Hollywood Hunter

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Monopoly itself is not wrong, patent protection is a kind of monopoly protection.

Anti-monopoly laws around the world are mostly aimed at preventing monopoly companies from taking advantage of their own technology market and other advantages to suppress competitors. In other words, monopoly is right, but it is wrong to use monopoly advantage to suppress competitors.

However, in the actual implementation process, the standard of monopoly is never difficult to determine.

The fuzzy definition standard has led to anti-monopoly becoming a tool for political and economic games among enterprises, capital and even countries in many cases.

Igret Corporation, or the entire Westeros system, has pioneered a new Internet era in advance through the layout of the entire industry chain of World Wide Web technology.

To this end, companies such as Cisco, AOL and Igret have invested billions of dollars in the past few years. It stands to reason that with such a huge initial investment, the Westeros system can fully enjoy the benefits brought by the Internet industry with peace of mind.

The problem now is that the interests involved in the Internet industry are simply too huge. The Westeros system is so huge that not only can a family eat it alone, but many people will not allow the Westeros system to enjoy this huge cake alone.

Igreit's three core executives, even Tim Berners-Lee, who was focused on technology research and development but was not well-versed in the world, saw the company's 1992 financial report and realized the problem.

With many memories of two lifetimes, Simon has a clearer understanding of the situation that the Igret company will face.

Throughout the 1990s, Microsoft was tossed to death by the anti-monopoly department of the United States. To a large extent, it was not the monopoly of Microsoft's operating system. too many stocks.

When Bill Gates, Paul Allen and others continued to reduce their holdings, Microsoft gradually became a mass-holding company integrated with the US economy, and the operating system giant never encountered a large-scale antitrust investigation.

After the morning's earnings meeting, Simon and Tim Berners-Lee, Jeff Bezos and Carol Bartz discussed the situation that the company would face if it were resolved in the afternoon.

Microsoft's competitors are Apple, Intel's competitors are AMD, and IBM's competitors are Sun. For Igreit, the problem now is that this new technology company that has pioneered a new Internet era in advance, even a There are no decent opponents.

After completing the authorization of e-mail technology, Microsoft and AOL, which have obtained commercial operation licenses, are preparing their own portal business.

However, even if the online businesses of Microsoft and AOL go online and can compete with Igreit, in the eyes of outsiders, the three companies still belong to the same camp to a large extent.

The Sherman Antitrust Act of the United States has a clear definition that conspiracy among affiliated companies to control the market is also a monopoly.

Igreat has released a large number of World Wide Web patent technologies for free, and it is impossible to further release the core patents held by the company in the short term.

Without a competitor, it is equally impossible to create a competitor out of thin air.

In fact, even the powerful Microsoft and America Online are unlikely to pose too much threat to Igreit in the short term in terms of network business, let alone build a competitor from scratch.

Then, there are only two ways to avoid the anti-monopoly pressure that Igreat may be subjected to. One is to take the initiative to split. According to Simon's original idea, several major businesses of Igreat will be split into several different companies. The second is to carry out external financing as soon as possible, or conduct IPOs, and give up enough equity shares to all parties' capital.

The first method is, after all, a cure for the symptoms but not the root cause.

The second is to sell equity and integrate Igret into the entire U.S. economy, which is the most thorough solution.

In fact, Simon made such a plan a long time ago. For companies such as Cisco, America Online, and Igret, he only hopes to retain about 30% of the equity after continuous reduction.

Taking into account the terrifying market value of these companies in the future, 30% of the shares are still a very large amount of wealth.

When the small meeting of several core management was over, the preliminary plan had been finalized.

Igreit will conduct its first external financing and is expected to sell 10% of its shares and plans to raise $1.5 billion.

According to the 1992 revenue scale of Igret Corporation of nearly 2 billion US dollars and a high growth rate of nearly 400%, if the company goes public, the market value of this company is absolutely comparable to that of Cisco and America Online.

Therefore, the valuation of 15 billion US dollars is still very conservative for Igret.

As long as you have a little understanding of Igreit's position in the emerging Internet field and its financial data in 1992, it should be clear that the 10% stake, the $1.5 billion offer is very cost-effective.

If anyone thinks that the Igreit company is talking about a lion, then the other party is obviously not a partner worthy of cooperation.

Although the quotation is as high as 1.5 billion US dollars, this 10% share is not bought by anyone who wants to buy it. If it is an Arab local tyrant or a Japanese chaebol, sorry, let's go cool.

