Hollywood Road

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"I am back!"

Pushing open the door and entering the apartment on Long Island, Luis Gonzalez yelled to the kitchen, put down the briefcase, changed his slippers, entered the living room, sat down on the couch, and fell on the thick On the leather back, the exhaustion brought about by a day's work made him look listless.

It took him a long time to sit up straight, but he couldn't get rid of the pressure from work and life.

He is a Latin American immigrant. He yearned for the heavenly America when he was a child. He finally managed to come to New York. After working hard, he was considered a small achievement, but he found that this place is not the paradise he imagined at all. Mortgage, car loan, medical insurance premium, property tax Waiting for a large number of expenditures in various names is almost overwhelming. As long as he loses his job, he will go bankrupt immediately.

This also caused him to be cautious and swallow his anger in the company. It is really not easy for a Latino to be in a company dominated by white people...

Fortunately, he could find a suitable channel to vent, otherwise he would have been unable to bear it.

After dinner and chatting with his wife for a while, Luis Gonzalez sat in front of the computer. This is something he does every week. He checks the latest movies on the Internet and finds his favorite horror movies. Buy tickets to watch movies with other fans.

He joined a group of horror film enthusiasts on Long Island. A group of people basically get together every week to watch movies, chat and brag, and exchange movies they are interested in.

This is Luis Gonzalez's greatest hobby, and it is also a channel to vent his pressure. Whenever he sees those white people being brutally killed on the screen, he can always find an inexplicable pleasure.

As usual, Luis Gonzalez opened a forum movie website, found the horror movie column, and clicked in.

I haven't been here for a few days. There are many new posts here. Some people discuss when the next "Scream" will be released. Someone revealed that the horror film expert Lionsgate is preparing to produce a new horror film. Post the list of horror films that will be released in theaters in the next month and the specific release date.

Suddenly, a post caught the attention of Luis Gonzalez.

"Use a movie to count the most incredible killing methods in history! Bloody! Horror! The faint of heart beware!"

The title of this post is simply telling people like Luis Gonzalez who like horror movies, click on me, I am the type you want to watch.

Luis Gonzalez immediately opened the post,

The first picture appeared on it. The picture was not very clear, as if it was taken secretly, but the content inside made his eyes widen.

It was a white girl, struggling in a pile of syringes with shining needles, and wearing a strange-shaped headgear around her neck. Numerous needles were stuck on her body. Where the needles went in, the skin swelled and blood oozed out. , and as she moves forward, she will inevitably be stabbed by more needles. Even Gonzalez, who has watched countless horror movies, feels a bit mortified at this moment.

This is simply worse than death! Absolutely super terrifying torture!

At the same time, he was curious, what movie is this? There is such a perverted and cool method of torturing people...

His wife came over at this moment, looked at the computer screen behind her, and then quickly turned her head to the side, "Damn it! What is this? It's too perverted!"

She turned away, and Gonzalez just smiled. His wife doesn't like horror movies.

However, his curiosity and interest have been completely hooked. Just looking at the first picture and the introduction of the Wanzhen pothole below, this post about the most incredible way of killing people in history has some real materials.

He then looked down, and the pictures of the killing mechanism and the victim appeared one by one. The pictures were the same as the ones above, they all seemed to be taken secretly, and there were simple text introductions to match the pictures.

"See if you can escape from these incredible killing mechanisms!"

There is such a sentence on all the pictures. Thinking of the thousands of needle holes above, Luis Gonzalez couldn't help but shiver, and quickly shook his head to look below.

"Gillnet maze: The victim is naked* and locked in a huge basement maze. If he can't escape within three hours, the exit will be closed forever. There are sharp gillnets all over the way to the exit, let alone groping. Exploring the way, if you move even a little bit, you will be cut to pieces, and every step you move will be scarred and screaming again and again..."

The fat man hanging on the barbed wire on the picture has countless wounds on his body, especially in his stomach. The dripping is obviously not blood, it seems to be gastric juice...

Seeing this, Gonzalez touched his stomach subconsciously.

And then there's...

"Self-reported weight: Two people were imprisoned in two iron cages, with closed electric drills on their heads, and they had to use knives to cut parts of their bodies, and put the cut meat on the scales. After 60 seconds, cut the meat Less will be pierced through the head by an electric drill!"

