Hollywood Hunter

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After its first week of screenings, Lethal Weapon 3's opening seven-day box office figure ended up at $42.94 million, slightly below expectations of $45 million.

For the sake of action comedy, Lethal Weapon 3 cost only $35 million to make.

Starting at $42.94 million, it's a blockbuster relative to the cost.

However, because Mel Gibson, Danny Glover and director Richard Donner and other main creators signed a sharing contract that scraped more than half of the film's profit share, Warner Bros. Pictures expected this project. Earnings are actually not that high. Whether "Lethal Weapon 4" will continue to be produced depends on the game of profit distribution between the producers and the main creators.

As far back as I can remember, Lethal Weapon 4 didn't come out until 1998, and that's largely why.

After the opening on May 15, on May 22, Disney's black comedy "Nuns Are Crazy" was released. The film's budget reached 31 million US dollars, but the number of screens was only 1,430.

Such an opening screen scale was already a large-scale production a few years ago, but now in 1992, it is a sign of not being optimistic about the film's box office prospects. Disney plans to release three movies this summer, and the other two are not the sequel "Honey, I made the child smaller", even if it is the re-release of the classic 2D animated movie "Dear, I made the child smaller". "Pinocchio" is expected to have more than 1,600 opening screens than "Nuns Are Crazy".

In addition to "Nuns Are Crazy", the film released on the same day also "Fire Lover" released by Daenerys Entertainment's New World Pictures.

Lover in Fire, directed by the famous French director Louis Mahler, starring Oscar winner Jeremy Irons and famous French actress Julia Binoche, tells the story of a conservative British MP who has an affair with his son's girlfriend love story.

New World Pictures has pitched "Lover on Fire" as a remake of the blockbuster "Fatal Attraction" starring Michael Douglas a few years ago.

However, the film's real selling point is just one word: sex.

The mainstream media are all serious about the various analyses of the plot structure of "The Lover of Fire". In the relatively gossip media such as the "New York Post", the "conflict" between "The Lover of Fire" and the mpaa due to the classification issue is quite uproar.

Because of the many large-scale love scenes in the film, mapp initially positioned "The Lover of Fire" at the nc-17 level. After a dispute between the two sides, New World Pictures finally made a considerable concession, and the film finally won the R-level with difficulty. rating.

This rating conflict is of course intentional by the New World Pictures team.

The big and small disputes that Hollywood studios have with MPAA each year because of their ratings are innumerable, and the same is true of Daenerys Entertainment, but most of them are resolved relatively quietly.

So, once in a while in the media with great fanfare, the effect is really very good.

With a screen size of 516, the film's opening screen size was 516. With the efforts of the New World Pictures team, the film received a box office of US$5.39 million in the first week of filming, and the museum exceeded the hot-selling standard of US$10,000.

After all, the audience of the works of French directors is limited in North America, and it is a highly competitive summer season, and it has to play some kind of hunger marketing effect. New World Pictures has no plan to increase the number of box office screens in the next week.

However, the opening box office of 5.39 million US dollars ensures that the box office of "Lover on Fire" is expected to be about 15 million US dollars in North America.

Although it is the work of Louis Mahler, who has directed famous films such as "Atlantic City", but because of the mediocre word of mouth, the box office during the early release in Europe was only average, and New World Pictures only bought " The North American omni-channel copyright of "The Fire Lover", the announcement and distribution investment is also 2 million US dollars.

This is actually a risk, the distribution team initially predicted that the North American box office of the film may only be 5 million US dollars.

Louis Malle was never a box office director.

With a total investment of 4 million US dollars, if it only gets 5 million US dollars at the North American box office, this project can only expect to recover the cost through later channels such as videotapes.

The several European production companies of "The Lover of Fire" probably also foresaw such a possibility, so they were willing to sell off the North American copyright at one time and be safe. Similarly, it is precisely because it is a buyout that "The Lover of Fire" can get a good schedule such as the summer schedule.

The total North American box office forecast of 15 million US dollars is enough for New World Entertainment to recover all the investment in the early stage of the project and achieve profitability.

