Hollywood Hunter

Chapter 548 Unexpected Box Office

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On April 9, the Easter season officially opened.

This Friday, a total of three new films have been released in North American theaters. New World Pictures' "Rebels of Wisdom 2" has 2,516 screens, and Fox's "Sandland" has 1,819 screens. Line Pictures' "New Monster Street" has 1,365 screens.

Many of Hollywood's cheesy spoof comedies often fail to escape the cycle of box-office slumps in subsequent episodes of the first big hit.

In Simon's memory, the "Fighting Wisdom" series is like this.

However, because these kinds of comedies tend to be inexpensive, studios are often able to make decent profits even if they develop a sequel.

The key is cost control.

Otherwise, the studio could be reduced to the role of working for the star if not paying attention.

After spending a lot of budget and giving the best schedule, in the end, I just barely made a return. Looking back, I found that the main creator who received a huge salary made a lot of money.

Daenerys Entertainment signed a two-film contract with Mike Myers, the creator of "Fighting Wisdom", so after the first "Fighting Wisdom" sold $120 million in North America at a cost of 20 million, the sequel The budget is well under control at $30 million.

Speaking of which, the curse that the sequels of vulgar spoofs and comedies are easy to drop at the box office has not been broken. The previous series of "Fighting Wisdom and Many Stars" failed to escape. It is precisely another series of Mike Myers, "Ace of Power Spy". With this initiative, the first step of "Ace of Power" was barely more than 50 million US dollars, but "Ace of Power 2" achieved an excellent result of over 200 million US dollars at the North American box office, and was in "Ace of Power". Spy 3 has successfully maintained such a level.

Because of the box office curse of the sequel to the vulgar spoof comedy, Simon decisively gave up the development plan of the sequel to "Flying Over Innocent".

For "Flying Over Innocent", the stalk of the baby talking, the sequel is really difficult to innovate, Mel Gibson is also strong enough in the salary, the development of the sequel is very risky, and it happens that Daenerys Entertainment is also not short of projects.

However, for "Fighting Wisdom Stars", on the one hand, the original packaging contract of the main creator successfully controlled the cost. On the other hand, it was precisely because of the precedent of the "Ace Power Spy" series that Simon agreed to the sequel development plan for this series.

Many media have been unable to give a specific reason why the first "Fighting Wisdom and Many Stars" sold so well at the box office.

After the sequel project was established, the New World Pictures team and Mike Myers spent a long time discussing this issue, and Simon also gave a lot of suggestions with reference to the "Ace Power Spy" series in memory.

The key is to be consistent.

Comedy movies are often just some very interesting jokes that everyone sees.

Just like "The Hangover", the episodes of drunken mishaps were twice in a row, and the audience still bought it. The creators of the third film felt that we had to innovate, so they stopped playing "The Hangover", and the box office plummeted.

Therefore, whatever the style of the first episode, the sequel continues to maintain.

Plot innovation and the like, shit and fart do not need innovation.

Since the audience feels that "Bohemian Rhapsody" in the first part is a masterpiece, the sequel will choose another good piece of music.

Now that audiences find the style of breaking the fourth wall very interesting, the sequel is business as usual.

In addition, Daenerys Entertainment has also used its own resources to equip this series with a lot of musical elements with a stronger cameo lineup. Madonna, who has a good personal relationship with Simon, and the Guns \u0026 Roses group under Universal Music are all big-name singers. Participated in a cameo in the sequel.

Now that the project has been agreed to, the budget for "Rebel Wisdom 2" has reached $15 million based on the production cost of $30 million. In this era of increasingly important film marketing, it is essential for a film to maintain sufficient publicity if it wants to be successful.

Even the schedule of Easter was carefully considered.

The first "Fight Against Wisdom Stars" won a domestic box office of 120 million US dollars. With such a big sales level, the sequel should be able to squeeze into the summer or the end of the year. However, the competition in these schedules is often very fierce. Once the reputation of the film is not satisfactory, or other dark horses at the box office appear in the same period, the box office of "Fighting Wisdom 2" will inevitably be seriously affected.

The Easter schedule is different.

Although Hollywood has paid more and more attention to the second-tier schedules such as Easter and Halloween in recent years, the competition is not as cruel as the summer schedule or the end of the year.