The picture shows a fat man and a woman, the fat man has a broken stomach, and on his side there is a large mass of flesh and blood; the woman's left arm is bleeding profusely, and she is picking up a left hand and half of her arm, as if wanting to Put it on the balance next to it.

Then there are joint twist frames, fire oil traps...

It is simply a living encyclopedia of killing tricks. These strange killing methods are much more enjoyable than the simple bloody knives and axes!

Below all the pictures are the words left by the posters.

"I saw this film yesterday at a test screening in Los Angeles. I was so impressed and powerful that I couldn't help but secretly took a few photos. I put the pictures on top. I won't say much about it. Horror movie lovers Guys, this movie is called Saw!"

"Chain Saw?" Luis Gonzalez thought for a while, and determined that he had never heard of this movie, and it should be a new movie that hasn't been released yet.

He had already been aroused by the post, so he immediately logged on to a search site, typed in "Chain Saw", and found a series of relevant information.

Director Murphy Stanton, who is this? never heard of that.

Starring James Franco? It seems that I have seen this name somewhere, it should not be a famous actor...

Luis Gonzalez browsed through it roughly, focusing on the most concerned release date—July 13, 2001, a standard Black Friday!

After closing this webpage, he returned to the page where the search engine was located, and found that there were a lot of related content. He clicked on a few and looked at them. Some were text, some were pictures, and they were basically praising the movie.

"horrible……"

"I was so scared that I vomited..."

"It's the first time I've seen someone cry in fright at a preview."

It seems that this video is really scary!

Luis Gonzalez nodded lightly, deeply imprinted the date he had just watched in his mind, took the mobile phone next to him, and started calling some members of his horror film hobby team.

"I found a good movie that hasn't been released yet. Here are some pictures of it. Look at it. It's really scary."

"Shall we go to the theater to watch a movie next Friday? I found a good movie."

One call after another was made by Luis Gonzalez. In just ten minutes, he made appointments with nearly ten people. Some companions also saw related pictures or texts on other websites, and they also thought that the pictures alone were enough. It's impressive, and it can't be said that it can make people pee their pants.

The timeliness and sharing of network information are far from comparable to other media. Murphy has been paying attention to the work progress of that network company. It is not a clever method to use a test screening that does not exist at all, but There is still no lack of attention in this day and age.

Especially on a large movie forum website, after related posts appeared in the horror movie column, in just five days, the number of views exceeded 100,000, which represented potential audiences.

On forums, movie statistics websites, portal websites, and even the websites of some large non-governmental organizations, as long as you can leave a message and post, there are many contents related to "Chain Saw". At least the work done by the other party makes Murphy this Employers feel they are worth the money they spend.

That is to say, after the NASDAQ stock market crash last year, the Internet-related industries are generally in a downturn, and they have not recovered from it. Otherwise, such a small amount of money may not be able to accomplish so many things.

Although from the number of views and replies of some posts, it can be seen that "Chain Saw" has attracted the attention of many horror movie lovers, but the actual effect can only be seen after it is released.

While Murphy was building momentum for "Chain Saw", Fox Searchlight, as the publisher, also started promotion and marketing.

Compared with Internet topical marketing, Fox Searchlight's methods are more conservative and traditional.

Posting outdoor advertisements, posting posters on local media, broadcasting trailers on TV stations late at night, and holding a press conference in the middle, unfortunately, due to the constraints of funds and the reputation of the main creators of the film, there were not many waves...

What Fox Searchlight does is the usual propaganda method of independent films. On the emerging Internet, it just makes a very simple official website as a routine.

The publicity and marketing budget of the project is here, and no one can expect that $260,000 will bring sensational results.

Moreover, the R-level rating of "Chain Saw" and the public nature of traditional media, those large-scale images that can really attract people, cannot be too much a publicity gimmick.

Time passed little by little. After two weeks of small-scale publicity, Fox Searchlight finally pushed "Saw" into the theaters. However, the film's investment and publicity scale are here. It is impossible for Fox Searchlight to come up with too many resources.

Like all independent films, "Chain Saw" can only be opened by screening, and there is no premiere. (To be continued.)