Hollywood Hunter

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The Solitude Day holiday is over, and a new box office week opens on July 9, and there are still three new films in North American theaters.

Paramount's fantasy comedy "Pointy Aliens," starring former "Ghostbusters" actor Dan Aykroyd, has 2,117 screens.

Columbia Pictures' "Justins Who Wrote Poetry" is an all-black drama film directed by John Singleton, a black director nominated for the Oscar for best director last year for "Boys on the Block", and Michael Jackson's Starring sister Janet Jackson, the story tells the story of Justins, a hairdresser starring Janet Jackson, who struggled to get out of underestimation and start a new life after her boyfriend was killed by revenge. The film opened with 1,365 screens.

Fox's "The Kid with the Golden Arm" is a fantasy baseball-themed family comedy about a young boy who unexpectedly acquires supernatural powers to become a baseball master. It opened with 1,460 screens in its first week.

The summer season is underway, and this year's heavyweight films have basically entered the theaters.

Including the three new films this week, in the second half of the summer file, except for Daenerys and Warner Bros.'s "Assassination of Gannets" next week, other projects are not too deep in Simon's memory, and there is a possibility of a dark horse at the box office. Sex is small.

This actually means that as long as the word-of-mouth and popularity of the films released before July 9 are good enough, they are enough to walk out of a very beautiful box office curve in the days following the summer vacation.

However, according to statistics, this summer, there are only 3 movies that have been confirmed or are expected to enter the 100 million yuan box office club, namely "Superman", "Sleepless in Seattle" and "Sugar-Coated Trap".

Among them, "Superman" is completely an alternative to other Hollywood studios that can only be envied and hated. Compared with "Sleepless in Seattle" and "Sugar-Coated Trap", they are normal.

Of course, the three billion-dollar films are all produced by Daenerys Entertainment. Even if two of them are cooperative projects, Simon Westero's precise vision for investing in films still makes many people feel complicated.

In fact, there are actually many projects trying to hit the 100 million yuan box office club this summer.

Columbia's "Breakthrough", Warner Bros.' "Made in America", Disney's "Super Mario Bros.", Paramount's "Addams Family Values", Columbia's "Phantom Heroes", Columbia's "Honeymoon Dangerous" , Fox's "The Rising Sun", seven films, either a blockbuster with a big investment and a big production, or a super game IP, or a sequel to a previous blockbuster film, or a comedy star whose previous work has achieved super high box office, It can be said that whether it is the project investment, the main creative lineup or the scale of the announcement, they are all aimed at breaking the 100 million box office in North America.

Only the results are not satisfactory.

Projects such as Whoopi Goldberg's "Made in America" ​​and Fox's "The Rising Sun" actually ended well. Although they are hopeless to break 100 million, the relatively substantial box office can make the studio reap good profits. Projects such as Disney's "Super Mario Bros." or Columbia Pictures' "Phantom Heroes", because of huge production and budgets, bring studios nothing more than money.

After all, investing in movies is a risky gamble.

Simon, the cheater, can completely draw a good hand in advance, and other players can only try their luck. This summer, the luck of other Hollywood studios is obviously not very good.

In a market with limited capacity, Daenerys Entertainment's good cards will inevitably suppress other players because of the ups and downs.

If there is no king bomb like "Superman", even if the cards in the hands of other studios are worse, they may be able to pick the generals among the dwarfs. Projects such as "Heroes of the Mountain" may even achieve a box office of over 100 million in North America. The reality is that under the impact of the phenomenal "Superman", the box office of many films is much lower than in the past.

The most typical example is "The Heroes of the Mountains".

In the original time and space, the 70 million US dollar "The Hero of the Mountains" has a North American box office of more than 80 million US dollars and a global revenue of 250 million. Basically, it has recovered the production cost and achieved a small profit.

This time, due to the sniping of "Superman", as of July 8, the cumulative box office of "Heroes of the Mountain" was only 66.39 million US dollars, and the single-week box office volume from July 2 to July 8 was only 1.59 million. The US dollar is expected to be difficult to bury even the threshold of 70 million before the downgrade.

And, it's just American soil.

The suppression of "Superman" on other Hollywood films in overseas markets is even more obvious.

Even on the premise that several important ticket warehouses such as France and Germany have not yet been released, in the past month, the cumulative box office of "Superman" in many overseas countries such as the United Kingdom, Japan, Spain, Italy, Australia, etc. It quickly broke through the $300 million mark.