This Easter, "Reverse Fighting Wisdom 2" is far more popular than other films of the same period in terms of popularity and publicity. Unless there is a very strong box office dark horse, the film is almost certain to dominate this period.

The other two films, "Legend of the Sands" and "New Elm Street," don't have the potential to be dark horses no matter how you look at them.

Fox's "Legend of the Sands" tells the story of a group of baseball teens, a standard sports teen movie.

New Line's "New Elm Street", although it has a 'new' word, but after six consecutive films, the audience will inevitably get tired of the repeated Freddy murders, even if New Line's North American box office is 50 million US dollars The goal is not high, but Hollywood is not optimistic about the prospects of this film.

On Easter weekend, Simon flew to the Bahamas with two Jeannies for a solo vacation at the invitation of Joseph Lewis, whom he had just met some time ago.

Joseph Lewis was British, however, to avoid taxes, Lewis had long settled with Florida

The Bahamas Islands across the sea.

As one of the world's famous tax havens, the Bahamas also only levies a small license fee from local registered companies, and there are no other sales tax, value-added tax, inheritance tax, and capital gains tax.

After completing the operation in the European currency market last year, Joseph Lewis plans to gradually shift the focus of his career to the real industry, and shrewdly tries to establish commercial links with the Westeros system. Simon also takes a fancy to the registered place under the name of Joseph Lewis. Tavistock Group based in the Bahamas.

The Tavistock Group appears to be an industrial company, but in fact it is a comprehensive investment company.

Over the years, while continuing to speculate on currency in the financial market, through the Tavistock Group, Joseph Lewis has successively invested in many real estate, energy, sports, catering, medical and other projects in North America and Latin America.

However, even after last year's European currency operation, Tavistock Group's current total assets are only 3 billion US dollars, most of which exist in the form of cash and short-term convertible bonds, and investment in the real field can only be It's a little mess.

Of the total assets of the Tavistock Group of $3 billion, about $600 million belongs to Joseph Lewis himself, accounting for one-fifth of it.

With a net worth of 600 million US dollars, this era is already considered to be the ranks of the super rich. Of course, it is really not worth mentioning in front of Simon.

In Simon's plan, in the next few years, as the Internet bubble becomes more and more turbulent, the Westeros system will gradually reduce its holdings of technology stocks in cash. At the moment, only two companies, Cisco and America Online, have both had a market value of over 30 billion US dollars. These companies, at the next high point of market value, even if they only reduce their holdings by 1%, will be hundreds of millions of US dollars.

In the entire reduction plan, the funds extracted from the technology stock market by the Westeros system may even reach the level of tens of billions of dollars in total.

Therefore, even if it was originally envisaged to use the funds to build a super mining group in Australia with the Johnston family, there will definitely be a large balance in the end. With these capital, Simon does not intend to continue investing in the field of technology stocks, but intends to set foot in more traditional real industries.

The Tavistek Group, which is involved in real estate, energy, sports, catering, medical and other industries, can be used as the shell of the Westeros system to invest in real industries.

Not only North America, but with this shell, Simon can also reach out to the vast Latin American market.

Although Latin America's economy has been overt or covertly suppressed by North America, it is, after all, a huge market with a population of more than 500 million.

In addition, using the Tavistock Group as a shell can also hide the assets of the Westeros system to a certain extent.

As long as it operates properly, most of the media and the public will only see Tavistock in some industries that the Westeros system will be involved in in the future, and will not know that the actual controller behind the scenes is the Westeros Group.

Just like many large funds on Wall Street, according to public information, the public can see the shares of these funds in some large groups, but they cannot figure out who is the real controller behind these holdings.

You must know that large fund companies do not only have one fund, but often have dozens or hundreds of them. The investment goals of each sub-fund are also different, which gives many investors who do not want to expose their goals a lot of room for operation. .

Therefore, when buying a fund and controlling the fund to buy shares of a company in a targeted manner, for the public, it is often the large fund itself that holds the shares of the company. In fact, the shares are controlled by someone else.

Obviously, many times, doing so is of course a violation of federal securities laws.

Just, who cares?

As a joke circulated in the New York legal community, the evil that Wall Street commits during a meal may be no less than a war.

If it's not true, of course nothing will happen.