This part of the equity will only be sold to the capital forces in the United States, which have a pivotal influence on the federal political economy, so as to provide assistance when Igret is under pressure from anti-monopoly and other aspects.

People are always greedy

Insufficient.

Simon also knows that 10% of the equity will definitely not satisfy the outside world, and this part of the financing is only a prelude.

Igreit will also start the ipo plan as soon as possible.

Counting the equity awards promised to senior executives such as Tim Berners-Lee and the option incentives of many employees, in the next few years, Westeros' shareholding in Igret will rapidly decrease to less than 70%.

San Francisco, Palo Alto.

At the headquarters of Igret, when the financing plan was finalized, the three of Tim Berners-Lee thought more about their share of the equity incentive plan.

According to the original agreement, with a five-year contract, each of them can receive a maximum of 5% of the equity reward of Igreit.

With the current development momentum of Igret, unless Simon regrets tearing up the contract, the 5% stake is basically a certainty.

Then, even at the valuation of $15 billion in this financing, a 5% stake would be worth $750 million.

$750 million.

This wealth alone is enough for them to occupy a relatively prominent position on the list of the 400 richest people in the United States.

When they first joined the company, none of the three felt that they could gain so much.

So, for the rest of the afternoon, Simon could clearly feel that Jeff Bezos's tone was obviously a bit high-spirited when he explained to himself the Igret advertising affiliate program plan that Igret company was about to launch. .

No one can predict their future.

The current $750 million has satisfied the descendants of Cuban immigrants from the bottom.

If Jeff Bezos knew that he would become the richest man in the world with a net worth of hundreds of billions of dollars in another time and space, I don't know what he would think.

Of course, if is always just an if.

"We have tested the advertising distribution system on more than 20 partner websites. I think that accurate automatic advertising is not the best solution at this stage. For the time being, we should adopt a customized advertising strategy to customize special advertising for different advertisers. advertising package.”

In another conference room at Igret headquarters, Jeff Bezos explained the technical details of the advertising alliance plan, and then began to introduce the specific implementation plan.

The advertising alliance plan was naturally formulated by Simon based on the advertising alliance plans of the major Internet giants in memory.

When it was first proposed, not every top executive of Igret was in favor of the plan, and many believed that the ad affiliate program could lead to the emergence of a large number of Igret's competitors. Therefore, Igret should focus more on its own expansion in the content field than the advertising affiliate program.

At this stage, the news, online forums, micro-blogs, e-mails and other businesses of the Igreat portal are developing rapidly, which also provides sufficient content support for the advertising business of the Igreat portal. Because of the company's strong position in the content space, some executives inevitably believe that Igrit alone is enough to support the entire Internet's content supply.

This obviously goes against Simon's original positioning of Igrit.

In Simon's plan, Igreat will be a high-tech company that focuses on building an Internet platform, and will never become an Internet media company that focuses on producing content.

With the popularization of the Internet, the differentiated demands of hundreds of millions of Internet users for online content cannot be provided by an Internet media company at all.

Providing a content display platform for Internet users through services such as search engines, micro-blogs and online forums, and allowing more content providers and Internet users to produce content by themselves, is the way of survival for Igreat.

In the Internet 1.0 era, Internet media companies such as Yahoo and America Online competed to staking the field. The results seemed to be prosperous, but they all declined rapidly after the advent of the Internet 2.0 era.

The current Igreat portal is just an excess for Igreat Company.

The google search engine and facebook micro-blog that Igreit has started to operate independently, as well as the amazon online store that has emerged rapidly in the past year, are the foundation for Igreat to become an Internet supergiant in the future.

It's just, of course, that Simon will not publicize this fundamental development strategy everywhere.

Within Igreit, only a few core management members know his specific ideas. Therefore, it is inevitable that many different voices will appear in the process of launching the advertising affiliate program.

With the absolute control of Igret Company, Simon will naturally not be disturbed by such objections, but unquestionably asks the management to implement this plan, knowing Simon's long-term plan for Igret Company, Jeff Bezos and others are also very supportive of this plan.

Through the Igreit Advertising Affiliate Program, many websites that cannot develop commercial business alone will have a clear profit channel, which can accelerate the promotion of the blooming of a hundred flowers in the Internet field. Only when the content in the Internet field is more abundant, the various businesses of Igreit can develop faster, which is actually a mutually beneficial relationship.