A lot of people in Hollywood didn't understand why Daenerys Entertainment, which owns the DC Cinematic Universe and a slew of other super-grossing IPs, should venture into the low-budget solo and arthouse space.

Now it is gradually discovered that a niche film with a box office of 10 million to 20 million US dollars in North America may earn less than half of the box office of a blockbuster film such as "Lethal Weapon 3" in its first week. However, if there are more than ten similar films a year. Movies, coupled with the low-cost advantage, the comprehensive income is very impressive.

Moreover, starting from projects such as "Reservoir Dogs", "Dancing Heroes" and "Double Dragon Club" at the beginning of the year, and counting the just-released "Fire Lover", Daenerys Entertainment's New World Pictures and Gaomen Pictures have two The number of low-cost niche projects of the sub-labels that have been released and the box office exceeds 10 million US dollars has reached 9.

Even if each film can only earn two or three million dollars in net revenue at the box office, in the whole year, including videotape and TV broadcast channels

The tension is enough to contribute more than 100 million US dollars in net profit to Daenerys Entertainment.

This is also limited to low-cost niche projects.

Gaomen Pictures and New World Pictures also have major projects such as "Teenage Mutant Ninja Turtles" series, "Fighting Wisdom", "Piano Farewell" and other major projects every year.

Counting the net income of these major projects, the profit scale brought by the two sub-labels to Daenerys Entertainment will easily reach two or three billion US dollars or even more. For the other seven Hollywood studios, the annual net profit is only two to three hundred million US dollars in many cases.

But even with this growing awareness, it's not easy for other studios to catch up to the established Daenerys Entertainment.

Just like other studios in the original space and time have difficulty surpassing New Line and Miramax in two areas. Moreover, this time New World Pictures and Highgate Pictures are already subsidiaries of Daenerys Entertainment, and there is no possibility of being acquired by other studios.

Even though the box office in the first week was very good relative to the cost input, "Lover on Fire" was not very prominent on the box office list that week.

From May 22 to May 28, "Lethal Weapon 3" continued to lead the single-week box office list with a box office of $32.31 million, with a weekly box office drop of only 24%.

Disney's "Nuns Are Crazy", under the circumstance of not being taken seriously, unexpectedly made 16.76 million US dollars at the box office, with an average of more than 11,000 US dollars.

In the previous week, Disney also responded quickly to the Disney accident caused by the high-level wrangling of this project, and increased the screen size of the film to 1,742 in the second week of release.

On May 29, North American theaters finally ushered in the first real big-budget blockbuster in the summer of 1992, produced by Sony's Columbia Pictures, with a production cost of $60 million.

The film about the struggles of Irish immigrants in North America in the late 19th century was directed by Ron Howard and starred Tom Cruise.

In the original timeline, this is actually a 'husband and wife' movie, and the heroine is Nicole Kidman.

However, this time, the heroine of "Ambition in the Land" is obviously no longer the original, but she is still Simon's "acquaintance", Catherine Zeta-Jones.

An old man killer has parted ways with Columbia Pictures president Jon Peters, but has also built a good network in Hollywood. In order to ensure its own interests, Tom Cruise's project rarely cooperates with other big-name actors, especially the heroine, who will generally be played by second- and third-tier actors, and Catherine Zeta-Jones is just the right fit.

In terms of publicity, Columbia Pictures has spared no effort.

The production cost of 60 million US dollars, the publicity budget also reached 30 million US dollars, the entire project invested a huge sum of 90 million US dollars, and the screen size of the opening screen also reached 2,791 pieces at the full distribution level.

Tom Cruise has apparently pulled out all the stops to ensure the box-office success of Ambition.

Due to the change in history, Cruise only divorced his first wife two years ago. In order to create more talk for the project, these days, the mainstream and gossip media have begun to hype the romance of the male and female protagonists.

This is a media propaganda method that has almost been used badly in Hollywood. Of course, the trick that has been used repeatedly must have its merits.