Capacity in overseas markets is also limited.

Just "Superman" has a strong acquisition of more than 300 million US dollars at the box office, and was appetized by the dc movie universe blockbuster created by Daenerys Entertainment. Stallone, Schwarzenegger, etc., who were originally very popular in overseas markets. New coffee films will inevitably be left out.

This time, Stallone starred in "The Hero of the Mountains", and the cumulative overseas box office as of the beginning of July was less than 50 million US dollars. As a result, the North American box office of "The Hero of the Mountains" is about 70 million, overseas is counted as 100 million, and the total global box office is expected to be only 170 million US dollars.

By convention, a film's global box office is about three times the production budget.

to achieve a balance of payments.

Obviously, the global box-office forecast of 170 million U.S. dollars for "The Heroes of the Mountain" cannot allow Columbia Pictures to recover the production budget of 70 million U.S. dollars and the same high investment in publicity. The producers can only rely on video tapes and other channels to slowly recover the early stage. huge investment.

As for projects such as "Super Mario Bros." and "Phantom Heroes," the ending was even more bleak.

In the past two years, hard-guy action blockbusters led by stars such as Arnold Schwarzenegger, Sylvester Stallone, and Bruce Willis have failed consecutively, making Hollywood more and more aware that this type of film is gradually being eliminated from the market. trend.

And, special effects blockbusters like the DC Cinematic Universe and Jurassic Park should be the future of Hollywood. A DC Cinematic Universe project, or Jurassic Park, can bring in profits that are worth a whole year of other studios.

Considering the market demand, many technology companies have begun to get involved in the field of film special effects software, but compared with Daenerys special effects, there is a big gap.

It can be said that in the next few years, if Hollywood wants to make special effects blockbusters, it can basically only cooperate with Daenerys special effects.

Daenerys special effects have maintained a stance of external cooperation in recent years, but other film companies will not be naive enough to think that Simon will really open up their technology to them. Once there is a project that threatens Daenerys' entertainment, it is almost certain to be suppressed.

Moreover, at this stage, the scale of Daenerys' special effects, even including the rapidly developing Australian special effects branch, is actually only enough to meet the needs of Daenerys Entertainment itself and the cooperation projects with other studios. If other studios To get the full support of Daenerys' special effects, you don't even need to deliberately make excuses, because it simply can't be done.

For special effects movies, everyone can only catch up a little bit.

At this stage, it is still necessary to consider the current matters.

Fox has been wrestling with a new Arnold Schwarzenegger film.

This is a remake of the French film "Totally Woman" called "True Lies", which tells the story of a federal agent who has to hide his identity from his family due to professional reasons.

Fox signed a contract with Schwarzenegger and James Cameron in early March when "Phantom Heroes" was still in its late stages, and Arnold received the equivalent of $15 million this time around.

Signing a contract with a studio ahead of a movie's release is actually a tactic of many stars.

With the film contract in hand, even if the project fails, there will still be a chance to make a comeback.

After all, Hollywood movies are often far more likely to fail than box office hits, as Michael Myers' Dangerous Honeymoon, which was released during the Solitude Day holiday, is the most direct example. Myers had hoped to rely on the new film to prove his box-office appeal in order to gain more initiative in the negotiations with Daenerys Entertainment's "Wizard 3".

The result was that the $20 million "Dangerous Honeymoon Period" only received $5.36 million at the box office in its first week. Columbia Pictures provided as many as 1,731 screens for the comedy, and the result was less than $3,000 on average for the film. With the fate of the next week, the North American total box office of the project is also expected to be difficult to exceed 10 million.

The total investment in production and publicity totaled more than 30 million US dollars, in exchange for a box office of less than 10 million US dollars, the Colombian management was almost in tears.

Mike Myers deliberately delayed signing a third contract in order to get a higher salary after the success of "Fight the Wise 2", and as a result, the failure of "Dangerous Honeymoon" gave the comedy star a hard nose Ash.

Arnold Schwarzenegger is much smarter in this regard.

Or, mainly because of Schwarzenegger's $15 million salary, there is not much room to sell.

The new project contract after "Phantom Heroes" was settled in advance, and it was a pay or play contract that required full payment of the film regardless of whether the movie was started or not. It can be said to be sitting on the Diaoyutai, which made Fox extremely uncomfortable.