It was four o'clock in the afternoon after the work schedule of Igret Company was over.

Simon's day's work is not over yet, he left the headquarters of Igret and rushed to the Tincobair company founded by C-girl Claire Gein.

According to Simon's vision, Tincobel has recently developed the first digital music player

machine mockup. While there is still some time, Simon intends to go and see for himself.

Came to the headquarters of Tin Cobill not far from Igreit, C girl and another partner of Tin Cobill, Neil Brantley, were already waiting for Simon, and also saw C girl The petite Jennifer Bray is behind her.

After greeting a few girls with C, and seeing Jenny step forward, Simon couldn't help but rubbed the girl's head with a hand, and smiled, "Don't you need to go to class today?"

No way, the little girl is only as tall as Simon's chest, which is really suitable for rubbing her head.

Jennifer didn't resist Simon's action, instead she shrank her neck coquettishly, her long eyelashes squinted slightly, like a cat being stroked by her owner, and she didn't forget to respond to Simon, "There is no class in the afternoon."

Although he knew the age of the little girl very well, Simon still had a feeling of flirting with minors.

Looking at it again, Claire, Neil Brantley and others are all professional suits, but the little girl is wearing a very casual light yellow sweater and jeans, and a pair of white flat shoes on her feet, which makes her even more a little bit standing in the crowd. Heterogeneous. It seems that some parent brought their child to the company at work.

Simon actually understands that Janet was arranged by Janet to enter Stanford University. Because of what happened at the concert, Lady C and others naturally regarded her as their woman, so they would be so "indulgent".

Smiling, Simon didn't say anything more, and walked to the inside of the office building with everyone.

Jennifer Bray obediently followed behind the crowd, her beautiful eyes scrutinizing quietly.

She had just discovered something.

This time, the assistant next to Simon turned out to be a girl named Alison Norris. The 'Big Jenny' who used to be very wary of them in the past did not come with Simon this time.

Although she didn't know the reason, the little girl realized that this seemed to be a good opportunity.

Simon didn't care about Jenny's thoughts. He came to a laboratory in the office building. He quickly saw the prototype of the digital music player that had just been developed.

The machine will be named iplayer, according to a string of trademarks filed in advance by Tincober.

Simon thinks iplayer is more suitable as a name for a digital music player than iPod. As for iPod, which has also applied for a trademark, it may be used in other electronic products in the future.

Neil Brantley first showed Simon the basic construction of the prototype.

The prototype in front of me is the same size as the current tape Walkman. It is still far from the standard of matchbox size in Simon's memory, but it is also the limit that the technology can achieve at this stage.

You know, the core storage device of the iplayer player, the 1.5-inch micro-hard drive, already has the size of a matchbox.

The 1.5-inch, 2.5-inch, and 3.5-inch standards for mechanical hard drives refer to the size of the platters inside the hard drive, and the entire hard drive is often much larger.

In Simon's memory, a 1.5-inch micro-hard drive was once the size of a piece of 'bubble gum', rather than the current 'matchbox', mainly because the internal mechanical structure has not yet achieved optimal compression. The current 3.5-inch hard drive is also much larger than the 3.5-inch hard drive in Simon's memory.

Moreover, despite the size, the capacity of micro hard drives at this stage is very small.

This prototype developed by Tinkber uses a micro-hard drive that IBM has not yet mass-produced, and the capacity is only a pitiful 20m. According to the mp3 audio format developed by Igreat, the average size of each song is about 3m at a higher compression level, and a micro hard disk can only hold six or seven songs, which is not enough to reach the level of a record.

However, with the rapid growth of the computer industry, it is only a matter of time before the capacity of mechanical hard disks doubles.

Neil Brantley said that as long as the market demand is sufficient, the major hard disk manufacturers who have accumulated many years of technology are fully capable of rapidly increasing the capacity of micro hard disks.

In the short term, only one or two megabytes of capacity are needed, which is enough for current digital players.

In terms of storage media, Simon has of course also considered flash memory.

However, at this stage, flash memory chips usually only have a capacity of several hundred kilobytes due to the development of semiconductor technology and limited market demand.

Although flash memory has many advantages over mechanical hard disks in terms of storage stability, reading speed and energy consumption, but because of its small capacity, in the next five to ten years, the only way to develop digital music players is to use micro hard disks. A set of solutions.

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