Cersei Capital can already be regarded as one of the shells of the Westeros system, and the Tavistetoker Group is another shell selected by Simon. This shell will also be involved in domestic investment in North America, but the main target is overseas, more precisely, Latin America.

Over two days over the weekend, Simon and Joseph Lewis quickly reached an agreement that Westeros would inject $100 million into the Tavistock Group, a small test. The $100 million is a small proportion compared to the total capital of the Tavistock Group of $3 billion. However, the two parties are not familiar with each other after all, and Simon would not be foolish enough to bet more on this company immediately.

Joseph Lewis naturally understood.

In order to show his sincerity, Lewis also proposed to actively liquidate the capital of other investors, but Simon declined.

Totally unnecessary.

If the Westeros system takes too much capital in the Tavistock Group, the company loses a very important hidden function as a shell.

On the contrary, Simon also suggested that Joseph Lewis continue to absorb more capital.

US$3 billion, most of which is in cash or bond assets, seems like a lot of money, but if it is run in a big way, it can't actually operate a few projects.

Just like the 10% share transfer plan of Igret Company, if Simon agreed at the beginning, it would directly consume half of the wealth of the Tavistock Group.

With sufficient funds, it is of course impossible to find too large a project in the short term.

Although it was impossible to reach an agreement on the transfer of shares in Igret, Simon also suggested that Joseph Lewis temporarily invest in domestic technology stocks in the United States. The Internet bubble is still in the early stage of expansion, and there is still a lot of room for growth in the future.

. As for how much Joseph Lewis has the courage to invest in, Simon did not give specific suggestions. He also wanted to see the investment vision of the other party.

If Joseph Lewis can bet all of his capital in the technology stock market at one time, and can successfully exit the technology stock market rationally at the peak of technology stocks, the current $3 billion is expected to increase by more than 10 times in the future.

Of course, if it was Simon, he would definitely do it.

But if Joseph Lewis did this, Simon would have reservations about Lewis even if Tavistock's future capital increased significantly.

Because this is the mentality of a gambler.

After the weekend, back in Los Angeles, the box office for the first three days of Easter weekend was officially released.

After the opening of the film last Friday, under the operation of the New World Pictures team, the comprehensive media score of "Fighting Wisdom and Many Stars 2" was 7.3 points, which was barely considered good. However, the box office of the film in the first three days of the first weekend exceeded Simon's. All within expectations.

The original goal of the New World Pictures team was to expect the box office of "Fighting Fighting Wisdom 2" to reach $20 million in the first three days of the first weekend, so that the cumulative box office in the first seven days of the first week is expected to reach $30 million.

The first "Fight Against Wisdom Stars" relied on word-of-mouth to go out of a very beautiful long-term, and the sequel dare not expect this, but even if it starts at 30 million US dollars with a 50% drop in the next week, the total North American box office can reach at least 60 million. Dollar.

Such box office results only depend on the local box office revenue, and there is still a long way to recover the cost of 45 million US dollars. After the global operation, it is enough to make a small profit, and the subsequent follow-up channels are enough to bring good income to Daenerys Entertainment.

In fact, with the continuous increase of film production and distribution costs, it is difficult for most Hollywood films to make money at the box office stage. Basically, they need to make profits through video tapes and TV channels. In fact, it is also more and more difficult for second- and third-tier film companies to survive. The reason is that omni-channel operation requires a lot of time and resources, especially time, which the second- and third-tier film companies simply cannot afford.

Compared with the first weekend expectation of 20 million US dollars, the actual box office number of "Fighting Wisdom 2" in the first three days reached 31.79 million US dollars. It achieved an average of 10,000 in the first three days. Ten thousand U.S. dollars.

$40 million in the first week, even if the subsequent decline is deeper, it will easily hit the $100 million threshold.

The North American box office has exceeded 100 million, and "Rebel Fighting Wisdom Duo Xing 2" can directly achieve profitability in the local market.

Affected by the strong impact of "Reverse Fighting Wisdom Stars 2", Fox's "Sandland Legend" earned only $5.36 million in the first weekend and three days.

New Line Pictures has high hopes for "New Ghost Street". The box office in the first three days of the film is only 3.71 million US dollars. It is estimated that the total North American box office can only barely exceed 10 million US dollars. "The fantasy of turning over is completely shattered.

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