies just for entertainment?"

Murphy shrugged, "Some people can always find a tall existence in the film."

"But..." Carey Mulligan didn't understand what Murphy meant, and asked again, "But the narrative, rhythm and editing of "Saw" have been praised by many media, why don't film critics like it?"

"It's actually easy to understand." Murphy put his arms around her shoulders, "Not many film critics would like this kind of bloody movie."

"Oh..." Carey Mulligan tapped his chin slightly.

She turned her head and kissed Murphy, and said, "This is the difference between professional word-of-mouth and audience word-of-mouth you told me before."

"That's right." Murphy smiled, "The former is more likely to bring awards, while the latter represents the market for a film."

"Can the two be balanced?" Carey Mulligan was still a sixteen-year-old girl after all, "If the professional reputation and audience reputation are both good..."

"Of course." Murphy shrugged slightly, "It's just very difficult."

Commercial achievements are the basis for a director to gain a foothold in Hollywood, but if you want to further improve the style, such films are indispensable.

Unless it's James Cameron, commercial performance can crush everything.

Carey Mulligan kissed Murphy hard on the face, "I believe you can do it!"

Murphy just laughed. With his current ability, even if he cheated, he couldn't make such a movie. He still needs to continue to hone his career as a director.

Back behind the computer, Carey Mulligan glanced at the screen and almost cried out, "The freshness of Rotten Tomatoes has dropped again, only 51 percent."

She looked up at Murphy, "Will this affect the subsequent box office trend?"

With such bad reviews from film critics, it is impossible to say that it will not affect the audience's choice at all. Murphy also walked over, glanced roughly, and said, "We are making commercial films now, so don't worry too much about bad movies. tomato freshness."

Carey Mulligan looked puzzled, "Why?"

"Because Rotten Tomatoes does not come from audience ratings, strictly speaking, it is not a rating system." Murphy briefly explained to Carey Mulligan, "The concept of Rotten Tomatoes is based on the evaluation of film critics. Whether a movie is given positive reviews is used as a measure, for example, if 80% of the film critics give positive points, the freshness of this movie is 80.”

The problems existing in this system are carefully studied. The freshness of a movie can hardly reflect whether it is really well received, because its standard is that a film review with a pass score is fresh.

If a movie has a freshness rating of more than 80, but the average score of the filmmakers is only more than 6 points, is this film considered to be well received by professionals?

And the kind of good movies that people can either love or hate, such as "Saw", the Rotten Tomatoes page is obviously not going to be easy to see

In addition, the Rotten Tomatoes website itself is deliberately muddying the waters, assigning the certified fresh label to movies with a freshness rating of 75 or more and a film review base of 40, which even gives the audience the illusion that Rotten Tomatoes is "rating".

After listening to Murphy's words, Carey Mulligan nodded.

Murphy pointed to the bucket of popcorn icon behind the freshness number and said, "This popcorn index can better reflect the popularity of a film among the audience than the freshness."

The freshness of Rotten Tomatoes of "Chain Saw" has dropped to 51, but the popcorn index is still as high as 88%.

This is also an important reason why Murphy doesn't care much about freshness at all.

"So the freshness of Rotten Tomatoes is not very important?"

Seeing Murphy nod slightly, Carey Mulligan scratched his face, "Where is the professional reputation?"

She is just a young actor who has just entered Hollywood, and she is only sixteen years old, and she doesn't understand some things very clearly.

"Do you know the Metacritic score?" Murphy said as simply as possible, "The industry pays more attention to the serious Metacritic score, rather than online media like Rotten Tomatoes, and you think those old men from the Academy of Motion Picture Arts and Sciences will pay attention to it." the Internet?"

There is also a website for acritic ratings, but it is mainly based on paper media. As the academy with the highest level of professionalism in this circle, its average age is over 50 years old. No one can expect such a group of people to be loyal Internet users. It is even doubtful whether most of them have used the Internet.

However, it also has its limitations. The metacritic scores include the film reviews and ratings of some veteran professional film critics, and its conservativeness and old-fashionedness can be imagined.

Having said that, all these ratings are just for reference and cannot reflect the market value of a film. A film with a super high imdb score or a rotten tomato freshness of more than 90, the box office and subsequent copyright products hit the street, and even a film company suffered a collapse. , that is not a minority.

Especially imdb, its ratings are mixed with a lot of water, and the rating mechanism can only limit, rather than eliminate, the trolls. The previous battle between "The Dark Knight" and "The Godfather" is the best example.

After briefly speaking, Murphy gave Carey Mulligan the information sent by Fox Searchlight, "Look at the process carefully, this is the first exclusive interview of the crew, and it is also your first media interview, don't mess with it. smashed."

"Definitely not!" Carey Mulligan said with rare seriousness on his face.

As "Chain Saw" won the runner-up in the North American box office list last week, this film has also become the focus of many media. For publicity considerations, under the coordination of Fox Searchlight, a program on Fox TV will be on the following The entire crew headed by Murphy conducted an exclusive interview.

In the list of producers for this interview, Murphy also saw a familiar name-Kara Firth! (To be continued.)