The "amour" of Tom Cruise and Catherine Zeta-Jones has indeed attracted the attention of many fans.

However, no matter how much production investment, no amount of publicity budget, no matter how hot the scandalous romance, after all, it will not be able to save a project that must be only tepid.

After its release, the media reputation of "Ambition in the Land" can only be regarded as barely passing. Tom Cruise's apparent decline in popularity in the past two years and the audience's disinterest in the whole story have led to the film's box office on the first three days of filming. Only a mere 1019 $10,000, less than one-third of Columbia Pictures' expectations for this project, was completely poured down on the head.

Immediately after the next working day, the first seven-day box office of "Ambition of the Earth" ended up with only 15.62 million US dollars, only ranking third on the weekly box office list.

Warner Bros. Pictures' "Lethal Weapon 3" remains the week's top box office hit.

In the third week of its release, "Lethal Weapon 3" continued to make 20.02 million US dollars, and the cumulative box office also reached 95.28 million US dollars, breaking 100 million.

Disney's "Nuns Are Crazy" was only released in the second week, and the potential of the box office dark horse has been fully revealed.

Although it was only the runner-up at the weekly box office, after appropriately increasing the number of screens screened, the box office of "Nuns Are Crazy" reached US$16.29 million in the second week of its opening, a drop of only 3% compared to the box office in the first week. In two weeks, the film's cumulative box office has surpassed its $31 million production cost, reaching $33.05 million.

If it wasn't for "Wonder Woman" aggressively crushing, "Nun is Crazy" would definitely be able to walk out of such a beautiful long line in the original time and space.

Moreover, "Ambition of the Earth" failed to grab the beach one week ahead of "Wonder Woman", causing more media attention to shift to this DC superhero blockbuster.

Like the previous "The Flash", the production cost and publicity budget of "Wonder Woman" are also 80 million US dollars, and the total investment in the early stage of the project has reached 160 million US dollars.

Because its own IP is a well-known "first-line celebrity", although there are no heavyweight stars starring, "Wonder Woman" is still the most watched movie this summer. The special effects scenes and Famke Janssen's role in the film's previous consecutive trailers.

The high value of Diana Prince himself has also attracted countless fans and fans.

In addition, the publicity team of Daenerys Entertainment also played the feminist card appropriately.

In recent years, there have been quite a few successful female films in Hollywood, which made Daenerys Entertainment’s executives basically no longer worry about whether such a female superhero film can compete with male superheroes before the project started. Three female directors at the Oscars this year were nominated for best director at the same time, and they were mentioned again in the promotion process.

Diana Prince has made an initial appearance in "Batman: The Dark Knight", a cross-fusion of the dc movie universe, the previous "Batman: Time for War", "Batman: The Dark Knight" and "The Flash". The success of the series has provided the basis for the popularity of "Wonder Woman" far beyond many other non-sequel films.

Out of confidence in the quality of the film itself, the premiere of "Wonder Woman" also chose Wednesday, June 3.

At the same time, the word-of-mouth of the film was officially lifted the next day.

Under the overwhelming praise, the comprehensive media score of "Wonder Woman" reached 9.3 points, and the film's plot, special effects, shots, soundtrack, etc. have all been praised by the mainstream media.

"The Hollywood Reporter" commented on "Wonder Woman"'s wonderful plot in one go, full of innovative grand special effects, vivid and plump characters, and ingenious and seamless foreshadowing interspersed, "Wonder Woman" officially opened the DC movie The big curtain of the universe'.

"Variety" praised Famke Janssen even more: a superhero who was easy to fall into the role of a vase, with the superb interpretation of this Nordic girl, successfully created a resolute, courageous, full of sense of justice and Powerful female superhero image.

Simon's custom background music for Diana Prince, modeled on the original, also managed to attract media attention.

Just after the film's premiere, a well-known Rolling Stone critic publicly stated that the Wonder Woman soundtrack would be one of the most collectible records of 1992, and congratulated Simon with a sarcastic congratulations. The Hollywood mega-director will likely be nominated for another Oscar for his original score outside of his directing role.

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