The consecutive box-office failures of "The Heroes of the Mountain" and "Phantom Heroes" in the summer season made Fox somewhat regret signing Schwarzenegger for this large-scale production film with an initial budget of $70 million. You know, the film director James Cameron is notorious for overspending, and Fox is almost certain that $70 million is simply not enough for Cameron.

Because Fox's behind-the-scenes boss Rupert Murdoch is more focused on TV network expansion, he is not very interested in high-risk, low-return movie investment. Daenerys Entertainment took it away, and Fox Pictures has only been tepid in recent years.

This time, once "True Lies", which is conservatively estimated to be an investment of 70 million US dollars, fails, Fox Films President Joe Ross can be sure that he has to get out of the box.

If the project is cancelled, including the investment in the preparatory process and Schwarzenegger's $15 million contract that must be paid, Fox's direct loss will exceed $20 million, which is certainly not acceptable.

The best way is undoubtedly to find a partner.

The projects in the hands of Hollywood A-listers are basically the focus of the top executives of major studios.

Simon is no stranger to True Lies either, and it wasn't that Daenerys Entertainment didn't initially get the chance to sign the film.

However, considering that "True Lies" has a budget of more than 100 million US dollars in memory, although the box office is a big hit, the price/performance ratio is also a bit low.

More importantly, Simon is really sad about the original "True Lies" heroine Jamie Lee Curtis. Curtis is not ugly, but for some reason, Simon always thinks that the other party is a man, so the dance in "True Lies" that made many young people who were exposed to Hollywood blockbusters for the first time, in Simon's opinion It's really hot eyes, so when I came into contact with the script, I didn't even read the script and chose to pass.

It's no secret that Columbia Pictures tried to work with Daenerys Entertainment on the "Phantom Heroes" project last year.

The tragic failure of "Phantom Heroes", like the success of "Superman" and other projects, has become another proof of Simon's outstanding vision in film investment.

This time, when Fox tried to seek a partner to share the risk of "True Lies", the news that Simon had also passed the project before unknowingly spread again.

Westeros turned down Heroes of the Phantom, a project that cost Columbia Pictures a nosebleed.

Now that Westeros has rejected True Lies again, what kind of movie can this be?

Joe Ross, the president of Fox Pictures, contacted him around, and even some overseas capitals like Carlock and Constantine who like to take advantage of them, but they ran into a wall again and again.

Had to turn to Daenerys Entertainment again.

Rupert Murdoch personally called Simon several times after learning that the studio was caught in a dilemma by "True Lies," and News Corp. couldn't afford the loss of a $70 million investment. "Phantom Heroes" has a big somersault, and Fox Pictures is about to suffer.

Simon didn't like "True Lies", but knew that the project was still making money in general.

After a little tweaking, I finally "reluctantly" agreed to discuss the possibility of cooperation with Joe Ross.

"True Lies" is expected to be scheduled for next summer, and Daenerys Entertainment's two projects next summer, "Batman: The Dark Knight Rises" and "Forrest Gump", are already enough to support the company's performance and do not need to be Add one more True Lies. However, after the 007 series was forcibly shelved by Simon, MGM just happened to lack a blockbuster.

After personally fine-tuning the script of "True Lies", Simon also proposed his own cooperation plan.

First, the project is co-operated by Fox and MGM, each of which bears 50% of the investment.

Secondly, Fox Pictures is responsible for domestic and overseas distribution, but the distribution commission ratio is only 8%.

Again, Arnold Schwarzenegger's salary must be lowered, and the two companies can only give $10 million. In addition, the project budget is 70 million US dollars. Once the budget is exceeded, director James Cameron's fixed salary will be cancelled, and only 10% of the project's net profit will be shared.

If there is a net profit.

at last!

The key point is that the heroine is decided by Simon himself.

In fact, except for the last point, the other items are just starting from Simon.

The more demanding the requirements, the greater the pressure on the main creators such as Fox or Schwarzenegger.

As for the agreement that has been reached, if Schwarzenegger finally insists on not giving in, it is understandable in Simon's view.

The spirit of the contract is still to be observed.

Of course, once the project fails in the future, Schwarzenegger, who now takes $15 million in remuneration but leaves a huge loss to the producer, will not have a good time in Hollywood in the future. If you can take the initiative to reduce some of the remuneration, in the final analysis, you are leaving room for yourself.

If it's too easy to agree to a partnership, it's hard to argue that Fox or other Hollywood studios won't react.

Now that Westeros is so demanding, and it's just MGM and Fox working together, it's clear that they don't have much confidence in this project.

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